Description

Book Synopsis
Mike Beard, FIPR, has held the post of corporate communications director in major international companies including Taylor Woodrow and Lucas Industries. He has also worked in consultancy, both in the UK and East Asia. He is a former president of the IPR.

Table of Contents
Managing for reputation; areas of activity; managing particular techniques; the departmental plan; managing your budgets; delivering value for money; creating your team; managing the team; managing internal relationships; the public relations manual; managing external relationships; general administration; working with public relations consultancies.

Running a Public Relations Department

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    A Paperback / softback by Mike Beard

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      Book details

      Publisher Kogan Page
      Imprint Kogan Page Ltd
      Published 1 February 2001
      ISBN-13 9780749434243
      978-0749434243
      ISBN-10 0749434244

      Description

      Book Synopsis
      Mike Beard, FIPR, has held the post of corporate communications director in major international companies including Taylor Woodrow and Lucas Industries. He has also worked in consultancy, both in the UK and East Asia. He is a former president of the IPR.

      Table of Contents
      Managing for reputation; areas of activity; managing particular techniques; the departmental plan; managing your budgets; delivering value for money; creating your team; managing the team; managing internal relationships; the public relations manual; managing external relationships; general administration; working with public relations consultancies.

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