Description

Book Synopsis
Teo Correia is the Global Senior Managing Director of Accenture's Consumer Goods & Services industry group. He is responsible for global industry planning, digital & innovation strategy, investment plans and client development strategy for the global Consumer Goods and Services practice.

Table of Contents
    • Chapter - 01: The Dramatic Digital Empowerment;
    • Chapter - 02: Consumer Minds Digitally Rewired;
  • Section - TWO: Meeting the Challenge of the Fluid Consumer - Next Generation Business Models, and Branding;
    • Chapter - 03: Strategic Choices No Company in the New Consumer Industry Can Avoid;
    • Chapter - 04: A Perfect Fluid Consumer Journey;
    • Chapter - 05: Meeting the Challenge of the Fluid Consumer - Crafting Consumer Experience Effectively;
    • Chapter - 06: Meeting the Challenge of the Fluid Consumer - Crafting Omni-Channel Concepts Effectively;
    • Chapter - 07: Meeting the Challenge of the Fluid Consumer - Crafting Digital Marketing Effectively;
    • Chapter - 08: Meeting the Challenge of the Fluid Consumer - Crafting Data Mining to Get Consumer Insights Effectively;
  • Section - THREE: Laying Ground - Looking Forward;
    • Chapter - 09: Building the Fluid Consumer Driven Organisation;
    • Chapter - 10: The New Age of the Fluid Consumer Has Only Started - What's Next?

The Fluid Consumer

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    A Hardback by Teo Correia

    £38.25

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      Book details

      Publisher Kogan Page
      Imprint Kogan Page Ltd
      Published 3 November 2016
      ISBN-13 9780749478377
      978-0749478377
      ISBN-10 0749478373
      Also in:
      Sales and marketing

      Description

      Book Synopsis
      Teo Correia is the Global Senior Managing Director of Accenture's Consumer Goods & Services industry group. He is responsible for global industry planning, digital & innovation strategy, investment plans and client development strategy for the global Consumer Goods and Services practice.

      Table of Contents
        • Chapter - 01: The Dramatic Digital Empowerment;
        • Chapter - 02: Consumer Minds Digitally Rewired;
      • Section - TWO: Meeting the Challenge of the Fluid Consumer - Next Generation Business Models, and Branding;
        • Chapter - 03: Strategic Choices No Company in the New Consumer Industry Can Avoid;
        • Chapter - 04: A Perfect Fluid Consumer Journey;
        • Chapter - 05: Meeting the Challenge of the Fluid Consumer - Crafting Consumer Experience Effectively;
        • Chapter - 06: Meeting the Challenge of the Fluid Consumer - Crafting Omni-Channel Concepts Effectively;
        • Chapter - 07: Meeting the Challenge of the Fluid Consumer - Crafting Digital Marketing Effectively;
        • Chapter - 08: Meeting the Challenge of the Fluid Consumer - Crafting Data Mining to Get Consumer Insights Effectively;
      • Section - THREE: Laying Ground - Looking Forward;
        • Chapter - 09: Building the Fluid Consumer Driven Organisation;
        • Chapter - 10: The New Age of the Fluid Consumer Has Only Started - What's Next?

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