Book SynopsisMichelle Carvill is Founder of Carvill Creative - a social media marketing agency founded in 2002 whose clients include the BBC, Nuffield Health and Norbord. Passionate about the digital future, she advises clients on Online Marketing Communication and Social Media Strategies and leads a team delivering practical social media planning and daily management.She also works with different training organisations developing and delivering training courses around social media, digital marketing, content creation, blogging and online business, both in the UK and overseas, for businesses like PwC, LinkedIn, Air Products and the Association of Corporate Counsels.Trade Review"In this meticulously and extremely well-written book, Michelle covers the most important and hitherto totally forgotten part of digital transformation - getting real buy-in and understanding from the C-suite. As a modern business handbook, it covers exactly what even the most technophobic executive needs in order to become a true digital leader. I'll be sure to give a copy of this to all my clients!" * David Taylor, Founder, DNAsix®, author and digital management consultant *"I have my finger on the pulse of social media. Nonetheless, I've learned so much from this book. Everyone who wants to be anyone on social media needs to read it." * Gordon Beattie, Chairman, Beattie, The Integrated Communications Agency *"Get Social is the first book I've seen that's targeted at the C-Suite executive. It shares research, stats and facts and then focuses on the practicalities of "getting social", covering frameworks for strategy for both personal and organizational strategy, content and methodologies. I've got over eighty thousand followers on my social networks, but I've learned so much here about how to position myself as a better leader. It's a no-nonsense gem of a book." * Grant Pierrus, Founder, Interior Style Hunter, and Managing Director of Pierrus Ltd *"I've invited Michelle to speak to a number of leaders around the topic of social media over the past few years. In Get Social, she brings together both her insightful hands-on learning and knowledge of the wider landscape. The book covers an introduction to the landscape, why it matters to leaders and business - as well as practical strategy and tactics via her 90 Day Programme. It's a very conversational read. In my view, Get Social is an absolute must for all leaders looking to understand where we are with social and how they can get involved, if they choose to do so." * Claire Debney, legal strategy consultant and executive coach *"This is an outstanding book that covers all the basics for CEOs of companies wanting to lead their organizations on social media. This book tells you want you need to know about the different platforms in terms of audience and effective techniques. It has a very useful chapter to help you consider what content to organize and how to tie in your messages with your overall business objectives. The author underlines the fact that content isn't about SEO and keywords, so much as about the CEO being authentic and sharing what's important to them and their organization. I really found this book to be very informative and helpful, especially for CEOs wanting to improve their social media engagement and use it as a marketing tool. I found it useful how a chapter at the end brings everything together to help you put together an implementation plan over 90 days. This book is 100 per cent recommended." * Shireen Smith LLM, Founder, Azrights, and author of Legally Branded *"Are you a CEO or Business Leader? We live in social times and it's time to get Social. Michelle's book takes you through why and how to get on and master social media. Providing both a strategy and a 90-day plan, it will certainly get you started on your social media journey. Your only risk, of course, is not being there." * Tim Hughes, Co-Founder, Digital Leadership Associates, and author of Social Selling *"A compelling business strategy book for leaders on social media. How refreshing. A valuable resource packed with rich data, smart frameworks and sound logic. In the world of social media, business leaders don't need to be technically proficient to be a powerful influence but they do need to be uniquely informed. Michelle Carvill helps leaders unlock their untapped source of competitive advantage and how to best communicate it to employees, customers and shareholders." * John Dodds, Senior Member, The Sharp End LLC *"Having worked with Michelle, it's clear to see that Get Social brings her practical approach to its pages. For those leaders and business owners struggling to get to grips with how they show up on social media - this book provides the perfect step by step solution." * Michelle Alcock, Managing Director, Teknos *"I have shared and recommended Michelle's previous books with a number of my clients and contacts; given the depth of content, there really is no other need for them to read anything else on the subject. I was therefore excited to read Get Social, and I wasn't disappointed. With its practical 90-day planning aspect and focus on personal branding for leaders, thought leadership and effective communication, it provides a trusted go-to resource for any leader. My proof copy is already well thumbed!" * Alison Relf, Director, Taylor Alden *"This is a great read on a vast subject that affects us all both personally and in our business lives. As well as the layout, what I like about this book is the fact that it accepts "we are all in some way using Social Media" and focuses more on "how we get more from Social Media". The strategic approach of Get Social really makes you think about the future of social media and its impact on your business and personal life, especially with the 90-day strategy plan. Get Social highlights the point that social media isn't something that you can just dip in and out of but more that one must now make it part of one's business planning. I was shocked to read that social media users are still increasing at a rate of 1 million people per day. This only adds to the importance of strategy - I have said that all people need a VIMS (Valued Individual Marketing Strategy) to ensure they get the best and what they want from social media, as it is a powerful tool that can either work for you or against you. A really interesting book that all business leaders, marketing individuals and strategic planners should take the time to read - after all, as the book explains, content is key!" * Steve Preston, Managing Director, Heat Recruitment *"Michelle has written a very practical guide for business leaders to get the most out of using social platforms which will benefit both them and their companies. A jargon-free step-by-step approach suitable for the novice and social superstar. Read this book, and be prepared to get started - immediately." * Jasper Martens, VP Marketing, PensionBee *"Get Social shows how social media can create value in many ways across all areas of an organization, debunking the idea that it is a "nice to have" or exclusively for the marketing department. The book has a great balance between the strategic rationale for leaders to invest in social media personally and within their organization, and practical advice on how to most effectively use the different platforms." * Nathan Bray, Co-Founder and Chief Marketing Officer, ConnectMyApps *"Get Social is the perfect book for busy CEOs and business leaders who want to use social media to deliver tangible results for their organizations. Whether you want to build greater trust with your customers, increase employee engagement or promote yourself as a thought leader, this book will give you the proven strategies, tactics and time-saving shortcuts you need. Punctuated with inspirational examples from some of the world's most successful social CEOs, and culminating in a practical step-by-step 90-day implementation plan, this is a book that will prompt even the busiest or most sceptical business leaders to embrace social media with confidence. As a digital marketing consultant, there are very few people I would trust to talk to my clients about social media. Michelle is one of them and this book proves why." * David Miles, CEO, The PPC Machine, digital marketing consultant, trainer and author *"My clients often ask me whether they should have a social media profile. My response is to ask them whether they have explored the benefits and implications for them and their organization? Nine out of ten times, their answer is "no". Get Social is for any senior executive still asking themselves (and others) this question." * Laura Hayes, leadership and business coach *"When it comes to social media, business leaders are great at talking the talk, but few ever carry through. Michelle's new book, Get Social, tackles this problem head on with a detailed step-by-step process to follow. Her 90-day planning system ensures your social media is effective and purposeful, not just a box-ticking exercise. Best of all, she demonstrates first-hand how it's done with interviews from industry heavy hitters that include John Legere, CEO of T-Mobile, and Brian J Dunn, former CEO of Best Buy. If you're looking to build a deeper relationship with your online audience, this should be your first port of call." * Danny Bermant, Founder and Director, Inbox Express, and CIM trainer *"My clients often ask me whether they should have a social media profile. My response is to ask them whether they have explored the benefits and implications for them and their organization? Nine out of ten times, their answer is "no". Get Social is for any senior executive still asking themselves (and others) this question." * Laura Hayes, leadership and business coach *"Having worked with Michelle for a number of years, her latest book brings together her learning, insights and knowledge. A must for all leaders interested in getting to grips with social media and communicating effectively in this modern age." * Robert Harding, Founder, Robert Harding World Photography *"This is a great book for any business leader considering how to establish or enhance their social media presence, providing tangible and actionable advice on how to do this. Most CEOs know they should be doing it, but often struggle to think of authentic ways to engage with their customers. I think Michelle has done a great job of articulating how to make this happen. Utilizing social media effectively and building the personal brand of our CEO is something which is high on our agenda at the moment, and should be for any forward thinking organization." * Mark Finlay, M&A and Strategy Director, Moneypenny *"Finally, a book that provides leaders with not just with the "why" but also the "how" social media can generate ROI across all areas of the business - whilst also equipping them with the tools and knowledge to personally take digital transformation for their business to the next level." * Claire Walker, Group Digital Content Manager, global IT recruitment firm *"Michelle Carvill clearly, and very persuasively, demonstrates why CEOs and leaders need to embrace the world of social media to communicate and engage with their customers, prospective customers and employees, and to authenticate their organization's brand and mission. I particularly enjoyed learning how the different generations view social media and was even more persuaded by the statistics of those engaging in specific social media platforms. This spectacularly shows how this communication platform cannot, and should not, be ignored! The 90-day practical action plan leaves CEOs and leaders no excuse not to pick up the mantle and positively involve themselves in the social media activity for the benefit of their organizations and image." * Tina Dulieu, BEd, DipCEC, international award-winning business coach, and Director of Coaching Dynamics Limited *Table of Contents
Chapter - 00: Introduction: Not sure if this book is for you?;
Chapter - 01: Leading a business in a socially connected world;
Chapter - 02: The social landscape;
Chapter - 03: The leader’s social toolkit;
Chapter - 04: Content;
Chapter - 05: Your personal social media strategy;
Chapter - 06: The social business;
Chapter - 07: 90-day plan;
Chapter - 08: Learning from others;
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