Description
Book SynopsisKevin Keohane is currently partner at BrandPie, a strategic brand consultancy.
Trade Review"The book is a useful addition to the branding discipline....[readers will] find a feast of goodies to stimulate strategic discussions" * John Fanning, marketing.ie *
"Great businesses get performance from the combination of driving their reputation and engaging their people. The two things are inseparable. Yet most businesses manage them in isolation. Kevin Keohane offers an effective - and deceptively simple - way to navigate this challenge. As a CEO I find this thinking and advice invaluable." * Lanny Cohen, Global Chief Technology Officer, North America Country Board Chairman, Capgemini *
Table of Contents
- Chapter - 01: Introduction;
- Section - ONE: Brand;
- Chapter - 02: What is a brand?;
- Chapter - 03: Defining your brand;
- Chapter - 04: Brand delivery;
- Chapter - 05: Brand and social media;
- Section - TWO: Talent;
- Chapter - 06: The talent agenda;
- Chapter - 07: Engaging talent;
- Section - THREE: Brand and talent;
- Chapter - 08: A better way;
- Chapter - 09: Purpose;
- Chapter - 10: Ambition;
- Chapter - 11: Strategy;
- Chapter - 12: Proposition;
- Chapter - 13: Putting it all together;
- Chapter - 14: Toolkit;
- Section - FOUR: Insight interviews;
- Chapter - 15: Brand and executive talent – Bob Benson;
- Chapter - 16: Brand and diversity – Beth Brooke;
- Chapter - 17: Brand, talent and the new world of work – Dave Coplin;
- Chapter - 18: Brand, talent and strategy – Mike Cullen;
- Chapter - 19: Brand in a multinational conglomerate – S P Shukla;
- Chapter - 20: Brand and purpose – Michael Sneed;
- Chapter - 21: Brand and talent – Mark Weinberger
