Description

Book Synopsis
Matt Haig is an acclaimed writer and journalist. He is the author of the the best-selling Brand Failures, (published by Kogan Page) and also several best-selling novels, including The Radleys, The Dead Fathers Club and The Last Family in England (Vintage).

Trade Review
"Ideal for executives or PR pros who wish to learn about successful brands through practical examples." * PR Week *
"A comprehensive collection of brand success stories that will enable the reader to identify the factors behind these successes." * Publishing News *

Table of Contents
    • Chapter - 00: Introduction;
    • Chapter - 01: Innovation brands;
    • Chapter - 02: Pioneer brands;
    • Chapter - 03: Distraction brands;
    • Chapter - 04: Streamlined brands;
    • Chapter - 05: Muscle brands;
    • Chapter - 06: Distinction brands;
    • Chapter - 07: Status brands;
    • Chapter - 08: People brands;
    • Chapter - 09: Responsibility brands;
    • Chapter - 10: Broad brands;
    • Chapter - 11: Emotion brands;
    • Chapter - 12: Design brands;
    • Chapter - 13: Consistent brands;
    • Chapter - 14: Advertiser brands;
    • Chapter - 15: Distribution brands;
    • Chapter - 16: Speed brands;
    • Chapter - 17: Evolution brands;
    • Chapter - 18: The BRIC brands

Brand Success

    Product form

    A Paperback / softback by Matt Haig

    £23.74

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    RRP £24.99 – you save £1.25 (5%)

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      Book details

      Publisher Kogan Page
      Imprint Kogan Page Ltd
      Published 3 May 2011
      ISBN-13 9780749462871
      978-0749462871
      ISBN-10 0749462876
      Also in:
      Sales and marketing management Books by Matt Haig

      Description

      Book Synopsis
      Matt Haig is an acclaimed writer and journalist. He is the author of the the best-selling Brand Failures, (published by Kogan Page) and also several best-selling novels, including The Radleys, The Dead Fathers Club and The Last Family in England (Vintage).

      Trade Review
      "Ideal for executives or PR pros who wish to learn about successful brands through practical examples." * PR Week *
      "A comprehensive collection of brand success stories that will enable the reader to identify the factors behind these successes." * Publishing News *

      Table of Contents
        • Chapter - 00: Introduction;
        • Chapter - 01: Innovation brands;
        • Chapter - 02: Pioneer brands;
        • Chapter - 03: Distraction brands;
        • Chapter - 04: Streamlined brands;
        • Chapter - 05: Muscle brands;
        • Chapter - 06: Distinction brands;
        • Chapter - 07: Status brands;
        • Chapter - 08: People brands;
        • Chapter - 09: Responsibility brands;
        • Chapter - 10: Broad brands;
        • Chapter - 11: Emotion brands;
        • Chapter - 12: Design brands;
        • Chapter - 13: Consistent brands;
        • Chapter - 14: Advertiser brands;
        • Chapter - 15: Distribution brands;
        • Chapter - 16: Speed brands;
        • Chapter - 17: Evolution brands;
        • Chapter - 18: The BRIC brands

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