Description
Book SynopsisTeo Correia is the Global Senior Managing Director of Accenture's Consumer Goods & Services industry group. He is responsible for global industry planning, digital & innovation strategy, investment plans and client development strategy for the global Consumer Goods and Services practice.
Table of Contents
- Chapter - 01: The Dramatic Digital Empowerment;
- Chapter - 02: Consumer Minds Digitally Rewired;
- Section - TWO: Meeting the Challenge of the Fluid Consumer - Next Generation Business Models, and Branding;
- Chapter - 03: Strategic Choices No Company in the New Consumer Industry Can Avoid;
- Chapter - 04: A Perfect Fluid Consumer Journey;
- Chapter - 05: Meeting the Challenge of the Fluid Consumer - Crafting Consumer Experience Effectively;
- Chapter - 06: Meeting the Challenge of the Fluid Consumer - Crafting Omni-Channel Concepts Effectively;
- Chapter - 07: Meeting the Challenge of the Fluid Consumer - Crafting Digital Marketing Effectively;
- Chapter - 08: Meeting the Challenge of the Fluid Consumer - Crafting Data Mining to Get Consumer Insights Effectively;
- Section - THREE: Laying Ground - Looking Forward;
- Chapter - 09: Building the Fluid Consumer Driven Organisation;
- Chapter - 10: The New Age of the Fluid Consumer Has Only Started - What's Next?
