Description

Develop Your PR Skills is a simple, straightforward guide to maximising your company's potential through effective PR. It will help the reader to gain a quick understanding of the concepts and principles and learn how to use them in actual business scenarios. It covers strategic public relations, public relations and the internet, working with the media, how to deal with different stakeholders and customers, dealing with a crisis, using internal communications, using research to get a competitive edge, evaluating the success of your PR, and ethics and sustainability. Direct and to the point, each chapter is concise, can stand alone and ends with a summary of key points. Readers are also be pointed towards key websites and reading materials.

Develop Your PR Skills

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£10.99

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Paperback / softback by Dr Neil Richardson , Lucy Laville

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Develop Your PR Skills is a simple, straightforward guide to maximising your company's potential through effective PR. It will help... Read more

    Publisher: Kogan Page Ltd
    Publication Date: 03/06/2010
    ISBN13: 9780749459703, 978-0749459703
    ISBN10: 0749459700

    Number of Pages: 176

    Non Fiction , Business, Finance & Law

    Description

    Develop Your PR Skills is a simple, straightforward guide to maximising your company's potential through effective PR. It will help the reader to gain a quick understanding of the concepts and principles and learn how to use them in actual business scenarios. It covers strategic public relations, public relations and the internet, working with the media, how to deal with different stakeholders and customers, dealing with a crisis, using internal communications, using research to get a competitive edge, evaluating the success of your PR, and ethics and sustainability. Direct and to the point, each chapter is concise, can stand alone and ends with a summary of key points. Readers are also be pointed towards key websites and reading materials.

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