Book SynopsisPhilip Mirvis is an organizational psychologist who serves as senior research fellow for the Global Network on Corporate Citizenship and Babson Social Innovation Lab. He is based in Ranchos des Taos, New Mexico. He has led public and corporate seminars, and lectured in over 50 nations throughout Asia, Europe, and Africa, and in Brazil and Australia. Bradley Googins is a retired professor and former Director of the Center of Corporate Citizenship at Boston College. He is currently a visiting professor of Strategy and Entrepreneurship at the Catholic University of Milan. He is based in Watertown, Massachusetts.Trade Review"Sustainability to Social Change is a great read. It tells you about our journey (the printable parts), where other forward-looking businesses are headed, and how you can lead your company to a better future-for business and the world. Have yourself a giant scoop." * Ben Cohen & Jerry Greenfield, Cofounders of Ben & Jerry’s *"This wonderful book, based on hands-on research, is a practical guide to how companies can help lead social change. I love the examples and user-friendly format and will be applying the insights to the corporate boards I am a member of in Asia." * Dato Timothy Ong, Chairman of Asia Inc Forum *"This book is a huge wake-up call for all business leaders. We are either going to live in co-existence with all our neighbors and the planet or there will be no existence. The book clearly demonstrates that hiding behind the current system is no longer an option. The inspiring case studies show that early systems innovators can deliver equitable value to all stakeholders." * Louis "Tex" Gunning, CEO at LeasePlan Corporation N.V. *"A visionary call to action for all entrepreneurs! Instead of trying to sustainably reduce ourselves, Mirvis and Googins challenge us to actively build the future and align a deeper purpose into a long-term vision of what success can look like." * Jason Grenfell-Gardner, Founder of The J. Molner Company *"This book is a comprehensive and focused look at corporate performance at the nexus between business and societal goals. Focusing on the lessons here can help you and your company to 'raise the bar' and uptick performance for all." * Stanley S. Litow, Former IBM Executive, Professor and Innovator in Residence at Duke University, and author of the Challenge for Business and Society: From Risk to Reward *"In this insightful book, Phil Mirvis and Brad Googins argue that businesses play a crucial role as a voice for social change. But for that to work, they say business must transform the way it thinks about value. Read their timely account of why so many business leaders are finally embracing the sustainability agenda and how innovators are moving onward to regeneration. They know this is the future of business, markets and, ultimately, capitalism." * John Elkington, Co-founder of Environmental Data Services (ENDS), SustainAbility, and Volans and author of Green Swans: The Coming Boom in Regenerative Capitalism *"Phil Mirvis and Brad Googins have long been leaders in the conscious business movement. In this important book, they point out that it is later than we realize; they capture the 'fierce urgency of now' and show how businesses can and must take the lead in bringing about social change. This book is an inspiring guide to how to move beyond 'doing less harm' to realizing a holistic vision of flourishing for all stakeholders." * Raj Sisodia, Co-founder & Chairman Emeritus at Conscious Capitalism Inc. and Distinguished University Professor of Conscious Enterprise at Tecnológico de Monterrey *"Phil Mirvis and Brad Googins have written a magnificent book, deeply grounded in the real world, but it's not just for business leaders who want to win the hearts and minds of customers, employees, communities and partners. It's for everyone who cares about the business of building a better world. This book asks us to look in the mirror. It reminds us that the future is coming at us fast and that history has its eyes on us. But, most importantly, this is a leadership playbook designed to help you to meet the moment and propel your organization forward. It comes alive by showcasing real companies that are successfully transforming whole industries and leading the world's solution revolution to positive prosperity with intergenerational concern and world-changing intention." * David Cooperrider, Chair and Chuck Fowler Professor, Case Western Reserve University; Honorary Chair, Cooperrider Center for Appreciative Inquiry, Champlain College; author of Appreciative Inquiry *"In this important book, Phil Mirvis and Brad Googins offer a roadmap for the next stage of business leadership. It takes you beyond sustainability to an evolving form of the market, and the role of business and the manager of tomorrow. It offers real examples and tools for developing a new kind of leader, one focused on mastering the domains of commerce while also recognizing that they have an interest and responsibility in maintaining the integrity, stability and equity of the system in which they practice that craft. Rather than exploit a broken market or political system for personal gain, future business leaders must take ownership for stewarding the institutions of the market. This book shows you how." * Andrew J. Hoffman, Holcim (US) Professor of Sustainable Enterprise, University of Michigan and author of Management as a Calling: Leading Business, Serving Society *"Mirvis and Googins have produced a tremendously useful book on the role that executives can play in social change. Not only does this book cover the gambit of ideas related to sustainability and social change, it is chocker block full of examples that show how these ideas are put into practice. This book is a must-read for executives taking their company on the journey to social change." * Tima Bansal, Professor of Strategy at the Ivey Business School and Founder of Network for Business Sustainability *"Sustainability to Social Change begins with a concise yet comprehensive account of the corporate sustainability movement up to the present. The authors then offer principled, practical guidance on how to focus corporate goals towards social change. A valuable read." * Hannah Payson, Executive Director at the Center for Business, Government and Society in The Tuck School of Business at Dartmouth *"At last, a book that blends the 'why' with the 'how': why it's important to embrace social change in business and how leaders can go about it. Data makes it clear that the public expects much more from the private sector, but business executives-even those who are committed-ask, 'What is it I am supposed to be doing now?' Sustainability to Social Change lands at the right moment; drawing on decades of practical research and observation to show the way forward." * Judy Samuelson, Founder and Executive Director of Aspen Institute Business & Society Program and author The Six New Rules of Business: Creating Real Value in a Changing World *"Business leading social change? It's easy enough to dismiss this idea, but Sustainability to Social Change shows you that giants like Unilever, Ikea, and Novo Nordisk; smaller companies like Ashley Stewart and Lush and Ben & Jerry's; and B Corps are redefining the role of business in society. Read this thoughtful and timely book to get yourself and your company into the 'next' wave." * Sally Uren, CEO at Forum for the Future *"Corporate social responsibility? Sustainability? All good... but NOT GOOD ENOUGH, so say Phil Mirvis and Brad Googins. They provide business leaders a GPS for the next challenge-to create social innovation and real value for their business and the world. The authors use stories, frameworks, reflections and insights from their decades of relentlessly examining and challenging the changing role of business in society to convincingly demonstrate that business leaders today can integrate purpose and profit successfully across the value chain." * Cheryl Kiser, Executive Director of the Lewis Institute for Social Innovation and The Babson Social Innovation Lab, and author of Creating Social Value: A Guide for Leaders and Changemakers *"Sustainability to Social Change makes a compelling case for businesses large and small to tackle the urgent economic, environmental and social challenges of our time. Mirvis and Googins provide solid evidence and engaging real-world examples of how companies are responding to shifting societal expectations and leading social change. This book shows you why such enlightened leadership is essential and how companies can do it!" * Chris Coulter, CEO at GlobeScan and author of All In: The Future of Business Leadership *"Sustainability to Social Change will make you stop in your tracks and consider: what is business 'for'? Philip Mirvis and Bradley Googins explain how businesses can creatively address problems of inequality, climate change and much more. This book should inspire everyone in your organization, from new hires to the CEO." * Mark Hurst, Founder of Creative Good *"In one sentence, Mirvis and Googins say it all: 'Learn from the changemakers and be one yourself.' This book-the result of the authors' unique longitudinal studies of inspiring business practices-is rich in illustrative examples, insightful analysis, memorable tips, and persuasive arguments on WHY business leaders must lead social change and HOW to move social value creation to the heart of your business. So, let's get to work and lead that change!" * Susanne Stormer, PwC Partner and Change Agent *"The call to action in Mirvis and Googins' new book is important and timely. Business has made real progress over the past decade in addressing societal challenges, but results are 'too little' and 'too slow.' The authors don't stop at calling out the private sector's unhurried pace: they provide practical advice, along with checklists, scorecards and frameworks for leaders to rapidly evolve their businesses to meet the urgent needs of the world today." * Deirdre White, CEO at PYXERA Global *Table of Contents
Chapter - 00: Introduction;
Section - ONE: Where We Are Now and What's Next;
Chapter - 01: Sustainability - The End of the Beginning;
Chapter - 02: Social Change - The Start of Something New;
Chapter - 03: Business as an Agent of Change - Trailblazers and Transformers;
Chapter - 04: Changemaking - Gearing Up to Lead Social Change;
Section - TWO: Lead Your Company into the Future;
Chapter - 05: Put Purpose First;
Chapter - 06: Make Prosperity Inclusive;
Chapter - 07: Engage the Whole Person;
Chapter - 08: Produce Social Value;
Chapter - 09: Revive the Planet;
Chapter - 10: Systemic Social Change;
Chapter - 11: Epilogue
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