Description
Book SynopsisMatt Haig is an acclaimed writer and journalist. He is the author of the the best-selling
Brand Failures, (published by Kogan Page) and also several best-selling novels, including
The Radleys,
The Dead Fathers Club and
The Last Family in England (Vintage).
Trade Review"Ideal for executives or PR pros who wish to learn about successful brands through practical examples." * PR Week *
"A comprehensive collection of brand success stories that will enable the reader to identify the factors behind these successes." * Publishing News *
Table of Contents
- Chapter - 00: Introduction;
- Chapter - 01: Innovation brands;
- Chapter - 02: Pioneer brands;
- Chapter - 03: Distraction brands;
- Chapter - 04: Streamlined brands;
- Chapter - 05: Muscle brands;
- Chapter - 06: Distinction brands;
- Chapter - 07: Status brands;
- Chapter - 08: People brands;
- Chapter - 09: Responsibility brands;
- Chapter - 10: Broad brands;
- Chapter - 11: Emotion brands;
- Chapter - 12: Design brands;
- Chapter - 13: Consistent brands;
- Chapter - 14: Advertiser brands;
- Chapter - 15: Distribution brands;
- Chapter - 16: Speed brands;
- Chapter - 17: Evolution brands;
- Chapter - 18: The BRIC brands
