Description

Book Synopsis
Neil Richardson and Lucy Laville, currently teach PR and relations and marketing at Leeds Business School. They both come from a professional background. Lucy has worked in various senior PR positions across a variety of sectors. Neil has a fast amount of managerial experience in marketing, sales and customer service. Neil Richardson has written Develop Your Marketing Skills, A Quick Start Guide to Mobile Marketing and co-authored A Quick Start Guide to Social Media Marketing, also in the Creating Success series.

Table of Contents
    • Chapter - 00: Introduction;
    • Chapter - 01: Public relations in business: an introduction;
    • Chapter - 02: Where PR sits with advertising and marketing;
    • Chapter - 03: Understanding strategic public relations;
    • Chapter - 04: Working with the media;
    • Chapter - 05: PR and developments in online communications;
    • Chapter - 06: Stakeholders and customers: how to develop and maximise relations;
    • Chapter - 07: Crisis, what crisis?;
    • Chapter - 08: Internal communications;
    • Chapter - 09: Getting the facts right: using research to create a competitive edge;
    • Chapter - 10: How much should good public relations cost?;
    • Chapter - 11: PR championing ethics and sustainability

Develop Your PR Skills

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    A Paperback / softback by Dr Neil Richardson, Lucy Laville

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      Book details

      Publisher Kogan Page
      Imprint Kogan Page Ltd
      Published 3 June 2010
      ISBN-13 9780749459703
      978-0749459703
      ISBN-10 0749459700
      Also in:
      Public relations

      Description

      Book Synopsis
      Neil Richardson and Lucy Laville, currently teach PR and relations and marketing at Leeds Business School. They both come from a professional background. Lucy has worked in various senior PR positions across a variety of sectors. Neil has a fast amount of managerial experience in marketing, sales and customer service. Neil Richardson has written Develop Your Marketing Skills, A Quick Start Guide to Mobile Marketing and co-authored A Quick Start Guide to Social Media Marketing, also in the Creating Success series.

      Table of Contents
        • Chapter - 00: Introduction;
        • Chapter - 01: Public relations in business: an introduction;
        • Chapter - 02: Where PR sits with advertising and marketing;
        • Chapter - 03: Understanding strategic public relations;
        • Chapter - 04: Working with the media;
        • Chapter - 05: PR and developments in online communications;
        • Chapter - 06: Stakeholders and customers: how to develop and maximise relations;
        • Chapter - 07: Crisis, what crisis?;
        • Chapter - 08: Internal communications;
        • Chapter - 09: Getting the facts right: using research to create a competitive edge;
        • Chapter - 10: How much should good public relations cost?;
        • Chapter - 11: PR championing ethics and sustainability

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