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Book SynopsisAndrew Griffin is a corporate reputation specialist. He advises some of the world's leading companies and most trusted brands on crisis management, issues management and corporate citizenship. Andrew is managing director of Regester Larkin, the international reputation risk management consultancy which is credited with pioneering best practice systems across all sectors in this specialist discipline. He is a regular speaker, writer and commentator in this critical area of management and corporate communications.Trade Review"The need to protect a company's reputation has become an ever more pressing concern for CEOs and corporate boards. This book, by a leader in the field, provides a comprehensive guide for leaders to get it right. Filled with case examples and useful concepts it belongs on every executive's desk." * Dr Daniel Diermeier, Kellogg School of Management and author of Reputation Rules *"In an increasingly transparent world, the spotlight finds companies with an issue or a crisis very quickly. There is a real premium attached to learning from others and being well prepared: this book should be required reading for every member of the executive team." * Caroline Hempstead, VP Group Corporate Affairs, AstraZeneca plc *"Beautifully written, practical, relevant, clear and usable. Should be on the bookshelf of anyone interested in this area. This is the book I wish had been available when I first started learning about Crisis Management - an invaluable resource." * Kieron O'Keefe, Head of Crisis Management, BG Group *"...a well laid-out, easy to follow, and practical book, with plenty of website links to follow [...] Griffin makes and authoritative and readable case for reputation and crisis management as something central to doing a business and running an organisation." * Professional Security Magazine *"I have read a few books in recent years on crisis and reputation management and this is by far the best. Griffin's latest offering [...] is easy to read and incredibly engaging. His 20 years of experience in reputation management really shines through. The book is constantly brought to life with a host of case studies and examples of firms that got their reputation management strategy wrong and are still paying the price (for example BP and the Deepwater Horizon oil disaster), compared with those that got it right (Tesco and the horsemeat scandal). [...] This book goes further than just a must-read for those in PR. As Griffin points out, BP, News International and the BBC have all faced scandals over the past few years that have been dealt with badly and resulted in CEOs stepping down and commercial damage. This book is surely a must-read for any CEO who values the reputation of their company and wants to preserve it for as long as possible." * Lisa Elliot, PR Week *"crucial reading, not only for communication professionals, but for CEOs and board members, too....Griffin explores the anatomy of multiple high-profile corporate crises... [and puts] forward a number of new analytical models to help anyone responsible for protecting their organisation's reputation understand both how to manage a crisis and how to predict and prevent one before it materialises. In addition to this robust new theory, Griffin's book is full of practical tips. From detailed guidance on how to run a crisis exercise, to tried-and-tested advice on what messages will resonate with stakeholders in an emergency, the book provides a valuable manual for any company that wants to ensure it is crisis prepared." * Communika (PRISA) *Table of Contents Chapter - 01: Reputation: what it is and why it matters; Chapter - 02: The challenging climate in which reputations are managed; Chapter - 03: What are the risks to reputation?; Chapter - 04: Externally driven issues; Chapter - 05: Internally driven issues; Chapter - 06: Externally driven incidents; Chapter - 07: Internally driven incidents; Chapter - 08: Interrelated risks; Chapter - 09: Managing reputation risk through the life cycle; Chapter - 10: Predicting reputation risk; Chapter - 11: Preventing reputation risk; Chapter - 12: Preparing for acute reputation risk; Chapter - 13: Resolving risks to reputation; Chapter - 14: Responding to immediate reputation risk; Chapter - 15: Recovering from reputation damage; Chapter - 16: Where next for crisis, issues and reputation management?

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Book SynopsisSue France has over 30 years experience as a secretary and Executive Assistant. She is Emeritus UK Chairman for EUMA and was awarded the prestigious award of The Times Crème PA/DHL PA of the Year 2006. Sue presents at PA conferences throughout the world, and is also involved in training and coaching PAs and secretaries.Trade Review"We are very keen to include The Definitive Personal Assistant & Secretarial Handbook 3rd edition and the Executive Assistant & Managerial Handbook as part of the course material for our top PA and EA courses. What makes these books quite different is the positive messages being sent throughout that directly relate to helping all office professionals develop both themselves and their careers. They are full of useful hints and tips as well as solid deep thinking behind ideas, approaches and concepts such as how to keep on top of the day-to-day workload and how to maintain effective working relationships. As a result, our students have a lot more to offer their employers, are better able to cope with demanding roles and they can enjoy happier and more rewarding careers!" * Penny Lewis, Cert Ed, Principal of Lewis Secretarial College *"I am an entrepreneur/CEO, hiring my first executive assistant and and am not fully sure what to expect. I bought Sue France's books as they addresses important elements that I would have had to figure out as I go, such as acknowledging and mindfully developing the leadership roles associated with an exec assistant position. Already, I feel that learning curve has been cut in half! There are many tactical tips for the execution of this role included. I am using these books as communication/training tools for my new assistant and find them very useful! These books are the most relevant and practical for the needs of *today's* assistants and execs." * Susan Kruger, M.Ed. SOAR Study Skills *"The first 30 pages I read just completely blew me away! It really helped me to see things from another perspective and understand a lot of things." * Emah Solange Ehouman- Recchia *"I run training courses for secretaries and P.A.s and read this book to see if it would be suitable to give to our students as a gift. Suitable? It is essential. I'm going to buy a box-load. We are a Pitman training centre (in Preston) and our reputation has been built on turning out the best, most professional businesspeople in the business. So that's why I highly recommend this book." * Customer review *"A brilliant author with a deep understanding of human interrelations, who presents and shares her knowledge in a fascinating and at the same time quiet manner, which only a true professional can do. I've taken a great pleasure from reading the book for the first time." * Customer review *Table of Contents Chapter - 00: Introduction; Chapter - 01: Using neuroscience to maximize your brain for excellence; Chapter - 02: Relationship management; Chapter - 03: Compassionate communication; Chapter - 04: Confidence, self-belief and goal setting; Chapter - 05: Dealing with difficult people and managing conflict; Chapter - 06: Time, organizing and stress management; Chapter - 07: Organizing meetings and events; Chapter - 08: Perfect presentations; Chapter - 09: Ergonomics: your health and safety; Chapter - 10: Powerful networking; Chapter - 11: A chapter to share with your boss; Chapter - 12: Confident minute taking; Chapter - 13: Harnessing the power of digital tools and social media; Chapter - 14: The successful assistant

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Book SynopsisProfessor Malcolm McDonald is a global leading authority on marketing. He was until recently Professor of Marketing and Deputy Director at Cranfield University School of Management, and is now an Emeritus Professor at the University as well as being an Honorary Professor at Warwick Business School and Academic Advisor at the Oxford College of Marketing. He has consulted many major companies in strategic marketing and is Chairman of numerous companies for some of the world's leading multinationals. He has written more than 40 books including the best-selling Marketing Plans: How to prepare them, how to use them.Trade Review"Once again Professor McDonald has captured the essence of world class marketing planning which is applicable to both the SME and the MNC. His razor sharp focus looks at markets based on the needs of customers and identifying profitable market segments, which whilst logically intuitive, requires a mind-set shift for companies who often focus on forecasts and budgets first in their planning. He takes the reader through a step-by-step process to make these changes in approaching real market understanding and planning to capture value. Highly readable and practical!" * Siobhan McAleer, Commercial Director, Irish Management Institute *"This book is essential reading for all small businesses wanting to write a marketing plan that works effectively across your organisation, achieves growth and maximises commercial profits. For the last 20 years, I have worked with SMEs and Venture Capitalists, created and sold companies, and now specialise in supporting small enterprises with a marketing strategy that is measured and delivers exceptional return on investment. This book will save business owners consultancy fees (and allow them to ask suppliers the right questions), as well as help marketing agencies and marketers deliver significantly beyond their existing performance." * Kelvin Golding FCIM, Chartered Institute of Marketing Small Business Ambassador and Regional Chairman *"This excellent book clearly describes how to create winning strategies. As an owner and manager of an SME who has attended Malcolm's classes and worked with him delivering programmes, I can vouch it works. Major profitable growth can be achieved in a short period leaving competitors in your wash. This is a must read for any owners or managers serious on business growth." * Stewart Barnes, Managing Director, Quolux *"A helpful, useful and information-packed, extensively revised second edition of this practical guide to marketing planning. Whether you are working on advertising, sales promotion or other elements within the marketing fold, you will get something out of this book!" * Darren Ingram, Journalist, Editor & Consultant, Darren Ingram Media *Table of Contents Section - 01: Let’s get real; Section - 02: Getting rid of that big managerial nonsense; Section - 03: Understand the real meaning of customer value; Section - 04: A very practical way to begin planning a profitable future; Section - 05: Market segmentation; Section - 06: What do our customers want?; Section - 07: How to set marketing objectives; Section - 08: How to set marketing strategies; Section - 09: A step-by-step strategic planning system; Section - 10: How to deal with adversity;

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Book SynopsisDr David Cowan is a visiting scholar in the Communications Department at Boston College, USA. He has worked with a variety of clients, including SABIC, Honeywell Aerospace, SAP, Saudi Aramco, Hewlett-Packard, and has taught the Dialogue Box to over 600 participants in America, Britain, China, Netherlands, India, Saudi Arabia, Singapore and South Korea. He is former Global Head of Internal Communications at ArcelorMittal and has worked at the World Bank and as a finance and technology journalist. He holds degrees from the University of Oxford and the University of St Andrews, where he earned his PhD.Trade Review"In a complex and uncertain world nothing can be achieved without extensive, multi-directional, reiterative communication. The Dialogue Box is an effective tool to facilitate and structure such communication." * Lex Hoogduin, Founder of GloComNet, Chairman of LCH and Non-Executive Director of London Stock Exchange Group *"Cowan's emphasis on attending to the feelings and experiences of all individuals in order to achieve effective internal communication is a welcome contribution." * Lisa M Cuklanz, Professor and Chair, Communication Department, Boston College, USA (about the previous edition) *"We are making great use of the Dialogue Box; it is both innovative and challenging. Our managers find it an excellent analytic and diagnostic tool to improve their communication capabilities." * Hisham S Al-Joher, Director, Global Internal Communication, SABIC (about the previous edition) *Table of Contents Chapter - 00: Introduction; Chapter - 01: The New Organizational Triangle – Internal Communications, Employee Engagement and HR; Chapter - 02: Culture Shock – Corporate Culture Does Not Exist; Chapter - 03: Communicating Through Change, Changing Through Communication; Chapter - 04: Dialogue and the Digital World; Chapter - 05: Zone 1 – Intelligence – How Organizations and People Think; Chapter - 06: Zone 2 – Emotion – How Organizations and People Feel; Chapter - 07: Zone 3 – Interpretation – How Organizations and People Understand; Chapter - 08: Zone 4 – Narrative – How Organizations and People Agree (or Disagree!); Chapter - 09: The End Zone – Ensuring Effective Dialogue – How Organizations and People Talk; Chapter - 10: Using the Dialogue Box

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Book SynopsisKatie King is a CEO and Business Transformation consultant with over 28 years' experience. She has advised many of the world's leading brands and business leaders, including Richard Branson, o2, Orange, Accenture, PA Consulting, Arsenal Football Club and Harrods. King has delivered numerous TEDx talks and is a frequent commentator on BBC TV and radio, and is a regular speaker on the international conference circuit.Trade Review"Katie King has a fantastic way of captivating her audience and ensuring the reader is both aware of and excited about the role AI has to play in our personal and professional futures. This book, and the introduction of the Scorecard into marketers' lives, will be invaluable in setting brands up for success as they shift to a world where AI must be at the centre of marketing strategy." * Thom Nowell, Football Brand Manager, Nike UK *"An inspirational book in the third millennium of communications. A highly recommended read for those curious about the impact of artificial intelligence on marketing and communications." * Somayeh Heydarali, Internal Communications and Media Relations Supervisor, Nestlé Iran *"AI and machine learning are already redefining marketing, both within corporates and the agency world - and we're only just starting to understand their potential. My advice, read this book and stay ahead of the curve. A lot has been written about the IoT, big data, cloud computing and robotics - but AI is set to rule them all. If you're in marketing or PR you need to read this book, as AI is set to change the face of both professions for good." * James Delves, Head of PR and Engagement, The Chartered Institute of Marketing (CIM) *"The impact of AI in the built environment has been much discussed and analysed. This essential book brings clarity and insight to these conversations and is presented in an accessible way, using real examples that address many misconceptions." * Paul Bagust, Global Property Standards Director, The Royal Institution of Chartered Surveyors (RICS) *"Decision-makers will understand that technology does not compete with the human mind - it provides new insight - and this well-researched book offers CEOs and CMOs a deep dive into how to use AI for real and measurable business results." * Olivier Novasque, CEO, Sidetrade *"AI has arrived in marketing, there are no brake pads and no reversing. The problem being that there are many people talking about it but few practitioners doing it. King offers a great introduction to the newcomer, as well as a practical guide to the current AI in marketing state of the nation. This is a must-read for the modern marketer." * Tim Hughes, CEO and Co-founder, Digital Leadership Associates *"Artificial intelligence is being hailed as the 4th industrial revolution. This important book is essential for anyone in business or marketing wishing to be prepared for the coming of AI." * Jim Al-Khalili OBE FRS, Professor of Physics; Surrey Professor of the Public Engagement in Science; President, British Science Association *"Katie King has written a stimulating book that inspires thinking about AI. From personal to marketing and business perspectives, the implications of AI and its potential are engagingly explored." * Professor Len Tiu Wright, Editor-in-Chief, Cogent Business & Management; Emeritus Professor, De Montfort University, UK; formerly Professor of Marketing, Huddersfield University, UK *"Katie King's book is an essential companion to everyone in marketing, from serious students and ambitious young starters through to marketing professionals in agencies and clients, or the most senior marketing directors of large companies. This is not the wave of the future but the wave of the present, benefiting some, making their marketing easier, threatening others and questioning their roles. The key message is, "Don't be an ostrich - get started". This text shows how." * Merlin Stone, Professor of Marketing and Strategy, St Mary’s University, UK *Table of Contents Chapter - 01: The AI wake-up call – The strategic transition of marketing; Chapter - 02: The personalization paradox – Global appetite for AI and the changing customer journey; Chapter - 03: Transformational marketing and AI in tourism – A glimpse at the Asia Pacific region; Chapter - 04: Transformational marketing and AI in Europe – Case studies from telecoms, banking and built environment; Chapter - 05: Transformational marketing and AI in North America – Case studies from banking and retail; Chapter - 06: Transformational marketing and AI in technology and venture capital – With a special focus on the Middle East; Chapter - 07: Framework for success – Democratization of AI; Chapter - 08: The new marketing paradigm – Reinventing the role of marketing, ethics and transparency; Chapter - 09: The future of marketing has arrived – AI’s wider impact on education, policy and politics

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Book SynopsisAlan McKinnon is Professor of Logistics at Kühne Logistics University, Hamburg. He has been researching and teaching freight transport and logistics for almost forty years and has published extensively in journals and books. He was a member of the European Commission's High Level Group on Logistics, Chairman of the World Economic Forum's Logistics and Supply Chain Industry Council and a lead author of the transport chapter of the Intergovernmental Panel on Climate Change's fifth assessment report. He has spent many years researching the links between logistics and climate change and been an adviser to governments, international organizations and companies on this topic.Trade Review"Professor McKinnon is making again a ground-breaking contribution. The greenhouse gas footprint of logistics is large. Reducing it relies on several mechanisms, because logistics involves many activities and participants. This book disentangles this complexity and proposes a clear framework for reduction. It identifies interventions by shippers, service providers or the public sector. The book lays the foundations of initiatives to come. It should appeal to a wide range of policymakers, academics and practitioners." * Jean-François Arvis, Lead Economist, The World Bank *"The UK's rising transport emissions are an indicator of the importance and timeliness of this book. The clear analytical approach, using the latest models - whilst avoiding complex language and mathematics - provides practical, evidence-based advice for a wide range of users, including logistics companies, regulators, politicians, policy makers and researchers." * Baroness Brown of Cambridge, DBE FREng FRS, Deputy Chair of the UK Committee on Climate Change *"Continued advances in logistics have enabled ever more globalized production of goods and services, bringing higher incomes, new jobs and more consumer choice in developed and developing countries alike. This progress has come at a price: the CO2 emissions associated with moving the raw materials, inputs and consumer goods are causing climate change with detrimental effects for the same populations that benefit from the growing trade. Alan McKinnon's book could not come at a more timely moment. We need to decarbonize logistics if we want to ensure that in the long term its negative impacts don't outweigh its contribution to global wellbeing. The book's analysis, combined with concrete policy recommendations to reduce the carbon intensity of logistics, provide invaluable tools for national policy makers and the international community." * Sergio Barbarino, Chair of the European Technology Platform for Logistics *"This book is a long-overdue and comprehensive analysis that goes far beyond explaining why we need to decarbonise logistics - a sector that is expected to triple in volume by 2050. It synthesises a huge and highly diverse literature and shows that there is no shortage of strategies and carbon-reducing initiatives. Policy-makers and business leaders, committed to bringing emissions down to levels consistent with the COP21 Paris Climate Change Agreement will find a wealth of technical information and practical examples to help then update regulation and design programs and action plans." * Wolfgang Lehmacher, Head of Supply Chain and Transport Industries, World Economic Forum *"The timing of releasing this book on the market is impeccable - with many governments currently grappling with how best to reduce their transport-related greenhouse gas emissions based on their nationally determined contributions committed under the Paris Climate Agreement, and the International Maritime Organisation recently agreeing to reduce global shipping-related greenhouse gas emissions by 50% by 2050. The book is extremely well compiled, building on many years of practically orientated research experience by the author on this topic. It is truly international in its presentation. I would highly recommend the book for transport policy makers, logistics firms, shipping companies, local government representatives, vehicle manufacturers, internet retail businesses, and IT specialists working in this arena." * Professor Ralph Sims, Co-ordinating Lead Author, Transport Chapter in the 5th Assessment Report of the Intergovernmental Panel on Climate Change (2014) *"Decarbonizing Logistics will become the reference for all logistics professionals." * Rasmus Valanko, Director of Climate and Energy, World Business Council for Sustainable Development *Table of Contents Chapter - 01: Climate change: the nature and scale of the challenge; Chapter - 02: Developing a decarbonisation strategy for logistics; Chapter - 03: Reducing freight transport intensity; Chapter - 04: Shifting freight to lower carbon transport modes; Chapter - 05: Improving asset utilisation in logistics; Chapter - 06: Transforming energy use in road freight transport; Chapter - 07: Transforming energy use in maritime, air cargo and rail freight sectors; Chapter - 08: Decarbonising logistics at the national level: the case of the united kingdom;

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Book SynopsisKaren Beaven is an executive coach and the founder of the HR Entrepreneur's Network. She has operated at HR Director level for a number of years at companies including River Island and AllSaints, and has been ranked as one of the most influential HR practitioners by HR Magazine in 2016 and 2017. She was also recognised as HR Director of the year in 2015 and has been listed as a Global HR superstar by HRO Today.Trade Review"Karen has an obvious passion for and commitment to the HR profession. This book does a wonderful job of chronicling her HR journey and sharing her narrative. Her insights will be helpful as a guide to other HR professionals who want to make a difference." * Dave Ulrich, Rensis Likert Professor, Ross School of Business, University of Michigan & Partner, The RBL Group *"What Karen Beaven has created is the missing link between individual, professional, organisational and business perspectives, on the key role HR professionals can have in the fabled future of work. Packed full of quotes, references, exercises and real-life stories, this is the go-to book for those serious about their impact in the work they do, that might now be called HR Strategy. Reset and reinvent HR? You bet..!" * Perry Timms, Chief Energy Officer, PTHR #5 HR Most Influential Thinker 2018 *"This is a practical guide for HR professionals seeking to create performance-enhancing HR led by commercial goals. It is all the more powerful coming from an award-winning HRD who has been there and done it, experiencing the ups and downs and building resilience with humility and learning. A most useful handbook to progress your HR career and achieve more." * Darren Hockaday - HR Director, Gatwick Airport *"This is a must-read book, whether you are an experienced HR professional or a novice at the start of your career. It is an indispensable guide to understanding the world of work and adding strategic value by challenging you to rethink your understanding of HR. The future is really is all about the People Experience and awareness of self, business, industry and profession." * Shakil Butt, HR Hero, HR and Leadership Consultant *"This much-needed and easy-to-read book provides a fantastic guide for today's HR professional. It is a great combination of education into modern practice and terminology blended with practical advice and encouragement for how to navigate the shifting commercial landscapes that we all face." * Kim Atherton - Chief People Officer, OVO Energy and CEO, Just3Things *"Finally, a professional self-help book for HR practitioners from the 'Bouncebackability' Queen herself! As an avid fan of Karen's PX vision, I look forward to a future HR profession full of human-centric and business focused practitioners, closely collaborating with their people and leaders to build commercially successful and sustainable organisations. As Karen states - 'To be inspirational, you must first be inspired', and this book will do that for you." * Natal Dank - Chief HR Agilist at Southern Blue Consulting and co-founder of the Agile HR Community *"In a world where HR has to be as creative, agile and future-focused as any other part of the business, this book shows not only how important this is but how to make it possible. It will be the go-to resource for all my HR coachees who are looking to make their mark in business." * Paul Deeprose, Founder of The Career Gym *"This book is a massive gift not just to HR leaders but to all leaders. Karen turns fundamental concepts into extremely practical steps but most of all she conveys all of her experiences and recommendations in a truly human way. After reading this book you will look after yourself and your people differently and you will be totally confident that you are adding additional value to your organization." * David Frost, Organisational Development Director at Total Produce plc *"An excellent handbook for anyone with HR or line management responsibilities, putting the employee experience at the forefront. The chapters are well researched, providing snackable information with sections on how your thinking will be changed, toolkit essentials and reflection questions." * Julie Merritt, General Manager *"This is an inspirational guide written by a been there, seen it, done it industry specialist who knows what she is talking about and is not afraid to explain it. By learning about staff, the benefits of a personal network, the industry you work in and your aspirations, the reader can grow into a passionate leader and guide a business to become a driving force in their field." * Stu Walker, Managing Director - Integrated Sales & Marketing Solutions *"The book is a clear call to HR professionals to continue developing themselves, encourages reflection on the profession and its responsibilities, and the skills needed to succeed in Human Resources - along with guidance on how to develop them. It's great to see a book on HR stepping out of our traditional task and priorities and considering the wider organization, industry and future trends. This book is a true toolkit for the HR professional - a 'how to' guide on how to be great at what we do - whilst also encouraging us to step outside of our comfort zone." * Gemma Dale, Co-founder, The Work Consultancy *Table of Contents Section - ONE: Know your self; Chapter - 01: Continuous personal development; Chapter - 02: Drive and passion; Chapter - 03: Comfort zone; Chapter - 04: Interpersonal skills; Chapter - 05: Bravery; Chapter - 06: Your personal network; Chapter - 07: Inspirational leadership; Section - TWO: Know your business; Chapter - 08: Product; Chapter - 09: People; Chapter - 10: Productivity; Chapter - 11: Annual results; Chapter - 12: Commercial focus; Chapter - 13: Markets and channels; Chapter - 14: Technology; Chapter - 15: Culture; Chapter - 16: Purpose; Section - THREE: Know your industry; Chapter - 17: Competition; Chapter - 18: Business environment; Chapter - 19: Rules and regulations; Chapter - 20: Trends and forecasting; Chapter - 21: Where's the talent?; Chapter - 22: Workforce planning; Chapter - 23: Resources; Section - FOUR: Know your profession; Chapter - 24: Professional accreditation; Chapter - 25: Responsibilities; Chapter - 26: Advisory bodies; Chapter - 27: Career framework; Chapter - 28: Professional development; Chapter - 29: The development of the industry; Chapter - 30: The future of work

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Book SynopsisKathy Beevers, Chartered FCIPD, is a qualified trainer, coach and author. She runs a learning and qualifications consultancy, Lightbulb Learning Ltd, and is also the Chief External Quality Advisor (CEQA) for CIPD. Andrew Rea, Affiliate MCIPD, is a trainer, coach and facilitator with a background in management. He works with a range of organisations, creating and facilitating L&D initiatives, and has contributed to several L&D textbooks. David Hayden, Chartered FCIPD, is the L&D Digital Learning Portfolio Manager at the Chartered Institute of Personnel and Development (CIPD). He has been working with CIPD qualifications since 2007.Table of Contents Chapter - 00: How to use this book; Chapter - 01: The L&D professional; Chapter - 02: The organisational context; Chapter - 03: Identifying learning and development needs; Chapter - 04: Designing learning and development activities; Chapter - 05: Delivery - Face-to-face training and facilitation; Chapter - 06: Delivery - Using technology; Chapter - 07: Delivery - Coaching and mentoring; Chapter - 08: Delivery - Social and collaborative learning; Chapter - 09: Engaging learners; Chapter - 10: Evaluating impact;

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Book SynopsisNicoleta Tipi is Senior Lecturer in Operations and Supply Chain at the Open University, UK. She was previously Senior Lecturer at the University of Huddersfield where she gained experience lecturing in the area of supply chain modelling and logistics operations. Nicoleta Tipi has considerable industry experience, having worked in different roles involving modelling and analytics for Unilever.Trade Review"This book gives comprehensive insights into business analytics and supply chain modelling, while inspiring views and vision on future trends of supply chain analytics for both students and professionals engaged in the analysis of complex and rapidly changing supply chains. Nicoleta Tipi provides the reader with a practical view on how to utilize advances in supply chain analytics and modelling in order to tackle modern complex supply chain activities which is highly useful for companies to have a competitive edge." * Dr Sara Elgazzar, Dean of the College of International Transport and Logistics, Arab Academy for Science and Technology and Maritime Transport *"This terrific book is must reading for both new and experienced professionals. It's practical and full of invaluable information. I wish I had this information when I was doing my PhD research." * Dr Georgakoudis Elias, CEO, Multi Pack S.A. *"Supply chain complexity is increasing. As such, this is a well-timed book that captures the key issues associated with navigating, analyzing and evaluating data across the supply chain. It contains valuable insights that will be relevant to both practitioners and academics involved in supply chain management." * Professor Helen Rogers, Professor of International Management, Technische Hochschule Nürnberg *"In this complex and rapidly changing time in supply chain management, in part due to the 4th industrial revolution, Nicoleta Tipi has provided logisticians and supply chain directors with insightful and comprehensive knowledge about measuring supply chain performance and business analytics. Put this book on your required-reading list, where you will learn data analytics, data visualization, and other models to meet future challenges. This book is a helpful guide to the supply chain modelling field, providing both coverage and detail." * Professor Khaled El Sakty, Dean of Faculty, Arab Academy for Science and Technology and Maritime Transport *"I am very glad to see that Dr. Nicoleta Tipi has authored Supply Chain Analytics and Modelling, which was much needed. This book will be of interest for students as well as practitioners who want to understand and improve their knowledge and capability on supply chain analytics and modelling." * Dr Ozlem Bak, Senior Lecturer in Operations Management, Brunel University London *"Supply Chain Analytics and Modelling provides a solid foundation in business analytics. It connects data analysis and how it can be further integrated with supply chain modelling providing potential to improve the decision-making process within a supply chain context. Suitable for undergraduate as well as postgraduate level studies in supply chain modelling and business analysis." * Dr Ahmed Tarek El-Said, Senior Teaching Fellow, Warwick Manufacturing Group, University of Warwick *"This version of Supply Chain Analytics and Modelling by Nicoleta Tipi provides a holistic view and deep insights about supply chain and its related concepts, bringing together valuable perspectives on its theoretical and practical application. Furthermore, the book also provides a very thoughtful inside on how to analyze data in the supply chain to obtain valuable business models and to develop proper strategies. The book is a must read for academics and practitioners dealing with the problems and challenges of data analysis in the supply chain." * Professor Dan-Cristian Dabija, Professor of Marketing, Babes-Bolyai University Cluj-Napoca *Table of Contents Chapter - 01: Introduction to business analytics; Chapter - 02: The role of modelling in the supply chain; Chapter - 03: The role of data in the supply chain; Chapter - 04: Big data and data visualization; Chapter - 05: Supply chain performance measurement systems; Chapter - 06: Business analytics models; Chapter - 07: Supply chain analytics; Chapter - 08: The future of supply chain analytics

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Book SynopsisBev Burgess is founder and Managing Principal at Inflexion Group, which delivers thought leadership, consulting and training to companies on account-based growth. She has held senior marketing roles at British Gas, Epson and Fujitsu and headed ITSMA's global Account-Based Marketing (ABM) practice and European business. Based near London, UK, she is also the author of Account-Based Growth and Executive Engagement Strategies, both published by Kogan Page.Dave Munn, based in Massachusetts, US, is a recognized thought leader in B2B services and solutions marketing. As President and CEO of ITSMA, he has led the way in defining and inspiring excellence within the ITSMA global community. Dave helped pioneer the discipline of Account-Based Marketing (ABM) in the early 2000s and is co-author of the first and second edition of, A Practitioner's Guide to Account-Based Marketing.Trade Review"Bev Burgess and Dave Munn have humbly titled this work A Practitioner's Guide to Account-Based Marketing, but it might be better called The Account-Based Marketing (ABM) Bible, such is their pre-eminence and knowledge of this topic. It is a must-use reference for anyone serious about leading or being part of a successful ABM team, and given client expectations around account-level marketing engagement, it should also be considered critical for every B2B marketer." * John Gallagher, CMO, IBM Services *"At Accenture, the fundamental principles of ABM have been a strategic reality for a long time. We understood the critical need to ensure marketing and account teams align to deliver client value. This book is a brilliant exposition on why, how and when to do it. It truly is essential reading." * Stephanie Winters McConnell, Managing Director – Marketing, Strategic Accounts and Global Sales, Accenture *"ABM puts the customer at the heart of your marketing strategy. This excellent book explains how to build and scale an ABM programme that is right for your business and gives a step-by-step guide to creating integrated plans that deliver great business outcomes for you and your customers." * Tim Yeaton, Executive Vice President and Chief Marketing Officer, Red Hat *"As this valuable book emphasizes, the alignment of key account management and ABM brings exceptional competitive value by ensuring that strong customer relationships are at the heart of strategic philosophy and operational focus. This book is a step-by-step guide to not just getting it right but persuading everyone why this approach is so critical to success." * Geoff Quinn, Director, Key Account Management Center of Excellence, Pfizer Biopharmaceuticals Group *"If you are looking for guidance on how to create an effective B2B marketing strategy to build deeper and mutually valuable relationships with customers, buy this book." * Jon Geldart, Director General, Institute of Directors *"This book shows in clear steps how all B2B businesses can benefit from taking an outside-in approach to engaging with their most important clients. If you want to take a focused and cost-effective approach to accelerate your organic growth, then read this book." * David Sharp, CEO, International Workplace *"ABM has come such a long way in such a short space of time, but Bev Burgess remains its biggest and best advocate and evangelist. She has been pivotal in its development to date, and without a doubt, will be the centre of how it continues to evolve (in an accelerated way) into the future. If you only ever read one book about ABM, make sure it's this one." * Joel Harrison, Editor-in-chief, B2B Marketing *"A must-read for all B2B marketing leaders! Whether you're a CMO driving revenue and growth, needing to stay relevant with the latest marketing strategies at your disposal, or an emerging marketing leader looking to advance your personal career development and potential, this is your must-read practical marketing guide this year." * Emma Roborgh, Founder and CEO, B2B Marketing Leaders Forum APAC *"The first edition of this book was one of the best resources out there, and the second edition is even better: It's chock-full of best practices honed from years of working with the most sophisticated clients in the world, and even has career advice on the skills you need to develop to be a good account-based marketer. If an account-based strategy is part of your go-to-market, you owe it to your company - and yourself - to read this as soon as possible." * Jon Miller, CMO, Demandbase (former CEO, Engagio) *"Once again, Bev Burgess, with David Munn, has produced the definitive guide to delivering measurable impact through ABM. As ABM becomes a mainstream element of every B2B brand's marketing strategy, this is a must-read for any progressive marketer." * Clive Armitage, CEO, Agent3 *"Burgess and Munn have written a must-read primer for anyone considering account-based marketing. Read this book and learn from the best." * Alisha Lyndon, Founder, Momentum the growth consultancy *"This second edition is a must-read for any ABM-er who is taking executive engagement seriously. This was important before; it is critical now." * B Lee Demby, Co-Founder and President, Boardroom Insiders, Inc *"The digital transformation of B2B marketing has added to the complexity of a discipline that requires even more specific and relevant experiences for targeted accounts. Luckily for us all, Burgess and Munn have evolved what is already an indispensable guide to ABM to include essential updates in strategy and best practices that will power B2B marketing success stories for years to come." * Lee Odden, CEO and Co-Founder, TopRank Marketing *"Burgess and Munn do a terrific job of demystifying account-based marketing. They provide practitioners with highly relevant examples, insightful nuggets, and pragmatic suggestions for succeeding in a world where the ability to treat large customers as individual markets really matters." * Jonathan Copulsky, Executive Director, Medill Spiegel Research Center; Senior Lecturer, Northwestern University; author: Brand Resilience, co-author: The Technology Fallacy and The Transformation Myth *Table of Contents Section - ONE: Setting up an account-based marketing programme; Section - 01: The essentials of account-based marketing; Section - 02: Building the right foundations for account-based marketing; Section - 03: Investing in the right tools and technologies; Section - 04: Deciding which accounts to focus on; Section - 05: The ABM adoption model; Section - TWO: Account-based marketing step by step; Section - 06: Knowing what is driving the account; Section - 07: Playing to the client’s needs; Section - 08: Mapping and profiling stakeholders; Section - 09: Developing targeted value propositions; Section - 10: Planning integrated sales and marketing campaigns; Section - 11: Executing integrated campaigns; Section - 12: Evaluating results and updating plans; Section - THREE: Developing your career as an account-based marketer; Section - 13: The competencies you need to do account-based marketing; Section - 14: Managing your ABM career; Section - 15: Index

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Book SynopsisJean-Noël Kapferer is an internationally recognized thought leader on brands and brand management. An Emeritus professor at HEC Paris, he has been a consultant to many European, Asian and American corporations. He is the author of international bestseller New Strategic Brand Management, and Kapferer on Luxury (published by Kogan Page). Vincent Bastien was formerly MD of Louis Vuitton Malletier and CEO of Yves Saint Laurent Parfums. He has held senior posts at some of the world's most prestigious luxury brands and was previously Affiliate Professor at HEC Paris, teaching Strategy in Luxury.

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Book SynopsisKaren Waite is Lead External Quality Advisor for the Chartered Institute of Personnel and Development (CIPD) and Founder and Director of Leap Like a Salmon Ltd. She is based in Leeds, UK. Kathy Beevers, Chartered FCIPD, is a qualified trainer, coach and author. She runs a learning and qualifications consultancy, Lightbulb Learning Ltd, and is also the Chief External Quality Advisor (CEQA) for CIPD. She is based in Halifax, UK. Nicky Small is an HR Lecturer at Solihull College and University Centre, UK, with over 30 years' experience of working in and teaching HR. She is based in Birmingham, UK.Dr Keith Tomlinson is an HRM and Management Consultant, based in Lancashire, UK, with over 20 years of experience in designing and delivering HRM and management programmes within the HE and FE sector. Shazad Hussain is the Human Resources Director for Justice and Immigration at Serco, Ltd. He is based in Bradford, UK.Trade Review"People Practice is indeed a complete guide! It provides full coverage of the topics existing and aspirant people managers and specialist practitioners of HR, L&D or OD need to know and understand to plan and deliver great people practice. The activities and case studies prompt reflection and provide inspiration in equal measure and will encourage readers to evaluate people practices in their own organisations. It should be essential reading for all those who are intent on creating and sustaining great people practices." * Amanda Thompson, Head of Personalisation and Experiential Learning, Nottingham Business School, Nottingham Trent University *"This book provides a comprehensive overview of the core elements of people practice, which will be extremely useful to all students studying HRM, but also HR practitioners as a part of their professional development. In particular, it draws on a number of contemporary issues and with the inclusion of activities and case studies, it supports the practical application of this knowledge helping to bring the learning to life." * Helen Bessant, Lead Assessor for CIPD Level 3 & 5 qualifications and Online Tutor, ICS Learn *"The perfect accompaniment for both CIPD students and people professionals. The range of topics reflect the changing nature in the world of work in today's organisations. It is a comprehensive guide to the fundamental components of modern HR, written by leading experts who provide insightful perspectives, alongside relevant activities and case studies. This easily understandable and relatable book is an essential resource for all aspiring and practicing people professionals." * Justine McCallum, CIPD Lecturer, Solihull College and University Centre *"This is an essential guide for academics teaching the new CIPD qualifications, as well as for students and practitioners. The text has clearly been designed to meet the new CIPD standards and written collaboratively by those highly experienced in the field of human resource management." * Michelle Kirkham, Curriculum Leader, Leadership and Management, Blackpool and The Fylde College *Table of Contents Chapter - 00: Introduction; Chapter - 01: Business, culture and change; Chapter - 02: Evidence-based practice and analytics; Chapter - 03: Core behaviours for people professionals; Chapter - 04: The employee lifecycle and recruitment process; Chapter - 05: Selection and appointment; Chapter - 06: The employment relationship; Chapter - 07: Performance management; Chapter - 08: Reward and reward systems; Chapter - 09: Supporting others to develop skills and knowledge

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Book SynopsisPR Smith is a marketing consultant, bestselling business author and inspirational speaker. He has helped hundreds of businesses, from innovative start-ups to established blue-chip companies. He is founder of SOSTAC Planning framework, voted in the Top 3 Business Models worldwide by the Chartered Institute of Marketing's Centenary Poll, and created the Great Sportsmanship Programme.Ze Zook is an integrated marketing author, lecturer, producer and consultant specializing in helping the creative industries fulfil both their missions and business goals. He is a visiting academic at Regent's University London and consults on digital marketing for private-sector disruptive start-ups.

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Book SynopsisHilary Scarlett is an international speaker, consultant and author. Her work has spanned Europe, North America and Asia and focuses on helping leaders in the private and public sectors to introduce change efficiently and effectively. Based in London, UK, she is a member of the British Neuroscience Association and the British Psychological Society.

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Book SynopsisJohn Manners-Bell is founder and CEO of Transport Intelligence Ltd. He is an Honorary Visiting Professor, London Guildhall Faculty of Business and Law, London Metropolitan University. He was formerly Chair of the Logistics and Supply Chain Global Agenda Council of the World Economic Forum, speaking and moderating at the annual Davos meeting. In 2021 he founded the Foundation for Future Supply Chain. His most recent book, Logistics and Supply Chain Innovation, was published by Kogan Page in November 2022.Trade Review"Supply Chain Risk Management is a comprehensive guide, shedding light on the intricate landscape of supply chain risk and the increasingly important role supply chains play as a buffer. John Manners-Bell illuminates newly emerged fragilities of global supply chains, how to identify and assess risks and how to develop and implement mitigation strategies, often based on new analytics and AI tools. I highly recommend this book to anyone who is responsible for business continuity." * Thomas Van Vliet, Director, Business Analytics, Solutions, DSV *"Supply Chain Risk Management is a wake-up call for those 'risk-agnostic' organizations that need to immediately adopt a more pro-active approach with respect to risk prevention. Anchored in today's reality, the book covers a wide range of topics and includes new tools, techniques and metrics that can be used as an effective way to identify, assess, mitigate and manage risks." * Dr Laurentiu David, Professor of Decision Sciences, Centennial College, Ontario *"Supply Chain Risk Management provides a deep dive into many of the world's largest multinational corporate agendas, both with an internal and external risk focus. John explores risks across production, manufacturing, logistics, technology and networks, in both micro and macroeconomic environments. The combination of John's highly regarded academic, research and theoretical strengths, combined with a long established international reputation as a hands on supply chain practitioner, make this book essential reading for those at all levels and areas of the global supply chain community." * Kim Winter, Group Managing Director, Logistics Executive Group *"Supply chain risk management has soared to the top of the corporate agenda since the beginning of the 2020s, as the pandemic opened top executives' eyes to supply chain vulnerabilities across all industries. Supply chain resilience is gaining traction as an essential goal, challenging decades of cost-optimization focus. This book brings together existing practice and new thinking, guiding supply chain design in an increasingly volatile and complex world." * Alex Irving, Transport Equity Research Analyst, Bernstein Autonomous *Table of Contents Chapter - 00: Introduction; Section - ONE: Building a resilient supply chain; Chapter - 01: A framework for understanding risk; Chapter - 02: Engineering supply chain resilience; Chapter - 03: Contagion and logistics networks; Chapter - 04: Lessons from the Covid crisis; Section - TWO: Industry sector risk; Chapter - 05: Industry sector resilience to supply chain threats; Chapter - 06: Automotive supply chains; Chapter - 07: High-tech supply chains; Chapter - 08: Consumer goods supply chains; Chapter - 09: Food supply chain vulnerability; Chapter - 10: Evolving risk in pharmaceutical supply chains; Chapter - 11: Fashion supply chains; Section - THREE: Supply chains’ interaction with the natural world; Chapter - 12: Natural disasters; Chapter - 13: Climate change and emissions policy; Chapter - 14: Environmental impact of global value chains; Section - FOUR: Economic, societal and political risks; Chapter - 15: Economic risks to the supply chain; Chapter - 16: Societal risks to supply chains; Chapter - 17: Political risks in international supply chains; Section - FIVE: Security and cyber threats; Chapter - 18: Corruption and bribery in international logistics; Chapter - 19: Cargo crime and piracy; Chapter - 20: Corruption in public procurement, defence and humanitarian logistics; Chapter - 21: Terrorism and security; Chapter - 22: Cyber threats to supply chains; Chapter - 23: Illicit supply chains; Chapter - 24: Conclusion; Chapter - 25: References;

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Book SynopsisGreat Answers to Tough Interview Questions is the essential companion for all jobseekers. With over 5 million copies sold, this bestseller takes you through the whole process: from composing your CV and preparing for interviews, to interview techniques, answering tough questions and even negotiating your new salary. Crammed full of the difficult questions that interviewers might throw at you, Martin John Yate gives you expert tips and suggested answers to tackle the tricky ones including: Why should I give you the job? What is your biggest weakness? What are your salary expectations? How long would you stay with the company? What is your greatest strength? Why do you want to work here? Now in its 11th edition, Great Answers to Tough Interview Questions is your indispensable guide to blowing away the competition and landing your dream job.Trade Review"The best book on job hunting" * Financial Times *"An essential guide for the modern job seeker" * Evening Standard *"Some excellent tips on how to answer potential clangers" * Cosmopolitan *"A good investment...a comprehensive guide to the various ways of hunting jobs down, as well as how to make the right impression with employers" * Daily Mirror *Table of Contents Section - 00: Introduction; Section - ONE: The Well-Stocked Briefcase; Section - 01: The realities of job hunting; Section - 02: Transferable skills and professional values; Section - 03: The productive CV; Section - 04: Networking and the successful job search; Section - 05: Network-integrated job search tactics; Section - TWO: Getting to Square One; Section - 06: Making contact; Section - 07: The telephone interview; Section - 08: Dressing for interview success; Section - 09: Body language; Section - 10: The curtain goes up on the job interview; Section - THREE: Great Answers to Tough Interview Questions; Section - 11: The five secrets of securing a job offer; Section - 12: Why interviewers do the things they do; Section - 13: How to knock ’em dead; Section - 14: Questions of manageability and team spirit; Section - 15: The stress interview and illegal questions; Section - 16: Answering unanswerable questions; Section - 17: Welcome to the real world; Section - 18: The graceful exit; Section - FOUR: Finishing Touches; Section - 19: Out of sight, out of mind?; Section - 20: Snatching victory from the jaws of defeat; Section - 21: Negotiating the offer; Section - 22: Multiple interviews, multiple offers; Section - 23: Index of questions; Section - 24: Index

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Book SynopsisJan-Willem Middelburg is a Dutch entrepreneur and author with a passion for technology and innovation. He is the CEO and co-founder of Cybiant, a global technology that company that helps to create a more sustainable world through analytics, big data and automation. He is also President and Chief Examiner of the Enterprise Big Data Framework, an independent organization dedicated to upskilling individuals with expertise in Big Data. In partnership with APMG-International, the Enterprise Big Data Framework offers vendor-neutral certifications for individuals.Trade Review"The Enterprise Big Data Framework is relevant for everybody within an organisation engaged in driving maximum benefits from data. There is something for everybody; from the board considering governance and ethical behaviour to individuals within the organisation knowing where they fit and the value they can get from better use of their organisation's data. If you are considering a transformation project, this is an excellent guide for your project team." * Richard Pharro, CEO, The APM Group Limited *"If you are looking for a good guide to empower your knowledge on big data and to find a framework to help you on your big data journey, then this book is for you. From learning what big data is to defining a big data strategy, Jan-Willem has built a book to empower the learner on the topic of big data." * Jordan Morrow, Chief Strategy & Transformation Officer, DataPrime and Author of Be Data Literate *"This book is a master piece for those who are familiar and those who discover the world of data. It provides an "a la carte framework" starting with a (big) data strategy and the supporting aspects such as big data functions, architecture and algorithms. It covers in depth data platforms architectures, its management as well as data governance, data catalogue and all the required security considerations associated to the various data classifications. You will find details of data life cycle management, of various machine learning algorithms and an important chapter covering AI ethics when building and deploying sophisticated algorithms using data. The concepts covered in this book apply to on-premises and in the (public) cloud environments, making this book a must read." * Jean-Michel Coeur, APAC Technology Practice Lead, Data Analytics, Google Cloud *Table of Contents Section - ONE: Introduction to Big Data; Chapter - 01: Introduction to Big Data; Chapter - 02: The Big Data framework; Chapter - 03: Big Data strategy; Chapter - 04: Big Data architecture; Chapter - 05: Big Data algorithms; Chapter - 06: Big Data processes; Chapter - 07: Big Data functions; Chapter - 08: Artificial intelligence; Section - TWO: Enterprise Big Data analysis; Chapter - 09: Introduction to Big Data analysis; Chapter - 10: Defining the business objective; Chapter - 11: Data ingestion – importing and reading data sets; Chapter - 12: Data preparation – cleaning and wrangling data; Chapter - 13: Data analysis – model building; Chapter - 14: Data presentation; Section - THREE: Enterprise Big Data engineering; Chapter - 15: Introduction to Big Data engineering; Chapter - 16: Data modelling; Chapter - 17: Constructing the data lake; Chapter - 18: Building an enterprise Big Data warehouse; Chapter - 19: Design and structure of Big Data pipelines; Chapter - 20: Managing data pipelines; Chapter - 21: Cluster technology; Section - FOUR: enterprise Big Data algorithm design; Chapter - 22: Introduction to Big Data algorithm design; Chapter - 23: Algorithm design – fundamental concepts; Chapter - 24: Statistical machine learning algorithms; Chapter - 25: The data science roadmap; Chapter - 26: Programming languages 26 visualization and simple metrics; Chapter - 27: Advanced machine learning algorithms; Chapter - 28: Advanced machine learning classification algorithms; Chapter - 29: Technical communication and documentation; Section - FIVE: Enterprise Big Data architecture; Chapter - 30: Introduction to the Big Data architecture; Chapter - 31: Strength and resilience – the Big Data platform; Chapter - 32: Design principles for Big Data architecture; Chapter - 33: Big Data infrastructure; Chapter - 34: Big Data platforms; Chapter - 35: The Big Data application provider; Chapter - 36: System orchestration in Big Data

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Book SynopsisMichael Armstrong is the UK's bestselling author of HRM books. With over a million copies sold, his books have been translated into 21 languages. Based in London, he is managing partner of e-reward and was previously a chief examiner of the Chartered Institute of Personnel and Development (CIPD). He is the author of a number of other books on HR published by Kogan Page including Armstrong's Handbook of Performance Management and Armstrong's Handbook of Strategic Human Resource Management. Trade Review"This book is both thought-provoking and academically astute; it explores various emerging areas within learning and development concisely and clearly. Armstrong is able to bring theory to life, helping readers to develop their own understanding of critical HR practice." * Rebecca Huws, Human Resources Lecture/ CIPD Programme Lead, Cardiff and Vale College *"Armstrong's Handbook of Learning and Development offers an excellent overview of topics related to learning, knowledge and skills formation in the context of organizational behaviour. A valuable resource for management students and practitioners." * Giorgos Gouzoulis, Assistant Professor in HRM & Future of Work, University of Bristol, School of Management *"This new book on Learning and Development is ideal for my module on this topic. I am delighted to see that Armstrong's book includes a whole chapter on Individual learning, including self-directed and lifelong learning. I particularly liked the link of chapters to each other, and their relevance to current organizational learning and practices. This is a great book, useful, relevant, topical and well written. I will certainly add it to my reading list." * Dr Angela Mansi, Senior Lecturer MAHRM Westminster Business School, University of Westminster *Table of Contents Chapter - 00: Introduction; Section - ONE: Fundamentals of learning and development; Chapter - 01: The basis of learning and development; Chapter - 02: The context of learning and development; Chapter - 03: Learning culture; Chapter - 04: Organizational learning and the learning organization; Chapter - 05: Individual learning; Chapter - 06: Learning and development strategy; Chapter - 07: The contribution of learning and development to organizational performance; Chapter - 08: Learning analytics; Section - TWO: The responsibility for learning and development; Chapter - 09: The role of the learning and development function; Chapter - 10: The role of the line manager; Section - THREE: The process of learning; Chapter - 11: The nature of learning; Chapter - 12: Approaches to learning and development; Chapter - 13: Learning and development techniques; Section - FOUR: Areas of learning; Chapter - 14: Workplace learning; Chapter - 15: Social learning; Chapter - 16: Digital learning; Chapter - 17: Training; Section - FIVE: Planning and delivering learning events; Chapter - 18: Identifying learning needs; Chapter - 19: Planning learning events; Chapter - 20: Managing learning events; Chapter - 21: Transferring learning; Chapter - 22: Evaluating learning events; Section - SIX: Aspects of learning and development; Chapter - 23: Leadership and management development; Chapter - 24: Sales training; Chapter - 25: Apprenticeships; Section - SEVEN: Conclusion; Chapter - 26: Learning and development trends and issues

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Book SynopsisAlnoor Bhimani is Professor of Management Accounting at the London School of Economics (LSE) and was previously Head of the Department of Accounting and Founding Director of LSE Entrepreneurship based in London, UK. He regularly delivers business and technology focused talks at conferences and events across the globe, is a professionally certified accountant and has a PhD from LSE and an MBA from Cornell University where he was a Fulbright Scholar.Trade Review"A great resource for founders looking to understand the key financial measures that impact their businesses, with many worked examples and cases directly relevant to the real challenges start-ups face. An essential addition to any founder's toolkit." * Kamran Malik, Partner, Ernst & Young, UK *"An invaluable resource on the essentials of financial management for established and aspiring entrepreneurs alike." * Acting Dean, Paris School of International Affairs *"A smart, jargon-less book that shows how accounting numbers can be used to propel a tech start-up to success." * Sikrant M. Datar, Dean, Harvard Business School *Table of Contents Chapter - 01: Now is the Time; Chapter - 02: Tech Start-ups - It’s a Different World; Chapter - 03: Start-up Contribution Analysis; Chapter - 04: Start-up Financial Analysis; Chapter - 05: Start-up Progress Analysis; Chapter - 06: The Importance of Being Liquid; Chapter - 07: What’s it Worth to you; Chapter - 08: Tracking your Start-up’s Growth; Chapter - 09: Glossary; Chapter - 10: Resources

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Book SynopsisNelson Sivalingam is the CEO and Co-founder of HowNow, a learning platform providing employees with the resources they need, whenever they need them, wherever they are in the world. Cited by Forbes as an edtech company to watch out for, clients include tech unicorns such as GymShark and global enterprises including Mercer, Telefonica, Investec and Deloitte. Based in London, UK, he is a Performance and Development Strategist, a frequent conference speaker and industry writer, and has also been named by KPMG as one of the top Asian Stars in Tech. Trade Review"Your company's speed of learning is your moat and this book is how you build it." * Lauren Cunningham, L&D Manager, Bumble *"This book is exactly what the L&D professional needs right now. It has broken the mould of 'how to' learning books with Nelson applying a unique lens of entrepreneurship and start up strategies. A must have for any 'learningpraneur ' or intrapreneur. This a seminal book of our times." * Rustica Lamb , CEO and Founder, Bloom Learning Technologies *"This book captures sustainable shifts to a more appropriate, effective L&D function, better suited to modern businesses of the today and the future. I am particularly impressed with the author for grabbing the lessons learnt and best bits from the disciplines of marketing, digital agencies and start-ups to bring their speed into the L&D sphere. Taking L&Ders beyond the buzzwords, the author really understands agile, lean and design thinking in a way many L&Ders feel overwhelmed by. With practical suggestions, a myriad of story examples, support to build a new learning ecosystem, and more this book really is a must read for modern L&Ders in business." * Michelle Parry-Slater, Learning and Development Director, Kairos Modern Learning *"In this book, Nelson Sivalingam brings energy, insight and resources from business into the world of L&D. He shows the importance of agility to L&D and gives practical examples of how the function can change to meet the needs of the business and support learning at speed." * Donald H Taylor, Chair, Learning Technologies Conference *Table of Contents Chapter - 00: Introduction - Fastest learner wins; Section - ONE: On your mark; Chapter - 01: Where L&D is going wrong and how Lean can fix it; Chapter - 02: How to think Lean Learning before you do it; Section - TWO: Get set; Chapter - 03: Find the right business problem to solve; Chapter - 04: Create an L&D strategy with the Learning Canvas; Chapter - 05: Build a dynamic learning ecosystem; Chapter - 06: Personalize learning at scale; Chapter - 07: Shape performance in the moments that matter; Chapter - 08: Measure the proof of impact; Section - THREE: Go; Chapter - 09: Start testing with your Minimum Valuable Learning; Chapter - 10: Achieve Learning-Challenge Fit or iterate trying; Chapter - 11: Deliver continuous learning with sprints; Chapter - 12: Scale your learning impact with marketing; Chapter - 13: Conclusion - Always winning

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Book SynopsisMelanie Franklin is a globally recognized thought leader in change management who has effected business change programmes across public and private sector organizations. Based in London, UK, she is the Director of Agile Change Management Ltd and Founder of the Continuous Change Community. An impressive array of clients in Europe, the US and the Middle East benefit from her unique insights into change. She designs and runs in-house programs to develop skills in change and transformation and advises boards on strategies for change. She is Chief Examiner for the Agile Change Agent qualification from APMG International and works for several professional bodies to help grow the consulting and change management professions. She is the author of several publications and a regular keynote speaker at various conferences worldwide.Trade Review"This book is full of practical tools, which are real life and easy to understand. I found inspiration in the well-structured guide through the life of change, from start to finish. My inspiration has led to igniting that fire of agile change within the teams around me! This book is everything that the title says it is, it is easy to follow, has helped me apply the best aspects of the agile approach to my daily work. Thank you, Melanie, for your ever enthusiastic and dedicated mission to agile change." * Theresa Walker, Head of Customer Excellence *"This book is full of practical tools and it guides the reader through the life of a change from start to finish. I keep it to hand and dip into it regularly - it always delivers something valuable." * Kate Nowicki, Director of Strategic Planning, Performance and Change *"This book provides a clear, structured approach to managing change throughout the full lifecycle. It is agile made easy and provides very practical tools and techniques which support managing both small- and large-scale change. It is a fantastic reference point for anyone involved in Change Management and really helps to get results." * Jane Blackman, Head of Business Transformation *"This book is full of practical tools and is easy to understand -- a well-structured guide through the life of a change from start to finish." * Theresa Moulton, Editor-in-Chief, Change Management Review *"This book provides a well-structured framework, full of practical tools and techniques that has helped me apply the best aspects of the agile approach to my work." * Anthony Brown, Business Change Lead *"I'd recommend this book for any manager looking to build their Agile skills. Packed full of useful tools, this book will help you plan and deliver changes with confidence." * Graham Goodwin, Change Manager and Agile Coach *"This book is an easy to understand, well-structured guide through the life of a change from start to finish. It's full of practical tools and tips that makes it easy to apply the best aspects of agile change to my work." * Liz Losty, Agile & Change Manager *"This book is an easy to understand, well-structured guide through the life of a change from start to finish. It comes high on my list of recommendations to anyone managing a change project!" * Caroline Fitzpatrick, Senior People Development & Learning Manager *"This book is always on my desk as a reference guide that I reach for frequently. Not only is it full of practical tools and easy to understand, but it has enabled me to apply the best aspects of the agile approach to my work." * Kerry McCulloch, Change Lead, Change Management, John Lewis Partnership *"Melanie understands the need for fast benefit realization and is pragmatic about how to deal with the continuous and evolving nature of change. This book is a must-read for any change practitioner today." * Soraya Robertson, Head of Benefits Management and Business Change, Investment, Portfolio & Strategy *Table of Contents Chapter - 01: Concept; Chapter - 02: Roadmap; Chapter - 03: Business need; Chapter - 04: Relationship building; Chapter - 05: Environment; Chapter - 06: Coaching for Change

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Book SynopsisSimon Kingsnorth is a recognized digital marketing expert with over 20 years' industry experience. Based in Reading, UK, he was previously the Global Head of Digital Marketing at Citi Bank and has worked with leading brands including Vodafone, Direct Line Group and Google as well as on many successful start-up launches. A regular conference keynote speaker and contributor to industry publications, he is also the author of Digital Marketing Strategy, also published by Kogan Page.Trade Review"This book is an essential tool for anyone running digital marketing campaigns. Full of great tips and practical guides, it should be on the desk of every marketer." * Ashley Friedlein, Founder, Econsultancy and Guild *"Simon once again debunks the myth that digital marketing requires years of experience. He brings a level of simplicity and practicality that makes the trade accessible to all, which has to be a good thing." * Glen Conybeare, Global President, Reprise Commerce *"The Digital Marketing Handbook is essential for every office and classroom environment given our economic reliance on the interplay of digital marketing across industries. Simon Kingsnorth captures digital and traditional elements our teaching agency actively references. " * Devon S. Perry, CEO Segel Associates *Table of Contents Chapter - 01: How this book works; Chapter - 02: Building a high-converting, beautiful website; Chapter - 03: Optimizing your website to deliver top SEO results; Chapter - 04: Managing paid search for cost-effective results; Chapter - 05: Running display advertising that delivers brand value; Chapter - 06: Managing affiliates and partnerships to deliver highly targeted leads; Chapter - 07: Creating content that excites, informs and converts; Chapter - 08: Delivering organic and paid social media that grows your brand; Chapter - 09: Using analytics to interpret and optimize your results to maximize performance; Chapter - 10: Automating your email and CRM plans to deliver compelling digital communications; Chapter - 11: Using e-commerce and retail partners to scale your merchandizing; Chapter - 12: Providing customer service that delivers high review scores and builds loyalty;

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Book SynopsisKevin Keohane is currently partner at BrandPie, a strategic brand consultancy.Trade Review"The book is a useful addition to the branding discipline....[readers will] find a feast of goodies to stimulate strategic discussions" * John Fanning, marketing.ie *"Great businesses get performance from the combination of driving their reputation and engaging their people. The two things are inseparable. Yet most businesses manage them in isolation. Kevin Keohane offers an effective - and deceptively simple - way to navigate this challenge. As a CEO I find this thinking and advice invaluable." * Lanny Cohen, Global Chief Technology Officer, North America Country Board Chairman, Capgemini *Table of Contents Chapter - 01: Introduction; Section - ONE: Brand; Chapter - 02: What is a brand?; Chapter - 03: Defining your brand; Chapter - 04: Brand delivery; Chapter - 05: Brand and social media; Section - TWO: Talent; Chapter - 06: The talent agenda; Chapter - 07: Engaging talent; Section - THREE: Brand and talent; Chapter - 08: A better way; Chapter - 09: Purpose; Chapter - 10: Ambition; Chapter - 11: Strategy; Chapter - 12: Proposition; Chapter - 13: Putting it all together; Chapter - 14: Toolkit; Section - FOUR: Insight interviews; Chapter - 15: Brand and executive talent – Bob Benson; Chapter - 16: Brand and diversity – Beth Brooke; Chapter - 17: Brand, talent and the new world of work – Dave Coplin; Chapter - 18: Brand, talent and strategy – Mike Cullen; Chapter - 19: Brand in a multinational conglomerate – S P Shukla; Chapter - 20: Brand and purpose – Michael Sneed; Chapter - 21: Brand and talent – Mark Weinberger

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Book SynopsisJohn G Fisher is CEO of FMI Group, a brand engagement consultancy. He has over 30 years' experience in marketing communications, incentives and performance improvement programmes, specializing in the financial services sector. He has written several business books, including Strategic Brand Engagement (also published by Kogan Page) and is a regular columnist in the marketing and HR press. He is in regular demand as a speaker and also devises and delivers seminars for clients and trade bodies about the practicalities of running employee incentive programmes.Trade Review"Fisher's grasp of the key issues makes this a perfect primer for anyone wanting to know how to create and manage successful engagement and incentive schemes." * Chris Bestley, Education Consultant, Institute of Promotional Marketing *"A great reference for any manager who has to run motivation programmes." * Simon Gilbert, Trade Marketing Manager, Sony Mobile *"John Fisher has been an expert strategist and practitioner in the field of staff motivation for over 30 years. He is also an excellent writer. The result is an always-engaging read, combining real education with valuable insights." * Martin Lewis, Managing Editor, "Meetings & Incentive Travel" magazine *Table of Contents Chapter - 00: Introduction: Dealing with human beings; Chapter - 01: Why ‘benefits’ do not deliver performance improvement; Chapter - 02: Recognition and reward theory; Chapter - 03: Motivation in practice; Chapter - 04: The performance improvement programme model; Chapter - 05: Know your people: The human audit; Chapter - 06: Skills and learning for performance improvement; Chapter - 07: Communicating reward and recognition; Chapter - 08: Rewards; Chapter - 09: Recognition; Chapter - 10: Structuring reward and recognition programmes; Chapter - 11: Setting the budget; Chapter - 12: International aspects; Chapter - 13: Troubleshooting reward and recognition; Chapter - 14: The future of reward and recognition

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Book SynopsisProfessor Christopher Bones is an established thought leader in people, organization strategy and change and a widely acclaimed, award-winning author. He has over 30 years' experience in senior leadership positions, working with companies such as Diageo, Cadbury Schweppes and Shell. Appointed the first non-academic Principal of Henley Business School in 2004, he is now Dean Emeritus at Henley and Professor of Creativity and Leadership at Manchester Business School.James Hammersley founded Good Growth with Christopher Bones, an innovative digital change consultancy, whose clients have included Bupa, The Open University, Barclays Connector and O2 among others. Having worked on introducing digital performance to large organizations as a sales specialist he has witnessed first-hand the potential of digital to transform how we listen to and respond to customers.Trade Review"For businesses to thrive in today's markets they need to engage effectively with digital. This book provides an effective framework that helps leaders drive their digital efforts in the right direction. It offers a blueprint that many leaders will find invaluable." * Paul Walsh, Chairman, Compass Group and former CEO of Diageo *"The authors very successfully educate, challenge and stimulate smart thinking and practical actions. In particular, the excellent 'killer questions' poke the reader into a thorough assessment of their business." * Feilim Mackle, Sales and Service Director, O2/Telefonica *"The speed of evolution in digital business is accelerating. However digitally savvy you may be, this is a useful blueprint for business leadership in the digital age." * Doug Johnson-Poensgen, former Managing Director, Corporate Banking, Barclays Bank *"This is for the executive who sees the opportunity in digital but who is frustrated or daunted by the practicalities of execution. Leading Digital Strategy provides us with a response, refreshingly framed in terms of the fundamental management and leadership disciplines required. It is a confidence-inspiring guide that reminds us that it is not technology, but established business best practice that drives success in the digital world. I wish I had read a copy three years ago." * Alan South, former CEO, IDEO Europe *"Leading Digital Strategy is a must read for those who want to stay relevant in the 21st century through strong e-commerce." * Jan Mühlfeit, former Chairman, Microsoft Europe *Table of Contents Chapter - 00: Introduction; Chapter - 01: 21st-century markets; Chapter - 02: Identifying the e-commerce opportunity; Chapter - 03: Putting customers first; Chapter - 04: The new marketing model; Chapter - 05: The business of e-commerce; Chapter - 06: The growth organization; Chapter - 07: Leadership in change; Chapter - 08: Digital leadership in practice; Chapter - 09: The e-commerce leadership model

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Book SynopsisAlexander Stevenson worked for the Financial Times and was a key member of the team which launched FT.com. He then set up a public sector consultancy which grew into a multi-million pound business. He has advised over 150 public sector organisations.Trade Review"His insights may cause you to look at the civil service in a whole new light. Stevenson writes from a British point of view, and many of his examples are based in London, but readers everywhere will glean useful tips. getAbstract recommends his surprisingly breezy advice to leaders in either sector." * getAbstract, Inc. *Table of Contents Chapter - 00: Introduction – managing the unmanageable; Chapter - 01: The challenges of managing in the public sector; Chapter - 02: Managing accountability; Chapter - 03: Managing target setting; Chapter - 04: Managing politicians; Chapter - 05: Managing people; Chapter - 06: Managing risk and innovation; Chapter - 07: Managing decision making; Chapter - 08: What the private sector can learn from the public sector; Chapter - 09: Public sector managers and their public

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Book SynopsisJason Lauritsen is a global speaker, author, and advisor on employee engagement, workplace culture and performance management. Prior to this, he was the Director of Best Places to Work at Quantum Workplace and VP of Human Resources at Union Bank and Trust. He is also the North American Advisor for The Employee Engagement Awards, the first global awards to recognize excellence in employee engagement.Trade Review"In Unlocking High Performance, Jason Lauritsen greets us with a hopeful, affirming message: work can be much better - more challenging and more fulfilling - if we do things a bit differently. He shows how common practices like annual performance appraisals may be holding you back - and how you can improve employee engagement and bring excitement and productivity back to the workplace." * Daniel H. Pink, author of When and Drive *"Jason captures the ways in which organizations can help employees find meaning in their work by building stronger relationships and creating a workplace culture grounded in trust, respect, recognition, and humanity. If you want to inspire and motivate your employees to do the best work of their lives, then you should read this book." * Derek Irvine, Head of Strategy and Consulting, Globoforce *"Jason understands the interworking of even the most complex organizations and cuts to the heart of the matter - life is about relationships and work is no exception." * Ryan Picarella - President, The Wellness Council of America (WELCOA) *"Unlocking High Performance is a field manual for leaders and HR practitioners seeking to create workplaces that attract, retain and develop the talent required by any successful and competitive business. Leaders can always choose to do the hard work to get it right. Reading this book is a great way to either begin or remain on that path." * Joni Thomas Doolin, Founder & CEO, People Report & TDn2K *"Jason Lauritsen shows you how to deliver on the original promise of performance management. It's not about bureaucratic documentation; it's about making work better and creating better workers." * David Burkus, author of Friend of a Friend and Under New Management *"Performance management has failed because its view of what makes people successful is far too limited. Jason takes a much more expansive and holistic view and shows how it is truly possible for people to love their work and flourish, so their employers can grow and thrive as well." * Steve Smith, Partner, The Starr Conspiracy *Table of Contents Section - ONE: Work is broken and employees are paying the price; Chapter - 01: The shortcomings of ‘best practice’ and traditional performance management; Chapter - 02: Work is a relationship, not a contract; Chapter - 03: Rethinking performance management; Section - TWO: Performance planning; Chapter - 04: Creating clear expectations and goals; Chapter - 05: Defining behavioural expectations; Chapter - 06: Putting the 'why' and 'how' in expectations; Section - THREE: Performance cultivation; Chapter - 07: Motivation; Chapter - 08: Recognition and appreciation; Chapter - 09: Wellbeing and inclusion; Chapter - 10: Removing obstacles; Section - FOUR: Performance accountability; Chapter - 11: Fixing feedback; Chapter - 12: A new approach to feedback; Chapter - 13: Measurement and ratings; Chapter - 14: The role of reflection; Chapter - 15: Confronting performance issues; Section - FIVE: Building a sustainable and effective performance management system; Chapter - 16: Making immediate improvements; Chapter - 17: Getting buy-in for change and recruiting a design team; Chapter - 18: The design process and avoiding the best practice trap; Chapter - 19: Developing and testing your performance management system; Chapter - 20: Implementation your new performance management system

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Book SynopsisAlf Rehn is a noted thought leader in the fields of innovation and creativity. Having appeared on Thinkers50 Guru Radar in 2016, he is currently professor of innovation, design and management at the University of Southern Denmark. He is a popular international strategic adviser and professional speaker who has delivered close to 1,000 keynotes worldwide, advised Fortune 500 companies and is one of the few Westerners to keynote on innovation in the Democratic People's Republic of Korea.Trade Review"More than ever, innovation has become a prime success factor, yet we all have experienced some kind of fatigue as the term has become a cliché. In this book, Alf Rehn looks critically at the evolution of innovation practices throughout the past decades and teaches us new techniques on how to embrace innovation 4.0. An absolute must-read for anyone who wants to succeed, or just survive, in today's world." * Antonio Nieto-Rodriguez, author of 'The Project Revolution' and 'The Focused Organization', and named World's Leading Champion of Project Management by Thinkers50 *"Some innovation is a quick fix, some takes a lifetime of dedication. Some new ideas are new products or services, while other new ideas bring revolutions in the way people live or think. In this important book, Alf Rehn urges leaders to reject wasteful stereotypes of creativity and to embrace the truths needed to deliver powerful real-world innovation. If innovation is deviance in practice, then Rehn is a most practical deviant." * Max McKeown, author of 'The Innovation Book' *"Now that the global innovation hype bubble is bursting, the world desperately needs a dose of straight talk. It's time the clichés were put up against the wall and out of their misery. Alf Rehn brings his no-nonsense, shelve-the-bullsh*t style to this refreshing reset on what innovation is, what it can do, and how organizations might finally realize its value. He shows innovation isn't just about desire or a popular process, but requires deeper cultural intervention and an embedded mindset." * Scott Smith, world-leading futurist and founder of Changeist *Table of Contents Chapter - 01: Introduction – Between the shallows and the deep blue sea; Chapter - 02: Of yawns and broken windows – How ideas die in the modern corporation; Chapter - 03: Respect, reciprocity, responsibility and reflection – Crafting innovation cultures from the ground up; Chapter - 04: The imagination premium – Pushing beyond fatigue, thinking beyond boundaries; Chapter - 05: Innovative by design – Diversity and the trouble with monocultures; Chapter - 06: Making innovation resilient – Meaning, purpose, ambition, courage; Chapter - 07: Time, velocity, slack – Working at the speed of innovation; Chapter - 08: Pulling it all together – From ‘innovation’ to innovation

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Book SynopsisPatrick Barr has over 20 years international leadership experience, having held senior roles in Ireland, the UK and the USA in the airline, FMCG and IT industry sectors. Owner and Managing Partner of Barr Performance Coaching, he is passionate about leadership development and performance management. He is a member of the Enterprise Ireland Mentor Panel and The European Mentoring and Coaching Council.Trade Review"This is a superb book. It is crammed with clear and practical help for every stage of a career. One to own and dip into over and over again." * Marcella Flood, Head of Digital Transformation, Allianz Care *"Paddy Barr has put together a comprehensive guide for business success. Whether you are new to the workforce or a seasoned business veteran, this book is a tool that everyone can use to help achieve success." * Kevin Blair, Western Washington Regional President, Washington Trust Bank USA *"This is a really a useful resource, full of bite-sized titbits, and useful to people at every stage of their career or lives." * Todd Dunlap, Managing Director, Booking.com Americas *"The Successful Career Toolkit is very comprehensive and written in a very accessible and clear manner." * Orla O’Connor, Director, National Women’s Council of Ireland *"This wonderful book successfully shows us the importance and benefits of strategizing and planning. It is a fantastic tool for career and personal development. Whilst it presents itself as a career toolkit, it offers so much more. It reminds us that personal and professional relationships are paramount to how we drive our success and enjoy our working life. This will become your go-to book, to reference time and time again." * Una Tynan, Founder and Managing Director, Blank Canvas Cosmetics *"Very concise and to the point, with great reference points throughout the book. It's very much a handbook guide to a successful career path. It contains all the right building blocks from managing yourself to managing others to finally managing your role at hand." * Andre Severi, Managing Director, Cürex Group *"This is an immensely practical and useful book, full of eminently sensible advice. It is refreshingly jargon-free and clearly benefits from the author's extensive experience as a practicing executive. The structure of the book, which breaks down the topics into bite-sized insights, coupled with practical tips, tricks and takeaways, makes it an ideal playbook that should be in the top drawer of every manager's desk." * Dr Colm Foster, Director of Executive Education, Irish Management Institute *"Managing a career in today's environment is always tough. Patrick Barr has a genuinely thoughtful approach which encompasses proven practices that he employed through his own career with fantastic success. The tips and tricks section in each chapter is invaluable as a reference and the reflective exercises included really help ensure the lessons land and are instantly practical. For anyone wanting to take control of their career and understand how to climb the career ladder - this is a must-read." * Dave Warrick, General Manager, Global Supply Chain, Microsoft *Table of Contents Section - ONE: Managing self; Chapter - 01: Communication skills; Chapter - 02: My curriculum vitae; Chapter - 03: Career planning; Chapter - 04: Induction (as an employee); Chapter - 05: Building good relationships; Chapter - 06: Why mindset matters; Chapter - 07: Personal work–life balance; Chapter - 08: Managing stress; Chapter - 09: Dealing with disappointing news at work; Chapter - 10: Resilience; Chapter - 11: Managing your personal brand; Chapter - 12: Effective networking; Chapter - 13: Leadership; Section - TWO: Managing others; Chapter - 14: How to disagree; Chapter - 15: How to handle a difficult boss or peer; Chapter - 16: Leading teams; Chapter - 17: Supporting a team’s work–life balance; Chapter - 18: Performance discussions (as a manager); Chapter - 19: Impact and influence; Chapter - 20: Challenging the status quo; Chapter - 21: Building a culture of innovation; Chapter - 22: Bringing about behavioural change; Chapter - 23: Overcoming resistance; Section - THREE: Managing the task; Chapter - 24: How to interview (as a candidate); Chapter - 25: Performance discussions (as an employee); Chapter - 26: One-to-one meetings with your boss; Chapter - 27: How to ask for a pay rise; Chapter - 28: Negotiation skills; Chapter - 29: How to handle an unethical request; Chapter - 30: How to resign; Chapter - 31: How to interview (as the hiring manager); Chapter - 32: New employee induction; Chapter - 33: Succession planning

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Book SynopsisSean Pillot de Chenecey is a marketing expert, who for over 20 years has combined brand consultancy with ethnographic activity and trend research around the world. His clients have included Unilever, Swatch, Heineken, Diageo, General Motors, Beiersdorf, AXA, Vodafone, Comptoir des Cotonniers, Muller, GlaxoSmithKline, Visa, Granarolo and Starwood; and he's collaborated with numerous advertising, branding, design, media and PR agencies. He is a university lecturer and has written for Admap, Brand Strategy, Contagious, Dazed and Marketing. A public speaker, he's given speeches for over a decade in Asia, Europe, Africa, the Middle East and North America.Trade Review"Don't try to hide from the future - it will be here sooner than you think. And when it arrives, you'd better be prepared! Start by reading Influencers & Revolutionaries. And then shape your future." * Carsten Beck, Director of Research, The Copenhagen Institute for Futures Studies *"Influencers & Revolutionaries covers a life where progress depends on "good business" becoming a real way of operating and not just a PR strategy. It will serve not just business people but also policymakers and activists." * Thomas Coombes, Head of Brand, Amnesty International *"Sean Pillot de Chenecey's previous publication examined the phenomenon of the post-truth world. His compelling new book analyses its consequences. Marketers, retailers, innovators, communicators, engineers, travellers, urban planners, venture capitalists and entertainers will all be inspired by this thought-provoking and immensely readable book." * Julian Boulding, President, The Network One *"This book is thought-provoking and refreshing. It highlights critical catalysts, specifically the climate crisis, which remain little understood at the most senior levels of industry sectors facing disruption." * Joanna Catalano, President, Dentsu Aegis Network, Asia Pacific *"Sean Pillot de Chenecey has rescued the concepts of innovation and disruption from becoming meaningless jargon and empty clichés. Influencers & Revolutionaries provides an in-depth understanding of the dynamics transforming businesses globally and across sectors. This book is indispensable." * Michael Cohen, President, Michael Cohen Group, NYC *"This book provides a critical compass for innovation in a period of profoundly needed ecological transformation. Sean Pillot de Chenecey weaves compelling examples of innovation across a wide range of sectors to powerfully demonstrate how socio-ecological concerns and innovation can be fundamentally aligned. A must-read for anybody who wants to be part of the "solution generation" in the decade to come." * Carole Collet, Professor for Sustainable Futures, Central Saint Martins UAL *"The genesis of many great start-ups is the desire to challenge the status quo. Sean Pillot de Chenecey's new book helps you understand the power of disruption to change the world. It should be standard reading for all aspiring entrepreneurs." * Scott Goodson, Founder and Chairman, Strawberry Frog *"A smart read for tumultuous times. Sean Pillot de Chenecey deftly navigates today's new business climate and its disruptive trends, with insights and tangible solutions. Amazingly timely." * Lucie Greene, Founder, Light Years *"Influencers & Revolutionaries is full of signposts to possible futures in tourism, health, fashion, entertainment, transport and more. Sean Pillot de Chenecey's is a singular voice in the often-contradictory worlds of innovation, marketing and consumption; and his refreshing forthright prose is the next best thing to hearing him give a speech." * Ben Hughes, Professor, Beijing Institute of Technology *"Companies have arguably never faced such urgency in being able to change as fast as the culture they operate in. Sean Pillot de Chenecey's book is an inspirational and, most importantly, useful map to why and how change is occurring in the world and how businesses are responding - and need to respond. It's a call to arms." * Gareth Kay, Founding Partner, Chapter *Table of Contents Chapter - 00: Introduction; Chapter - 01: Classic innovation theory and current leading-edge thinking; Chapter - 02: The disruptors disrupted. What next for adland?; Chapter - 03: The future of retail and the future home; Chapter - 04: How the food and drink industries leverage catalytic trends; Chapter - 05: The wellness economy meets the lifestyle industry; Chapter - 06: Smart cities, the IoT and connected living; Chapter - 07: Intelligent and sustainable – a new era of tourism and mobility; Chapter - 08: The transformation of entertainment by technology, experiences and personalization; Chapter - 09: The future of work – goodbye to certainty and stability. Hello to Industry 4.0; Chapter - 10: Fintech and insurtech, and the battle of choice vs privacy; Chapter - 11: Summary – The Influencers and Revolutionaries Innovation Manifesto; Chapter - 12: References and further reading; Chapter - 13: Index

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Book SynopsisChris Daffy was an established author, speaker and writer, with over 20 years' experience helping organizations to improve customer service, experience management and loyalty building. He provided training throughout the UK and Northern Europe with clients including: Airbus; Air Products; AXA; BAE Systems; BBC; Barclaycard; Brenntag; DHL; Dorchester Hotel; JCB; Legal & General; Pizza Express; Saint Gobain Group; Toyota/Lexus; Unilever Group; Watches of Switzerland.Trade Review"This is the bible of customer experience. It has everything you need to know about the subject." * Marius Persinaru, Country President, Schneider Electric Romania *"Chris Daffy has an incredible ability to make the complicated stuff simple to understand and his work has been of great value to me personally, fantastic for my team's development and hugely beneficial for our business." * Magda Dexter, Customer Experience Director, Saint-Gobain Building Distribution Sector, UK and Ireland *"Quite frankly, I couldn't put it down! The perfect mix of stories combined with research that spans a lifetime, with wonderful examples from a broad church of industries such as Ritz-Carlton, SW Airlines and M&S. I will be buying copies for my team." * Peter van Peborgh-Gooch, General Manager - Visitor Centre, William Grant & Sons Distillers *"This is probably the most comprehensive work, providing a true 360 on the topic of loyalty, that I have read in a long time. It presents simple and clear methods without jargon, which in true Daffy style are practical, not just theoretical. This is an essential manager handbook for best practice in customer loyalty." * Nic Cunliffe, Sales Support Director, Vaillant Group UK *Table of Contents Chapter - 01: An introduction to the concept of customer loyalty management; Chapter - 02: Focusing on things that enable and enhance success and avoiding or removing those that disable it; Chapter - 03: The essential elements for success at customer loyalty management; Chapter - 04: Identifying, understanding and managing customer expectations; Chapter - 05: Critical customer experience management techniques; Chapter - 06: Creating and managing the memories that influence customer loyalty; Chapter - 07: Proven and practical customer loyalty strategy implementation tools and techniques; Chapter - 08: Measuring and monitoring what matters for customer loyalty – Experiences versus satisfaction; Chapter - 09: Turning great loyalty strategy ideas into worthwhile actions

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Book SynopsisKate Hartley is co-founder of Polpeo, a crisis simulation training consultancy that works with some of the biggest brands in the world. Hartley has 25 years' agency-side experience in crisis and reputation management and corporate PR. She has spoken and run workshops on the impact of social media on crisis management at international events including SXSW, The Global PR Summit, PR Week's Crisis Comms, and Social Media Today's Social Shake Up. She is a member of the CIPR and the PRCA, and sits on the PRCA's digital steering committee which is designed to shape digital best practice in the PR industry.Trade Review"A timely analysis of the environment in which crises emerge and must be managed." * Jonathan Hemus, Managing Director, Insignia *"Above all a sane and sympathetic approach to the people embroiled in a crisis at the sharp end. Buy this book, read it, follow Kate Hartley's advice and breathe more easily." * Adrian Wheeler, author of Crisis Communications Management and Writing for the Media *"Whilst the principles of crisis communications haven't changed the environment has - beyond recognition. Understanding what that means to the corporation under fire and how best they should engage with all stakeholder audiences is the essence of this book." * Alison Clarke FPRCA, FCIPR, Alison Clarke Consulting *Table of Contents Section - ONE: Understanding how consumer behaviour has changed; Chapter - 01: Kick a brand when it's down – Why we love to hate our favourite brands; Chapter - 02: The issue of declining trust in the spread of fake news; Chapter - 03: Who do I trust? The rise of individual influencers versus declining traditional media; Chapter - 04: It's outrageous! Understanding the new response to outrage and bad news, and the role of social media; Chapter - 05: I want it now – Managing consumer expectation for instant information; Chapter - 06: Profile of a troll – Understanding and dealing with trolling behaviour; Chapter - 07: The conscious consumer – The question complex and pressures of brand transparency; Section - TWO: The role of changing consumer behaviour in crisis management and response; Chapter - 08: The new challenges – Understanding the impact of changing consumer behaviour on crisis management strategies; Chapter - 09: What is acceptable in a crisis? How to differentiate business as usual versus crisis management; Chapter - 10: The social media Hydra: Principles of transparency versus suppression of information in crisis mitigation; Chapter - 11: Crises in action: Lessons learned from crisis responses from five major brands; Chapter - 12: The importance of telling the truth and its role in crisis and reputation management; Chapter - 13: Withstanding the attack: The importance of resilience in your communications teams; Section - THREE: Building your crisis communication strategy and response; Chapter - 14: The brain's response to a crisis and training your team to cope; Chapter - 15: Insights from crisis communication influencers on managing the threats facing brands; Chapter - 16: The role of leadership in a crisis and preparing your crisis team; Chapter - 17: Showing humanity and empathy in a crisis: When it counts and when it's empty; Chapter - 18: What do I do first? Getting your priorities right in a crisis; Chapter - 19: Harnessing the crowd: Using influencers and advocates to calm the crisis: An interview with Scott Guthrie; Chapter - 20: The role of technology in crisis management: Using predictive analysis, social listening, search data and insights; Chapter - 21: Practical steps to prepare, execute and analyse a crisis response (and avoid common pitfalls)

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Book SynopsisJacob Benbunan started Saffron Brand Consultants with the late Wally Olins. He is today its Chairman and CEO. His clients include Vueling, Akzo Nobel, A1 Telekom Austria, Engie, Sodexo or Siemens. Prior to Saffron he was a Principal at Wolff Olins where he was involved with brands like Orange, Repsol and Acciona. Gabor Schreier is Chief Creative Officer and responsible for the creative teams across Saffron's locations. He was a core player in consolidating Saffron as a leading international brand consultancy. At Saffron, he has had an instrumental role in the work for A1 Telekom Austria, Gulf Air and YouTube. Previously he has also created identities for Daimler and Smart in Germany.Benjamin Knapp is Saffron's Chief Growth Officer, driving corporate strategy and service development. He joined Saffron in 2006 and worked closely with Wally Olins on place and commercial branding projects. His clients since then include Xing, V&A Museum, A1 Telekom Austria and Kyocera.Trade Review"A treatise on branding in times of change that will guide marketers through their daily challenges." * Stefan Schindele, Brand Strategy, A1 Group *"The authors prove that disruption is an attitude of creativity, agility and innovation that all brands should strive for. They provide a detailed and inspiring explanation of the process. A great book - highly recommended!" * Professor Robert Paulmann, Founder, CXI Conference *"Jacob Benbunan and his team are the most disruptive people in the branding world, helping anybody in the start-up or corporate world who wants to rock the boat and do things very differently. This book is a must-read for anyone wanting to cause any abrupt or sudden change in new or legacy industries." * Carlos Muñoz, Founder, Volotea and Vueling Airlines *"A truly compelling read for those who believe that the best evidence of corporate authenticity is brand consistency." * Ana Busto, SVP, Brand and Communications, ENGIE *Table of Contents Chapter - 00: Introduction – Why it is vital to explore disruptive branding; Chapter - 01: Convergence and divergence – What change means for brands; Chapter - 02: What makes you tick – Define what drives your organization; Chapter - 03: Strategy made visible – Bring your idea alive through design; Chapter - 04: Help your people to help you – Engage your employees; Chapter - 05: A promise delivered – Shape the brand experience; Chapter - 06: Prove it to succeed – Develop on-brand products and services; Chapter - 07: Building customer loyalty – Disrupt through great service; Chapter - 08: Your idea made physical – Create branded environments; Chapter - 09: First impressions – Launch your disruptive brand; Chapter - 10: Measure, improve, repeat – Measure brand performance; Chapter - 11: Constant reinvention – Stay ahead in times of change; Chapter - 12: Index

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Book SynopsisJoe Heapy and Oliver King co-founded Engine Service Design and were some of the first designers approaching transformational change with design thinking. They have managed countless design-led change programmes with corporations including Bupa, National Grid and Finnair. They are advocates of design thinking for business and champion the approach through the media and academia, helping to shape how this approach is taught to future leaders. Director, James Samperi is a director at Engine Service Design. Having led large projects in all major sectors for seven years, James now runs Engine's largest Dubai-based programme of work.Trade Review"For anyone who seeks to improve their services, let this book be your design-led guide. It will enable you to truly transform your services by staging engaging, personal and memorable - even beautiful - experiences." * B Joseph Pine II, co-author, The Experience Economy *"This book is grounded in reality - it provides a vision, as well as practical strategies, for companies to embed design-led change across their business." * Katy Pearce, Global Head of Customer Experience, Vodafone Group Enterprise *"This will be my go-to book whenever I'm shaping new customer experience initiatives. It is a how-to guide for any customer experience team in any industry. Brilliant." * John Patterson, Vice President of Customer Experience, Sage *"Design's insight into customers' perspectives is the grit in the oyster that leads to great services. Here, Joe Heapy, Oliver King and James Samperi use their 20 years of experience at the forefront of applying design to services to help you understand the challenges and derive superb solutions. In the age of social media, shoddy services cannot survive; the distilled wisdom in this book will help you get the thumbs up, not the thumbs down." * Bruce Tether, Professor of Innovation Management, Alliance Manchester Business School, University of Manchester *"A really thorough book by well-informed authors, getting into the nitty-gritty of making service design happen in your organization." * Kai En Ong, Head of User Experience and Design, BBC *"Design thinking effectively provides a structure - a scaffold -that shapes the process of service development and guides teams to effective, beautiful and desirable service provision. This book is an aide-memoire and a guide to a process. The end-user-centricity and the passion that it invokes are key. I will keep Customer-Driven Transformation by my side as a reference and a guide." * Andreas Tsiotsias, CTO, Computer Services Industry, IBM *"This is an exceptional book. It's written in a pragmatic and action-oriented style, directed at "game changers" working in the field of services development and management, at a time where customer experience is key to creating lasting competitive advantage." * Francisco Vieira Pita, Aviation Marketing Director, ANA – Aeroportos de Portugal *"Finding a book that's filled with practical tips and stories from other customer experience leaders serves to reassure us that every organization's journey is unique and that we need to adapt. I wish I'd had this book 10 years ago." * Hazel Hughes, Customer Experience and Operations Director, Weight Watchers UK *"Delivering better services for customers can often feel like a daily battle within big organizations - but it's a battle worth having. This book provides you with all the tips, tools and techniques you need to instigate culture change outside of the design team." * Kate Kapp, Head of Service Design, Tesco PLC *"The design of the services we interact with each day is critical in the ever more competitive world of brands vying for our loyalty. And if those services stretch across a multitude of channels, the complexity of delivering customer delight consistently can become bewildering. Enter the experts! Engine Service Design has consistently proven the effectiveness of their solutions to complex problems, not only delivering great customer service but in adding tangible value to the brands they work with. Being able to get the inside line on their know-how is invaluable - and Customer-Driven Transformation the foundation stone to building great brand experiences." * Deborah Dawton, CEO, Design Business Association, UK *"Being a disruptor or coping with disruption are the challenges all business leaders face. In Customer-Driven Transformation, the authors put a spotlight on the excuses that stop people building their path to success. This is a must-read for all contemporary managers." * Rashik Parmar MBE FBCS, IBM Distinguished Engineer and Technical Executive, Europe *Table of Contents Section - 00: Introduction; Section - PART ONE: The challenges; Section - 01: The challenge of outside-in; Section - 02: The challenge of vision; Section - 03: The challenge of fast and slow; Section - 04: The challenge of emotion; Section - 05: The challenge of distinctiveness; Section - 06: The challenge of change; Section - PART TWO: The skills; Section - 07: Create a compelling vision; Section - 08: Design your service beautifully; Section - 09: Develop a clear value case; Section - 10: Make it ready to build; Section - 11: Create the right conditions; Section - 12: Run engaging projects; Section - 13: Think like a Designer; Section - 14: Conclusion;

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Book SynopsisJohn O'Brien MBE, based in London, UK, is an advisor to business, non-profits, and government bodies on purpose, its activation, organizational culture, partnerships and performance change globally. He is a senior purpose strategist and EMEA managing partner of Omnicom's ONE HUNDRED agency collective.David Gallagher, based in London, UK, heads international growth and development for Omnicom PR Group. He is co-chair of the PRCA Ethics Council, past ICCO president, past Cannes Lions jury president and serves on the court of the London School for Hygiene & Tropical Medicine, among other advisory boards.Trade Review"Those brands that succeed moving forwards will be those living and breathing a clear purpose authentically which makes this book an essential and timely read for marketing leaders." * Peter Markey, Chief Marketing Officer, Boots plc *"Truth Be Told is a really timely and helpful book, packed full of global examples, references, and handy checklists. A refreshing mix of common sense and sound research to ensure that any organization knows how to observe the truth, the whole truth and nothing but the truth in everything it does if it's to succeed now and into the future." * Rita Clifton CBE, Deputy Chairman, John Lewis *"This book chronicles a moment of profound change and provides a roadmap to help all those who would learn from those who have gone before and wish to give the best version of themselves to those they serve, their fellow citizens and their companies. Utterly riveting." * Sir Tim Smit, Founder, Eden Project *"As more and more companies activate their purpose and consider how best to connect with key audiences, Truth Be Told shows them how to be successful. An indispensable playbook for every PR and marketing professional committed to driving positive change." * Paul Polman, Co-Founder, Imagine *"Founding strategies and communications on purpose-based truth is a shortcut to success - Truth Be Told offers a clear pathway to make this effective." * Sophie Devonshire, Chief Executive, The Marketing Society *"Businesses and brands have come to understand the power - even necessity -- of a clearly articulated purpose has recently become well understood but nailing it is harder than it sounds. Truth Be Told provides a roadmap for business and communications leaders to identify an authentic, credible and inspiring purpose." * Kim Sample, President, The PR Council *"In a world of fake news, it is more important than ever for brands to be 'Truth Tellers' and to tell their brand stories authentically. This book is brilliant at helping brands achieve this important ambition moving forward." * Fred Cook, Director, USC Center for Public Relations Annenberg School *"Truth Be Told is the result of two well-respected communications professionals and provides many interesting insights and observations about one of the most challenging business topics of our time. A must read for those who want to make a true difference in building meaningful reputations and brands." * Andre Manning, Managing Director, Logeion, Netherlands Association for Communications Professionals *"This is not a book about how to run an effective marketing campaign - it is something much more profound. Read this book!" * Rob Flaherty, Chairman, Ketchum *"Authentic purpose, clear values, and ethical culture are now critical for enduring business success. John and David provide a timely challenge to marcomms professionals to help deliver this." * Prof David Grayson CBE, Chair, The Institute of Business Ethics *"A must-read for executives, entrepreneurs, investors, and everyone interested in understanding how to link profit with human-centric social impact. A hugely insightful read for journalists as well, as truth-seekers and communicators. A brilliant book!" * Elizabeth Filippouli, Journalist, Author & Founder, Global Thinkers Forum *"In a world of fake news it is more important than ever for brands to be 'Truth Tellers' and to tell their brand stories in an authentic way. This book is brilliant at helping brands achieve this important ambition moving forward." * Philippa Brown, PHD Worldwide CEO *Table of Contents Chapter - 00: Introduction; Chapter - 01: The world – what you need to know; Chapter - 02: The truth – what we mean by it; Chapter - 03: The why – understanding the context of truth and purpose; Chapter - 04: The where – finding truthful purpose in business; Chapter - 05: The way – how your culture is key; Chapter - 06: The how – audiences and stories; Chapter - 07: The what – understanding your channels; Chapter - 08: The wow – how to measure success; Chapter - 09: Activate NOW;

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Book SynopsisMichael R. Solomon is professor of marketing in the Haub School of Business at Saint Joseph's University and he resides in Philadelphia, Pennsylvania. He advises global clients in leading industries on marketing strategies to make them more consumer-centric. He is the author of several leading textbooks on marketing, consumer behavior, advertising and social media.Trade Review"If you're still marketing like Mad Men, you're missing tremendous opportunities in our newly fractured world. Michael shows how to reach real people instead of targeting stereotypes." * David Meerman Scott, Wall Street Journal bestselling author of Fanocracy *"After blowing up our decades-old model for understanding consumers, the first thing Michael Solomon does is, thankfully, give us everything we need to rebuild a new one. Even though we marketers knew deep down that consumers didn't fit so neatly in the "cages" we put them, we didn't have a better way of thinking or understanding them. But that's what this book does: by walking us through a series of the black-and-white thinking that got us in the mess in the first place, Solomon shows us the depth, breadth and opportunity that lies in all the beautiful shades of gray in between." * Tamsen Webster, Message Strategist, "Find the Red Thread" *"The original chameleon himself, Michael Solomon has again provided the consumer research industry with a timely jolt to our established thinking into how brands can best uncover new or unmet needs. With an abundance of new tools, techniques and technologies at our disposal in 2020, The New Chameleons gives a pragmatic overview of the challenge and opportunity presented if we take a fresh perspective on segmentation...what would once have been classed as an "outlier" in research data could become your next big opportunity." * Sue Temple, Global Consumer & Shopper Insights Consultant, ex Coca-Cola, Pepsico, Woolworths & Nielsen *"Human beings have escaped biology and, thus, gender. We have stepped beyond politics and nationality. The boxes they try and fit us into no longer work. Michael explains why the modern market researcher, census taker and pollster are getting it wrong - especially in a PostPan world." * Paco Underhill, author of Why We Buy: The Science of Shopping *"Today's consumers are tough to classify. But thankfully we have Michael Solomon's new book to show us the way. Fun to read and deeply insightful, it's useful to anyone who wants help navigating this new world." * Jonah Berger, Author of Contagious and The Catalyst *"Enabled by technology and accelerated by transformations of our global cultural and social ecosystems, traditional categorization of consumer behavior is out the window! Michael Solomon brilliantly helps us understand and navigate the continuously evolving and rapidly morphing intersections of marketers and consumers. This is a must-read not only for marketing professionals, but for all stakeholders in their brand's future in every function and at every level." * John Greco, Founder & Chairman, the Marketing IMPACT Council™. Former CEO of the Direct Marketing Association and former Director of AT&T Bell Laboratories’ Consumer Lab *"Michael stiches the trends of today to the future of consumerism in a way that is both provocative and inspiring. This book should be required reading for every Marketer; it's a wake-up call to the undeniable truth that we need to think and attack our challenges in a profoundly new way." * Patrick Rodmell, President, Rodmell & Company Inc. *"Michael Solomon proves yet again why he's such a trusted and insightful consumer behaviorist. In The New Chameleons, he explains why traditional segmentation is too blunt an instrument and outlines, in very practical terms, what marketers should do about it. This is a great read for marketing's modern age." * William F.N. Gullan, President, Finch Brands *"When commercial borders between nations disappeared, so did many brands who could not adapt. Now that the borders between just about everything else in our culture are evaporating, how do you make sure your brand doesn't go the way of the dinosaurs? A great starting place is Professor Solomon's The New Chameleons, which provides insights and opportunities that could mark the difference between success and failure for anyone involved in marketing." * Martin Bihl, Executive Creative Director, LevLane, and Editor-in-Chief, the-agency-review.com *"Simple lifestyle categories are gone for good; no consumer wants to be locked in category cage with a cute label. Michael Solomon introduces us to a new way of understanding and appreciating these new chameleon consumers. Brands should be branded with a label; consumers shouldn't." * Laura Ries, Co-author of The Immutable Laws of Branding, The Fall of Advertising & the Rise of PR *"Michael Solomon introduces readers to two very different worlds: the real world where individual consumers float seamlessly from one connection to another, defying classification. And an alternative universe where marketers are still trapped by strictly defined consumer segments and media categories which bear no relationship to real customer behavior. It's time for marketers to make a quantum leap to the real world." * Leslie Zane, President, Triggers Brand Consultancy *"The New Chameleons brings marketers to the edge of tomorrow, revealing deep insights for building the next generation of leading brands." * Derrick Daye, The Blake Project and Branding Strategy Insider *"To use a term of Michael's, constellations from interfaces to services to physical goods make marketing today far more complex than even just 10 years ago. En masse is long over, and this rigorous dissection and complex reading made me feel like a got a Master's in marketing." * Karim Rashid, Industrial Designer *"Michael Solomon skillfully articulates why today's brands must understand the postmodern consumer to remain relevant. The lines between consumer categories have long been converging, and The New Chameleons establishes the need for a brand's horizontal appeal and offers practical examples and actionable takeaways." * Asma Ishaq, CEO, Modere *Table of Contents Chapter - 00: Introduction; Chapter - 01: The evolution of marketing categories; Chapter - 02: Consumers who defy demographic labels; Chapter - 03: Consumers who defy traditional purchasing behavior; Chapter - 04: Consumers who defy the bricks vs. clicks debate; Chapter - 05: Consumers who defy buyers vs. sellers; Chapter - 06: Consumers who defy traditional sex roles and gender stereotypes; Chapter - 07: Consumers who defy the separation of brand and identity; Chapter - 08: Consumers who defy boundaries of traditional media; Chapter - 09: A fond farewell to dichotomies we love;

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Book SynopsisPerry Timms is a renowned blogger and international conference speaker on the transformative power of HR professionals. He is a consultant and coach based in Northamptonshire, UK, and the founder of People and Transformational HR Ltd. Named by HR Magazine as the most influential HR thinker in 2022 and inducted into the HR Magazine Hall of Fame in 2023, Perry is also a Visiting Fellow and Adjunct Professor at 4 UK Business Schools, a Chartered Member of the CIPD and a fellow of the Royal Society of Arts (RSA). He is also a LinkedIn Learning Instructor and accredited in a range of psychometric tools.Trade Review"Perry is one of those rare individuals whose deep knowledge of transformational HR sits within a rich and compassionate understanding of human possibility. In the face of an increasingly complex world, this book provides a precious roadmap for those business leaders seeking to build resilience and drive change." * Nathalie Nahai, Author Business Unusual, Host of The Hive Podcast *"Ensuring that the workplace was somewhere where people could bring their best selves, achieve great work and have a rewarding experience has been a mission of mine for quite some time but I was not getting the traction I needed. Enter Perry and Transformational HR. Using Perry's words as encouragement, inspiration and, on occasions, instruction, has allowed me to put all those thoughts and plans in place in a way which really gains traction, and quickly. Modern people professionals need to move at pace and this helps provide the acceleration." * Gail Hatfield, People and Resources Director, Energy Systems Catapult *"Should come with a highlighter! The most annotated, and post it note covered HR book I have ever read (and actually enjoyed!) At a time in my career when I'd lost faith in the profession, Perry's book reignited my passion for HR and all that could be achieved through true collaboration and innovation. Transformational HR is accessible to everyone whether you have years of experience or are just starting out in your career. An absolute must-read." * Lucy Dodd, Head of People UK - FDM Group *"There are many books on HR and until now there was only one by Perry Timms. So much of the world of work has changed since the first edition was published in 2018 so it is very fitting that the revised edition reflects the critical role that HR as a profession has embraced and stepped into. This updated second edition is an essential read for todays' progressive HR practitioner to truly be heard and to add value in the organizations they are there to serve and support, but also challenge to do better in an ever-evolving landscape post 2020." * Shakil Butt, Founder HR Hero for Hire and former HR & OD Director, Islamic Relief *"Perry remains the formative thinker of our time on the human-centred organization of our working lives. He weaves his passion for a better world of work for everyone through the creation of actionable approaches supported by exceptionally researched evidence. His visionary ideas have emerged through several years of tumult in our world to reveal themselves to be as relevant as ever." * Neil Usher, Author, The Elemental Workplace and Elemental Change, Chief Workplace & Change Strategist @ GoSpace AI *"HR Transformation is no easy task, but you'll find no better guide than Perry Timms. He's long been pushing the boundaries of what HR can, and must, do to elevate our field, our companies, and each other. The second edition of Transformational HR takes his vision for HR at our best and recalibrates it for the current times we face beyond the events of 2020. A book blending practical application and visionary thinking, Perry yet again shows why he's the transformational guide our industry needs today - and tomorrow. A must-read for HR practitioners with an eye on the future." * Lars Schmidt, Author, Redefining HR and Founder of the Amplify and the Redefining HR Accelerator *"In this timely update of a classic text, Perry Timms highlights the need for HR professionals to become, and think of themselves as, engineers of people-led organizations. In this respect, this book should be considered the default manual. Filled with practical and accessible ideas, case studies and research, Transformational HR enables any and every HR professional to build, fine-tune and maintain a first-class, business focused, HR service" * Rob Baker, Founder and Chief Positive Deviant of Tailored Thinking and author of Personalization at Work. *"Perry hits the nail on the head as he argues for greater coherence of HR thinking and activity to the business model and strategy. Many of Perry's methods for a transformed HR are less fixed, and more dynamic to the value-adding services customers need from HR. What makes Perry's work disruptive is humility; he urges people professionals to look and act outside-in; sensing demand, being proactive, and developing the mindset and ability to continuously adapt in both what and how the function delivers value." * Chris Furnell, Business Design Expert, PA Consulting *"Flourishing. Energized. Future focused. Transformative. Perry Timms takes transformational HR into a new galaxy with his thought leadership and adaptive thinking for the new age of HR. This book truly reflects the work he does on the ground with his clients and is grounded in real-life experiences that brings this powerful topic to life. I am proud to be an HR professional in his shadow." * Megan Phelps, FCIPD, Director of OD, Clear Channel *"I have long thought of Perry as an activist for purposeful, insightful and heartfelt business, so to see a second edition include up to the minute, laser focused and relevant thinking on how we make business better through the power of humans is no surprise. I am extremely proud to endorse and celebrate the release of this second edition of Transformational HR." * C-J Green, Co-Founder and Executive Director, BraveGoose *Table of Contents Section - PART ONE: Context; Chapter - 01: Our ever-changing world - where’s the hype and the hope?; Chapter - 02: Today’s work - how have we got to this?; Chapter - 03: The story of the human resource profession - a problem child of the post-industrial era?; Chapter - 04: What’s HR ever done for us?; Section - PART TWO: Models; Chapter - 05: What is transformational HR?; Chapter - 06: Transformational HR - the models; Chapter - 07: The one model to rule them all?; Section - PART THREE: Narratives; Chapter - 08: Transformational tales from HR game changers; Chapter - 09: Transformational organizations - stories of the future; Section - PART FOUR: Future; Chapter - 10: Transformational HR - putting it all together; Chapter - 11: Transformational HR - strategic-level shifts; Chapter - 12: Transformational HR - a new model at play; Chapter - 13: Closing words;

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Book SynopsisConstantinos C. Markides is recognized as one of the world's foremost experts on strategy and innovation, based in London, UK. He is Professor of Strategy and Entrepreneurship and holds the Robert P Bauman Chair in Strategic Leadership at London Business School. An internationally acclaimed teacher and conference speaker, he is the author of seven books and has published articles in top journals such as the Strategic Management Journal, Harvard Business Review and MIT Sloan Management Review. He is currently the Program Director of his school's executive education course, entitled: "Exploiting Disruption in a Digital World."Trade Review"I cannot think of a more important time after the events of 2020 for this how-to book. I wish I had it a year ago. As leaders, we need to create and embrace cultures of being constantly 'unreasonable' to strategically enable disruption, and to avoid being disabled by known and unknown disruptions." * David Meek, CEO, FerGene, Cambridge, Massachusetts *"Demand for change, from customers, stakeholders and society, grows at pace. In business, some things you can plan for. Some things you can't. Preparing and equipping your people to respond with optimism to the opportunities that change can bring is key. Organizing for the New Normal is an essential guide for leaders to empower and inspire their team to meet the challenges." * Ian Stuart, Chief Executive Officer, HSBC UK Bank plc *"Never before have people and companies had to process change like we see today. Continuous disruption is the new norm and Markides powerfully makes the case that the organizations that will succeed in this new environment will be driven less by fear and more by purpose and values. As a result, they will convert existential threats into value-creating actions." * Toni Petersson, CEO, Oatly, Sweden *"Markides' book perfectly reflects the many challenges that organizations face in today's world of permanent and increasingly rapid change. His creativity and tenacity to provide answers to these challenges makes it a must-read for every executive." * Ralph Büchi, Chairman of the Supervisory Board, Axel Springer SE, Berlin, Germany *"The prospect of continuous disruption is overwhelming; some executives freeze at the prospect of 'going again', but Markides practically and pragmatically provides insights, case studies and facts that provide the fuel for change. Stepping into the unknown requires confidence and boldness. This book will give you the belief to fear and respect failure, but more importantly embrace the opportunities of disruption." * David Pemsel, ex-CEO, Guardian Media Group; Founder and CEO, ScienceMagic.Inc, UK *"Organizing for the New Normal examines the challenges faced by business leaders at every stage of the transformation journey. Backed by years of experience and thorough academic research, Professor Markides offers unique insights into the lessons learned by leaders facing the challenge of continuous disruption. This is a must-read for every business leader in modern times." * Johan Thijs, CEO, KBC Group, Belgium *"Organizations must now succeed in overcoming repeated waves of ever-faster disruptive change. But how? Professor Markides' profound strategic insights make Organizing for the New Normal a terrific read and a highly practical guide for anyone who must answer that question. Entertaining, deeply researched, with both inspiring and salutary case studies; it's as relevant for not-for-profits as any business." * Tony Cohen, Member of the Charity Commission Board, UK; Chair of Barnardo’s (2014-2018); CEO of FremantleMedia (2001-2012) *"A must-read book for leaders that face a VUCA world. We all already know it and we just faced it during the pandemic, but change is the only constant and it is here to stay. Fronting this reality is extremely important for all leaders, and Markides' book shows the different steps and methods to build the agility needed to succeed in such an environment. This book will allow leaders to build organizations, securing sustainable success with full buy-in from all the involved relevant stakeholders, and because it is not a 'cookbook on how to reach success', it rather allows the reader to reflect and provides different tools, ready for use. We need it." * Carsten Hellmann, CEO of ALK, Denmark; former Executive Committee member of Sanofi; CEO of Merial *"What gives entrepreneurs some advantage is that they instinctively know that the 'new normal' of management is now 'permanent revolution'. Professor Markides levels the playing field by sharing the 'secret'. He diligently explores the rules of the new game and convincingly explains the tools every manager needs to win in this environment. This book is a must-read for any executive that wants to advance their career and keep their organization relevant in this age of accelerating innovation." * Ali Parsa, Founder and CEO, Babylon Health *Table of Contents Chapter - 00: Introduction; Chapter - 01: Attitude Towards Disruption is Key; Chapter - 02: Creating Urgency for Change; Chapter - 03: Deciding What to Do; Chapter - 04: How to Develop an Innovative Strategy; Chapter - 05: Experimenting with New Business Models; Chapter - 06: Winning Commitment for the New Business Model; Chapter - 07: The Importance of the Organizational Environment; Chapter - 08: How to Develop a Supportive Organizational Environment; Chapter - 09: Making the Transition to the New Business Model; Chapter - 10: Putting It All Together

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Book SynopsisLida Citroën is an executive personal branding and reputation management specialist based in Englewood, Colorado. She is a TEDx and keynote speaker, instructor on LinkedIn Learning and consultant to global business leaders, entrepreneurs and military veterans to enhance their position and reputation in complex strategic markets. She has been featured in several media outlets including The Guardian, Fortune, Huffington Post, Harvard Business Review and MSNBC. She is the author of Success After Service, also published by Kogan Page.Trade Review"I thought I knew enough about personal branding and positioning, but Lida Citroën opened my eyes to how I can elevate myself. Her experience in working with everyone from entrepreneurs, military personnel, athletes and top CEOs gives her great perspective and experience to bring to anyone's personal situation. No matter where you are in your life or what you're doing, Control the Narrative is an outstanding book to help you understand and shape the way the world sees you." * Marc Vandermeer, Vice President of Broadcasting, Houston Texans Football Team *"A strong personal brand is essential if you want to stand out and get noticed in today's business marketplace. In Control the Narrative, Lida Citroën shows you exactly what it takes to discover, design and deploy an effective brand and reputation management strategy. If you want others to recognize your talents and unique contributions, read this book." * Dorie Clark, author of Reinventing You and executive education faculty, Duke University Fuqua School of Business *"Now more than ever, it is critical to create a strong personal brand to differentiate yourself, and create a meaningful and rewarding path forward. The stories and exercises in this book provide a proven framework that takes you from where you are to a brand that delivers on its promises." * Charles Good, President, Institute for Management Studies *"With nearly 25 years of experience in the military, professional services and corporate America, I see Control the Narrative as the set of tools that I wish I had when I started my career. In this tight and engaging book, Lida provides real-world examples from her decades of experience as a successful career coach and professional mentor. Lida clearly articulates both the opportunities and risks provided by social media. Control the Narrative provides a set of tools that modern executives need to leverage the power of social media as they manage their brand in an increasingly digital world." * Doug Bartels, Sr. Director, Corporate Strategy, Honeywell Aerospace *"Lida generously offers up a foundational, easily digestible, step-by-step guide for anyone who wants to ensure they leave their desired legacy on this world. Her guidance in self-reflection and a pursuit of sincerity, without the pressure of perfection, is game changing!" * Lauren Addy, National Program Manager, Colonial Life *"Lida is able to help you merge the perception of who you are to yourself with who you are to the world in a completely authentic and genuine way. She has shown me, and many of our CEOs, how to take control of our reputation. Through this book, she shares both the strategies and tactics to make it happen for anyone. This will be added to the must-read list for all of our investees and clients. This is needed, relevant and usable information in today's world." * Kevin Custer, Founding Partner, Arc Capital Development *"Control the Narrative is the summation of Lida's extensive work in reputation management and personal branding, working across many countries and for many years. This is a must-read for anyone looking to increase their visibility, value and impact." * Debra Fine, keynote speaker, trainer and bestselling author *"One of the most valuable skill sets for a successful executive is their ability to control the narrative both internally and externally. Control the Narrative is Lida's best book yet! She has an uncanny ability for teaching executives how to build a strategy around reputation that will produce successful outcomes." * Myron Pincomb, (CAS), CEO, International Board of Credentialing and Continuing Education Standards *"If you are tempted to think that personal branding is about having a nice website, polished resumé and lots of followers on social media, stop and read this book. Personal branding is deeply rooted in your own values. Lida Citroën takes you on an amazing journey of discovering them and using them as foundation for your unique personal brand, which will stay with you. A great read that will change the way you are seen by others and by yourself." * Jacek Lawrecki, International Communications Executive *"When I need advice about personal branding, I call Lida Citroën. In Control the Narrative, Lida deftly shares her expertise in a way that we can all access. Lida shares real-world examples from leaders she has coached, which brings the book to life. She also sets out clear actions we can all take to invest in our personal brands. This is a must-read for any professional looking to leverage their career." * Morag Barrett, CEO SkyTeam and author of Cultivate: The Power of Winning Relationships and The Future-Proof Workplace *"As a millennial, LinkedIn is second nature to me, but Lida explained to me how to control the optics of social media to land my first sales position. Later, and through the hard work of personal brand strategy [with Lida], I secured an opportunity to lead and establish a market-disrupting sales team. If you are on the front nine of your career, like me, harnessing your personal brand is effort you need to invest immediately by reading Control the Narrative!" * Whitney Hake, Senior Vice President, TRANSWESTER *"Lida Citroën's stellar analysis of all the factors needed to compete in a post-COVID world is an essential read for anyone looking to leverage their talents and get ahead. Individuals can no longer bank on a decent education and a strong resumé - they must be deliberate and intentional when thinking about their narrative. If they are not, then they could be left behind." * Jamie McLaughlin, Founder + CEO, Monday Talent *Table of Contents Chapter - 00: Introduction; Chapter - 01: How perception is formed; Chapter - 02: Changing perception through personal branding; Chapter - 03: How to take control of reputation: strategy; Chapter - 04: How to take control of reputation: tactics; Chapter - 05: Pivoting your reputation; Chapter - 06: Repairing your reputation; Chapter - 07: Agree to stay the course; Chapter - 08: Measuring and monitoring reputational assets; Chapter - 09: Reputation risk management; Chapter - 10: Final thoughts;

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Book SynopsisTim Knight is a partner in KPMG's UK customer consulting practice, focused on helping clients create customer-centric cultures, digitally transform and grow their businesses. Since 2010 he has been researching global best practice in customer excellence.David Conway is a former board director of The Co-operative Bank, Liverpool Victoria and N&P Building Society. During his time at KPMG, he co-founded The Customer Experience Excellence Centre, researching best practice around the world.Trade Review"There may be no silver bullets to unlocking world class customer experience, but this book is certainly full of golden nuggets to guide you on the journey. The collective wisdom of Tim and David coupled to millions of data points gives you the confidence to believe the practical 90 day plan will actually work." * Margaret Jobling, Chief Marketing Officer, NatWest Group *"I loved this book - it is incredibly impressive, incredibly insightful, rich with stories and practical advice." * Catherine Brien, Chief Data Officer, Guardian News and Media *"Customer Experience Excellence is a practical toolkit for CMOs, CEOs and transformational leaders who want to turn the bold promise of CX into grown-up business results. It's essential reading for anyone who wants to connect their focus on the customer to every part of their business, with clear examples from the world's best brands." * Leslie Stretch, CEO, Medallia *"Customer Experience Excellence brings to life the authors' unrivalled sense of customer centricity and a practical guide on how to achieve it leveraging the Six Pillars. This is a must-read for all leaders in companies working to deliver excellence in customer experience." * Mine Dogan, Customer Director, Philip Morris *Table of Contents Chapter - 01: Introduction; Section - ONE: The changing world of customer and employee; Chapter - 02: The new customer; Chapter - 03: The new employee; Chapter - 04: The new enterprise; Section - TWO: The six pillars of experience - A framework for excellence; Chapter - 05: The six pillars of experience - An introduction; Chapter - 06: Preparing the six pillars; Chapter - 07: Applying the six pillars; Section - THREE: The 90 day plan; Chapter - 08: Achieving a quantum leap - The 90-day growth plan; Chapter - 09: The first 30 days; Chapter - 10: The second 30 days; Chapter - 11: The final 30 days

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Book SynopsisJon Mowat is the founder and MD of Hurricane, an award-winning video marketing agency which has worked with organizations including BMW, Axa, Costa Coffee and UN Environment. With decades of experience in the industry, he previously produced documentaries for the BBC, and now turns his expertise to create video content to meet clients' business objectives. Based in Bristol, UK, he is a regular international conference speaker and has been published in a wide range of marketing publications including Adweek, Brandwatch, CIM, Smart Insights and Social Media Today.Trade Review"If you are launching a video marketing campaign for the first time this is your go to guide or if you already using video in your marketing, this will give you some new ideas. In short, this is the only book you will need to make your video marketing better." * Skip Fidura, CMO, Keynote Speaker and Event Consultant *"A fantastically easy-to-read, practical and hands-on book that covers the theory and practice of creating great video marketing. I learned a huge amount and enjoyed reading it - not an easy thing to achieve! Highly recommended." * Daniel Rowles, CEO, TargetInternet.com *"This is the perfect guide to creating valuable video content for your business, campaign or organization. This will be a well-thumbed resource for any marketer or content creator." * Sonja Nisson, co-author of Valuable Content Marketing *Table of Contents Section - ONE: Video marketing strategy - An introduction; Chapter - 01: What is video marketing?; Chapter - 02: Why video marketing works; Chapter - 03: Understand your audience; Chapter - 04: Video types and platforms; Section - TWO: Creating great videos; Chapter - 05: The basics of video marketing; Chapter - 06: Planning effective video campaigns; Chapter - 07: Storytelling and creative that changes behaviour; Chapter - 08: Activation, measurement and testing; Chapter - 09: Buying media space on ad networks and social media; Chapter - 10: The dark underbelly of video advertising - How to avoid losing money; Section - THREE: DIY video projects; Chapter - 11: Filming and editing; Chapter - 12: Filming on a smartphone and DSLRs; Section - FOUR: Creating effective video campaigns; Chapter - 13: Steps 1 and 2 - Where your brand content is now and setting goals; Chapter - 14: Step 3 - Content planning and programming strategy; Chapter - 15: Step 4 - Building the perfect content hub; Chapter - 16: Step 5 - Creating high-volume video content - And making it easy; Chapter - 17: Step 6 - Multi-video campaign activation and testing (how to grow ROI)

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Book SynopsisNatalie Berg is a retail analyst and Founder of NBK Retail, a consultancy specializing in retail strategy and future trends. Based in London, UK, she was formerly the Global Research Director at Planet Retail, and is a regular conference speaker and media commentator whose views on retail have been published in the FT, Forbes, BBC and The Times. Miya Knights is Global Content Strategist at poq Commerce, with 25 years' experience as an analyst, journalist and editor specializing in retail enterprise technology use. Based in Sussex, she is the owner and publisher of Retail Technology magazine and has appeared on the BBC, Channel 4 and Euronews and commented in The Telegraph, The Times and The Financial Times among others, as well as regularly speaking at or moderating industry events. She has also been recognized as the 2021 Arts & Media Senior Leader by the Black British Business Awards.Trade Review"Berg and Knights deliver surgical insights on Amazon's progress and impact during the global pandemic while curating an updated end-to-end landscape view of the industries affected by the Amazon. The second edition of Amazon is the go-to primer for those wanting to learn about Amazon." * Anh Nguyen Lue, North America Open Innovation and eCom Category Management Leader, P&G *"How will retailers respond to this new and emerging threat posed by Amazon? There remain only three options; compete, concede or collaborate." * Ruth Harrison, Global Head of industry Domains, Thought works and former GM, Selfridges *"Berg and Knights keep us up to date with what is hot in the Amazon ecosystem today. Whilst many retailers claim to be customer-centric, the disjointed nature of their businesses allows Amazon to continue to forge ahead. This book is essential reading for anyone who believes in Amazon as a competitor. Read it and learn from it." * Clive Humby OBE, Co-founder of dunnhumby and Chief Architect of Tesco’s Clubcard *"By far the best business book I have ever read!!! It is so filled with fascinating relevant facts, so up to date, so comprehensive, zero fluff or filler. Everyone in business should read this." * Michelle Greenwald, Professor of Digital Marketing, Columbia University and CEO, Catalyzing Innovation *"If you believe in the philosophy of knowing your enemy then Amazon is a must-read for any omnichannel retailer." * Tim Mason, CEO, Eagle Eye Solutions *"As well as being a comprehensive and authoritative insight on how the Amazon model relentlessly evolved to create more Amazon, it's also a must-read insight into the future of Shopping and how Retail must adapt to stay relevant to the on my terms customer." * Robin Phillips, CEO, The Watch Shop *"Berg and Knights thoughtfully and thoroughly dissect all of Amazon's consumer and competitive competencies. Berg and Knights' analysis dives deep into Amazon's business strategies and provides ample advice on what competitors need to do to thrive alongside Amazon." * Sucharita Kodali, Vice President and Principal Analyst, Forrester Research *"In this book, Berg and Knights comprehensively and accessibly unpack Amazon's multi-layered strategy - with a perspective that understands them as a technology company but is rooted in the authors' deep knowledge of the retail space. Essential reading for anyone trying to understand retail's Amazon-centric future." * Bryan Gildenberg, SVP, Commerce at Omnicom Commerce Group *"Natalie Berg and Miya Knights have written one of the definitive accounts of the rise of Amazon and its dramatic impact on the world of retail. There are valuable lessons in this book for investors and retailers, especially for companies looking to excel at WACD: What Amazon Can't Do. I highly recommend this book." * Mark S. Mahaney, Senior Managing Director, Evercore ISI *Table of Contents Section - 01: It’s an Amazon world; Section - 02: Why Amazon is not your average retailer - Introduction to retail strategy; Section - 03: Pandemic pivots - How COVID upended the retail industry; Section - 04: Amazon’s pandemic power grab; Section - 05: The Prime ecosystem - Redefining loyalty for today’s modern shopper; Section - 06: Retail apocalypse or rebirth?; Section - 07: End of pure-play e-commerce - Amazon’s transition to bricks and mortar retailing; Section - 08: Amazon’s grocery ambitions - Create a platform to sell you everything else; Section - 09: Supermarkets - A brave new era; Section - 10: A private label juggernaut - Here comes the squeeze; Section - 11: Technology and frictionless retail; Section - 12: AI and voice - The new retail frontier; Section - 13: Store of the future - How digital automation will enrich the customer experience; Section - 14: Redefining the store - Shifting from transactional to experiential; Section - 15: Retail fulfilment - Winning the customer over the final mile; Section - 16: The last-mile infrastructure; Section - 17: Conclusion - Peak Amazon?

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Book SynopsisRuth Gotian, based in New Rochelle, New York, is a leadership coach, keynote speaker, educator, and social scientist who researches the most successful people in order to learn about their mindsets and practices. She serves as the Chief Learning Officer and is Assistant Professor of Education in Anesthesiology at Weill Cornell Medicine in New York City, New York. She is the 2021 recipient of the Thinkers50 RADAR Award, making her the world's #1 emerging management thinker. Her work regularly appears in Forbes, Psychology Today, Nature, Scientific American, Academic Medicine, and Harvard Business Review.Trade Review"If success always seems like tomorrow's goal, Ruth Gotian has written the resource for you. Distilling years of research into the world's most successful thinkers and doers into this engaging book, she offers concise and actionable ways to map their habits into your life." * Daniel H. Pink, #1 New York Times Bestselling Author of 'When,' 'Drive' and 'To Sell Is Human' *"The Success Factor is a call to action to anyone who has the passion for success but needs a plan. Backed by research and interviews with the world's most successful people, Ruth Gotian reveals a powerful template for catapulting our own success. This book will be your inspiration and guide." * Benjamin Croft, founder and chairman, World Business & Executive Coach Summit (WBECS) *"Does success seem elusive to you? Ruth Gotian provides each of us with a roadmap to achieve success. Based on years of research, Gotian has identified the secret sauce to optimizing our success and provides us with practical tools to get us there. Your quest for success is a journey, and I highly recommend you bring The Success Factor along as your guide." * Laine Joelson Cohen, Director of Learning, Human Resources, Citi *"Success has never been more beguiling, alluring and elusive. Ruth Gotian cuts away the mystery and delivers an inspiring and practical take on success which will open your eyes to what it really takes to succeed. Filled with remarkable stories, The Success Factor gets to the heart of success." * Stuart Crainer, co-founder, Thinkers50 *"An indispensable guide for leaders who realize that exceptional and continued success depends on their capability of understanding the needs, nurturing and motivating a team of high performers. This book is like a well-equipped gym where you train your muscles and skills to continuously improve on the infinite game of success." * Fabrizio Parini, Member of the Board and former CEO, Lindt Chocolate and Sprüngli Italy *"What do high-achievers have in common? THIS BOOK. That's because peak performers are always searching for a secret sauce that will give them a competitive edge. You'll love the real-life success stories and best practices you can use immediately in your life, career and endeavors. Read it and reap." * Sam Horn, CEO of The Intrigue Agency, author of 'Tongue Fu!' *"The Success Factor is truly a compelling must-read book for anyone who is looking to understand the blueprint for what makes a high achiever and successful leader." * Faisal Pandit, President, Panasonic System Solutions Company of North America *"As someone who advises and mentors many high-achieving graduate students, scientists and health professionals, I'm often struck by their inability to construct a roadmap for success. Building on case studies from diverse fields including sports, science, law and business, The Success Factor offers an important toolkit for that essential first step." * Peter Hotez, MD, PhD, DSc (hon), Dean and Professor, National School of Tropical Medicine, Baylor College of Medicine *"The Success Factor makes success attainable to anyone who wants it and is willing to work. Ruth Gotian has reverse-engineered the path to success, based on her research with extreme high achievers, and offers useful tools and strategies which will give you a giant leap forward on your own path to greatness." * Dorie Clark, author of 'The Long Game' and executive education faculty, Duke University Fuqua School of Business *"By providing a comprehensive path to move anyone, in business or in life, toward their own perception of success, Ruth Gotian's work will undoubtedly have a profound impact on readers. With this recent work, Dr. Gotian answers that question posed to her on that first day at Teachers College, Columbia University 'In what area do you consider yourself a thought leader?'" * Katie Embree, EdD, Vice President for Planning and Strategy and Chief of Staff to the President, Teachers College, Columbia University *"The Success Factor is a transforming book where you find the true stories of high achievers and the foundations of their success. Ruth invested years to find out what their secret is... and her research, perseverance and passion is raising the bar of excellence. Anyone can implement Ruth's ideas and tools and improve their success!" * Darek Lenart, SVP, People and Capability, North America Markets and Strategic Growth Mastercard *"Ruth Gotian sets the record straight on how to take control of your career and reach success. The Success Factor showcases insights and personal stories of high achievers from diverse fields to show-- in a highly personal way-- what works for different people. I gleaned something new from each different vignette. As an advisor and mentor to PhDs and MD-PhDs, I strongly suggest this book as a must-have for them." * Ushma S. Neill, PhD, Vice President, Scientific Education & Training, Memorial Sloan Kettering Cancer Center *"The Success Factor provides a playbook for the strategic pursuit of excellence, elite performance and ultimately success. Using compelling stories, Dr. Gotian provides insights into the commonalities and traits for high achievers and emphasizes the role of mentoring in achieving success." * RC Buford, CEO, San Antonio Spurs, Two-time National Basketball Association (NBA) Executive of the Year *"If you seek a guide to launch you on the path to true meaningful success, read this book. With keen analysis and compelling storytelling, Ruth Gotian unlocks the secrets of success and gives us actionable tools to achieve it." * Sanyin Siang, Thinkers50 #1 Coach & Mentor, and Author of 'The Launch Book' *Table of Contents Chapter - 00: Introduction; Section - ONE: Identifying Success; Chapter - 01: Objective versus Subjective Measures of Success; Chapter - 02: What is success?; Chapter - 03: Success is a Moving Target; Section - TWO: Four Pillars of Optimizing Success; Chapter - 04: Tap into an Intrinsic Motivation; Chapter - 05: Respond to Challenges with Perseverance; Chapter - 06: Cultivate a Solid Foundation; Chapter - 07: Embrace Opportunities for Continuous Learning and Growth; Section - THREE: Optimizing Your Success; Chapter - 08: Finding Your Passion; Chapter - 09: Finding a Mentor; Chapter - 10: Developing Your Mentoring Team; Chapter - 11: Finding Your People; Chapter - 12: Embracing Opportunities to Learn; Chapter - 13: Conclusion

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Book SynopsisFaris Yakob, Based in New York City, New York, is co-founder of Genius Steals LLC, an ideas and innovation consultancy and of The School of Stolen Genius, an online learning community for marketers and creative thinkers. He is former Chief Innovation Officer at MDC Partners, EVP & Chief Technology Strategist at McCann Erickson, plus Global Digital Strategy & Creative Director at Native Communications. Yakob is a prominent international speaker, guest lecturer for a number of universities and has written for publications including the Financial Times, Forbes, Advertising Age and Media Week.Trade Review"A must read for anyone in the communications industry." * Lisa Batty, Head of Brand Strategy & Planning at TikTok *"Paid Attention is the most stimulating and useful blueprint for genuinely fresh thinking about advertising and communications that I have read in the last ten years." * Adam Morgan, author of Eating The Big Fish *"The most useful, entertaining and insightful examination of communication theory and commercial creativity that I have read." * Catherine Coleman-Jinks, Director of Marketing Excellence, Twinings *"In a world where the rate of technological change is ever faster, this new edition is a must for any ambitious marketer, strategist or creative." * Laura Jordan Bamback, Chief Creative Officer, Grey London *"What next for media, brands and even humanity now we have reached peak attention? Faris powerfully explains and expounds the future in his trademark smart, witty and always surprising tone." * Sara Tate, CEO, TBWA London *"Faris's book is a roller coaster of a book - full of ideas on ideas, it held my attention at every turn. Packed full of theories and evidence to weigh and consider, this is the advertising/communications/ideas book of the year." * Adam Ferrier, Chief Strategy Officer, Cummins & Partners *"At a time when almost every pundit seems to be questioning whether advertising has a future, Faris is offering some answers." * Will Collin, Strategy Lead, Karmarama *Table of Contents Section - ONE: Paid attention; Chapter - 00: Introduction - Paid attention - How much is it worth?; Chapter - 01: Logocentrism - What’s in a name?; Section - TWO: Attention deficit disorders; Chapter - 02: Uncovering hidden persuaders - Why all market research is wrong; Chapter - 03: Advertising works in mysterious ways - Modern theories of communication; Chapter - 04: Is all advertising spam? Communication planning in an on-demand world; Chapter - 05: The spaces between - The vanishing difference between content, media and advertising; Section - THREE: Attention arts and sciences; Chapter - 06: Do things, tell people - How to behave in a world of infinite content; Chapter - 07: Recombinant culture - Talent imitates, genius steals; Chapter - 08: Combination tools - How to have ideas - A genius steals process; Chapter - 09: Advertising for advertising - Is the industry paying attention?; Chapter - 10: Integrative strategy and social brands - Be nice or leave!; Chapter - 11: Prospection - Planning for the future we want; Section - FOUR: 2020 Foresight; Chapter - 12: Everything is PR; Chapter - 13: The quantity, quality, qualia and cost of attention; Chapter - 14: Epilogue - Talkin’ about your generation

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Book SynopsisDavid Lewis is a guest lecturer at London Business School and Hult International Business School. A global business consultant, cited on the Thinkers50 Radar of top global management thinkers, he is based in London, UK.Dr Jules Goddard is a Fellow of London Business School. He has written extensively on strategy and leadership and his corporate clients include Orange, Tata, Danone, Toshiba, and Rolls-Royce. He is based in London, UK.Tamryn Batcheller-Adams is a psychologist and leadership development consultant who has worked with leaders in over 20 countries. She is based in Cape Town, South Africa.Trade Review"Mavericks drive progress and the world needs many more - this book shows why." * Sir James Dyson *"I love everything about this book. The world needs more Mavericks!" * Julia Hobsbawm, Founder, Editorial Intelligence *"Release your inner Maverick - this ground-breaking book gives everyone a manual for how to make a difference at work and in society." * James Purnell, President and Vice-Chancellor, University of the Arts London *"Mavericks is a very different take on the type of leadership we need if we are going to tackle the monumental challenges we face. It is one I recognize and heartily endorse. The book is a refreshing, exhilarating read whether you want to use it for personal inspiration or to assess the world in which you operate on a day-to-day basis. It is also practical and gives you the tools to nurture your own inner Maverick, or those of the people around you." * Gary Lubner, CEO, Belron International *"Reading this delightful and incisive book, I recalled a line Henry David Thoreau wrote in Walden: "If a man does not keep pace with his companions, perhaps it is because he hears a different drummer. Let him step to the music which he hears, however measured or far away." All of us are capable of being Mavericks - those who see a gap between what is and what could be. The five characteristics of Mavericks herein are profound, a guiding light you can refer to over and over to avoid fatalism. By fusing all five of these traits, you will transform into an effective rebel with a cause, contributing to a flourishing life for all." * Ronald J Baker, Host, The Soul of Enterprise Podcast, Founder, Verasage Institute and Bestselling author of 'Implementing Value Pricing' *"Mavericks is an optimistic book about how we can do better. When something is wrong and we don't stand up for improvement, we fail ourselves and everyone. This book shows how Maverick leaders who are "normal" people (like us) use their belief, determination and courage to ameliorate the world; it also discusses creating an environment for such change. Much needed right now; no other book challenges us like this, for the good of all." * Diana Ambache, Founder, Ambache Charitable Trust and pioneer of The Revival of Classical Music by Women *"This book is truly liberating! Armed with a Maverick mindset, ordinary people can become inspirational leaders. Packed full of practical examples, this is a ground-breaking toolkit that awakens the characteristics within, so you can become an inspirational and Maverick leader. Mavericks gives you the inspiration to say "I can" and the confidence to say "I will". Bravo!" * Jez Groom, Founder, CEO, Cowry Consulting *"I was declared a Maverick in the mid-nineties in the brand new (read charmless, uncomfortable and desperately boring) boardroom of a multinational corporation. That day, my boss used this term to qualify my contribution to the collective efforts of our European board. Twenty-five years of Maverick-ability later, I know that this is not a title of glory, nor an actual job title but a desperate attempt by many executives to escape the status quo and corporate nonsense. A Maverick attitude is a little thing that makes a big difference. Society and organizations are suffering from a huge appetite for conformity and a subsequent lack of "fantaisie". Make your voice heard and join the Mavericks club, it's never too late." * Christophe Gillet, Programme Director, CEDEP and former Director of Business Innovation, Sony Business Europe *"With Mavericks, Lewis, Goddard, and Batcheller-Adams have identified the essence of entrepreneurship. They demonstrate that innovation and creativity can occur anywhere so long as one person remains, as they put it, "undeterred in the face of ridicule, resistance and outright hostility". The book itself creates a movement, just like the Maverick leaders identified therein. I hope to join this movement and change our world for the better." * Ed Kless, Host, Sage Thought Leadership Podcast and Co-Host, The Soul of Enterprise Podcast *Table of Contents Chapter - 00: Introduction; Chapter - 01: Belief: We should do better; Chapter - 02: What makes a Maverick leader?; Chapter - 03: Resourcefulness: Connecting people, ideas and assets; Chapter - 04: Nonconformity: The instinct to question; Chapter - 05: Experimental: Learning through trial and error; Chapter - 06: Undeterred: Resisting opposition; Chapter - 07: Maverick styles of leadership; Chapter - 08: Maverick forms of organization; Chapter - 09: Maverick states of society; Chapter - 10: Becoming a Maverick leader; Chapter - 11: References;

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Book SynopsisGary A. Bolles is based in San Francisco, California and is the Chair for the Future of Work with Singularity University and a partner in strategy consulting firm Charette, LLC. A globally recognized expert on the future of work, he consults with C-suite leaders of global companies, labor and education leaders from Brazil to Canada, and global non-profits. He is the co-founder of eParachute.com, inspired by his father's bestselling book What Color Is Your Parachute?, and visiting lecturer to a variety of school systems, including Isha Vidhya in India, and a regular guest lecturer for Gartner.Trade Review"I can't think of a better time to start rethinking work, or a better book to help you do it. Gary A. Bolles has produced a provocative and practical guide for reimagining how you design jobs, build teams, solve problems and shape cultures." * Adam Grant, #1 New York Times bestselling author of Think Again and host of the TED podcast WorkLife *"Let me make this abundantly clear: The Next Rules of Work is your roadmap to build an exponential future of work for your organization - today." * Peter H. Diamandis, MD, Founder, XPRIZE, Singularity, New York Times bestselling author of Abundance & BOLD *"As I've predicted for years, exponential technologies will profoundly transform our lives and our organizations. In The Next Rules of Work, Gary A. Bolles has shown how those same technologies can actually help to create a more human-centric future of work." * Ray Kurzweil, inventor, futurist and author of The Singularity Is Near *"If you're confused about what the future of work holds, The Next Rules of Work is the perfect companion to take on your journey, filled with practical advice and inspiring examples that will guide you through these tumultuous times." * Charlene Li, New York Times bestselling author of The Disruption Mindset, Founder & Senior Fellow at Altimeter, a Prophet company *"The future of work is in our hands but, as with any design project, we have to understand the needs and constraints. The Next Rules of Work brilliantly describes the canvas on which we can create meaningful work and impactful organizations, fit for the 21st century." * Tim Brown, Chair of IDEO and author of Change By Design *"Rules change. Work changes. We adapt; or do we? Can we? This all came together for me about page 229. Read it." * Vint Cerf, Internet Pioneer *"The Next Rules of Work shows how moonshot thinking can help leaders create an inclusive future of work, starting right now." * Esther Wojcicki, author, Moonshots in Education & How to Raise Successful People *"The global society is facing unprecedented shifts in the way of work amplified by the Covid-19 pandemic and an increased need for automation and digitalization. But as Bolles points out, the most pressing question is not a potential lack of work in the future, but the need for individuals to acquire new skills and capabilities to constantly adapt in an ever-changing environment. But we can overcome any obstacles if employers, governments and individuals work together to make the future work for everyone." * Alain Dehaze, CEO, Adecco Group *"The Next Rules of Work offers a fresh and insightful view on how the world of work will look like in a post-pandemic world. Gary does a fantastic job articulating these insights to help catalyze positive change in our organizations." * Adilson Borges, Ph.D., Chief Learning Officer, Carrefour *"The Next Rules of Work is a must-read for anyone seeking to understand how the world is not just rapidly changing but being dramatically reshaped. Gary provides a playbook for leadership that prioritizes organizational purpose and deep human values as the means for what inspires people to do their best work and institutions to operate with the needs of society at the center which, in and of itself, ensures institutions are built for the long term and serve the needs of all stakeholders." * Dov Seidman, Founder and Chairman of LRN and The HOW Institute for Society, and author of HOW *"The Next Rules of Work is a roadmap to an inclusive future of work, and Bolles is the clear-eyed guide that we all need on that journey." * Ravin Jesuthasan, Recognized futurist and author of Reinventing Jobs and Lead the Work *"The future of work has many challenges, but this inspiring and insightful book offers actionable steps all organizations can and must take to harness the opportunities ahead for everyone. If we follow the path laid out here, we will make a big shift from challenge to opportunity and create much more human-centric work." * John Hagel, Futurist, strategist and trusted advisor *"The Next Rules of Work shines a bright light for those who have been feeling their way to a most fulfilling future of work. Gary A. Bolles writes with clarity and empathy for readers seeking to build more inclusive, productive and dynamic workplaces." * Chris Shipley, author of The Adaptation Advantage *"Imagine you could wave a magic wand and get a clear picture of just what you need - the mindset, skillset and toolset to ensure success in today's rapidly changing world. Whether you're in business, or in the business of helping the next generation of children, students or employees thrive in the 21st-century, The Next Rules of Work is that magic wand!" * Laura A Jana, MD, Pediatrician, Social Entrepreneur, author of The Toddler Brain: Nurture the Skills Today that Will Shape Your Child’s Tomorrow *"The Next Rules of Work guides leaders towards a future not of automation and substitution, but autonomy and inclusion, providing clear strategies for transforming an organization in an accelerating world." * Vivienne Ming, Founder, Socos *"An immediately practical guidebook for navigating work, career and life in our ever changing world, while helping create a better future of work for us all. As Bolles says, No human left behind." * John O’Duinn, author of Distributed Teams: The Art and Practice of Working Together While Physically Apart *Table of Contents Chapter - 00: Introduction; Section - ONE: Rules; Chapter - 01: The Old Rules of Work; Chapter - 02: The Next Rules of Work; Section - TWO: Mindset; Chapter - 03: Your Organization’s Culture Is Its Mindset; Chapter - 04: The Problem-Solving Mindset of Workers and Teams; Section - THREE: Skillset; Chapter - 05: The Skills of Next Organizations; Chapter - 06: The Skills of Tomorrow for Workers and Teams - PACE; Section - FOUR: Toolset; Chapter - 07: The Next Toolset for Organizations; Chapter - 08: The Next Toolset for Workers and Teams; Chapter - 09: Conclusion - The Future We All Want

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Book SynopsisGlenn Templeman has breadth and depth of HR and business partnering experience gained over a twenty-year career thinking about or being an HR business partner across the public, private and not-for-profit sectors. Based in London, UK, he is currently an HR consultant within the management consulting industry working with government and public sector clients.Trade Review"Developing a strategic mindset is an essential skill for all HR professionals. It is never too early to develop such a mindset and this book neatly shows you how." * Dr Dina Gray, Strategy Academic and Consultant *"A step-by-step roadmap on how to be a simply brilliant and fulfilled HR Business Partner. Eloquent, funny and thought-provoking by turn, in an age of machine learning and HR bots, it is heartening to focus on the 'human' nature of this role and how a really effective HR partner to a business area can make a transformative difference. Sage advice for all in HR, regardless of which stage of their career." * Sarah Stacey, Director HR Business Partnering, NATS *"A compelling read for both aspiring and practicing HR Business Partners, written in a style that is informative and relatable and equipping those navigating the perennial challenges of this keystone HR role." * Nick Sloan FCIPD, HR Transformation Specialist, Management Consulting Industry *"A great insight into strategic thinking with practical applications and a wealth of real experiences. A valuable read for all those in HR who want to make a difference." * Nigel Daly, Fellow CIPD, HR L&D specialist *"The HR Business Partner Handbook is one that the profession has been waiting for. It is a complete guide to understanding the depth and breadth of the role of a HR Business Partner and the value it can bring any organization. Coupled with expert insights from Glenn, it will help you to achieve day-to-day excellence through its informative and empowering approach as it sets out expectations to help anyone be an awesome HRBP. Whether you're new to HR or looking to transition from a HR generalist or specialist role, this incredibly practical guide is a must-read on your journey." * Andrew Mina, People and Customer Experience Manager, HR SaaS company *"This is an incredibly helpful, easy-to-read book with a witty slant. It provides wise advice and is an essential read for HR professionals and people leaders alike." * Rachel Gardner-Poole, Chief Operating Officer, innovation & technology sector *"This is an excellent read. It provides valuable insights, guidance and advice to someone starting out on the course of becoming an HR Business Partner - the sorts of insights which you don't normally get from a textbook. It gives the reader a glimpse into the author's own personal story and his views on what makes a strategic HR business partner stand out. It is thought provoking and offers a really interesting perspective." * Elaine McIlroy Employment and Immigration Law Firm Partner *Table of Contents Chapter - 00: Introduction - A well-trodden path should be easy to follow; Section - ONE: The foundational structure; Chapter - 01: Knowing HR; Chapter - 02: Knowing the business; Chapter - 03: Adding value; Section - TWO: The people fundamentals; Chapter - 04: Always listen to people; Chapter - 05: The power of empathy; Chapter - 06: The protection of perception; Chapter - 07: The moral and ethical compass; Chapter - 08: Style, service and subservience; Chapter - 09: Humble headlines; Section - THREE: The road to strategic; Chapter - 10: The active application of procrastination; Chapter - 11: Say no to strangers; Chapter - 12: Ever the pragmatist; Section - FOUR: The clever stuff; Chapter - 13: Strategic is a mindset; Chapter - 14: Don’t treat the symptoms; Chapter - 15: Tell me a story; Section - FIVE: The warning signs; Chapter - 16: Don’t throw nuts; Chapter - 17: Progression over promotion; Chapter - 18: Epilogue

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