Search results for ""author bruno""

Why do some client/agency relationships thrive while others fail? At a time of unprecedented change and complexity in marketing and advertising, Agency Mania will transform the way you look at client/agency relationships and invite you to build sustained partnerships that deliver unmatched work and results.The world of marketing is a trillion-dollar industry and is changing at a drastic pace. The advertiser/agency relationship is under incredible pressure. Some may argue it’s even broken. The future of the advertising industry is uncertain. The entire marketing ecosystem is being tested. What will the agency of tomorrow look like? What competencies will agencies need to build? How will they deliver greater value to their clients? Similarly, how will advertisers reap the benefits agencies bring to their table? How will they become better clients? How will they set their partnerships up for success?In Agency Mania, partnership guru Bruno Gralpois demonstrates that these partnerships, once managed professionally, have remarkable transformational value and measurable business impact. The author shines a bright light on the insanity of advertisers and agencies failing to work optimally together or hold each other truly accountable. Building a successful long-term advertiser/agency partnership requires a robust set of competencies and operating principles. Agency Mania shows you step-by-step how it is done.

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Popular consensus says that the US rose over two centuries to Cold War victory and world domination, and is now in slow decline. But is this right? History's great civilizations have always lasted much longer, and for all its colossal power, American culture was overshadowed by Europe until recently. What if this isn't the end? In History Has Begun, Bruno Maçães offers a compelling vision of America's future, both fascinating and unnerving. From the early American Republic, he takes us to the turbulent present, when, he argues, America is finally forging its own path. We can see the birth pangs of this new civilization in today's debates on guns, religion, foreign policy and the significance of Trump. Should the coronavirus pandemic be regarded as an opportunity to build a new kind of society? What will its values be, and what will this new America look like? In this updated paperback edition, Maçães traces the long arc of US history to argue that in contrast to those who see the US on the cusp of decline, it may well be simply shifting to a new model, one equally powerful but no longer liberal.

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Popular consensus says that the US rose over two centuries to Cold War victory and world domination, and is now in slow decline. But is this right? History’s great civilisations have always lasted much longer, and for all its colossal power, the US was overshadowed by Europe until recently. What if this isn’t the end? Bruno Maçães offers a compelling vision of America’s future, both fascinating and unnerving. From the early American Republic, Maçães takes us to the turbulent present, when, he argues, America is finally forging its own path. We can see the birth pangs of this new civilisation in today’s debates on guns, religion, foreign policy and the significance of Trump. What will its values be, and what will this new America look like?

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The book gathers the major issues involved in the practical design of Power Management solutions in wireless products as Internet-of-things. Presentation is not about state-of-the-art but about appropriation of validated recent technologies by practicing engineers. The book delivers insights on major trade-offs and a presentation of examples as a cookbook. The content is segmented in chapters to make access easier for the lay-person.

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The New York Times bestselling team Tom Taylor and Bruno Redondo bring you the third volume in their Nightwing epic!

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A growing number of urban inhabitants are aware of pressing environmental concerns. This book aims to provide information about relevant environmental quality criteria in urban construction settings, before methods are proposed for assessing these criteria. These will be extremely helpful to eco-building designs, commencing from the very early stages of a project (site selection, program, architectural designs) to the detailed design, construction and management of buildings. The book covers eco-technologies in the field of energy and water conservation, renewable energy, waste management and environmentally-friendly materials, but does not lose sight of comfort and health aspects.

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Badiou and Politics offers a much-anticipated interpretation of the work of the influential French philosopher Alain Badiou. Countering ideas of the philosopher as a dogmatic, absolutist, or even mystical thinker enthralled by the force of the event as a radical break, Bruno Bosteels reveals Badiou’s deep and ongoing investment in the dialectic. Bosteels draws on all of Badiou’s writings, from the philosopher’s student days in the 1960s to the present, as well as on Badiou’s exchanges with other thinkers, from his avowed “masters” Louis Althusser and Jacques Lacan, to interlocutors including Gilles Deleuze, Slavoj Žižek, Daniel Bensaïd, Jacques Derrida, Ernesto Laclau, and Judith Butler. Bosteels tracks the philosopher’s political activities from the events of May 1968 through his embrace of Maoism and the work he has done since the 1980s, helping to mobilize France’s illegal immigrants or sans-papiers. Ultimately, Bosteels argues for understanding Badiou’s thought as a revival of dialectical materialism, and he illuminates the philosopher’s understanding of the task of theory: to define a conceptual space for thinking emancipatory politics in the present.

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Highlighting the strong bond between a collector and an art dealer, Shared Passion explores a remarkable collection of African art assembled in the twenty-first century This book documents and celebrates the patience and perseverance of, and the friendship between, the Belgian collector Michel Vandenkerckhove and the Belgian art dealer and gallerist Didier Claes, and the exceptional African art collection that is the result of their collaboration. Alongside stunning black and white images of masks, figures, and utilitarian objects from numerous sites across the African continent and from a variety of time periods, essays by art historian Bruno Claessens expound on the most interesting aspects of this collection. Four separate topics are examined in depth: the abstract guardian figures of the Kota, the power statues of the Kongo, the enigmatic art of the Lega, and the much-loved ikhoko pendants of the Pende. An innovative graphic design, featuring photography by Hughes Dubois, shines a light on this extraordinary collection, available to the public for the first time through this publication.Distributed for Mercatorfonds

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In The New Adventures of Old Sherlock, a brand-new series, it's Christmas at Baker Street, and Holmes is obsessed his most fiendish of unsolved cases: someone is murdering Santas across London!As Holmes and Watson struggle through the Christmas-shopping crowds, they must catch this most dastardly and un-Christmassy of villains, while sneakily trying to purchase each other's Christmas presents (they are in the world's least-secret Secret Santa, after all).Meanwhile, with the museums of London refusing to return cultural artefacts to their countries of origin, someone is taking matters into their own hands, and stealing back what was stolen. Are the cases connected, and could an ancient air fryer of demonic power hold the key to the mystery of the murdered Santas? And more importantly, can you prepare a whole Christmas dinner in an air fryer*?*Whether you can or not, Dr Watson's going to give it a jolly good try. Ho Ho Holmes!

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Catalogue of the exhibition dedicated by La Galleria Nazionale di Roma to Vasco Bendini on the occasion of the 100th anniversary of his birth, which opened in March 2022. The volume accompanies the discovery of the career of one of the major artists of the second half of the Italian 20th century, from his early training with Giorgio Morandi, up to the great Roman solo exhibitions and the Biennales of his maturity. The work of Vasco Bendini, dear to critics such as Francesco Arcangeli and Maurizio Calvesi, opens in the immediate postwar period, following an informal language in search of the volto as a universal archetype, to then focus on gesture and matter, under the influence of, among others, Jean Fautrier. The 1960s are characterised by the inclusion in the paintings of heterogeneous objects and materials, in an approach to Arte Povera and then, with actions and installations, to the Neodada way of doing things. The central objective for Bendini remains in fact the involvement of the viewer, in a fruitful dialogue necessary for the development of his poetics. A large selection of archival photos, along with essays and alleri productions of the works, is flanked by a critical anthology and unpublished writings by the Master. Text in English and Italian.

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The book documents the formal research of Italo-Persian artist Bizhan Bassiri, who in 1986 wrote the Manifesto of Magmatic Thought. Here he refers to the work of art as the effect of an intuition that arrives within from without but after acquiring substance and form is manifested externally again, in the hope that, ideally, it will last forever. The word 'Noor' clearly refers to the natural light which will put the sculpture Specchio Solare in touch with the space surrounding it, freeing it from its basic function as a reflecting surface to turn it into a place where light becomes shape. Text in English, Italian and Persian.

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Science and technology have immense authority and influence in our society, yet their working remains little understood. The conventional perception of science in Western societies has been modified in recent years by the work of philosophers, sociologists and historians of science. In this book Bruno Latour brings together these different approaches to provide a lively and challenging analysis of science, demonstrating how social context and technical content are both essential to a proper understanding of scientific activity. Emphasizing that science can only be understood through its practice, the author examines science and technology in action: the role of scientific literature, the activities of laboratories, the institutional context of science in the modern world, and the means by which inventions and discoveries become accepted. From the study of scientific practice he develops an analysis of science as the building of networks. Throughout, Bruno Latour shows how a lively and realistic picture of science in action alters our conception of not only the natural sciences but also the social sciences and the sociology of knowledge in general.This stimulating book, drawing on a wealth of examples from a wide range of scientific activities, will interest all philosophers, sociologists and historians of science, scientists and engineers, and students of the philosophy of social science and the sociology of knowledge.

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“A woman once rang me up and said, ‘Mr. Escher, I am absolutely crazy about your work. In your print Reptiles, you have given such a striking illustration of reincarnation.’ I replied, ‘Madame, if that’s the way you see it, so be it.’” A fittingly sly comment from renowned Dutch graphic artist Maurits Cornelis Escher (1898–1972), whose complex and ambiguous drawings continue to leave hasty interpretations far behind. Long before the first computer-generated 3-D images, Escher was a master of the third dimension. His lithograph Magic Mirror dates as far back as 1946. By taking such a title for the book, mathematician Bruno Ernst stressed the enrapturing spell Escher’s work invariably casts on those who see it. Ernst visited Escher every week for a year, systematically talking through his entire oeuvre with him. Their discussions resulted in a friendship that gave Ernst intimate access to the life and conceptual world of Escher. Ernst’s account was meticulously scrutinized and made accurate by the artist himself. Escher’s work refuses to be pigeonholed. Scientific, psychological, or aesthetic criteria alone cannot do it justice. The questions remain: Why did he create the pictures? How did he construct them? What preliminary studies were necessary before achieving the final version? And how are his various creations interrelated? This updated and redesigned edition of a true classic—complete with biographical data, 250 illustrations, and a thorough breaking-down of each mathematical problem—offers answers to these and many other lingering mysteries, and is an authentic source text of the first order.

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'All I had ever wanted was privacy. In order to get it, it seemed that an exceptionally detailed 500,000-word book was in order...' He was born into an ancient powerful dynasty and, through no fault of his own, became one of the most recognisable men on the planet.His life was a constant barrage of press intrusion and manipulation. Until finally, he demanded that it stop. In order to get the privacy he so craved, he has written a frostbite-and-all book that goes deep inside the castle walls and exposes every shouting match, fist-fight, betrayal, teddy bear, awkward hug and tear-stained wedding rehearsal for the world to feast their eyes on. All for privacy!This is his story.

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