Book SynopsisClive Marsh is a Chartered Banker, Fellow of the Chartered Institute of Bankers in Scotland, Associate Chartered Accountant (NZ) and Fellow of the Chartered Management Institute. His past experience includes key roles as Head of Finance & MIS, Director of Commercial Services, Director of Business Development and Divisional Manager of Corporate Services. He has worked for Shell, Mobil, NatWest, DataBank (BNZ), IBM UK, Cap Gemini Ernst & Young and a number of niche strategy consulting firms. He now works as a coach and author with financial management skills as his main speciality.Trade Review"Clive Marsh has a real talent for taking the sometimes complex world of Finance and making it accessible to all... If you want just one book to introduce you to the magical world of Finance; a book that will stimulate your thinking and guide your learning then choose this one!" * Phil Ryan, Managing Director, The Management Centre, Bangor University *"Clear, thoughtful and relevant, a very readable introduction for the non-specialist. The case studies bring to life key points that every manager needs to understand. This book could save quite a few people from making basic mistakes that could cost them their business." * Piers Cain, Head of Knowledge Management, Chartered Management Institute *"An excellent, practical handbook that covers all financial aspects of running a business. What is particularly pleasing about this book is that it deals with finance within the framework of International business... This approach leads non-financial managers through the minefield of numbers without fear and demonstrates the "art of the possible". A great advertisement for the value of sound financial management." * Nikki Cole, Director, BlueSky Cat Limited; Council Member, Brunel University *"Financial Management for Non-Financial Managers is an essential introduction to the topic, particularly useful for those starting a business and for SME businesses seeking to finance future growth. It is a practical and useful guide, supported by helpful case studies that help bring financial management issues to life." * Simon Thompson, Chief Executive, Chartered Banker Institute *"Clive's Marsh book gives the reader a comprehensive understanding of the A to Z of Financial Management in an easy to follow style and is a must have for operational management that is exposed to financial reporting at both project and corporate level." * Peter Fagiano, Executive Director Altona Energy plc. *"A good book of Financial Management is borderless; the author has managed to bring the subject up to most current level. It is a must-read for practicing managers and good course book for Business Studies students." * Susanty Kwee, Managing Director, Center for Strategic Finance, Jakarta *Table of Contents
Chapter - 00: Introduction;
Chapter - 01: Types of business structure and their finance;
Chapter - 02: The role of the accounting and finance department;
Chapter - 03: Accounting and financial statements;
Chapter - 04: Analysis and financial ratios;
Chapter - 05: Planning and budgeting;
Chapter - 06: Product and service costing and pricing;
Chapter - 07: Setting selling prices and marketing strategies;
Chapter - 08: Investment appraisal;
Chapter - 09: Finance, funding and working capital;
Chapter - 10: International transactions and currency risk;
Chapter - 11: Company taxation and financial management;
Chapter - 12: The value of a business;
Chapter - 13: Financial strategy;
Chapter - 14: The cost of capital;
Chapter - 15: Dividend policy;
Chapter - 16: Case studies
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