Search results for ""McGraw-Hill Education - Europe""

This book presents a major breakthrough in successful commodity trading, featuring a systematic trading program with documented proof that 7 winners out of every 8 seasonal tendency commodity trades achieved an outstanding $687,942 gain.

Read more less

Based on the Cornell note-taking format, this resource incorporates writing into the learning process. Directly linked to the student text, this notebook provides a systematic approach to learning science by encouraging students to engage by summarizing and synthesizing abstract concepts in their own words

Read more less

The Sixth Edition of Pierce and Newstrom’s Leaders and the Leadership Process is a collection of readings, self-assessments, case studies and experiential exercises on leadership intended to give students a feel for the breadth and richness of this study. Leaders and the Leadership Process 6e provides students with a sense of the complexity associated with leadership in organizations as well as an understanding of the pieces that serve to define leadership. The authors create a "leadership mosaic," which encourages students to examine the concepts, propositions, perspectives, and theories individually as they build towards the student’s ultimate unique leadership mosaic.

Read more less

Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. The seventh edition maintains a managerial focus by incorporating company examples and strategies for addressing issues in every chapter, emphasizing the knowledge needed to implement service strategies for competitive advantage across industries.New research references and examples in every chapter include increased coverage of new business model examples such as Airbnb, Uber, OpenTable, Mint/Intuit, and others, alongside greater emphasis on technology, digital and social marketing, Big Data, and data analytics as a service. The longer cases have been removed from the 7e. View Table of Contents and Features below for more information.

Read more less

Financial Statement Analysis, 11e, emphasizes effective business analysis and decision making by analysts, investors, managers, and other stakeholders of the company. It continues to set the standard in showing students the keys to effective financial statement analysis. The textbook is set up in a three part framework which makes this textbook one of the best-selling books in the market. It begins with an overview (chapters 1-2), followed by accounting analysis (chapters 3-6) and then financial analysis (chapters 7-11 and a Comprehensive Case). The book presents a balanced view of analysis, including both equity and credit analysis, and both cash-based and earnings-based valuation models. The eleventh edition is aimed at accounting and finance classes, and the professional audience - as it shows the relevance of financial statement analysis to all business decision makers. The author: Uses numerous and timely “real world” examples and cases Draws heavily on actual excerpts from financial reports and footnotes Focuses on analysis and interpretation of financial reports and their footnotes Illustrates debt and equity valuation that uses results of financial statement analysis Applies a concise and succinct writing style to make the material accessible

Read more less

Principles of Electronic Materials and Devices is one of the few books in the market that has a broad coverage of electronic materials that today's scientists and engineers need. The general treatment of the textbook and various proofs leverage at a semi quantitative level without going into detailed physics.

Read more less

Contemporary Women’s Health emphasizes health promotion and the impact of multicultural and diversity issues on women’s health. The text is written from a woman-centered perspective and offers thorough discussions on a broad range of female-centric topics including feminism and the women's health movement, global issues in women's health, and health concerns specific to diverse populations. It is appropriate for both nontraditional and traditional students in a variety of course settings including health education, general education, medical education, and women’s studies courses that emphasize a holistic approach to health.

Read more less

An effective supplement to any standard sociology text, this broad and comprehensive sociological description of five diverse contemporary societies with wide geographic distribution - Japan, Mexico, Egypt, Germany and the San peoples of Namibia - is organized around basic sociological topics: culture, social structure, group life, socialization, deviance, social institutions, social stratification, and social change. Fictional vignettes of individuals in each country help students experience first-person viewpoints on life in five very different societies. By comparing other societies with their own, students read about the range of social variation, learn what makes their own society distinctive, and gain a unique and fascinating vantage point on what sociology offers in a world of rapid social change.

Read more less

Weinstein, Middle and Secondary Classroom Management highlights philosophies and actual management practices of five real teachers. These teachers work in different subjects and in diverse classroom settings. Their stories provide real-life illustrations of the concepts and principles derived from research.

Read more less

Since the 1950s, Kinesiology: Scientific Basis of Human Motion has remained the definitive kinesiology text for college students. The twelfth edition continues the text’s tradition of examining human motion through the integrated presentation of anatomy and biomechanics and applying that knowledge to a wide variety of motor skills. This edition retains the text’s strong coverage of physiology combined with current scholarship in biomechanics as applied to motor skills.

Read more less

Glen Coulthard; Microsoft Office 2016: ProjectLearnProjects Today; Skills for Life!Microsoft Office 2016: ProjectLearn is series with a project-based approach to engage students learning Microsoft Office. The approach allows students to focus on the end result and complete the tutorial for each Office application with quality "artifacts" - projects that help students develop a portfolio they can display in their careers. The structured series has two projects per chapter. Additional lessons provide a consistent framework for learning with a lesson overview, skills preview, and project practice. At the end of each chapter are two "on your own" projects that each have three "work it out" exercises. By working directly within the project experience, students develop a deeper understanding of how skills essential to their future careers.ProjectLearn is integrated with SIMnet, McGraw-Hill’s online learning and assessment solution, with 1:1 content to practice and master computing concepts and Microsoft Office skills.

Read more less

Prego! is easy to use! For this exciting new edition, we listened to our many adopters and made significant revisions to adapt Prego! to the changing needs of your students. Every aspect of this program is based on the strong foundation of vocabulary and grammar presentations unique to Prego along with communicative activities and expanded cultural material to help students develop language proficiency. As a result, the program is even stronger, offering a truly integrated approach to presenting culture that inspires students to develop their communication skills.

Read more less

Gregg College Keyboarding and Document Processing (GDP), 11e by Ober, Johnson, and Zimmerly: Your complete learning/teaching system. Your guide to success. GDP/11 is an integrated keyboarding system designed to process and score documents created in Microsoft Word. Together, the book and software systematically lead students through each lesson to provide an easy path to success. As a solid product for over 50 years, this version of the GDP software has grown into an online functionality. The same program is now web-based with seamless updates to provide greater accessibility for use at home, in class, and in labs - perfect for distance learning! Strong enhancements to the book while maintaining key elements including integrated language arts (starting at lesson 21) support the cohesive program's strong content. Skillbuilding is reinforced with MAP+ (Misstroke Analysis and Prescription). MAP+ is an individualized, diagnostic tool that is built into the software to help identify student's strengths and weaknesses while providing prescriptive drills to help them practice where they need it most. Also, MAP+ now has new, unlimited drill lines that begin at Lesson 1. Additionally, GDP/11 automatically scores for keyboarding errors and now formatting errors too! As a result, instructors will appreciate the customization of course management tools in GDP/11, including the new GPS (Grade Posting System) which allows complete flexibility in setting up grades. GDP/11 your complete learning/teaching system. Your guide to success.

Read more less

The Portafolio de actividades follows the organization of the textbook and provides additional review and practice of vocabulary and grammatical structures. In addition, each chapter of the Portafolio de actividades begins with Repaso y anticipación which recycles previously studied vocabulary and grammar items in preparation for the current chapter’s work. The final section, Portafolil cultural, allows students to expand upon the material presented in the corresponding textbook chapter. Some tasks stress observation, analysis, and comparison of texts and realia; others focus on developing knowledge of content through web-based or library research; and still others provide students with free-writing tasks. Instructors may assign any number of these activities, which students may turn in with their workbook or assemble into a portfolio to be collected and assessed at the end of the term. Volume 1 of this combination workbook/laboratory manual contains Capítulos 1-8. Volume 2 contains Capítulos 8-15.

Read more less