Description
Book SynopsisPatrick Forsyth runs Touchstone Training & Consultancy based in the U.K and specialises in marketing, sales and communications skills. He is the author of more than fifty successful business books (with translations into 23 languages). These include:
Successful time management, How to Write Reports and Proposals,
Tough Tactics for Tough Times and
The PowerPoint Detox (also published by Kogan Page). .
Trade Review"
Patrick Forsyth has an easy knack of writing books in such a way that even hardy, well-worn practitioners will find refreshing." * Sales & Marketing Management *
"Patrick has a lucid and elegant style of writing, which allows him to present information in a way that is organized, focused and easy to apply." * Professional Marketing *
Table of Contents
- Chapter - 00: Introduction;
- Chapter - 01: The motivation process;
- Chapter - 02: How people feel about work;
- Chapter - 03: The negative side of the balance;
- Chapter - 04: The positive side of the balance;
- Chapter - 05: Taking the temperature;
- Chapter - 06: Incentive schemes;
- Chapter - 07: The contribution of communication;
- Chapter - 08: Involvement and empowerment;
- Chapter - 09: Action plan
