Description

Book Synopsis
Mike Beard, FIPR, has held the post of corporate communications director in major international companies including Taylor Woodrow and Lucas Industries. He has also worked in consultancy, both in the UK and East Asia. He is a former president of the IPR.

Table of Contents
Managing for reputation; areas of activity; managing particular techniques; the departmental plan; managing your budgets; delivering value for money; creating your team; managing the team; managing internal relationships; the public relations manual; managing external relationships; general administration; working with public relations consultancies.

Running a Public Relations Department

    Product form

    £30.11

    Includes FREE delivery

    Order before 4pm today for delivery by Fri 7 Aug 2026.

    A Paperback / softback by Mike Beard

    Out of stock

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of Running a Public Relations Department by Mike Beard

      Publisher: Kogan Page Ltd
      Publication Date: Publication Date: 01/02/2001
      ISBN13: 9780749434243, 978-0749434243
      ISBN10: 0749434244

      Description

      Book Synopsis
      Mike Beard, FIPR, has held the post of corporate communications director in major international companies including Taylor Woodrow and Lucas Industries. He has also worked in consultancy, both in the UK and East Asia. He is a former president of the IPR.

      Table of Contents
      Managing for reputation; areas of activity; managing particular techniques; the departmental plan; managing your budgets; delivering value for money; creating your team; managing the team; managing internal relationships; the public relations manual; managing external relationships; general administration; working with public relations consultancies.

      Recently viewed products

      © 2026 Book Curl

        • American Express
        • Apple Pay
        • Diners Club
        • Discover
        • Google Pay
        • Maestro
        • Mastercard
        • PayPal
        • Shop Pay
        • Union Pay
        • Visa

        Login

        Forgot your password?

        Don't have an account yet?
        Create account