Kogan Page

Book SynopsisWINNER: Business Book Awards 2018 - 'Selling The Dream' category (1st edition) In an increasingly competitive professional services sector, it is vital that firms have an effective tendering strategy. The advantages gained from winning and retaining clients can be transformative, and the cost of losing key tenders can be catastrophic. Strategic Tendering for Professional Services provides end-to-end best practice guidance, from the crucial decision of which request-for-proposals to respond to, right through to the all important face-to-face presentation and post-pitch follow-up. Now in its second edition, this practical book captures insights from both sides of the market through interviews with both proposal professionals and decision makers from the client side. Focusing on key considerations, including the need for diversity and inclusion, providing evidence of global citizenship and how public sector pitching differs from the private sector, this book is packed with features and tools to help professionals turn guidance into practice. Strategic Tendering for Professional Services is the essential guide to improving your pitches, honing your tendering skills and boosting your win rate.Trade Review"In essence, this book is for partners, directors, associates, BD professionals, those working in-house and anyone working in professional services firms who want to win more pitches or manage the process more time and cost effectively. The first edition was a hit and won an award at the 2018 Business Book Awards. And this second edition brings it bang up to date." * David Morley, Former Senior Partner, Allen & Overy, (2008-16); Head of Europe, CDPQ (2021-) *"For too long it has been a case of General Counsel on the one side and private practice lawyers pitching or responding to tenders on the other with a whole load of assumptions and miscommunication in between. This book delves deep to answer the questions that don't get asked early enough in the process if at all, and that, if the parties fully understood and aligned on, would make for enduring and fruitful partnerships." * Alexis Alexander, General Counsel, Liberis *"Pitching is a skill. It is an essential skill for a lawyer. This book will improve pitching skills. Frankly, you would be foolish not to read, assimilate and practice the advice it contains." * Nigel Boardman, Consultant and former partner Slaughter and May *"Strategic tendering or pitching has never been more important - in fact, it has to be the number one focus for firms and BD professionals who really want to make a difference. A wonderfully insightful book written by authors who really do get it." * David McClune, Global Chief Marketing Officer, Hogan Lovells LLP. *"This book is a recommended read for all those involved in competitive pitching in professional services and other markets. Its secret is to provide simple and practical guidance on the essential issues, backed and supported with concrete examples from real people in the real world." * Oliver Brettle Partner, Global Executive Committee Member, White & Case LLP *"This is a very well researched and thoughtful guide for all those involved in the purchasing and provision of legal services. The holistic approach taken is market leading in every respect." * Andrew S Garard, Group General Counsel and Director of Corporate Affairs, Meggitt PLC *"I can't count now many times lawyers and others have asked me for clear, relevant, practical guidance on their tendering efforts - and here it is. Essential reading for those focused on their businesses, their clients and their own careers. Goes without saying - highly recommended." * Patrick McCann, Director Learning, Linklaters LLP *"This new edition neatly summarises best practice behaviours, is informative and easy to read, packed with useful tools and tips. I think this it is an invaluable read for anyone wanting to win more work in professional services in 2022 and beyond." * Paul Cripps, Associate Partner, Markets and Business Development, EY *Table of Contents Chapter - 01: Introduction; Chapter - 02: To pitch or not to pitch?; Chapter - 03: What does the client want?; Chapter - 04: Diversity; Chapter - 05: Planning to win; Chapter - 06: The procurement predicament; Chapter - 07: Smart pricing; Chapter - 08: Global citizenship; Chapter - 09: Writing success; Chapter - 10: Public sector pitching; Chapter - 11: Presenting to win; Chapter - 12: Following up and post pitch feedback; Chapter - 13: Technology and tools; Chapter - 14: There has to be a better way

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Book SynopsisAlison Hardingham is a business psychologist with over twenty years' experience of coaching individuals and teams and a successful author, trainer and conference speaker.

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Book SynopsisDavid Megginson is a professor of HRD at Sheffield Hallam University, UK. He is on both the membership and education committees of the CIPD and the CPD Working Group.Vivien Whitaker is a lecturer, researcher and consultant at Sheffield Hallam University, UK.

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Book SynopsisRoy Horn is an academic and researcher in the School of Business and Management at Buckinghamshire New University, UK.

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Book SynopsisAlan Mumford has published numerous articles and books and is a leading figure in the management development field.Jeff Gold is a principal lecturer in Organisation Learning at Leeds Business School, Leeds Metropolitan University, UK.Richard Thorpe is a professor of Management Development and deputy director of the Keyworth Institute at Leeds University Business School, University of Leeds, UK.

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Book SynopsisRoy Horn is an academic and researcher in the School of Business and Management at Buckinghamshire New University, UK.

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Book SynopsisPeter Cureton is a former associate examiner for designing and delivering training with the CIPD. Jim Stewart is Professor of HRD at Liverpool Business School, UK. He is also Chief Examiner of Learning and Development for the CIPD as well as Visiting Panel Chair and External Moderator.

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Book SynopsisRay French is a principal lecturer at Portsmouth Business School, UK, where he is the subject leader for Organisation Studies and Human Resources.

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Book SynopsisJohn Kew is an educational consultant and has written flexible learning material for the CIPD's Professional Development Scheme.John Stredwick is Senior Lecturer at University of Bedfordshire and a well renowned author. He is Visiting Professor at Webster University (US) based in Regents Park.

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Book SynopsisChris Tyreman has 12 years' experience coaching candidates in Maths, English and IQ tests. He is a tutor for distance learners studying for GCSE Maths and the QTS skills tests and the author of learning materials used in colleges of further and higher education. He is also the author of How to Master Calculations, also published by Kogan Page.Table of Contents Chapter - 00: Introduction; Section - ONE: Numeracy; Chapter - 01: Review of arithmetic; Chapter - 02: Understanding fractions; Chapter - 03: Understanding decimals; Chapter - 04: Calculating percentages; Chapter - 05: Aspects of algebra; Chapter - 06: Money and exchange rates; Chapter - 07: Quicker mental calculations; Chapter - 08: Indices and roots; Chapter - 09: Measurement; Chapter - 10: Averages; Chapter - 11: Speed, distance and time; Chapter - 12: Charts, graphs and tables; Chapter - 13: Probability; Chapter - 14: Venn diagrams and sets; Chapter - 15: Flowcharts; Section - TWO: Literacy; Chapter - 16: Spelling; Chapter - 17: Punctuation; Chapter - 18: Grammar; Chapter - 19: Writing task; Section - THREE: Reasoning; Chapter - 20: Numerical, verbal and abstract reasoning tests; Section - FOUR: Answers with explanations

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Book SynopsisSonja Jefferson shows you what to write. A content marketing consultant and trainer with a background in professional sales, she founded Valuable Content, which helps business owners get their message across in the right way. She reaches the heart of the message, producing and sharing the right type of information to help a business grow.Sharon Tanton shows you how to write. Creative Director at Valuable Content, she is a copywriter with a background in crafting stories. Working in radio, television, magazine features and internal communications, she helps companies convey their message in a way that audiences appreciate.Trade Review"Valuable Content Marketing goes beyond words and lofty vision. It tells you what to do. In a landscape growing increasingly crowded by noise, this gets you to a higher ground." * Chris Brogan, CEO of Owner Media Group *"I have encountered no better book on this subject. It's comprehensive, practical, inspirational and accessible. I highly recommend it to anyone with any interest at all in this subject, but especially to those who are actively practising content marketing, and for those who are thinking about putting content marketing into their organisation." * Tim Tucker, Content Marketing Consultant and Trainer *"What I love about this book is that it doesn't try to dress up content marketing as if it were akin to landing a probe on a comet and sending back data. Instead, it's a clear, honest and practical book that shows how powerful - and how simple - content marketing can be. It also puts content marketing in its proper context: as a means to revenue....If you care about marketing and want to do it properly, you're in the right place and in the best hands." * Doug Kessler, Creative Director, Co-Founder, Velocity Partners Ltd. *"Valuable Content Marketing is a breath of fresh air in a world full of self-proclaimed gurus and experts. No snakeoil here, just clear explanations of the how and the what and the why of engaging with prospects and clients. It is the first common sense, practical book that helps people apply digital to their businesses in an honest and straightforward manner." * Robert Craven, MD and founder of the Director's Centre and author of Grow Your Digital Agency *"This book presents both the big picture and the nitty-gritty of content marketing for small businesses.... If you're unsure where to start with marketing your business online or your current content doesn't generate enough interest in your business, then start with this book. You won't be disappointed." * Henneke Duistermaat, founder of Enchanting Marketing *"It's structured logically and clearly, and as you'd hope from a book with such a title, it contains both practical ideas and instructions in creating content that adds value. Definitely a book you'll pick up more than once!" * Jaya Chakrabati MBE, CEO of Nameless Media Group *Table of Contents Chapter - 00: Introduction; Section - ONE: Why valuable content?; Chapter - 01: Buying has changed. Has your marketing caught up?; Chapter - 02: What is valuable content and why does it win you business?; Chapter - 03: Guiding principles for your valuable content ; Section - TWO: What valuable content?; Chapter - 04: Blogging; Chapter - 05: Social media; Chapter - 06: Email newsletters; Chapter - 07: Search engine optimization; Chapter - 08: Deeper written content, e-books, white papers, SlideShares and published books; Chapter - 09: Video, audio, infographics and more; Chapter - 10: Widen your reach: PR, guest blogging, events and paid Advertising; Section - THREE: How to supercharge your business with valuable content; Chapter - 11: Pulling together a valuable content strategy; Chapter - 12: Making your website valuable; Chapter - 13: How to write valuable content; Chapter - 14: How to sell with valuable content: Chapter - 15: Winning the challenge of constant content generation; Chapter - 16: Troubleshooting Q&A: answers to the big content questions; Chapter - 17: Conclusion and your new manifesto for marketing people love

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Book SynopsisDr Stephen Pettit is a researcher for the Transport and Shipping Research Group in Cardiff Business School, UK. He has been involved in a range of transport-related research including a groundbreaking project for the UK Department of Transport.Professor Anthony Beresford is Programme Director for the MSc International Transport at Cardiff University, UK and Director for the suite of Masters Programmes in Logistics and Operations Management. Professor Beresford has travelled widely in an advisory capacity within the ports and transport fields in Europe, Asia and North America.Trade Review"There are hardly any authentic textbooks on port management that can be referred to by the academic community and by practising managers in the maritime sector. This void has been very effectively filled by Port Management. Extremely well written by a select group of 40 experts, this is an eminently readable book with a balanced mix of port operations and policy analysis; it also provides critical assessment of policy effectiveness, governance and regulatory issues. Port Management is a must-read text in the field." * Dr Jose Paul, Former Chairman of Mormugao Port Trust, Goa; Former Acting Chairman JN Port, Mumbai; and Adjunct Professor of Maritime Studies, AMET University, Chennai *"Ports are critical nodes in global supply chains but the port management literature has been lacking in reflecting this enhanced role of ports. This new book is very timely with its broad approach to port management from a geographical, operational and policy perspective. Competition between ports is fierce with ports extending their hinterland area, even across national boundaries, while at the same time providing more value-added logistics services. This new port management competitive paradigm is truly reflected in this book and is a must-read not only for policymakers, but also for any scholars who would like to obtain insights into the future of port management and its possible impact on global supply chains." * Associate Professor Ruth Banomyong, Thammasat University, Bangkok *"This is an ambitious, comprehensive and wide-ranging text which gives many useful insights into a number of aspects of the global ports sector. It will be of value to all who have an interest in the role and development of the world's ports and relevant cognate areas - academics, practitioners, consultants and policy makers. The book has a truly global coverage and brings together an array of some of the leading thinkers in the field. The clever organization of the text allows the reader to zone in on particular topics should they so wish, while individual chapters are augmented with many useful references which allow further investigation. The book's editors are to be commended for continuing Cardiff University's proud tradition of making substantial contributions to the canon of literature about the world's ports." * Professor John Mangan, Chair in Marine Transport and Logistics, School of Engineering, Newcastle University, United Kingdom *Table of Contents Section - ONE: Global Challenges and Port Governance; Chapter - 01: Value Creation and Value Capture in the Ports’ Business System; Chapter - 02: The Governance of Ports under Global Challenges – What Next?; Chapter - 03: Effect of Global Supply Chain Developments on the Governance of Port Regulation; Chapter - 04: Port Governance Reform in Spain; Section - TWO: Port Resilience, Transport Logistics and the Environment; Chapter - 05: Port Resilience – A Perspective from UK Ports; Chapter - 06: Quantifying Resilience in Seaports – An Application to Ports in the Hamburg-Le Havre Range; Chapter - 07: Understanding Australian Port Resilience and the Development of a Port Resilience Framework; Chapter - 08: Green Pricing Decision-Making – Tackling Uncertainty In The Case Of Port Infrastructure; Chapter - 09: The Implications of the SECA for Ports and Hinterland Transport in Sweden; Chapter - 10: The Role of Ports in the Offshore Wind Industry; Section - THREE: Port Policies and Competition Strategies; Chapter - 11: Canadian Ports Policy – An Evolutionary Approach; Chapter - 12: Port Policies and Private Investments – Insights from Latin America and Caribbean Countries; Chapter - 13: The Operations Management and Governance of Cruise Terminals in Hong Kong; Chapter - 14: Competition Strategies in the Spanish Port System and Their Relationship with Port Authority Efficiency; Chapter - 15: Assessing the National Port System – The Case of Vietnam; Section - FOUR: Port Choice and Ports in Shipping Systems; Chapter - 16: Supply Chain Modelling for Container-Port Choice – Case Study of a West-Mediterranean Transhipment Port; Chapter - 17: Port-centric Logistics – The Seaport Versus Inland Location Dilemma; Chapter - 18: Port Management Implications from Economies of Scale in the Liner Container Shipping Industry

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Book SynopsisJohn Adair is the world's leading authority on leadership and leadership development. Over a million managers worldwide have taken part in the Action-Centred Leadership programmes he pioneered. He is the author of over 50 books, many of which are published by Kogan Page, including the leadership classics, Not Bosses But Leaders and How to Grow Leaders.Table of Contents Chapter - 00: Introduction; Section - ONE: The role; Chapter - 01: Strategic leadership; Chapter - 02: The generic role of leader; Chapter - 03: Levels of leadership; Section - TWO: The seven functions; Chapter - 04: Giving direction; Chapter - 05: Strategic thinking and planning; Chapter - 06: Making it happen; Chapter - 07: Relating the parts to the whole; Chapter - 08: Building partnerships; Chapter - 09: Releasing the corporate spirit; Chapter - 10: Developing today’s and tomorrow’s leaders

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Book SynopsisValerie Anderson, Chartered MCIPD, is Reader in HRD at University of Portsmouth. She gained extensive HRM and HRD management and consultancy experience in a range of different public and private sector organizations before moving to a career in higher education.Rita Fontinha is a Lecturer of International Business and Strategy specialising in Strategic and International Human Resource Management at Henley Business School, University of Reading.Fiona Robson, Academic FCIPD is Director of Excellence in Learning & Teaching and Reader in Human Resource Management at Newcastle University Business School.Trade Review"This book is everything that a student of HR could need to successfully complete a research project. Clearly and eloquently written with a wealth of useful real world examples, it walks a new researcher through the entire process and I would not hesitate in recommending this to my students." * Dr. Jill Hanson, Senior Lecturer, Derby Business School, UK *"The fourth edition of Research Methods in Human Resource Management is a thorough and up-to-date textbook concerning how to plan and carry out "major" research projects in human resource management - up to, and including dissertations. It is most valuable to those who are newer in their research experience. Equal balance and coverage is given to qualitative and quantitative research methodology. Even though the authors focus particularly on the United Kingdom, this book can and should have international impact. I recommend it highly, and hope that it further strengthens research rigour in HRM and management education." * Jon M. Werner, Professor of Management, University of Wisconsin-Whitewater, USA *Table of Contents Chapter - 01: Investigating and researching HR issues; Chapter - 02: First stages towards an HR project; Chapter - 03: Finding and reviewing HR literature and information sources; Chapter - 04: Ethics, professionalism, standards and HR research; Chapter - 05: Planning the research process; Chapter - 06: Finding and using documents and organisational evidence; Chapter - 07: Collecting and recording qualitative data; Chapter - 08: Analysing qualitative data; Chapter - 09: Collecting and recording quantitative data; Chapter - 10: Analysing quantitative data; Chapter - 11: Writing up your project and making recommendations; Chapter - 12: Making an impact – the relationship between research and practice

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Book SynopsisMartin R Edwards is Reader in HRM and Organizational Psychology at King's Business School, King's College London. He has taught statistics to undergraduate, postgraduate and PhD students for over 15 years and also teaches HR analytics to MSc students. As a consultant, he has delivered HR analytics workshops to FTSE-100 companies. Kirsten Edwards is HR Lead for Advanced Analytics and Data Science at Rio Tinto and has over 20 years' broad international experience in analytics, HR and management consulting. She is a visiting lecturer at Kent Business School and at King's Business School.Trade Review"Predictive HR Analytics is a comprehensive and detailed guide for any professional interested in this exciting new field. The book will help you understand what data to analyze, how to interpret and analyze the data, and how different types of models work. Highly recommended for people analytics specialists!" * Josh Bersin, Global Industry Analyst and Founder, Bersin by Deloitte *"Edwards and Edwards provide an essential roadmap to professionalize how HR analytics is applied in organizations. This book should be required reading for data scientists and HR generalists who need to learn the ropes of applying statistics and social scientific analysis to HR data." * Alec Levenson, Senior Research Scientist at the Center for Effective Organizations, University of Southern California and author of Strategic Analytics and Employee Surveys That Work *"Predictive HR Analytics is a practical guide for anyone working or interested in the burgeoning field of people analytics. What sets it apart from other books on the topic is that the authors demonstrate how to actually perform the analyses with a variety of HR-related data as well as providing insights on the statistical models that support them. Every people analytics team should own a copy of this book." * David Green, Executive Director at Insight222, Global speaker, writer and consultant on people analytics *"An essential read for HR leaders and practitioners wishing to deepen their knowledge and capability in predictive analytics. The authors balance the need to present technical concepts and theory with clear and simple solutions to apply within the workplace. This book is full of wisdom for anyone wishing to embrace analytics as a fundamental HR capability." * Caroline van der Feltz, HR Director, Danske Bank UK *"Finally, a book that students and HR professionals can use to learn how to do HR analytics! Not only do Edwards & Edwards show how to conduct analyses with clear, step by step examples, they show the critical insights that HR analytics can provide." * Fritz Drasgow, Dean of the School of Labor and Employment Relations and Professor of Psychology, University of Illinois at Urbana-Champaign *"Detailed, precise and clearly written, this book isn't just about statistics; it's about the future of HR. Essential reading for everyone in HR." * Professor Binna Kandola OBE, Business Psychologist, Senior Partner and Co-founder, Pearn Kandola *"Anyone reading and learning from this book and applying its lessons will be a more effective HR professional. It should certainly become compulsory reading for all HRM students. The authors are to be congratulated on providing a service to the HR community by writing this much needed and timely book." * David Guest, Professor of Organizational Psychology and Human Resource Management, King’s College, London *"At a time when the HR function is facing huge changes and undergoing massive challenges, it is good to see the second edition of this noteworthy book. Whilst many in HR are still coping with reporting on metrics, Edwards and Edwards have updated and expanded their first edition by embracing the latest developments and staying ahead of the curve. This will make a welcome contribution to the knowledge base of academics and practitioners alike." * David Simmonds, Chairman, Hr Analytics Ltd. *"This book is essential reading for anyone interested in how to actually apply statistical methods to HR data. The book fills an important gap between those that are too technical, making them impenetrable to all but the most experienced statisticians, and books that focus on organizational capability aspect of HR analytics. If you're doing HR analytics you need a copy of this book." * Dr. Nigel Guenole, Exectuive Consultant, IBM, Co-author of The Power of People: Learn how successful organizations use workforce analytics to improve business performance *"This book is a much-needed, well-researched, informative, and accessible treatment of HR/People Analytics. I highly recommend it for instructors who teach a course on this topic or HR professionals who want to learn on their own. It contains valuable guidance on how to collect and analyze human resource management and operational data to support data driven decision-making." * Dr. Janet Marler, Professor of Management, University at Albany, State University of New York *Table of Contents Chapter - 01: Understanding HR analytics; Chapter - 02: HR information systems and data; Chapter - 03: Analysis strategies; Chapter - 04: Case study 1 – Diversity analytics; Chapter - 05: Case study 2 – Employee attitude surveys – engagement and workforce perceptions; Chapter - 06: Case study 3 – Predicting employee turnover; Chapter - 07: Case study 4 – Predicting employee performance; Chapter - 08: Case study 5 – Recruitment and selection analytics; Chapter - 09: Case study 6 – Monitoring the impact of interventions; Chapter - 10: Business applications – Scenario modelling and business cases; Chapter - 11: More advanced HR analytic techniques; Chapter - 12: Reflection on HR analytics – Usage, ethics and limitations; Chapter - 13: Appendix R

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Book SynopsisStephen Taylor, Chartered CCIPD, is a Senior Lecturer in Human Resource Management at the University of Exeter Business School and a Chief Examiner for the CIPD. Before his academic career he worked in a variety of management roles in the hotel industry and in the NHS.Graham Perkins is Senior Lecturer in Human Resource Management at University of Exeter Business School. Prior to a career in academia, he held a number of HR and Learning and Development roles in both public and private sector firms.Trade Review"A thorough and contemporary text which combines academic rigour with real world experience. An excellent accompaniment to the new level 7 CIPD qualifications. I'll certainly be including this text as essential reading on our people management programmes. I highly recommend it!" * Kay Maddox-Daines, Director of Academic Development, Acacia Learning Ltd *"This book provides superb coverage of this topic for practitioners and students alike. It moves the reader beyond knowledge and understanding into application, integration and critical thinking My students will greatly appreciate it." * John Mitchell. Head of Faculty, CIPD Advanced Diploma, Oakwood International *"The book is a great source for appreciating the complex and contemporary world of managing people in organisations. Learners of HRM will benefit from the book's helpful practical tools for analysis in addition to the comprehensive treatment of the subject." * Dr David S. A. Guttormsen, Associate Professor in Organisation and Management, USN School of Business, University of South-Eastern Norway *Table of Contents Chapter - 01: Introduction; Chapter - 02: Globalisation; Chapter - 03: Technology – past; Chapter - 04: Technology – present; Chapter - 05: Economy; Chapter - 06: Labour markets; Chapter - 07: Population; Chapter - 08: Society; Chapter - 09: Public policy; Chapter - 10: Regulation; Chapter - 11: Change; Chapter - 12: Agility & resilience; Chapter - 13: Flexibility; Chapter - 14: Innovation and creativity; Chapter - 15: Productivity and competition; Chapter - 16: Ethics and values; Chapter - 17: Sustainability; Chapter - 18: Equality, diversity and inclusion; Chapter - 19: Wellbeing; Chapter - 20: Working internationally

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Book SynopsisBen Eubanks is an HR industry analyst and influencer. He is the Principal Analyst at Lighthouse Research & Advisory where he oversees the development of research, assets and insights to support HR, learning and talent executives. Based in Huntsville, Alabama, he is also the founder of HR community upstartHR, the co-founder of the HRevolution movement and host of the We're Human podcast.Trade Review"I found Ben's book to be a very useful distillation of a complex and increasingly important area of HR capability and investment. My students, future HR leaders, gained tremendous insight into AI for HR and the facilitating role it will soon play in the best organizations for people. Artificial Intelligence for HR demystifies a complex topic and contextualizes what some regard as just the latest HR fad. It is a well-organized and well-written book worth reading by HR leaders, educators and students. Despite the title, it's really all about people!" * John Haggerty, Ph.D. Senior Lecturer, HR Studies at Cornell University *"The HR landscape has changed dramatically over the last three years. As the "War for Talent" continues to escalate, the value of the business minded, technologically aware HR professional has increased. What's needed are HR professionals who view AI and other technology as an augmentation to HR, giving them the ability to be business consultants versus the more common, reactive HR. Ben's book explores how HR professionals are using new technology to transform their businesses and the industry as a whole. If you are in search of a data-packed, transformational book, I'd encourage you to take the time to dive deep, take notes, and transform your own business with what you learn." * Trent Cotton, VP Talent Acquisition and Retention at Bureau Veritas and Author of Sprint Recruiting *"Ben Eubanks' Artificial Intelligence for HR is a must-read for those involved with human resources. Ben's dedication and passion for HR promotes instrumental success for organizations and leaders alike. This book offers insights into the ever-changing HR environment and navigation through new AI technology while still promoting the evolutionary development of human resource professionals." * Jamie McCall, Director, Talent Acquisition at The Henry M. Jackson Foundation for the Advancement of Military Medicine *"Ben does an excellent job helping HR leaders who have historically been trained with deep departmental expertise apply new AI technologies to their domains. More importantly, he helps them transition to strategically addressing the workforce with consumer experiences which earn their loyalty, net promotion, retention, and engagement the same as we experience in our personal lives." * Randy Womack, CEO, Socrates.ai *"Today's HR leaders must understand technology to thrive in the modern business environment and AI is one of the most transformational technologies of our age. This is often an intimidating reality for HR professionals since many signed up not realizing digital acumen was a top skill for career success. Fortunately, Ben has translated his wealth of experience and expertise into an easy-to-follow handbook. He simplifies the complexity of AI and highlights pragmatic opportunities for every HR function. It's a must-read for any HR professional looking to thrive in today's disruptive environment." * Christopher Lind, Chief Learning Officer at ChenMed and Founder, Learning Sharks *Table of Contents Chapter - 01: A snapshot of HR today; Chapter - 02: The basics of artificial intelligence; Chapter - 03: General AI Applications with HCM; Chapter - 04: Core HR and workforce management; Chapter - 05: Talent acquisition; Chapter - 06: Learning and development; Chapter - 07: Talent management; Chapter - 08: Challenges of adopting AI technology; Chapter - 09: HR skills of the future

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Book SynopsisPaul J Fielding (Ph.D.) is a business consultant specializing in developing project management systems, business operations and quality systems for his clients. He has received international awards and recognition (including the Deming Award), and has worked across many industries, technologies, and cultures, from large institutions to start-ups and non-profits. He has developed a worldwide reputation for developing quality project management systems, international business operations, creating game-changing process innovations and quality improvement processes. He currently operates out of Portland, ME; Dallas, TX; and NYC.Table of Contents Chapter - 01: Project success is more than just one thing; Chapter - 02: The accidental project manager – What is this going to take?; Chapter - 03: Where does a project manager fit in the organization? The role of the PMO; Chapter - 04: Project governance; Chapter - 05: Project scope – Defining it, managing it, changing it and avoiding creep; Chapter - 06: The project quality plan; Chapter - 07: Different types of project lifecycle models; Chapter - 08: Planning the project – Schedule management (time management); Chapter - 09: The project staffing plan; Chapter - 10: Design and configuration management; Chapter - 11: Cost planning and cost management; Chapter - 12: The project’s supply chain plan; Chapter - 13: Project execution – Tracking, updating, reporting and acceptance; Chapter - 14: Evaluation, lessons learnt and improving the next project

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Book SynopsisTaking a PR campaign from planning to implementation can seem overwhelming. This book provides a blueprint for success and is widely regarded as one of the best 'how-to' guides available. Digestible and easy to read, this fifth edition of Planning and Managing Public Relations Campaigns presents a 12-point plan for ensuring success of campaigns of all sizes, covering vital areas including the role of public relations in organizations, the importance of context, research and analysis, setting objectives, strategy and tactics, timescales and resources, evaluation and review. With discussion of new developments in the industry, from the gig economy and online influencers, to disruptive models, this fully updated new edition addresses the need for agile planning and draws on fresh case studies to provide up-to-date examples of best practice. Supported by a suite of online resources, Planning and Managing Public Relations Campaigns is an invaluable guide for students and practitioners alike. Online resources include extended case studies, lecture slides, discussion questions and assessment tasks.Trade Review""Provides a very practical guide through all stages of PR work."" * Distinguished Professor Jim Macnamara, School of Communication, University of Technology Sydney *""This is the one book I would recommend to every PR practitioner I know. It simply covers everything you need to know about one of the fundamental aspects of PR practice."" * Mandy Pearse, CIPR President 2021 *"Today's context for business and society is more complex and dynamic than ever and this book is timeless - giving PR practitioners and executives the framework and skills to navigate this context and develop strategic and resilient communication strategies with which their organizations will thrive." * Rachel Royall, Director Healthcare, Wellbeing and Life Sciences at Markettiers, and Visiting Lecturer, Quadriga University *"You'll want to keep this book to hand on your desk. It's a book to return to regularly in daily practice. Mine is well-thumbed." * Stephen Waddington, Managing Partner, Wadds Inc. and Visiting Professor, Newcastle University *""Combines the action-orientation needed in the practice with the contextual wisdom achieved through research."" * Professor Gregor Halff, Dean, Copenhagen Business School *""Read this. Refer to it. Put it on your desk. It will help you become a better communicator and deliver more impact for the stakeholders your organization serves."" * Sarah Pinch, MD, Pinch Point Communications, Chair, Taylor Bennett Foundation and past CIPR President *Table of Contents Chapter - 01: Planning and managing – The context; Chapter - 02: Public relations in context; Chapter - 03: Starting the planning process; Chapter - 04: Research and analysis; Chapter - 05: Communication theory and setting aims and objectives; Chapter - 06: Knowing the public and messages; Chapter - 07: Strategy and tactics; Chapter - 08: Timescales and resources; Chapter - 09: Knowing what has been achieved – Evaluation and review

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Book SynopsisSHORTLISTED: Business Book Awards 2022 - Sales & Marketing category Create an influencer marketing strategy that benefits both brand and the influencer with this fascinating guide, rich in case studies from the biggest and the best and the small and specialist. Influencer marketing can no longer be ignored. Whether it's broad scale celebrity endorsement, or micro-influencers with niche, highly targeted followings, influencer marketing has become a natural extension of content marketing. However, while the opportunities are vast, the very nature of influencer marketing means that a brand must relinquish control of their marketing message to allow the influencer to communicate in their natural style. This can be unnerving, and it's therefore imperative to have a clearly defined campaign that mutually benefits and protects both the brand and the influencer. Influencer Marketing Strategy gives readers everything they need to create influencer marketing strategy. It will walk readers through the key considerations, and offer insight into decisions such as choosing the right influencer, planning content, and how to incorporate influencer marketing into your wider marketing strategy. This book presents fascinating, in-depth case studies from the beauty, fashion, gaming, travel, health and tech industries, demonstrating the variety of ways that influencer marketing can be utilized, and the huge opportunities it presents for organizations and industries of all sizes. Influencer Marketing Strategy is the ultimate guide to developing a successful influencer marketing strategy - and building campaigns that create real value.Trade Review"This book is a fantastic resource for anyone involved in the Influencer Marketing industry. It brings together brilliantly the leading experts in the sector who share their views on the current and future trends." * Andrew Canter, Global CEO, Branded Content Marketing Association (BCMA) *"Great to finally find a book that brings together so many different elements of the influencer marketing profession and tackles key issues such as strategy, authenticity, and compliance." * Rupa Shah, Director, Hashtag Ad Consulting *"If you want a solid foundation in influencer marketing, you should definitely read this remarkable book. It will give you an organized system of actionable knowledge and a complex view from different angles." * Nick Baklanov, Marketing specialist, HypeAuditor *"Gordon leaves no stone unturned in his assessment of our industry. Perhaps one of the few texts currently available to thoroughly investigate Influencer Marketing in its many forms and bring together the views of those forging its future." * Craig Knox, Head of Talent and Influencer Marketing, The Corner *"This handbook is an essential, engaging yet incredibly practical read for marketers and talent, to fully understand Influencer Marketing. It will surely be recognized as a key tool in the maturation of the industry of influence in years to come." * Davnet Doran, Head of Brand PR, Britvic *"A comprehensive introduction to the world of influencer marketing. It removes the mystery from this industry and shows how you can get the best return on your investment." * John Adams, Award-winning Dad Blogger *"A must-read if you want to get a global influencer marketing outlook, that provides theory that is easy to read, understand and apply!" * Maria Rodriguez, Communications and Marketing Director, Open Influence *"This is a timely addition to the influencer landscape to help those working in this dynamic and fast-moving industry and is a must-read for marketing agencies, content creators, and organisations large and small." * Elle Linton, Top Fitness Blogger *"This book is a great exploration of makes influencer marketing such an effective business marketing tool definitely worth a read to anyone considering the utilisation of social media in their future marketing strategy." * Louise Simpson, Blogger @beautifully_defected *"The business of influencer marketing is probably the most misunderstood of marketing practices. Gordon has managed to distil the practice into a simple to understand book that outlines what can sometimes seem the contradictory approaches needed to execute truly effective influencer marketing depending on the platforms, industries and needs of brands. I highly recommend it for anyone starting in the industry or those looking to expand their understanding and step outside their comfort zone." * Dudley Neville Spencer, strategy consultant, Virtual Digital Agency *"An essential read for anyone involved in, or considering, influencer marketing." * William Bonaddio, Social Media Marketer and International Keynote Speaker *"A well-researched primer for anyone who wants to build their influencer marketing knowledge from the ground up. By digging into the research and supplying interviews with the experts, this book will help you avoid common mistakes in influencer marketing while leveraging the best practices. It is definitely worth your time." * Jim Tobin, President and Founder, Carusele, and author of Social Media is a Cocktail Party and Earn It. Don’t Buy It. *"Absolutely jam-packed full of incredibly useful information that (finally) feels like it is all in one place. A must-read for all in the industry, no matter your level." * Sophie Crowther, Head of Influencer Talent, Brave Bison *"This is an essential read for everyone involved in the space or considering getting involved - not only as an introduction, but as an ongoing reference into the world of influencer marketing. Well done on a fantastic book." * Pieter Groenewald, Divisional CEO, Nfinity *Table of Contents Section - 00: Introduction; Section - 01: What is influencer marketing?; Section - 02: The major platforms for influencer marketing; Section - 03: Creating your strategic framework; Section - 04: The legal impacts of influencer marketing; Section - 05: Working with influencers; Section - 06: Finding influencers; Section - 07: Creating an ambassador programme; Section - 08: Influencer marketing around the world; Section - 09: The future of influencer marketing; Section - 10: Understanding analytics and measurement; Section - 11: Case studies; Section - 12: Appendix 1 – Directory of influencer marketing platforms, agencies and consultants; Section - 13: Appendix 2 – Glossary of terms; Section - 14: Index

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Book SynopsisAndrew Mayo is Professor of Human Capital Management at Middlesex University Business School and a Fellow and Programme Director for the Centre of Management Development at London Business School, UK. He is also Director of Mayo International Learning Ltd, a consultancy specialising in developing human capital.

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Book SynopsisDaniel Rowles, based in Jersey, has more than 25 years of digital marketing experience on both client and agency sides. He is a CIM fellow and course director and the lead judge for the CIM Marketing Excellence Awards. Rowles also lectures at Imperial College London and Cranfield School of Management and co-hosts the Digital Marketing Podcast, a global top-10 business podcast on iTunes. His digital marketing company, TargetInternet.com, supports clients such as the BBC, Vodafone, Sony, Oracle and Tesco. He is also the author of Building Digital Culture, Mobile Marketing and Podcasting Marketing Strategy, also published by Kogan Page.Trade Review"In the fast-paced world of digital media, every marketer needs a bible - I can't recommend it enough." * Gemma Butler, Marketing Director, Chartered Institute of Marketing *"Worthy of a spot on your desk if you're passionate about delivering results through digital channels. A practical yet strategically minded guide - I highly recommend." * Tim Ruthven, Director of Marketing and Communications at Imperial College Business School *"The definitive hands-on guide to digital tactics and strategy." * Ciaran Rogers, Host of the Digital Marketing Podcast *Table of Contents Chapter - 00: Introduction; Section - PART ONE: Digital branding in perspective; Chapter - 01: What digital branding really means; Section - 02: Focusing on value; Section - 03: Considering the user journey; Section - 04: Objectives and authenticity; Section - PART TWO: The digital toolkit; Section - 05: Social media; Section - 06: Search; Section - 07: Mobile; Section - 08: Online advertising; Section - 09: Email marketing; Section - 10: CRM and marketing automation; Section - 11: From integration to transmedia campaigns; Section - PART THREE: Digital brand strategy and measurement; Section - 12: Measuring digital branding; Section - 13: Primaries and indicators; Section - 14: The role of analytics; Section - 15: Bridging the gaps; Section - 16: The importance of asking questions; Section - 17: Conclusion;

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Book SynopsisDavid Lowe was an experienced consultant and freelance writer, involved in the road haulage industry for many years. He wrote books on transport including The Professional LGV Driver's Handbook and The Pocket Guide to LGV Drivers' Hours and Tachograph Law. Ashley Rimmer is an experienced transport and operations manager with over 45 years of experience. He is currently a Transport & Compliance Manager at Transam Trucking Ltd and is a Fellow of the Chartered Institute of Logistics and Transport (CILT). He is based in Norwich, UK.

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Book SynopsisThe Telegraph is an award-winning, multimedia news brand that has been synonymous with quality, authority and credibility for more than 165 years. Telegraph Media Group (TMG) is the publisher of The Daily Telegraph and The Sunday Telegraph, The Telegraph Magazine, Telegraph.co.uk, the Telegraph app and a number of books, including the annual Telegraph Tax Guide.Table of Contents Chapter - 00: Introduction; Chapter - 01: You and HMRC; Chapter - 02: Tax rates and allowances; Chapter - 03: Tax credits; Chapter - 04: Interest payments and other outgoings; Chapter - 05: Working in employment; Chapter - 06: Value Added Tax; Chapter - 07: Working for yourself; Chapter - 08: National Insurance and state benefits; Chapter - 09: State and private pensions; Chapter - 10: Savings and investment income; Chapter - 11: The family unit; Chapter - 12: Residence and domicile; Chapter - 13: Capital gains; Chapter - 14: How to complete your Tax Return and work out your tax; Chapter - 15: Paying your tax, interest and penalties; Chapter - 16: Elections and claims: time limits; Chapter - 17: Inheritance Tax; Chapter - 18: Budget measures;

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Book SynopsisJanice Caplan is an international HR consultant, board level coach-mentor, non-executive director of University of Portsmouth and former CIPD Vice-President. As co-lead of The Scala Group, a UK based HR consultancy and ACE, a consortium of European HR consultancies, Janice has advised big-name clients on talent management and organisation development in the diverse fields of professional services, retail, media, engineering, technology and the nuclear industry. Janice is also a sought after international conference presenter and the author of The Value of Talent (also published by Kogan Page).Trade Review"An inspiring read for the world we live and work in today." * Heather Matheson, Managing Director, HR Insight *"A hands-on panoramic view, built on a wealth of significant business experiences and identifying key levers, to make of strategic talent management a sustainable design element in HR and OD initiatives." * Valérie Saintot, Head of Operational Resource Controlling & Organisation Section at European Central Bank *"Strategic Talent Development is a must read book for academics and practitioners alike. A new gem for those trying to find clear answers for the future of organizations." -- Professor Andrés Hatum, PhD. Author of Next Generation Talent Management (Palgrave, 2010), and The New Workforce Challenge (Palgrave, 2013)"Strategic Talent Development is rich with practical and thought-provoking ideas and is perfectly pitched to the challenges facing businesses today. Caplan persuasively argues that getting the best out of people will increase profits and competitiveness and she shows how to do it in an inspiring and easy-to-follow manner. A particular strength of the book comes from Caplan's clear understanding of how to set the cultural tone and direction from the top, as well as deal with day-to-day people problems and create robust processes to support the business strategy." -- Sir Michael Bear, Director, Arup Group Ltd, Lord Mayor of London 2010 – 2011"Why has it been so difficult to define usefully the meaning of 'people' in organisations when they are so obviously key to effective organisations? Despite the wonders of technological advances it is only people who can wreck or develop an organisation. This excellent book shows, through a four point framework, both thought-leadership and good practice in engaging the elusive factor of 'talent': how to spot it, develop it, and keep it so that a learning organisation is created. This demands new ways of thinking and behaving by leaders and managers. This book shows a stimulating way forward." * Bob Garratt, Visiting Professor at Cass Business School, London, and Stellenbosch Business School, South Africa *"Strategic Talent Development succeeds in being both a guide and a series of thought-provoking and intelligently linked essays to help businesses strategically develop their talent. It is in fact a book that aims to develop and to engage all members of the work team, whether the team is one that is fluid and changing, a more stable one, or a big global corporation." -- Emilio Giordano, Chief Financial Officer, Società Italiana per Condotte d'Acqua S.p.A.Table of Contents Chapter - 00: Introduction; Chapter - 01: The new world organization; Chapter - 02: Organizational values; Chapter - 03: Strategic framework; Chapter - 04: A focus on the future; Chapter - 05: Self-managed succession: learning; Chapter - 06: Self-managed succession: careers; Chapter - 07: Creating a people databank: succession and workforce planning; Chapter - 08: Performance and pay; Chapter - 09: Nearby management; Chapter - 10: Faraway leadership

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Book SynopsisEmma Bridger is an award-winning employee engagement specialist and Director of People Lab, an Employee Engagement Consultancy, working with clients worldwide. She has designed and developed the CIPD range of short Employee Engagement courses as well as contributed to the UK Government Review - Engaging for Success. She now advises the Government taskforce on engagement as part of the "guru group". Emma is also a regular conference speaker and case studies detailing her work have been published in industry journals.

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Book SynopsisRebecca Corfield is a consultant and trainer on career development, management and presentation issues. A former President of the National Institute of Career Guidance, she advises individuals and companies on career issues and personal change. In demand as a conference speaker, trainer and coach, Rebecca is also the author of Preparing the Perfect CV.Table of Contents Chapter - 00: Introduction; Chapter - 01: The interview; Chapter - 02: What employers are looking for; Chapter - 03: Planning and preparation; Chapter - 04: Creating the best impression; Chapter - 05: Making a presentation; Chapter - 06: Answering interview questions; Chapter - 07: Bringing it all together

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Book SynopsisShaun Smith is founder and partner of the customer experience consultancy Smith+Co, working with leading brands. A thought leader on customer experience strategy, he has featured many times on CNBC's Ask the Expert. He is the co-author of Bold (Kogan Page), Uncommon Practice and Managing the Customer Experience.Andy Milligan is a leading consultant on brand culture. He has worked for almost 20 years advising major organizations on brand building, customer experience and internal culture. Andy appears regularly in the media. He is the author of Brand it Like Beckham and co-author of Bold (Kogan Page), Uncommon Practice and Don't Mess with the Logo.Trade Review"To define a purpose that will galvanise the entire organisation is a leap of faith and requires strong leadership, but it also requires the clear and compelling process outlined in this book if you are to embark on this incredible journey." * Patrick Dempsey OBE, former Managing Director of Whitbread Hotels & Restaurants *"Shaun and Andy have created another great book, On Purpose, describing simply how great businesses use purpose and focus to fill customer needs and create value. Well done." * Vernon W. Hill II, Founder/Chairman of Metro Bank *"Creating a WOW experience for customers starts with creating a WOW experience for employees and both need to be based on your purpose. This book can show you how." * Tony Hsieh, CEO of Zappos.com, Inc. and New York Times bestselling author of Delivering Happiness *"With their latest book, Shaun Smith and Andy Milligan delve even further into the fabric of customer-focused companies, exploring the very purpose of these brands, and making a convincing correlation between customer advocacy and a strong sense of company purpose.... But On Purpose isn't just thought-provoking - it is also action-provoking. It will surely generate an urgent sense of soul-searching amongst those whose brands are built as money-making machines. But it will also encourage those brands built on more purposeful foundations to revisit their philosophies and ensure that these are being clearly communicated both to employees and customers. The key message of this terrific book is that brands need to be engaging and inspiring to stand out from the crowd. And without a clear sense of purpose - within the company, its leaders, its staff and its communications - brands will struggle to be distinctive." * Neil Davey Editor, MyCustomer, Group Editor SIFT MEDIA *"Shaun Smith and Andy Milligan have added another strong chapter to their purpose. This is a must read for any leader who is looking at differentiating their business by asking the important "why" and "why us" questions. It will provide excellent guidance on how to create your own journey and, most importantly, how to stick to it once your business purpose has been found." * Frans-Willem de Kloet, Managing Director & CEO UPC Czech Republic *"No successful business leader of the future can feel exempt from reading this remarkable book. It is by two global experts, extremely readable and compelling in its key message to place customer experience at the very core of every business." * Roger Harrop, The CEO Expert, Author, International Speaker *"Every now and then a truly cutting-edge book comes along that changes everything we know about the secrets of organizational greatness. On Purpose is a profound yet practical book no leader should miss reading. Laced with powerful examples and pragmatic practices, and written in a poignant style, Smith and Milligan reveal the mysteries of long-term enterprise success." * Chip R. Bell, author of The 9½ Principles of Innovative Service *"'On Purpose' wonderfully, informatively and encouragingly, brings to life the importance of a brand recognising the importance of having 'an authentic and credible sense of purpose'. It explores why this matters to consumers and employees alike - we all need to have an emotional connection with the purpose of a brand. ... Whether you are looking for validation of existing knowledge; new ideas to take your approach to Customer Experience forward; or just inspiration from two of the most experienced 'specialists' around, this cracking book has something for everyone interested in wanting to answer this fundamentally critical question: "what purpose does my business serve"." * Ian Golding, Customer Experience Specialist and Certified Customer Experience Professional, Customer Experience Consultancy Ltd *"Great book - highly recommended!" * Joe Pine, co-author of The Experience Economy *Table of Contents Section - ONE: Stand Up; Chapter - 01: Purpose Driven; Chapter - 02: Purposeful Leadership; Section - TWO: Stand Out; Chapter - 03: Infectious Communication; Chapter - 04: Distinctive Customer Experience; Chapter - 05: Continuous Innovation; Section - THREE: Stand Firm; Chapter - 06: Cult-Like Culture; Chapter - 07: Distinctive Employee Experience; Chapter - 08: Experience Measurement; Chapter - 09: Never Stand Still; Chapter - 10: On Purpose Profile; Chapter - 11: How to Implement – Successfully; Chapter - 12: Putting the Principles into Practice

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Book SynopsisThe Market Research Society is a credible and recognised voice within the market research industry and known for recognising innovation and excellence. With Kogan Page, leading independent professional and academic publisher to the Market Research sector, both organisations are ideally placed to support this exclusive selection of case studies for the leading lights in Market Research.Table of Contents Chapter - 00: Introduction; Chapter - 00: MRS 70th Anniversary: Special report; Chapter - 00: PricewaterhouseCoopers Special report: The business of evidence; Chapter - 01: Tools for a digital world – John Gambles, Quadrangle; Chapter - 02: Widening access to qualitative research participation: giving everyone their say – Maya Middlemiss, SAROS; Chapter - 03: Using behavioural economics in healthcare research – Martin Carey and Jonathan Fletcher, Illuminas; Chapter - 04: Insight management – Lucy Morris, Alexandra Wren and Mita Shaha, Spinach; Chapter - 05: Understanding and accounting for cultural bias in global b2b Research – Conor Wilcock, B2B International; Chapter - 06: The challenges of media research – Simon Shaw, Trinity McQueen and Royal Mail; Chapter - 07: Blueprint research – Janice Guy, Jungle Green and Northern Rail; Chapter - 08: Public policy research – Ben Page, Ipsos MORI; Chapter - 09: Mapping attention in the digital era – Andy Goll, Sparkler and Microsoft; Chapter - 10: Digital world and private lives – Dr Michelle Goddard and Debrah Harding, the Market Research Society;

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Book SynopsisSimon Smiles was a Group Managing Director at UBS and the Chief Investment Officer for Ultra High Net Worth Clients, where he established and ran the wealth management sustainable and impact investing teams. An IIF Future Leader, WEF Young Global Leader and member of the Milken Institute's Young Leaders Circle, he appeared regularly in global financial media speaking about sustainability and investments. Before moving to Zurich, he worked in Sydney and Hong Kong and earned a PhD in economics from the Australian National University. James Purcell is the Group Head of Sustainable Frameworks at Credit Suisse. He and his team coordinate the firm's approach to sustainable investing and lending. Previously, he was the Group Head of Sustainable, Thematic and Impact Investing at Quintet Private Bank, a privately held bank operating out of 50 cities across Europe. Earlier in his career he was a managing director at UBS, where he spent more than a decade in roles based in London, HTrade Review"A thoughtful and visionary book authored by two of the most established leaders in sustainable investing. It is insightful and inspiring while witty and entertaining. A must-read!" * Mirjam Staub-Bisang, Country Manager, BlackRock Switzerland *"A compelling read for those interested in sustainable investing and how it can be implemented in practice." * Axel A. Weber, Former President, Deutsche Bundesbank *"A refreshing change from theoretical papers. The authors are seasoned practitioners." * Mark Haefele, Chief Investment Officer, UBS Global Wealth Management *Table of Contents Chapter - 00: Introduction; Chapter - 01: What is sustainable investing?; Chapter - 02: Sustainable data and ESG ratings; Chapter - 03: Sustainable public equity markets; Chapter - 04: Sustainable public debt markets; Chapter - 05: Sustainable private markets; Chapter - 06: Themes and the United Nations Sustainable Development Goals; Chapter - 07: Sustainable multi-asset portfolios; Chapter - 08: Conclusion;

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Book SynopsisDr Harry Tolley is a Special Professor in the School of Education at the University of Nottingham as well as a researcher, author and freelance consultant. He is the co-author of many best-selling titles such as, How to Pass Verbal Reasoning Tests, How to Pass the New Police Selection Test, and How to Succeed at an Assessment Centre (all published by Kogan Page).Dr Ken Thomas was Prinicipal Lecturer in Educational Management at the Hong Kong Institute of Education, and is now a chartered psychologist and author.

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Book SynopsisDavid Oliver is Managing Director of Insight Marketing, and also Associate Director of the Marketing Guild. He writes regularly for the press and runs seminars around the world on negotiation, professional selling skills and practical marketing.Trade Review"Sensibly written, with useful devices - such as the PREPBAR acronym (Plan, Reherse, Explore, Propose, Bargain, Agree, Review) - its a handy book if youre involved in any aspect of buying or selling" * Management Today, October 2010 *Table of Contents Chapter - 00: Introduction; Chapter - 01: Definition; Chapter - 02: Count the cost; Chapter - 03: Seven key elements; Chapter - 04: Introductory comments; Chapter - 05: Enhance your authority; Chapter - 06: Tactics and countermeasures; Chapter - 07: Negotiable variables – or tradeable concessions; Chapter - 08: Rules for making concessions; Chapter - 09: Looking for negotiable variables; Chapter - 10: Handling deadlock; Chapter - 11: Questions, questions, questions; Chapter - 12: Profiling for strategic level negotiation; Chapter - 13: The authority of your counterpart; Chapter - 14: Handling long-term negotiations; Chapter - 15: Post-purchase remorse can undo the close; Chapter - 16: Tough or effective?; Chapter - 17: Dos and don’ts; Chapter - 18: Four specific techniques; Chapter - 19: Final words

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Book SynopsisSimon Hazeldine works internationally as a professional speaker and performance consultant in the areas of sales, negotiation and leadership. He has a Masters Degree in the psychology of performance, is certified as a Master Practitioner and Trainer of NLP, and is a Fellow of the Institute of Sales & Marketing Management. Simon is a qualified prism brain mapping practitioner and has spoken in 25 countries across five continents.Trade Review"Simon Hazeldine covers real world, practical advice and techniques to tap into the buyer's brain so that you can influence them on a much deeper level then your competitors." * Sean McPheat, author of Eselling *"Simon Hazeldine builds on the solid, scientifically-grounded principles of neuroscience (which he has studied extensively) and shows the practical application of these principles in real-world selling and interaction. I just hope my competition doesn't get hold of this masterpiece. It is a book to be studied, not just read. Get it. Devour it. Apply it. Your business and your life will be better for it." * Terry Brock MBA, CSP, CPAE, Author, Professional Speaker, Marketing Coach *"Simon Hazeldine has conducted extensive research into neuroscience to understand how the brain responds during sales and negotiation and when a person is making buying decisions. His insights have created a highly effective sales tool that will help you close more sales with less effort." * Allan Pease Author of #1 Bestseller The Definitive Book of Body Language *"Simon Hazeldine has taught me so much about how the brain works, and as a professional property investor, it's helped me make a lot more money. I thought I could work people out until I read this book! Simon's brain friendly selling information is something you'll wish you knew years ago, and you'll realise just how much money you left on the table. Once you've read this though, it will ALL change. Do it now." * Rob Moore, Best selling Property Investment Author and Co-founder of Progressive Property *"Simon Hazeldine's latest book is a must read if you want to know how to increase sales and understand the science behind why people buy." * David Tovey, Business Development speaker Author of Principled Selling – How to Win More Business Without Selling Your Soul *"Neuro-Sell combines the latest neuroscience research with hard-won sales experience to introduce the reader to the power of "brain-friendly selling". Essential reading if you want to create long-term client relationships in a world where technology has levelled the persuasion and influence playing field." * Jamie Smart, author of Clarity: Clear Mind, Better Performance, Bigger Results *"A fascinating and compelling read, which manages to get the right balance between science and practical application. It translates leading edge research into simple, easy steps and actions anyone can take to be a more effective salesperson. Anyone who needs to sell needs to read this book." * Heather Townsend, author of The Financial Times Guide to Business Networking *Table of Contents Chapter - 00: Introduction; Chapter - 01: The harsh reality facing sales professionals; Chapter - 02: The background to neuroscience and how it applies to selling; Chapter - 03: A guided tour of your customer’s three brains; Chapter - 04: The buying process and the buying brain; Chapter - 05: Adaptive selling; Chapter - 06: The PRISM model of human behaviour and adaptive selling; Chapter - 07: How to read your customer and how to adapt your style; Chapter - 08: The ‘Neuro-Sell’ brain-friendly selling process – the first phase: Consider; Chapter - 09: The ‘Neuro-Sell’ brain-friendly selling process – the second phase: Maximize comfort; Chapter - 10: The ‘Neuro-Sell’ brain-friendly selling process – the third phase: Establish context and catalyse; Chapter - 11: The ‘Neuro-Sell’ brain-friendly selling process – the fourth phase: Convince; Chapter - 12: The ‘Neuro-Sell’ brain-friendly selling process – the fifth phase: Close the deal; Chapter - 13: Some more brain-friendly selling tips; Chapter - 14: Body language and the truthful brain; Chapter - 15: Neuro-negotiating; Chapter - 16: Conclusion

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Book SynopsisDoug Strycharczyk is Managing Director of AQR a consultancy that works to improve the 'mental toughness' of organizations. Before he founded AQR in 1989 he held a variety of HR and consultancy roles in the private and public sectors. These include Castrol (UK) Limited, Goodyear Tyres, Decca Ltd, J Wedgwood Ltd and the Burton Group. He was the Head of Operations for Castrol (UK) Ltd at the same time as being Head of HR. He is the co-author of Developing Mental Toughness with Peter Clough and a contributor to Psychometrics in Coaching, both published by Kogan Page.Charles Elvin is Chief Executive of the Institute of Leadership and Management (ILM). He is a highly experienced Director achieving significant commercial results in the business services sector, in particular driving revenue and profit growth in the learning, training and professional development industry. Previous roles include Director of the B2B Division of the Open University, leading the British StandTrade Review"Developing Resilient Organizations' central premise that the future for individuals and organizations is both challenging and arriving at break neck speed is correct. We can't any longer debate whether we want change or not, we have to embrace it. The book provokes business leaders into thinking about the future - in particular two hugely important factors. Firstly, developing a positive, confident mindset in the workforce through developing mental toughness. Secondly, applying real leadership behaviours that engender trust from staff. The most important thing though is to be alert to change and what it means for all stakeholders. This book helps the reader to do just that." * Neil Scales, Director-General, Dept. of Transportation and Main Roads *Table of Contents Chapter - 00: Introduction; Section - ONE: Change in the 21st century; Chapter - 01: A general overview – Doug Strycharczyk; Chapter - 02: The new factors – Doug Strycharczyk; Chapter - 03: Mental toughness – Professor Peter Clough, Dr Fiona Earle, Dr Keith Earle, Dr John Perry and Doug Strycharczyk; Chapter - 04: Trust-based leadership and resilient organizations in the 21st century – Charles Elvin; Chapter - 05: Leadership, resilience and the 21st-century organization – Professor Sharon Turnbull and Rob Noble; Section - TWO: Practitioner perspectives; Chapter - 06: Leadership and the BP grit in the oyster – developing mental toughness – Jo Shuttlewood and Rachel Billington; Chapter - 07: Changing times for the public sector – Zoe Sweet and Jo Carruthers; Chapter - 08: New realities: Personal growth for an uncertain future – Sue Pinder, Raymond Robertson and Craig Thomson; Chapter - 09: Ethics, ethical practice and their growing importance in developing sustainably performing organizations in the 21st century – Richard Cresswell and Murray Clark; Chapter - 10: Big data, big business – Andrew Cuthbert

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Book SynopsisSusan Hodgson is a consultant careers adviser, writer and researcher. Formerly head of the careers service at London South Bank University, she has a strong background in careers guidance.

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Book SynopsisIan Hall is a partner at Glentruim Change Agents. Clients have included NHS Leadership Centre, Department of Work & Pensions National Development Team, BP, Sainsburys, and Lever Brothers. Ian was formerly the Director of the MSc in People & Organisational Development at Salford University and a Visiting Fellow at The Revans Institute in Action Learning.Jo Cumming is an applied psychologist and Partner at Glentruim Change Agents. She has worked with a wide range of private, public sector and not-for profit clients providing executive coaching, team and organizational development. Jo is also a Director of The Pebble Trust and was previously a Director of The Keil Centre, Edinburgh, one of the largest applied psychology organisations in the UK.Trade Review"It is a well-designed and helpful piece of work... A number of the ideas for exercises are creative and original, and I'm convinced would lead to really good outcomes for learners." * Richard Smith, chief examiner for APMG and editor of The Effective Change Manager’s Handbook *"Distilled from years of experience helping and supporting people and organisations through change, Ian and Jo have produced a unique and practical change model and guide which provides an excellent map to navigate change successfully. Highly insightful, it also provides a plethora of stand-alone tools and interventions which can be utilised to help deal with other issues and situations. I would thoroughly recommend it to anyone introducing or managing change." * Glyn Cave, HR Director, The North British Distillery Co. Ltd. *

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Book SynopsisHeidi Taylor is a consultant, speaker and prolific blogger with a significant global following. Her expertise is in strategy and creating powerful multi-channel, multi-format marketing campaigns. In 2015 Heidi Taylor was named a top 25 UK B2B Marketing Influencer by Onalytica. She has won two awards at the Chartered Institute of Marketing's prestigious annual Marketing Excellence Awards, including the coveted overall Marketer of the Year.Trade Review"Give a copy of this book to every B2B marketer you know. [Taylor is] an award-winning B2B marketer and is a mentor to the next generation of marketing professionals. When Heidi has something to say, we listen." * Katryna Turner, Board Member, Business Marketing Club *"[Taylor] bravely disassembles some of key myths and fallacies that too often dominate thinking today, reasserts why many of the marketing challenges are perennials, and explains why we need to get back to the fundamentals of our profession. If you're a committed B2B marketer, this book is certain to challenge, inform and ultimately reinvigorate your approach - it's a thoroughly worthwhile investment in your career." * Joel Harrison, Editor-in-chief, B2B Marketing *"Written by someone who has worked for over two decades across the B2B marketing landscape, this is an essential read for marketers of all levels. No hype, no fads; just straight talk, solid advice and practical examples of where and how B2B marketers need to apply their focus, energy and resources." * Roberta de Lima, Head of UK Marketing, BAI Communications *"A call to arms for B2B marketers everywhere, this book is a vital read for any practitioner keen to prove the value that marketing provides to their business. Heidi has tackled a long overdue issue in B2B marketing head on, highlighting exactly why strategy and purpose should always drive tactical marketing activities." * Danny Jack, Head of Marketing & Corporate Communications, TradeRiver *"Heidi is the best marketer I've ever come across; she excels because of her innate understanding of what drives and grows a business, and makes that her starting point, only then creating the marketing strategy and plans that will deliver on that organization's objectives. This book reflects her insight and experience, and it will be as useful to the public and charity sectors as it is to business. It helps us think about how we need to influence and engage other organizations in order to achieve our objectives." * Dame Julie Mellor, Chair of The Young Foundation and former Partner at PwC *"Heidi Taylor has produced an essential must-read modern handbook for today's B2B marketers. The book is admirably accessible, while at the same time being in-depth and analytical. In it Taylor provides an inspiring set of tools, examples and methodologies to suit the breadth of marketing challenges faced by practitioners." * Lisa Lavia, Managing Director, Noise Abatement Society *"Heidi Taylor is a true B2B marketing professional with a strong understanding of the principles of B2B marketing and what is required to ensure brands thrive. This is a must read for any B2B marketer or organization." * Jay Neale, Managing Director, The Agency Works *"This book is a great read. Heidi's back-to-basics approach is timely given the constant flow of shiny new tools that threaten to distract B2B marketers. The book is strategic and thought provoking yet gives practical advice that can be acted on straight away." * Polly Barton, Head of Global Business Development, Bovill *"This book clearly spells out the principles, challenges and future of B2B marketing in an ever-changing landscape, and is a highly recommended read for anyone serious about ensuring their marketing delivers results in the 21st century." * Simone Timcke, Director of Anthem Consulting, B2B Marketing Recruitment *"Heidi has expertly distilled all her years of B2B marketing experience and knowledge in a book that accurately reflects the issues and opportunities that affect modern marketing professionals. Her 3D marketing system should become the adopted method for B2B marketing." * Terry Hewett, Chairman, Zest The Agency *Table of Contents Chapter - 00: Introduction; Section - ONE: Think Different - Fallacy #1; Marketing Has Forever and Fundamentally Changed; Chapter - 01: Change Happens – The Seismic Shift in Our B2B Marketing Environment; Chapter - 02: All That Glitters – B2B Marketing’s Obsession With the Latest Tools and Tactics; Chapter - 03: 5 Essential Steps to Think Different; Section - TWO: Do Different - Fallacy #2; The Marketing Plan is The Marketing Strategy; Chapter - 04: Getting Back to Basics – Brand, Strategy, Customers and Measurement; Chapter - 05: An Introduction to 3D Marketing - Differentiate, Develop and Deliver; Chapter - 06: 5 Essential Steps to Do Different; Section - THREE: Be Different - Fallacy #3; The Purpose of Marketing is Lead Generation; Chapter - 07: What is the Purpose of Marketing?; Chapter - 08: 7 rules of Engagement For The Social Era; Chapter - 09: Taking a Big Idea to Market – 5 Lessons; Chapter - 10: 5 Essential Steps to Be Different; Section - FOUR: Conclusion; Chapter - 11: Tactics are For The Moment, Ideas are Forever

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Book SynopsisMichael Armstrong is the UK's bestselling author of HRM books. With over a million copies sold, his books have been translated into twenty-one languages. He is managing partner of E-Reward. Prior to this he was a chief examiner of the Chartered Institute of Personnel and Development (CIPD). He is the author of Armstrong's Handbook of Human Resource Management Practice, Armstrong's Handbook of Reward Management Practice, Armstrong on Reinventing Performance Management, and other titles published by Kogan Page.Trade Review"This book clearly describes the models of job evaluation schemes with concise summaries to aid the decision-making process on what is needed for your organisation. It is essential reading for managers, HR professionals and trade unions who want a practical guide to the implementation and maintenance of job evaluation processes and awareness of equal pay legislation." * Debra Lomasney, Management Chair, UK NHS Job Evaluation Group *"Michael Armstrong provides comprehensive information on the subject of job evaluation; presenting different approaches in an objective manner. He tackles a technical subject and a broad scope of information in a logical, easily understood style; providing practical guidelines and case studies which are helpful to the reader. This is a useful guide to HR practitioners, students within the field and anyone else interested in the subject." * Tracy Radloff, Manager, Human Capital - Reward Consulting, Deloitte *Table of Contents Section - ONE: The Process of Job Evaluation; Chapter - 01: Job Evaluation Fundamentals; Chapter - 02: Job Evaluation Methodology; Chapter - 03: Reviewing Job Evaluation; Chapter - 04: Choice of Approach; Chapter - 05: Developing Job Evaluation; Chapter - 06: Job Analysis; Section - TWO: Job Evaluation Schemes and Market Pricing; Chapter - 07: Point-factor Rating; Chapter - 08: Matching; Chapter - 09: Levelling; Chapter - 10: Market Pricing; Section - THREE: Applications of Job Evaluation; Chapter - 11: Developing Grade and Pay Structures; Chapter - 12: Equal Pay; Section - FOUR: The Practice of Job Evaluation; Chapter - 13: Maintaining Job Evaluation; Chapter - 14: Issues and Trends in Job Evaluation

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Book SynopsisMichelle Carvill is Founder of Carvill Creative - a social media marketing agency founded in 2002 whose clients include the BBC, Nuffield Health and Norbord. Passionate about the digital future, she advises clients on Online Marketing Communication and Social Media Strategies and leads a team delivering practical social media planning and daily management.She also works with different training organisations developing and delivering training courses around social media, digital marketing, content creation, blogging and online business, both in the UK and overseas, for businesses like PwC, LinkedIn, Air Products and the Association of Corporate Counsels.Trade Review"In this meticulously and extremely well-written book, Michelle covers the most important and hitherto totally forgotten part of digital transformation - getting real buy-in and understanding from the C-suite. As a modern business handbook, it covers exactly what even the most technophobic executive needs in order to become a true digital leader. I'll be sure to give a copy of this to all my clients!" * David Taylor, Founder, DNAsix®, author and digital management consultant *"I have my finger on the pulse of social media. Nonetheless, I've learned so much from this book. Everyone who wants to be anyone on social media needs to read it." * Gordon Beattie, Chairman, Beattie, The Integrated Communications Agency *"Get Social is the first book I've seen that's targeted at the C-Suite executive. It shares research, stats and facts and then focuses on the practicalities of "getting social", covering frameworks for strategy for both personal and organizational strategy, content and methodologies. I've got over eighty thousand followers on my social networks, but I've learned so much here about how to position myself as a better leader. It's a no-nonsense gem of a book." * Grant Pierrus, Founder, Interior Style Hunter, and Managing Director of Pierrus Ltd *"I've invited Michelle to speak to a number of leaders around the topic of social media over the past few years. In Get Social, she brings together both her insightful hands-on learning and knowledge of the wider landscape. The book covers an introduction to the landscape, why it matters to leaders and business - as well as practical strategy and tactics via her 90 Day Programme. It's a very conversational read. In my view, Get Social is an absolute must for all leaders looking to understand where we are with social and how they can get involved, if they choose to do so." * Claire Debney, legal strategy consultant and executive coach *"This is an outstanding book that covers all the basics for CEOs of companies wanting to lead their organizations on social media. This book tells you want you need to know about the different platforms in terms of audience and effective techniques. It has a very useful chapter to help you consider what content to organize and how to tie in your messages with your overall business objectives. The author underlines the fact that content isn't about SEO and keywords, so much as about the CEO being authentic and sharing what's important to them and their organization. I really found this book to be very informative and helpful, especially for CEOs wanting to improve their social media engagement and use it as a marketing tool. I found it useful how a chapter at the end brings everything together to help you put together an implementation plan over 90 days. This book is 100 per cent recommended." * Shireen Smith LLM, Founder, Azrights, and author of Legally Branded *"Are you a CEO or Business Leader? We live in social times and it's time to get Social. Michelle's book takes you through why and how to get on and master social media. Providing both a strategy and a 90-day plan, it will certainly get you started on your social media journey. Your only risk, of course, is not being there." * Tim Hughes, Co-Founder, Digital Leadership Associates, and author of Social Selling *"A compelling business strategy book for leaders on social media. How refreshing. A valuable resource packed with rich data, smart frameworks and sound logic. In the world of social media, business leaders don't need to be technically proficient to be a powerful influence but they do need to be uniquely informed. Michelle Carvill helps leaders unlock their untapped source of competitive advantage and how to best communicate it to employees, customers and shareholders." * John Dodds, Senior Member, The Sharp End LLC *"Having worked with Michelle, it's clear to see that Get Social brings her practical approach to its pages. For those leaders and business owners struggling to get to grips with how they show up on social media - this book provides the perfect step by step solution." * Michelle Alcock, Managing Director, Teknos *"I have shared and recommended Michelle's previous books with a number of my clients and contacts; given the depth of content, there really is no other need for them to read anything else on the subject. I was therefore excited to read Get Social, and I wasn't disappointed. With its practical 90-day planning aspect and focus on personal branding for leaders, thought leadership and effective communication, it provides a trusted go-to resource for any leader. My proof copy is already well thumbed!" * Alison Relf, Director, Taylor Alden *"This is a great read on a vast subject that affects us all both personally and in our business lives. As well as the layout, what I like about this book is the fact that it accepts "we are all in some way using Social Media" and focuses more on "how we get more from Social Media". The strategic approach of Get Social really makes you think about the future of social media and its impact on your business and personal life, especially with the 90-day strategy plan. Get Social highlights the point that social media isn't something that you can just dip in and out of but more that one must now make it part of one's business planning. I was shocked to read that social media users are still increasing at a rate of 1 million people per day. This only adds to the importance of strategy - I have said that all people need a VIMS (Valued Individual Marketing Strategy) to ensure they get the best and what they want from social media, as it is a powerful tool that can either work for you or against you. A really interesting book that all business leaders, marketing individuals and strategic planners should take the time to read - after all, as the book explains, content is key!" * Steve Preston, Managing Director, Heat Recruitment *"Michelle has written a very practical guide for business leaders to get the most out of using social platforms which will benefit both them and their companies. A jargon-free step-by-step approach suitable for the novice and social superstar. Read this book, and be prepared to get started - immediately." * Jasper Martens, VP Marketing, PensionBee *"Get Social shows how social media can create value in many ways across all areas of an organization, debunking the idea that it is a "nice to have" or exclusively for the marketing department. The book has a great balance between the strategic rationale for leaders to invest in social media personally and within their organization, and practical advice on how to most effectively use the different platforms." * Nathan Bray, Co-Founder and Chief Marketing Officer, ConnectMyApps *"Get Social is the perfect book for busy CEOs and business leaders who want to use social media to deliver tangible results for their organizations. Whether you want to build greater trust with your customers, increase employee engagement or promote yourself as a thought leader, this book will give you the proven strategies, tactics and time-saving shortcuts you need. Punctuated with inspirational examples from some of the world's most successful social CEOs, and culminating in a practical step-by-step 90-day implementation plan, this is a book that will prompt even the busiest or most sceptical business leaders to embrace social media with confidence. As a digital marketing consultant, there are very few people I would trust to talk to my clients about social media. Michelle is one of them and this book proves why." * David Miles, CEO, The PPC Machine, digital marketing consultant, trainer and author *"My clients often ask me whether they should have a social media profile. My response is to ask them whether they have explored the benefits and implications for them and their organization? Nine out of ten times, their answer is "no". Get Social is for any senior executive still asking themselves (and others) this question." * Laura Hayes, leadership and business coach *"When it comes to social media, business leaders are great at talking the talk, but few ever carry through. Michelle's new book, Get Social, tackles this problem head on with a detailed step-by-step process to follow. Her 90-day planning system ensures your social media is effective and purposeful, not just a box-ticking exercise. Best of all, she demonstrates first-hand how it's done with interviews from industry heavy hitters that include John Legere, CEO of T-Mobile, and Brian J Dunn, former CEO of Best Buy. If you're looking to build a deeper relationship with your online audience, this should be your first port of call." * Danny Bermant, Founder and Director, Inbox Express, and CIM trainer *"My clients often ask me whether they should have a social media profile. My response is to ask them whether they have explored the benefits and implications for them and their organization? Nine out of ten times, their answer is "no". Get Social is for any senior executive still asking themselves (and others) this question." * Laura Hayes, leadership and business coach *"Having worked with Michelle for a number of years, her latest book brings together her learning, insights and knowledge. A must for all leaders interested in getting to grips with social media and communicating effectively in this modern age." * Robert Harding, Founder, Robert Harding World Photography *"This is a great book for any business leader considering how to establish or enhance their social media presence, providing tangible and actionable advice on how to do this. Most CEOs know they should be doing it, but often struggle to think of authentic ways to engage with their customers. I think Michelle has done a great job of articulating how to make this happen. Utilizing social media effectively and building the personal brand of our CEO is something which is high on our agenda at the moment, and should be for any forward thinking organization." * Mark Finlay, M&A and Strategy Director, Moneypenny *"Finally, a book that provides leaders with not just with the "why" but also the "how" social media can generate ROI across all areas of the business - whilst also equipping them with the tools and knowledge to personally take digital transformation for their business to the next level." * Claire Walker, Group Digital Content Manager, global IT recruitment firm *"Michelle Carvill clearly, and very persuasively, demonstrates why CEOs and leaders need to embrace the world of social media to communicate and engage with their customers, prospective customers and employees, and to authenticate their organization's brand and mission. I particularly enjoyed learning how the different generations view social media and was even more persuaded by the statistics of those engaging in specific social media platforms. This spectacularly shows how this communication platform cannot, and should not, be ignored! The 90-day practical action plan leaves CEOs and leaders no excuse not to pick up the mantle and positively involve themselves in the social media activity for the benefit of their organizations and image." * Tina Dulieu, BEd, DipCEC, international award-winning business coach, and Director of Coaching Dynamics Limited *Table of Contents Chapter - 00: Introduction: Not sure if this book is for you?; Chapter - 01: Leading a business in a socially connected world; Chapter - 02: The social landscape; Chapter - 03: The leader’s social toolkit; Chapter - 04: Content; Chapter - 05: Your personal social media strategy; Chapter - 06: The social business; Chapter - 07: 90-day plan; Chapter - 08: Learning from others;

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Book SynopsisJohn Henderson has over 30 years' experience in the banking sector, having held a number of roles for the Bank of Scotland, Sainsbury's Bank, the Royal Bank of Scotland (RBS) and NatWest. He began his career working in retail branches but has also been Regional Training Manager, headed up the Treasury Department and other operational risk services, managed quality for an operational call centre business and also led branch design and distribution. His current role is with the RBS Group, where he manages the offshoring portfolio. The author is a Fellow of the Chartered Banker Institute.Trade Review"There are many books about digital banking but very few from the perspective of the banks themselves. Talk of the collapse of banks due to digital innovation is massively overhyped as banks (unlike many fintechs) have the customers and funding to shape suitable strategic responses. Every bank across the world is taking up the digital challenge and this book is essential to those struggling to understand the subject as well as those in the position to shape strategic responses." * Brian Brodie, Chief Executive Officer, Freedom Finance... *"Retail and Digital Banking is a well written and comprehensive reflection on the history and evolution of an ever changing and agile industry that is and always has been faced with challenge and a constant need to adapt. It provides a perspective which helps to position what has led to some of the more recent drivers to changes we are seeing now and sets expectations that once we have successfully navigated the current set of curves in the road, as surely we will, then there will likely be more to follow." * David Bowerman, Former Vice-Chairman, Citizens Bank… *"Retail and Digital Banking is a well written and comprehensive reflection on the history and evolution of an ever changing and agile industry that is and always has been faced with challenge and a constant need to adapt. It provides a perspective which helps to position what has led to some of the more recent drivers to changes we are seeing now and sets expectations that once we have successfully navigated the current set of curves in the road, as surely we will, then there will likely be more to follow." * David Bowerman, Former Vice-Chairman, Citizens Bank… *"This book takes you on a journey which is both thought provoking and challenges many of the misconceptions about change in banking. It is a must read for practitioners and highly recommended for everyone wishing an understanding of the retail banking sector and its role in the economy."" * Malcolm Pettigrew, Senior Lecturer & Subject Group Leader, Financial Services, The Business School Edinburgh Napier University… *"This book is a comprehensive and readable summary of Retail & Digital Banking in the UK. The structure of each Chapter guides the reader towards an understanding of the dramatic history and changes in the sector and benefits from being infused with reflections and learnings from the most recent financial crisis. All concepts are clearly articulated and underpinned with useful summaries, exercises and pointers to further reading. The author tackles many of the recent sector failings in a forthright manner and anyone too young to have lived through the events since 2008 will glean much insight from reading the text." * John Needham, Former President of Chartered Banker Institute 2013 - 2015... *Table of Contents Chapter - 00: Introduction; Chapter - 01: The birth and development of retail banking; Chapter - 02: The growth of retail banking and its place in the economy; Chapter - 03: Problems and opportunities caused by financial crises; Chapter - 04: Preparing for external trends and influences to deliver high-quality income and cost-effective services; Chapter - 05: Disruption in the market; Chapter - 06: Distribution of retail banking services via a range of customer channels; Chapter - 07: Multi-channel versus omni-channel; Chapter - 08: The role of technology in the evolution of retail banking; Chapter - 09: The impact of legislation and regulation on retail banking operations

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Book SynopsisChris Daffy was an established author, speaker and writer, with over 20 years' experience helping organizations to improve customer service, experience management and loyalty building. He provided training throughout the UK and Northern Europe with clients including: Airbus; Air Products; AXA; BAE Systems; BBC; Barclaycard; Brenntag; DHL; Dorchester Hotel; JCB; Legal & General; Pizza Express; Saint Gobain Group; Toyota/Lexus; Unilever Group; Watches of Switzerland.Trade Review"This is the bible of customer experience. It has everything you need to know about the subject." * Marius Persinaru, Country President, Schneider Electric Romania *"Chris Daffy has an incredible ability to make the complicated stuff simple to understand and his work has been of great value to me personally, fantastic for my team's development and hugely beneficial for our business." * Magda Dexter, Customer Experience Director, Saint-Gobain Building Distribution Sector, UK and Ireland *"Quite frankly, I couldn't put it down! The perfect mix of stories combined with research that spans a lifetime, with wonderful examples from a broad church of industries such as Ritz-Carlton, SW Airlines and M&S. I will be buying copies for my team." * Peter van Peborgh-Gooch, General Manager - Visitor Centre, William Grant & Sons Distillers *"This is probably the most comprehensive work, providing a true 360 on the topic of loyalty, that I have read in a long time. It presents simple and clear methods without jargon, which in true Daffy style are practical, not just theoretical. This is an essential manager handbook for best practice in customer loyalty." * Nic Cunliffe, Sales Support Director, Vaillant Group UK *Table of Contents Chapter - 01: An introduction to the concept of customer loyalty management; Chapter - 02: Focusing on things that enable and enhance success and avoiding or removing those that disable it; Chapter - 03: The essential elements for success at customer loyalty management; Chapter - 04: Identifying, understanding and managing customer expectations; Chapter - 05: Critical customer experience management techniques; Chapter - 06: Creating and managing the memories that influence customer loyalty; Chapter - 07: Proven and practical customer loyalty strategy implementation tools and techniques; Chapter - 08: Measuring and monitoring what matters for customer loyalty – Experiences versus satisfaction; Chapter - 09: Turning great loyalty strategy ideas into worthwhile actions

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Book SynopsisPatrick Barr has over 20 years international leadership experience, having held senior roles in Ireland, the UK and the USA in the airline, FMCG and IT industry sectors. Owner and Managing Partner of Barr Performance Coaching, he is passionate about leadership development and performance management. He is a member of the Enterprise Ireland Mentor Panel and The European Mentoring and Coaching Council.Trade Review"This is a superb book. It is crammed with clear and practical help for every stage of a career. One to own and dip into over and over again." * Marcella Flood, Head of Digital Transformation, Allianz Care *"Paddy Barr has put together a comprehensive guide for business success. Whether you are new to the workforce or a seasoned business veteran, this book is a tool that everyone can use to help achieve success." * Kevin Blair, Western Washington Regional President, Washington Trust Bank USA *"This is a really a useful resource, full of bite-sized titbits, and useful to people at every stage of their career or lives." * Todd Dunlap, Managing Director, Booking.com Americas *"The Successful Career Toolkit is very comprehensive and written in a very accessible and clear manner." * Orla O’Connor, Director, National Women’s Council of Ireland *"This wonderful book successfully shows us the importance and benefits of strategizing and planning. It is a fantastic tool for career and personal development. Whilst it presents itself as a career toolkit, it offers so much more. It reminds us that personal and professional relationships are paramount to how we drive our success and enjoy our working life. This will become your go-to book, to reference time and time again." * Una Tynan, Founder and Managing Director, Blank Canvas Cosmetics *"Very concise and to the point, with great reference points throughout the book. It's very much a handbook guide to a successful career path. It contains all the right building blocks from managing yourself to managing others to finally managing your role at hand." * Andre Severi, Managing Director, Cürex Group *"This is an immensely practical and useful book, full of eminently sensible advice. It is refreshingly jargon-free and clearly benefits from the author's extensive experience as a practicing executive. The structure of the book, which breaks down the topics into bite-sized insights, coupled with practical tips, tricks and takeaways, makes it an ideal playbook that should be in the top drawer of every manager's desk." * Dr Colm Foster, Director of Executive Education, Irish Management Institute *"Managing a career in today's environment is always tough. Patrick Barr has a genuinely thoughtful approach which encompasses proven practices that he employed through his own career with fantastic success. The tips and tricks section in each chapter is invaluable as a reference and the reflective exercises included really help ensure the lessons land and are instantly practical. For anyone wanting to take control of their career and understand how to climb the career ladder - this is a must-read." * Dave Warrick, General Manager, Global Supply Chain, Microsoft *Table of Contents Section - ONE: Managing self; Chapter - 01: Communication skills; Chapter - 02: My curriculum vitae; Chapter - 03: Career planning; Chapter - 04: Induction (as an employee); Chapter - 05: Building good relationships; Chapter - 06: Why mindset matters; Chapter - 07: Personal work–life balance; Chapter - 08: Managing stress; Chapter - 09: Dealing with disappointing news at work; Chapter - 10: Resilience; Chapter - 11: Managing your personal brand; Chapter - 12: Effective networking; Chapter - 13: Leadership; Section - TWO: Managing others; Chapter - 14: How to disagree; Chapter - 15: How to handle a difficult boss or peer; Chapter - 16: Leading teams; Chapter - 17: Supporting a team’s work–life balance; Chapter - 18: Performance discussions (as a manager); Chapter - 19: Impact and influence; Chapter - 20: Challenging the status quo; Chapter - 21: Building a culture of innovation; Chapter - 22: Bringing about behavioural change; Chapter - 23: Overcoming resistance; Section - THREE: Managing the task; Chapter - 24: How to interview (as a candidate); Chapter - 25: Performance discussions (as an employee); Chapter - 26: One-to-one meetings with your boss; Chapter - 27: How to ask for a pay rise; Chapter - 28: Negotiation skills; Chapter - 29: How to handle an unethical request; Chapter - 30: How to resign; Chapter - 31: How to interview (as the hiring manager); Chapter - 32: New employee induction; Chapter - 33: Succession planning

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Book SynopsisSean Pillot de Chenecey is a marketing expert, who for over 20 years has combined brand consultancy with ethnographic activity and trend research around the world. His clients have included Unilever, Swatch, Heineken, Diageo, General Motors, Beiersdorf, AXA, Vodafone, Comptoir des Cotonniers, Muller, GlaxoSmithKline, Visa, Granarolo and Starwood; and he's collaborated with numerous advertising, branding, design, media and PR agencies. He is a university lecturer and has written for Admap, Brand Strategy, Contagious, Dazed and Marketing. A public speaker, he's given speeches for over a decade in Asia, Europe, Africa, the Middle East and North America.Trade Review"Don't try to hide from the future - it will be here sooner than you think. And when it arrives, you'd better be prepared! Start by reading Influencers & Revolutionaries. And then shape your future." * Carsten Beck, Director of Research, The Copenhagen Institute for Futures Studies *"Influencers & Revolutionaries covers a life where progress depends on "good business" becoming a real way of operating and not just a PR strategy. It will serve not just business people but also policymakers and activists." * Thomas Coombes, Head of Brand, Amnesty International *"Sean Pillot de Chenecey's previous publication examined the phenomenon of the post-truth world. His compelling new book analyses its consequences. Marketers, retailers, innovators, communicators, engineers, travellers, urban planners, venture capitalists and entertainers will all be inspired by this thought-provoking and immensely readable book." * Julian Boulding, President, The Network One *"This book is thought-provoking and refreshing. It highlights critical catalysts, specifically the climate crisis, which remain little understood at the most senior levels of industry sectors facing disruption." * Joanna Catalano, President, Dentsu Aegis Network, Asia Pacific *"Sean Pillot de Chenecey has rescued the concepts of innovation and disruption from becoming meaningless jargon and empty clichés. Influencers & Revolutionaries provides an in-depth understanding of the dynamics transforming businesses globally and across sectors. This book is indispensable." * Michael Cohen, President, Michael Cohen Group, NYC *"This book provides a critical compass for innovation in a period of profoundly needed ecological transformation. Sean Pillot de Chenecey weaves compelling examples of innovation across a wide range of sectors to powerfully demonstrate how socio-ecological concerns and innovation can be fundamentally aligned. A must-read for anybody who wants to be part of the "solution generation" in the decade to come." * Carole Collet, Professor for Sustainable Futures, Central Saint Martins UAL *"The genesis of many great start-ups is the desire to challenge the status quo. Sean Pillot de Chenecey's new book helps you understand the power of disruption to change the world. It should be standard reading for all aspiring entrepreneurs." * Scott Goodson, Founder and Chairman, Strawberry Frog *"A smart read for tumultuous times. Sean Pillot de Chenecey deftly navigates today's new business climate and its disruptive trends, with insights and tangible solutions. Amazingly timely." * Lucie Greene, Founder, Light Years *"Influencers & Revolutionaries is full of signposts to possible futures in tourism, health, fashion, entertainment, transport and more. Sean Pillot de Chenecey's is a singular voice in the often-contradictory worlds of innovation, marketing and consumption; and his refreshing forthright prose is the next best thing to hearing him give a speech." * Ben Hughes, Professor, Beijing Institute of Technology *"Companies have arguably never faced such urgency in being able to change as fast as the culture they operate in. Sean Pillot de Chenecey's book is an inspirational and, most importantly, useful map to why and how change is occurring in the world and how businesses are responding - and need to respond. It's a call to arms." * Gareth Kay, Founding Partner, Chapter *Table of Contents Chapter - 00: Introduction; Chapter - 01: Classic innovation theory and current leading-edge thinking; Chapter - 02: The disruptors disrupted. What next for adland?; Chapter - 03: The future of retail and the future home; Chapter - 04: How the food and drink industries leverage catalytic trends; Chapter - 05: The wellness economy meets the lifestyle industry; Chapter - 06: Smart cities, the IoT and connected living; Chapter - 07: Intelligent and sustainable – a new era of tourism and mobility; Chapter - 08: The transformation of entertainment by technology, experiences and personalization; Chapter - 09: The future of work – goodbye to certainty and stability. Hello to Industry 4.0; Chapter - 10: Fintech and insurtech, and the battle of choice vs privacy; Chapter - 11: Summary – The Influencers and Revolutionaries Innovation Manifesto; Chapter - 12: References and further reading; Chapter - 13: Index

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Book SynopsisSamir Dani is Professor of Operations Management and Deputy Director of Keele Business School at Keele University, UK. He engages widely with industry and has research interests in supply chain risks, sustainability in supply chains, and the use of technology and business models. He works with the food sector on projects related to food supply risks, food sustainability, and food ecosystems. He has published widely and has presented his research to both academic and practitioner audiences.Trade Review"The book offers a comprehensive overview of logistics and supply chain management in the food industry. Given the criticality of food supply chains and the risk if not managed properly, managers in the food and adjacent industries will greatly benefit from the thorough analysis. The end-to-end view of food supply chains and the latest developments how digital technologies can support food supply chains are well-covered. The topical cases examples relate the discussion to practice and are a great source for teaching." * Professor Stephan M. Wagner, Chair of Logistics Management and Director HumOSCM Lab at the ETH Zurich *"A must-read for everybody who wants to address one of the cardinal challenges of humanity: the supply of food. Comprehensive, well researched and rich in up-to date cases." * Professor Constantin Blome, Professor of Operations Management, Associate Dean Research, University of Sussex *"A very comprehensive book covering food supply chains - from farm to fork - from all perspectives of food sector, including logistics, technology, regulation & safety as well as innovation and sustainability." * Professor Samir K Srivastava, Dean (Research), and Professor of Operations Management at Indian Institute of Management Lucknow. *"The food and drink supply chain is a complex place, and the inherent risks are many. Samir has provided an insightful overview of these, supported by relevant case studies, to make this an essential text for anyone involved in food and drink production and distribution. This second edition brings food and drink supply chain issues right up-to-date and in particular focuses on the important challenges of food poverty and sustainability in supply chains and highlights the opportunity that intelligent and integrated systems, such as blockchain, will provide." * Steve Osborn, Director, The Aurora Ceres Partnership Ltd. *"International food supply chains are complex and fraught with risks. This book provides an end to end view of food supply chains and logistics; and highlights the challenges faced by international food supply chains. The comprehensive treatment of relevant topics and recent case examples will be extremely beneficial to both practitioners and academics." * Priyesh Patel MBE , DL, Chief Business Development Officer, Vibrant Foods Ltd *"My students find this to be an easy to use book, with plenty of relatable case examples, that summarise the key issues in food supply chain management. The addition of new cases in topical areas such as food apps, alternative proteins, sustainable sourcing and 3D food printing in the updated edition provide a good basis for class discussions." * Prof. Dr. Helen Rogers, Head of Bachelor International Business, Nuremberg University of Applied Sciences *"This is a fascinating book providing a comprehensive understanding of how food gets to the table, design, governance, innovations, and future challenges of the food supply chain. Supply chain practitioners have the challenge to not only learn and understand these new concepts but also utilize a number of tools and techniques to effectively manage their chains. Especially, how industry 4.0 technologies can contribute to establish a sustainable food supply chain. An abundance of case examples, tools and learning resources within this book will be extremely beneficial to students, academics and practitioners."" * Dr Manoj Dora, Director, Collaborative Projects and Outreach, Brunel University London *Table of Contents Chapter - 01: Introduction to food supply chains; Section - ONE: Food production; Chapter - 02: Food production; Chapter - 03: Food manufacturing; Section - TWO: Operational challenges; Chapter - 04: Food retailing; Chapter - 05: Food logistics; Chapter - 06: Challenges in international food supply chains; Chapter - 07: Collaboration and relationships; Chapter - 08: Food sourcing and procurement; Chapter - 09: Risk management; Chapter - 10: Technology trends in food supply chains; Section - THREE: Sustainability and future challenges; Chapter - 11: Food regulation, safety and quality; Chapter - 12: Food innovation; Chapter - 13: Sustainability challenges in food supply chains; Chapter - 14: Food sector and economic regeneration; Chapter - 15: Food security and future challenges

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Book SynopsisGareth Jude is Co-Founder and Asia Pacific Leader of ThinkUncommon based in Sydney, Australia. He was formerly group wide merchandise/marketing and store planning manager for the DSE division of Woolworth's where he led the launch of Australia's first full range, fully trading website by a traditional retailer. He has had several senior leadership or CEO roles in retail and is a highly respected influencer in Australian retail. He is passionate about educating the next generation of retailers and has done so at Sydney, Macquarie, University of Technology Sydney and Shanghai Jiao Tong Universities.Andrew Smith is Co-Founder and Manging Partner for the Americas of ThinkUncommon, based in New York, New York. He has formerly held roles including the Head of Customer Experience Strategy and the Head of Retail Operations for Telstra in Australia as part of a retail career focused on experience and technology innovation. He brings a decade of successful execution of innovation aTrade Review"Essential reading for anyone who is frustrated by innovation not moving as fast or delivering as much success as needed. A helpful guide to find what is slowing things down and how to fix them." * Guy Russo, Company Chairman. Former CEO of Kmart, Target and McDonald’s Australia and President, McDonalds Greater China *"Many industries have been disrupted in recent years and none more so than retail. In this ground-breaking book, the authors present a practical roadmap to guide retailers as they seek to make the transition from the business models of the past. This is a plan of action that every retailer could benefit from following." * Martin Christopher, Emeritus Professor of Marketing and Logistics, Cranfield University, UK *"As someone who has led retail teams at all levels for nearly three decades, I am often sceptical of books that proclaim to have all of the answers about how to run a great brick and mortar business, until today. Andrew Smith and Gareth Jude have put all of their expertise and bold but necessary ideas into this exceptionally well written and actionable guide to success that will lead us forward into the future of great retail." * Ron Thurston, Vice President of Stores, INTERMIX *"Gareth and Andrew guide us on a journey through the art and science of retail reinvention - delivering both insight and application in a thoroughly readable way. If you are a transformation leader - read it." * Richard Umbers, former CEO, Myer *"This expertly written framework for retail reinvention could not have been timelier. In an industry experiencing change and disruption at an ever increasing pace, Gareth and Andrew's actionable guide to immediately effectual innovation is a must read for retailers looking to stay on the cutting edge." * Deborah Weinswig, CEO, Coresight Research *"This is a book for all retailers, most especially, for these times. This is a step by step operating guide to introducing innovation as a process that can be enabled by all your company's leaders." * Peter Knock, Retail Company Director *"Gareth Jude and Andrew Smith are an extraordinary combination of retail practitioners and have crafted a must read for retailers in this fast-shifting retail landscape." * Paul Greenberg, Deputy Chair, Federation of International Retail Associations *"If your business needs to change but so far has been unable to do so or if you serve a retail business that is having difficulty with the process of innovation, I commend this book to you." * Paul Zahra, CEO, Australian Retailers Association *"Retail will change more in the next 10 years than it has in the last 1000. Retail Innovation Reframed will enable retailers to not only navigate that change but thrive in uncertain times. The author's extensive knowledge of retail, technology and innovation are brought together in a simple to follow model with comprehensive case studies and examples. An absolute must read for retailers of all sizes." * Kelly Slessor, Founder & CEO, Shop You *"A roadmap to retail innovation success. Read the book, build on your retail business and be prepared for disruption. Of course, you don't have to... survival is not mandatory." * Mark Finocchiaro, Managing Partner and Director, MyChemist *Table of Contents Section - 00: Introduction; Section - ONE: Why the retail industry needs to reframe; Section - 01: Why retail needs to be reframed; Section - 02: Why innovation is hard for retailers; Section - 03: Retail innovation as a process; Section - TWO: Your Innovation quest; Section - 04: Stage 1 – Resetting the foundations and building an innovation Launchpad; Section - 05: Stage 2 – Filter the right ideas using the golden rule; Section - 06: Stage 3 – Get innovation-ready; Section - 07: Stage 4 – Analyse and design the solution; Section - 08: Stage 5 – Make the design and scale it; Section - 09: Stage 6 – Embedding and making it the new normal; Section - THREE: The different paths of innovation; Section - 10: Urgent innovation; Section - 11: Innovation in small retail businesses; Section - 12: Weaving innovation into the operating fabric of your business; Section - 13: Conclusion; Section - 14: Index

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