Description
Book SynopsisNeil Richardson and
Lucy Laville, currently teach PR and relations and marketing at Leeds Business School. They both come from a professional background. Lucy has worked in various senior PR positions across a variety of sectors. Neil has a fast amount of managerial experience in marketing, sales and customer service. Neil Richardson has written
Develop Your Marketing Skills, A Quick Start Guide to Mobile Marketing and co-authored
A Quick Start Guide to Social Media Marketing, also in the Creating Success series.
Table of Contents
- Chapter - 00: Introduction;
- Chapter - 01: Public relations in business: an introduction;
- Chapter - 02: Where PR sits with advertising and marketing;
- Chapter - 03: Understanding strategic public relations;
- Chapter - 04: Working with the media;
- Chapter - 05: PR and developments in online communications;
- Chapter - 06: Stakeholders and customers: how to develop and maximise relations;
- Chapter - 07: Crisis, what crisis?;
- Chapter - 08: Internal communications;
- Chapter - 09: Getting the facts right: using research to create a competitive edge;
- Chapter - 10: How much should good public relations cost?;
- Chapter - 11: PR championing ethics and sustainability
