Search results for ""McGraw-Hill Education - Europe""

Calculus for Business, Economics, and the Social and Life Sciences, Brief Edition provides a sound, intuitive understanding of the basic concepts students need as they pursue careers in business, economics, and the life and social sciences. Students achieve success using this text as a result of the author's applied and real-world orientation to concepts, problem-solving approach, straight forward and concise writing style, and comprehensive exercise sets. More than 100,000 students worldwide have studied from this text!

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Now in its seventh edition, Principles of Services Marketing has been revised and updated throughout toreflect the most recent developments in this fast-moving and exciting sector. With a stronger emphasis onemerging and global economies, it’s been restructured to give clearer focus on key issues of efficiency,accessibility and customer experience. This authoritative text develops an indispensable framework forunderstanding services, their effective marketing and how this drives value creation. Key Features •Opening vignettes introduce a chapter’s key themes with short examples that present topics in familiar, everyday scenarios students can relate to •Longer case studies feature well-known companies and provide an opportunity to analyse real-life scenarios and apply understanding •‘In Practice’ vignettes drawn from services organizations from around the world and how services are delivered and experienced by customers •‘Thinking Around the Subject’ boxes examine the operational challenges of putting theory in to practice •‘Summary & links to other chapters’ reinforce the main topics covered and how they fit within the wider context of services marketing to improve overall understanding of the subject •Expanded coverage of key topics such as service dominant logic, servicescapes and the use of social media explore the latest theory and practice •Reflects the importance of marketing for public services and not-for-profit organizations •Includes new chapters on service systems and the experiential aspects of service consumption.

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Now with a brand new case book available in Connect for 2022, the 2nd edition of Crafting and Executing Strategy continues to provide a valuable resource for European readers while embracing new and updated core concepts and key theories in strategy. Throughout the text you will find a range of examples that illustrate how strategy works in the real world and encourage the practical application of learning. Complementing the chapters is a section of new cases providing in-depth analysis of the challenges of strategic management at a range of companies.This edition includes:• A new 6Ds framework, allowing readers to structure their approach to strategic management around the fundamental elements of the strategy process (Diagnosis, Direction, Decisions and Delivery) and the context within which that process is managed (Dynamism and Disorder).• Opening cases that begin each chapter and feature real-life business scenarios from companies such as Tinder, Ikea and Victorinox, introducing strategic concepts and theories.• Illustration Capsules, which have been updated to illustrate contemporary business concerns and demonstrate how companies have reacted strategically, increasing understanding of successful strategies. Companies featured include Burberry, TOMS, Aldi, Novo Nordisk and more.• Key Debates that stimulate classroom discussion and encourage critical analysis.• Emerging Themes that present contemporary strategic opportunities and issues such as ripple intelligence and technology and new organizational structures.• A Different View encouraging readers to appreciate differing viewpoints on strategic concepts and theories.• End of chapter cases that capture each chapter’s main theories through engaging cases on companies such as Adidas and Nike, Lego and Uber.• New recommended reading at the end of each chapter which help to further knowledge, including classic texts and advanced reading, and author notes providing contextNEW TO CONNECT for 2022 Connect is McGraw-Hill’s learning and teaching environment that improves student performance and outcomes while promoting engagement and comprehension of content.A new Case Book for Crafting and Executing Strategy is available as a separate eBook via McGraw Hill’s Connect platform and consists of the most popular existing cases, as well as introducing six brand new cases that discuss the latest strategic developments, including how companies have been responding to the Covid-19 pandemic and Brexit. On Connect you will also find associated questions to test students’ understanding and critical analysis of the case study as well as teaching notes available in your Instructor Resources. New Cases feature organizations and companies incuding Hornby, IG Design Group PLC, Newcastle United, Novo Nordisk, Shiseido and Spotify.Also available are brand new Video Case Studies, with interviewees including the Brand Director of Galaxy Chocolate. This new edition is available with SmartBook 2.0, McGraw-Hill’s adaptive, digital tool that tests students’ knowledge of key concepts and pinpoints the topics on which they need to focus study time. SmartBook 2.0 is the latest version of SmartBook, with key updates to: improve accessibility, provide mobile functionality, allow a more granular level of content selection, and provide the ability to assign Recharge activities.Crafting and Executing Strategy is also available with both The Business Strategy Game and GLO-BUS – the world’s leading business strategy simulations.Alex Janes is Senior Lecturer in Management at the University of Exeter Business School; Ciara Sutton is Lecturer in Strategy at Stockholm School of Economics.

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Using a topics-based approach organized around provocative questions about the interaction of sports, culture and society, Sports in Society presents an accessible introduction to research and theory in the sociology of sport.This new edition continues the legacy of the previous editions while introducing new material and examples that bring theory to life. Current debates in sports, such as how youth participation can be increased or sport funding allocated, have been integrated throughout the text to provide a holistic view of society.An Online Learning Centre accompanies this book offering a range of lecturer support materials as well as resources and tests for students.

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The fourth edition of Accounting: Understanding and Practice by Danny Leiwy and Robert Perks has been fully revised throughout and updated in accordance with the International Financial Reporting Standards. Ample practice illustrations and examples help present the subject in relation to a business world to which readers can easily relate.

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With an accessible approach, the third European edition of Principles of Economics provides students with the tools to analyze current economic issues. The book is underpinned by a focus on seven Core Principles, which help students to make the link between economic theory and practice. The 'economic naturalist' approach, supported by exercises, problems and examples, encourages students to employ economics principles to understand and explain the world around them.Developed from the well-regarded US textbook by Frank and Bernanke, it presents an intuitive approach to economics and is suitable for all students taking a Principles of Economics course.

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The sixth edition of Entrepreneurship and Small Firms has been fully revised and updated with contributions from leading academics in the field. Retaining the popular style of the previous editions and offering a clear and accessible introduction to the topic, this book provides a thorough coverage of entrepreneurial and small firm theory, concepts, evidence, policy and practice. Integrating academic theory with the day-to-day realities that entrepreneurs may encounter it furnishes the student with a comprehensive analysis of entrepreneurship.This well established text is justly popular for its clear and accessible approach, presenting the key topics of an entrepreneurship module in an engaging yet rigorous style. The book covers wide ranging topics from the economic influences on entrepreneurship and sources of finance, to issues of diversity, family business and social entrepreneurship.New to this edition is a chapter on Corporate Entrepreneurship offering students a unique insight into entrepreneurship activities in larger businesses and organizations. A reorganized chapter structure for the sixth edition allows students to navigate the four parts of the text from introductory concepts, the domains of entrepreneurship, through to strategy and to implementation. New part cases help to highlight the core themes and apply them to real business scenarios.The new edition retains a wealth of examples and cases throughout the chapters which illustrate entrepreneurship in action.

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Written with the decision maker in mind, this new text from Professor Will Seal, author of the highly successful Management Accounting, takes a practical, real-world approach to the subject. Suitable for one or two semester courses, the text is aimed at both specialist and non-specialist students at an introductory level. The book provides concise and manageable coverage of key topics and theory, and is supported by contemporary examples from both the manufacturing and services industries, ensuring it is relevant and engaging to both today’s students and tomorrow’s decision makers.

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Can You Learn to Be Happy? "There are few self-help books more resolutley down to earth than Happier…Ben Shahar provides straightforward guidelines for integrating habits of gratitude and accepting negative emotions into daily life" Observer, January 2012YES . . . according to the teacher of Harvard University’s most popular and life-changing course. One out of every five Harvard students has lined up to hear Tal Ben-Shahar’s insightful and inspiring lectures on that ever-elusive state: HAPPINESS. HOW? Grounded in the revolutionary “positive psychology” movement, Ben-Shahar ingeniously combines scientific studies, scholarly research, self-help advice, and spiritual enlightenment. He weaves them together into a set of principles that you can apply to your daily life. Once you open your heart and mind to Happier ’s thoughts, you will feel more fulfilled, more connected . . . and, yes, HAPPIER. “This fine book shimmers with a rare brand of good sense that is imbedded in scientific knowledge about how to increase happiness. It is easy to see how this is the backbone of the most popular course at Harvard today." - Martin E. P. Seligman, author of Authentic Happiness This paperback edition contains a preview chapter of Tal Ben-Shahar’s ‘The Pursuit of Perfect’

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Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.Learn and understand thousands of new English wordsClear, comprehensive, and easy to use, McGraw-Hill: Essential ESL Dictionary for Learners of English was developed to meet the needs of ESL students like you. Inside you will find more than 9,000 English terms, each with a simple definition so you will understand its meaning and usage. Every entry is accompanied by its phonetic translation, definition, and explanation. You'll find example sentences throughout that show English words in context. Hundreds of illustrations are also used throughout the dictionary, giving you visual reinforcement of word meanings.INCLUDES: 9,000+ American and British words, explained in easy-to-understand language Grammar and usage boxes to aid your understanding of key concepts A grammar summary that highlights parts of speech, idioms, sentence structures, and more A special section of illustrations--featuring thematic groups of words including animals, nature, electronics, music, the classroom, and more--to help you remember common terms A conversation guide that identifies important phrases for everyday situations such as meeting people, asking directions, going shopping, and more Whether you use it at work, in school, or at home, McGraw-Hill: Essential ESL Dictionary for Learners of English will become your trusted reference as you learn the language and build your English skills.

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Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.Deliver quality healthcare in the most challenging field conditionsComprehensive yet compact, practical, and enduring, Improvised Medicine: Providing Care in Extreme Environments, Second Edition, is the one book to toss into your bag when going to practice medicine in global, disaster, or other resource-poor settings, including theaters of war, regions of civil unrest, and economically deprived areas.Full of practical clinical pearls and field-tested strategies, this indispensable guide provides detailed instructions on how to work successfully outside of your comfort zone. It demonstrates how to devise effective treatment solutions when the traditional tools (medications, equipment, and staff) are unavailable or when providing care outside your primary area of expertise.In any crisis, from power failures and computer crashes to floods, tsunamis, and earthquakes, knowing how to deal with the unique challenges encountered saves lives and communities. This reference gives you that knowledge and inspires innovative crisis resolution.FEATURES:· Simple-to-follow directions, diagrams, and illustrations describing practical techniques and improvised equipment necessary to provide quality care during crises · Contains improvisations in anesthesia and airway management, dentistry, gynecology/obstetrics, infectious disease/laboratory diagnosis, internal medicine, otolaryngology, pediatrics and malnutrition, orthopedics, psychiatry, and surgery· Covers situational analysis and basic needs in a crisis; specific triage, diagnosis, and stabilization efforts; medical interventions for surgical and non-surgical problems; and debunks some commonly reported improvised techniques · Features public health measures, basic disaster communication techniques, post-disaster forensics, a model hospital disaster plan, and innovative patient-transport methods· New to the second edition: More concisely written, more e

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Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.What you need to know to master advanced Spanish grammarMcGraw-Hill: Advanced Spanish Grammar guides you through this often-difficult subject, clearly explaining complex grammar ideas and giving you the practice you need to reach your language goals. Written in clear, accessible Spanish, each chapter introduces one grammar topic followed by skill-building exercises, allowing you to learn and study at your own pace.At the end of this workbook, you will have mastered grammar areas such as gender, articles, adjectives, possessives, and verb tenses and will have gained the ultimate confidence in your Spanish grammar skills.Features: 106 units, each presenting one topic in a bite-sized,two-page format More than 400 exercises that give you real confidence in your new language skills A comprehensive grammar glossary highlighting essential concepts A bilingual glossary featuring hundreds of terms for quick reference Numerous illustrations and usage examples showing Spanish grammar in context McGraw-Hill: Advanced Spanish Grammar is the third book in a three-part series. McGraw-Hill: Beginning Spanish Grammar and McGraw-Hill: Intermediate Spanish Grammar are also available for less experienced Spanish-language learners.

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The Only Innovation Guide You Will Ever Need--from the Award-Winning Minds at Mayo ClinicA lot of businesspeople talk about innovation, but few companies have achieved the level of truly transformative innovation as brilliantly--or as famously--as the legendary Mayo Clinic.Introducing Think Big, Start Small, Move Fast, the first innovation guide based on the proven, decade-long program that’s made Mayo Clinic one of the most respected and successful organizations in the world. Thisessential must-have guide shows you how to: Inspire and ignite trailblazing innovation inyour workplace Design a new business model that’s creative,collaborative, and sustainable Apply the traditional scientific method to the latest innovations in "design thinking" Build a customized toolkit of the best practices, project portfolios, and strategies Increase your innovation capacity--and watch how quickly you succeed These field-tested techniques grew out of the health care industry but are designed to work with any complex organization. Written by three Mayo Clinic Center for Innovation insiders--Dr. Nicholas LaRusso, BarbaraSpurrier, and Dr. Gianrico Farrugia--the book offers a wealth of transformative ideas and strategies.The concise, easy-to-implement methods can help jump-start your employees' creative potential, involve them in the collaborative process, and pave the way to the future of sustainable innovation. You get step-by-step advice on building leadership teams, accelerator platforms for speeding up results, and fascinating case studies of innovation in action from the files of the Mayo Clinic Center for Innovation.In today's fast-moving world, it's innovation that drives success. This book gives you the keys.ADVANCE PRAISE FOR THINK BIG, START SMALL, MOVE FAST:"Truly great organizations do not just achieve great results; they are also relentless in the pursuit of continual improvement. This book offers both methods and motivation to leaders in any industry who understand that the pursuit of excellence is never-ending." -- Donald Berwick, M.D., MPP, President Emeritus and Senior Fellow,Institute for Healthcare Improvement"Do you want your organization to deliver a shockingly better customer experience? Here is Mayo's method that transformed the patient experience by making innovation systemic, the human side of innovation." -- Scott Cook, Cofounder and Chairman of the Executive Committee, Intuit"A powerful set of actionable, yet importantly nonprescriptive, principles for transformative change that will inspire and challenge all of us to reenvision a system that delivers health, not just care, for all our patients." -- Rebecca Onie, Cofounder and CEO, Health Leads"This book should serve both as a how-to guide for medical professionals and an inspiration for other innovators all over the country." -- T. R. Reid, reporter and author of The Healing of America"Powerful insight on how to deliver meaningful innovations time and again." -- Frans van Houten, CEO, Royal Philips"Leaders who seek to accelerate new innovation competencies can benefit from this hands-on guide." -- Sarah Miller Caldicott, great grandniece of Thomas Edison,and CEO, Power Patterns of Innovation"Read this book. . . . Copy its practices. It will save you years of misery and missteps as you build your own innovation revolution." -- Larry Keeley, Cofounder, Doblin Inc., and Director, Deloitte Consulting LLP

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Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.Maximize your productivity--the Apple way!Get the most out of the iWork suite of apps on a Mac, an iOS device, and in iCloud. How to Do Everything: Pages, Keynote & Numbers for OS X and iOS shows you how to create great-looking documents, persuasive presentations, and number-crunching spreadsheets. Filled with clear explanations and detailed examples, this practical guide covers everything you need to know to use these powerful productivity apps on your Mac, iPad, iPhone, iPod touch, and web browser. Set up an iCloud account and download Pages, Keynote, and Numbers Create, edit, and format documents with Pages Add graphics, audio, video, tables, and charts to your documents Design and deliver impressive presentations with Keynote Include media, graphics, and charts in your presentation slides Set up, share, and secure powerful spreadsheets with Numbers Add tables, formulas, charts, audio, and video to your spreadsheets Access and sync iWork files using iCloud and collaborate with others

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Harness the power of suffixes and prefixes while addingmore than 4,000 words to your French vocabulary!How do you turn Scotland into a Scottish citizen? Or change your brother into a colleague?* It isn't magic, it's suffixes and prefixes. When attached to base words, they have the ability to change meanings to indicate quantity, profession, gender, size, status, relationship, style, and much more. Mastering these word parts will enable you to increase your vocabulary greatly. Practice Makes Perfect: French Vocabulary Building with Suffixes and Prefixes presents 100 suffixes and 60 prefixes accompanied by their meanings, English equivalent when applicable, part of speech, and gender. Grouped by difficulty level, each prefix or suffix is fully explained and followed by a list of terms using the added word part.Like all Practice Makes Perfect workbooks, you will get plenty of practice, practice, practice using your newly acquired skills. And for convenient study on the go, download the free companion app that features hundreds of words in a flashcard format. Whether you are learning on your own or taking an advanced beginning or intermediate French class, Practice Makes Perfect: French VocabularyBuilding with Suffixes and Prefixes will help build your confidence in using your new language.*Ecosse (Scotland) becomes Ecossais (Scot); frere (brother) becomes confrere (colleague)This workbook helps you: Learn how to use suffixes and prefixes to expand your French vocabulary Determine the meanings of unfamiliar terms by recognizing their word beginnings and endings Become more comfortable communicating in French

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"Build wooden boats the Buehler way, which is to say inexpensively, yet like the proverbial brick outhouse." -- Wooden Boat"A WEALTH OF VALUABLE INFORMATION." -- American Sailing AssociationThe classic and definitive guide for the home boatbuilder--now updated Everybody has the dream: Build a boat in the backyard and sail off to join the happy campers of Pogo Pogo, right? But how? Assuming you aren't independently wealthy, if you want a boat that is really you, you gotta build it yourself. With irreverent wit and an engaging style, George Buehler shows you how to turn your backyard into a boatyard. Buehler draws his inspiration from centuries of workboat construction, where semiskilled fishermen built rugged, economical boats from everyday materials in their own backyards, and went to sea in them in all kinds of weather. Buehler's boats sail on every ocean and perform every task, from long-term liveaboards in Norwegian fjords to a traveling doctor's office in Alaska. The book contains complete plans for ten cruising boats--from an 18-foot schooner to a 48-foot Diesel Duck. For more than a quarter century, backyard boatbuilders have turned to George Buehler's acclaimed DIY guide for expert advice, step-by-step instructions, and the author's irreverent, no-nonsense commentary. Whether you're experienced or unskilled, over-budget or under-financed, into sailing or powerboats, you'll find everything you need to start building--and finish that boat--in one essential guide. Now updated for the 21st century, the undisputed "bible" for boatbuilders is more comprehensive, more practical, and more fun than ever. You'll find: 10 new, practical, rugged, and ready-to-build designs--including Buehler’s popular Diesel Duck--with full plans and scantlings Up-to-date commentary on the latest materials--epoxies, sealants, metals, fastenings, and more Step-by-step guidance on choosing the size, complexity, and design that's right for your skillset, your workshop, and your wallet Stem-to-stern, inside-and-out tips on lofting, framing up, planking, decking, hatches, keels, bolt-ons, finishes, rigging, outfitting, and launching--everything you need to know! Jam-packed with photographs, helpful diagrams, and cost-effective techniques, this is a must-have reference for today’s boatbuilders or those curious "makers" tinkering around the backyard. If you want to build that boat of your dreams, you can't find a better guide than Buehler's."Immensely practical…clear and concise." -- Sailing"Everyone will revere this book." -- The EnsignGeorge Buehler was born in Oregon in 1948, and has been messing around with boats ever since his sainted mother gave him a copy of Scuppers the Sea Dog. Buehler is an accomplished yacht designer who lives on Whidbey Island, Washington.

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Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.Tough Test Questions? Missed Lectures? Not Enough Time?Fortunately, there's Schaum's. This all-in-one-package includes more than 350 exercises with answers to sharpen your Italian grammar skills. Plus, you will have access to 2.5 hours of downloadable audio files for additional practice--it's just like having your own virtual tutor! You'll find everything you need to build confidence, skills, and knowledge for the highest score possible.More than 40 million students have trusted Schaum's to help them succeed in the classroom and on exams. Schaum's is the key to faster learning and higher grades in every subject. Each Outline presents all the essential course information in an easy-to-follow, topic-by-topic format. Helpful tables and illustrations increase your understanding of the subject at hand.This Schaum's Outline gives you 480 fully solved exercises Coverage of contemporary conversational Italian including expressions, slang, and idioms Support for all the major textbooks for Italian courses Fully compatible with your classroom text, Schaum's highlights all the important facts you need to know. Use Schaum’s to shorten your study time--and get your best test scores!Schaum's Outlines—Problem Solved.

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The two most important words Harry Markowitz ever wrote are "portfolio selection." In 1952, when everyone in the stock market was looking for the next hot stock, as a doctoral candidate, he proposed to look at many, diverse stocks--a portfolio. He laid the first cornerstone of Modern Portfolio Theory and defended the idea that strategic asset growth means factoring in the risk of an investment. More than 60 years later, the father of modern finance revisits his original masterpiece, describes how his theory has developed, and proves the vitality of hisrisk-return analysis in the current global economy.Risk-Return Analysis opens the door to agroundbreaking four-book series giving readers a privileged look at the personal reflections and current strategies of a luminary in finance. This first volume is Markowitz's response to what he calls the "Great Confusion" that spread when investors lost faith in the diversification benefits of MPT during the financial crisis of 2008. It demonstrates why MPT never became ineffective during the crisis, and how you can continue to reap the rewards of managed diversification into the future. Economists and financial advisors will benefit from the potent balance of theory and hard data on mean-variance analysis aimed at improving decision-making skills. Written for the academic and the practitioner withsome math skills (mostly high school algebra), this richly illustrated guide arms you with: Concrete steps to accurately select and apply the right risk measures in a given circumstance Rare surveys of a half-century of literature covering the applicability of MPT Empirical data showing mean and riskmeasure used to maximize return in the long term PRAISE FOR RISK-RETURN ANALYSIS"Harry Markowitz invented portfolio analysis and presented the theory in his famous 1952 article and 1959 book. Nobody has greater insight into the process than Harry. No academic or practitioner can truly claim to understand portfolio analysis unless they have read this volume." -- Martin J. Gruber, Professor Emeritus and Scholar in Residence, Stern School of Business, New York University"Surveying the vast literature inspired by [Markowitz's] own 1959 book has stimulated an outpouring of ideas. He builds on the strengths and limitations of the important papers in order to come up with a position that should silence a lot of critics." -- Jack Treynor, President, Treynor Capital Management"The authors do not overlook various criticisms of the MPT, but rather address them convincingly. This excellent book is an essential reference for academics and practitioners alike." -- Haim Levy, Miles Robinson Professor of Finance, Hebrew University, Jerusalem, Israel"Markowitz’s groundbreaking publications on Portfolio Selection prescribe a methodology that a rational decision-maker can follow to optimize his investment portfolio in a risky world. . . . Thischallenging new book clarifies many common misconceptions about modern portfolio theory." -- Roger C. Gibson, author of Asset Allocation and Chief Investment Officer, Gibson Capital, LLC"Contain[s] great wisdom that every economist, portfolio manager, and investor should savor page by page." -- Andrew W. Lo, Charles E. and Susan T. Harris Professor and Director, Laboratory for Financial Engineering, MIT Sloan School of Management"[Markowitz's] monumental work in the 1950s would be sufficient to qualify as a lifetime achievement for most mortals, but he keeps spouting fresh insights like lightning flashes year after year, and penetrating ever deeper into the theory, mathematics, and practice of investing." -- Martin Leibowitz, Managing Director, Global Research Strategy, Morgan Stanley"Risk–Return Analysis is a wonderful work in progress by a remarkable scholar who always has time to read what matters, who has the deepest appreciation of scientific achievement, and who has the highest aspirations for the future." -- Enterprising Investor (CFA Institute)

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The New York Times and Wall Street Journal bestseller!The new secret to driving LOYALTY THAT PAYSOnce revolutionary, loyalty programs designed todifferentiate products quickly became commoditized. And yet, billions of dollars are still spent every year on programs that are doomed to fail. These programs, it turns out, don't inspire long-term loyalty. Once a better deal comes along, customers will gladly defect. Can you blame them?Silicon Valley start-up Bunchball, the pioneer and innovator in gamification, is light years ahead when it comes to the concept of loyalty--and using it to drive business profits and growth. Focusing not only on customer loyalty, but also the loyalty of employees and partners, Bunchball combines behavioral economics, big data, social media, and gamification to inspire loyalty that lasts--fromeveryone involved in the success of a business.Now, in Loyalty 3.0, Bunchball founder Rajat Paharia reveals how you can use these same techniques to seize the competitive edge for your business.Paharia shows you how to create a system powered by human motivation and digital technology that creates ongoing, persistent engagement among customers, employees, and partners. Loyalty 3.0 arms you with everything you need to know in order to build a loyalty and engagement program that drives a sustainable advantage for your business, including: The building blocks of motivation, big data, andgamification necessary for creating a powerful strategy that drives long-term loyalty Case studies from today’s most innovative companiesthat are already driving customer engagement, learningand skill development, and employee motivation withLoyalty 3.0 methods Step-by-step guidance on how to plan, design, build,and optimize your program Now is the time to abandon your traditional loyalty programs and start taking all your stakeholders seriously--so they will take your company seriously.Loyalty 3.0 is the game-changing leap you'vebeen waiting for. When you create true loyalty amongcustomers, employees, and business partners, you will generate a sustainable competitive advantageand win in your industry.Praise for Loyalty 3.0“Relationships are the single greatest asset for all organizations. Relationships with customers, relationships with employees, relationships with partners. In Loyalty 3.0, Rajat Paharia reveals the newscience of relationship building through big data and gamification.”—TIM BROWN, CEO, IDEO"Loyalty 3.0 is filled with major insights and does a brilliant job of grounding the reader in fundamental concepts around motivation, big data, and gamification--building on these concepts through real-worldcase studies that bring the combinations to life. It finishes with actionable ideas and next steps that enable you to test and operationalize these ideas in your own workplace and personal life." -- BRAD SMITH, CEO, Intuit"A fascinating insight into how companies are exploiting big data." -- MARK READ, CEO, WPP Digital"Rajat pioneered the business use of big data and game mechanics to transform the customer experience. A decade before anyone else, he saw that the same techniques that video game designers had used for years--fast feedback, badges, competition, goals, and leveling up—were also incredibly powerful for motivating behavior outside of games, and an industry was born. This book shares his secrets." -- CLARA SHIH, CEO of Hearsay Social, author of The Facebook Era, and board member at Starbucks"Rajat Paharia comprehensively explains how to create loyalty in the modern world full of data andconnectivity. If you want to learn how to motivate and inspire employees, you must read this book." -- DAVE KERPEN, New York Times bestselling author of Likeable Social Media and Likeable Business"In this powerful and groundbreaking book, Rajat Paharia clearly demonstrates how big data, motivation, and gamification can be utilized to create true engagement and loyalty. We believe Loyalty 3.0 will be a game changer for our associates and guests." -- RAY BENNETT, Chief Lodging Services Officer, Marriott International“The journey to Loyalty 3.0 is real. Rajat’s vision shows why right time relevancy and context will transform how organizations engage with customers and truly craft relationships.”-—R. RAY WANG, Principal Analyst and CEO at Constellation Research“Adoption is a critical component when creating an exceptional customer experience or smarter workforce, and gamification has proven to be a powerful driver for success. The insights Rajat shares in Loyalty 3.0 will help guide the next wave of deeper relationshipsacross the enterprise.”-—SANDY CARTER, IBM Vice President, Social Business Evangelism and Sales

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Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.CHANGE FOR THE BETTER!Learn to create world-class logistics and supply chains in any industry using kaizen's seven main principlesAt a time when businesses are restructuring to become more competitive, many seek a road map to improve their operations. Kaizen in Logistics and Supply Chains is at the forefront of this journey--and can point youin the right direction to help your company in implementing innovative production and logistics systemsand changing its culture for the better.Based on the themes of Masaaki Imai's bestseller, Gemba Kaizen, considered the "bible" of the quality/management movement, this new work provides the first highly detailed explanation of how to create world-class logistics and supply chains regardless of industry. It includes more than 200 photographs, flow diagrams, value stream maps, and tables--and features a case study that illustrates how a company became more competitive by successfully implementing kaizen principles. There's never been a better guide to lead your company's quest for improvement.KEY FEATURES: Explanation of how the seven main kaizen principles can be applied to transform world-class logistics and worldwide supply chains Prerequisites for implementing these systems, including stabilization and change management activities Concrete steps to implementing kanban systems, internal and external logistics loops, design flow production lines, and supermarket systems Detailed real-world case study to illustrate successful implementation of the book's theories, and scorecards so readers can evaluate their progress in practice Foreword by Masaaki Imai, Founder and Chairman of the Kaizen Institute, and author of the bestseller Gemba Kaizen

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PROVEN NONVERBAL STRATEGIES THAT WIN SALES When you are selling, the way you deliver your message will matter as much as, or more than, what you actually say. In this groundbreaking book, body language guru Mark Bowden teams up with renowned sales trainer Andrew Ford to reveal nonverbal communication skills guaranteed to give you the advantage in every sales situation. Winning Body Language for Sales Professionals reveals the universal body language signals that command instant respect and teaches you how to use them to: Avoid being perceived as just another “salesperson” Earn lasting trust—without saying a word Interpret others’ body language to determine “friends” and “enemies” Create an environment that puts buyers at ease Influence the feelings and behavior of your prospects These are the secrets every salesperson has been waiting for. When you com¬municate in a positive way with your body language, your words hold greater weight than ever—and winning the sale is just a handshake away.

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"TAIL RISKS" originate from the failure of mean reversion and the idealized bell curve of asset returns, which assumes that highly probable outcomes occur near the center of the curve and that unlikely occurrences, good and bad, happen rarely, if at all, at either "tail" of the curve. Ever since the global financial crisis, protecting investments against these severe tail events has become a priority for investors and money managers, but it issomething Vineer Bhansali and his team at PIMCO have been doing for over a decade. In one of the first comprehensive and rigorous books ever written on tail risk hedging, he lays out a systematic approach to protecting portfolios from, and potentially benefiting from, rare yet severe market outcomes.Tail Risk Hedging is built on the author'spractical experience applying macroeconomic forecasting and quantitative modeling techniques across asset markets. Using empirical data and charts, he explains the consequences of diversification failure in tail events andhow to manage portfolios when this happens. He provides an easy-to-use, yet rigorous framework for protecting investment portfolios against tail risk and using tail hedging to play offense. Tail Risk Hedging exploreshow to: Generate profits from volatility and illiquidity during tail-risk events in equity and credit markets Buy attractively priced tail hedges that add value to a portfolio and quantify basis risk Interpret the psychology of investors in option pricing and portfolio construction Customize explicit hedges for retirement investments Hedge risk factors such as duration risk and inflation risk Managing tail risk is today's most significant development in risk management, and this thorough guide helps you access every aspect of it. With the time-tested and mathematically rigorous strategies described here, including pieces of computer code, you get access to insights to help mitigate portfolio losses in significant downturns, create explosive liquidity while unhedged participants are forced to sell, and create more aggressive yet tail-risk-focused portfolios. The book also gives you a unique, higher level view of how tail risk is related to investing in alternatives, and of derivatives such as zerocost collars and variance swaps. Volatilityand tail risks are here to stay, and so should your clients' wealth when you use Tail Risk Hedging for managing portfolios.PRAISE FOR TAIL RISK HEDGING:"Managing, mitigating, and even exploiting the risk of bad times are the most important concerns in investments. Bhansali puts tail risk hedging and tail risk management under a microscope--pricing, implementation, and showing how we can fine-tune our risk exposures, which are all crucial ways in how we can better weather our bad times." -- ANDREW ANG, Ann F. Kaplan Professor of Business at Columbia University"This book is critical and accessible reading for fiduciaries, financial consultants and investors interested in both theoretical foundations and practical considerations for how to frame hedging downside risk in portfolios. It is a tremendous resource for anyoneinvolved in asset allocation today." -- CHRISTOPHER C. GECZY, Ph.D., Academic Director, Wharton Wealth Management Initiative and Adj. Associate Professor of Finance, The Wharton School"Bhansali's book demonstrates how tail risk hedging can work, be concretely implemented, and lead to higher returns so that it is possible to have your cake and eat it too! A must read for the savvy investor." -- DIDIER SORNETTE, Professor on the Chair of Entrepreneurial Risks, ETH Zurich

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A simple approach for learning French grammar by comparing it to your first language, English!Side-by-Side French and English Grammar present explanations of the essential elements of French grammar alongside their English-language equivalents. This method allows you to build on what you already know; not only do you learn French grammar but also enjoy the added benefit of strengthening your grammar skills in your native tongue!Each lesson clearly explains functions and uses of the different parts of speech and includes abundant examples for each entry. Because the vocabulary is limited to frequently used words, you can concentrate more on a sentence's structure instead of becoming tangled in its meaning. A "Quick Check" section summarizes main ideas in each section and helps you retain the most important information. This third edition features a new exercise section to further reinforce what you have learned.

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THE ESSENTIAL MARKETING WISDOM OF PETER DRUCKER"Bill Cohen has done us a wonderful service by faithfully combing through Peter Drucker's vast writings and weaving together Peter's thoughts on marketing. This has never been done before." -- Philip Kotler, from the ForewordConsidered the single most important thought leader in the world of management, Peter Drucker had an equally significant influence on the discipline of marketing. Although he didn’t approach marketing with the same systematic rigor he reserved for management, Druckeraddressed the topic in detail in his wellknown treatises on the roles of profitability and leadership, the importance of innovation, and the need to seize new opportunities.Drucker on Marketing is the first comprehensivelook at the marketing wisdom of one of modern history's most influential business thinkers.A former student of Peter Drucker, William Cohen has sifted through Drucker's huge body of work, singled out hismost salient ideas on marketing, and constructedthem into a framework that not only outlines Drucker's marketing philosophy but provides practical advice onhow to achieve marketing goals in today's business setting. The book is organized into five thematic sections: The Ascendancy of Marketing Innovation and Entrepreneurship Drucker's Marketing Strategy New Product and Service Introduction Drucker's Unique Marketing Insights For Drucker, profitability should not be the main focus of a business. The customer should be; the market should be. He didn't consider marketing as one of many tools to generate profits. Rather, he viewed marketing as the driving force of business, a philosophy for defining andcapturing the most enriching customer opportunities.Providing unique insight into the mind of one of the twentieth century's greatest thinkers, Drucker on Marketing is an essential read for both marketing professionals and fans of Peter Drucker.Praise for Drucker on Marketing"Bill Cohen's interpretation of Drucker's work has never been needed more than today, when marketing spells the difference between success and failure." -- Frances Hesselbein, President and CEO, The Frances Hesselbein Leadership Institute"It is my desire that those in positions of influence, especially executives, professors, and students, take Cohen's advice in this book to heart and help their organizations to help us all." -- Joseph A. Maciariello, Horton Professor of Management, The Drucker School of Management, and coauthor of The Drucker Difference"Drucker on Marketing reflects Bill Cohen's unique ability to understand and communicate Peter Drucker's thoughts and ideas about [marketing] with the added touch of how to implement them in a dynamic and changing world." -- C. William Pollard, Chairman Emeritus, The ServiceMaster Company"Drucker said it best when he said that marketing and innovation are the most important business functions because they generate new customers. So, believe me, anything he said about marketing is worth reading. There's no better thinker." -- Jack Trout, global marketing expert, President, Trout & Partners Ltd., and bestselling coauthor of Positioning"Bill Cohen has synthesized and analyzed and brought to life the single subject that, in many respects, lies at the heart of all of Drucker's writing: how to create acustomer. This is a major contribution." -- Rick Wartzman, Executive Director, The Drucker Institute, and columnist for Forbes.com

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The ideal review for your intro to probability courseMore than 40 million students have trusted Schaum’s Outlines for their expert knowledge and helpful solved problems. Written by renowned experts in their respective fields, Schaum’s Outlines cover everything from math to science, nursing to language. The main feature for all these books is the solved problems. Step-by-step, authors walk readers through coming up with solutions to exercises in their topic of choice. 387 solved problems Covers all probability fundamentals No calculus needed Supports and supplements the leading probability and statistics textbooks Appropriate for the following courses: Introduction to Probability and Statistics, Probability, Statistics, Introduction to Statistics Detailed explanations and practice problems in probability and statistics Comprehensive review of specialized topics in probability and statistics

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Become a Russian verb virtuoso!The Big Silver Book of Russian Verbs is the most comprehensive resource available for learning and mastering Russian verbs. Designed for beginning through advanced learners, this indispensable guide will help you conjugate verbs with ease, enabling you to communicate in Russian confidently.Inside you will find: 555 fully conjugated verbs, listed alphabetically Current idioms and expressions for each verb The Top 50 verbs, with many examples of their usage in context More than 4,200 verbs cross-referenced to conjugation models A handy guide to deciphering irregular verb forms

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The ideal review for your basic circuit analysis courseMore than 40 million students have trusted Schaum’s Outlines for their expert knowledge and helpful solved problems. Written by renowned experts in their respective fields, Schaum’s Outlines cover everything from math to science, nursing to language. The main feature for all these books is the solved problems. Step-by-step, authors walk readers through coming up with solutions to exercises in their topic of choice. 700 solved problems Outline format supplies a concise guide to the standard college course in basic circuits Clear, concise explanations of all electric circuits concepts Appropriate for the following courses: Basic Circuit Analysis, Electrical Circuits, Electrical Engineering Circuit Analysis, Introduction to Circuit Analysis, AC & DC Circuits Supports and supplements the bestselling textbooks in circuits Easily understood review of basic circuit analysis Supports all the major textbooks for basic circuit analysis courses

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The ideal review for your partial differential equations courseMore than 40 million students have trusted Schaum’s Outlines for their expert knowledge and helpful solved problems. Written by renowned experts in their respective fields, Schaum’s Outlines cover everything from math to science, nursing to language. The main feature for all these books is the solved problems. Step-by-step, authors walk readers through coming up with solutions to exercises in their topic of choice. 290 fully worked problems of varying difficulty Clear, concise explanations of differential and difference methods Help with variation formulation of boundary value problems and variation approximation methods Outline format supplies a concise guide to the standard college course in partial differential equations Appropriate for the following courses: Partial Differential Equations I, Partial Differential Equations II, Applied Math I, Applied Math II Complete course content in easy-to-follow outline form. Hundreds of solved problems

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The ideal review for your financial mathematics courseMore than 40 million students have trusted Schaum’s Outlines for their expert knowledge and helpful solved problems. Written by renowned experts in their respective fields, Schaum’s Outlines cover everything from math to science, nursing to language. The main feature for all these books is the solved problems. Step-by-step, authors walk readers through coming up with solutions to exercises in their topic of choice. Coverage of a wide variety of practical applications using actual business and financial transactions Each chapter presents principles and formulas, together with solved problems relevant to each subtopic, followed by a set of supplementary problems with answers Review problems at the end of the book for additional study or self-testing Chapter topics include: Exponents and logarithms; Progressions; Simple interest and discount; Compound interest and discount; Simple annuities; General and other annuities; Amortization and sinking funds; Bonds: Capital Budgeting and depreciation; Contingent payments; Life annuities and life insurance

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The bestselling Easy Reader series, with its distinctive three-part structure that leads beginners to intermediate-level comprehension, now offers Arabic - and aids learners with audio recordings of selected readings from the book freely accessible online.About the BookThe highly successful Easy Reader series is based on the distinctive approach that the best way to build language skills is to start reading it. Suitable for beginners to intermediate-level learners, this book features engaging readings of progressive difficulty that allow readers to rapidly build comprehension. Review sections and comprehension questions are integrated throughout the text to reinforce what is learned through the readings.This book, divided into three parts, begins with a series of stories about an Arab-American as he takes a tour of the Middle East as a graduation present. In the second part, readers are introduced to key figures of Arab History, from Saladin, who fought the Crusades, to Said Ouita, the Moroccan Olympic runner. Finally, learners encounter adapted stories from tradition sources like the 1001 Arabian Nights, with a humorous modern slant.Complementing this bestselling series is an online component that provides a tremendous new dimension for beginning learners. A free-access website provides recordings of many of the readings contained in the book - providing learners with a perfect way to recognize unknown words and improve their pronunciation.Features Easy Reader series has excellent track record: 140,000+ copies sold of all editions. No other book on the market offers beginner-level Arabic readings. Convenient audio format allows listening online. Growing audience: study of Arabic has grown since 2000, but there are limited materials to progress beyond beginner. Progression of readings builds language skills gradually Introduces overview of rich history of Arab world Audio recordings promote stronger listening and pronunciation skills

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Get into the elite professional school of your dreams with a college application that will capture the attention of admission boards!Business school essays and admissions interviews are perhaps the most challenging parts of being an MBA candidate. With competition to the nation's top business schools being so fierce, you must stand out. Great Applications for Business School helps you play up strengths and talents to distinguish yourself from the rest of the competition.Features: The 8 most common admissions essay topics--and how to answer them 22 actual essays by successful applicants to top schools Self-marketing strategies to highlight your talents Candid insights from admissions officers at top-ranked business schools Topics include:Getting Started, Scoring the Goals Essay, Getting to Know You: The Non-Goals Essays, The Required Optional Essay, Credible Enthusiasm: Letters of Recommendation

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A PROVEN formula for mastering CHEMISTRYTrying to understand chemistry but feel like the information's just not bonding with your brain? Here's your solution. Chemistry Demystified, Second Edition, helps you grasp both fundamental and complex concepts with ease.Written in a step-by-step format, this practical guide first covers atomic theory, elements, symbols, and the Periodic Table of the Elements. The book then delves into solids, liquids, gases, solutions, orbitals, chemical bonds, acids, and bases. Electrochemistry, thermodynamics, biochemistry, and organic, environmental, and nuclear chemistry are discussed. In-depth examples, detailed illustrations, and worked-out problems make it easy to understand the material, and end-of-chapter quizzes and a final exam help reinforce learning.It's a no-brainer! You'll learn about: Molecular and structural formulas Metallurgy Gas laws Molar mass Molecular orbital theory Covalent and ionic bonds Oxidation/reduction The laws of thermodynamics Organic reactions Biological and environmental markers Simple enough for a beginner, but challenging enough for an advanced student, Chemistry Demystified, Second Edition, helps you master this fascinating subject.

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THE RIGHT PHRASE FOR EVERY SITUATION . . . EVERY TIMEYou've heard it a million times: "The customer is always right." But let’s face it--sometimes the customer is misinformed, confused, or downright difficult. The ability to handle such customers is what separates the serious professional from the average employee.Perfect Phrases for Customer Service, second edition, provides the language you need for everyday customer service situations--and includes simple, effective techniques that can help you meet even the most demanding customer needs. Master the most effective words and phrases for: Defusing bad situations before they get worse Handling complaints patiently and professionally Satisfying customers and increasing sales Building long-term relationships with important customers

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The only book you need to understand and treat your thyroid conditionCombining the expertise of two pioneers in the field--world-renowned thyroid specialist Kenneth Ain, M.D., and bestselling thyroid author and bioethicist M. Sara Rosenthal, Ph.D.--The Complete Thyroid Book provides all the essential information on the diagnosis, options, and treatment of thyroid disease. Completely updated with the latest research, this book provides a comprehensive look at tests, scans, and state-of-the-art therapies and treatments for every type of thyroid condition. The Complete Thyroid Book, now revised and updated, is your source for information on: Thyroid hormone and all other medications used in thyroid treatment Thyroid disease in special populations, including pregnant women, menopausal women, infants, children, and the elderly Nutrition, environmental issues, and public health This second edition of The Complete Thyroid Book gives you expert advice based on the latest research.

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EVERYTHING YOU NEED TO KNOW ABOUT DERIVATIVESAll About Derivatives, Second Edition, presents the complex subject of financial derivatives with a clarity and coherence you won’t find in other books. Using real-world examples and simple language, it lucidly illustrates what derivatives are and why they are so powerful. This second edition of All About Derivatives provides a rock-solid foundation on: The most common contracts available to you in today's market Key concepts such as cost of carry, settlement, valuation, and payoff Proven methods for establishing fair value How leverage can work for you--and against you The various derivative contracts traded today, including forwards, futures, swaps, and options Pricing methods and mathematics for determining fair value Hedging strategies for managing and reducing different types of risk INCLUDES A BRAND-NEW CHAPTER ON THE ROLEDERIVATIVES PLAYED IN THE 2008 FINANCIAL MELTDOWN

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"This cultural guide will help you to avoid embarrassment when doing business with people from another country" Business Spotlight, May 2012

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Your one-stop resource for Japanese usage and grammarJapanese Verbs & Essentials of Grammar offers you clear and concise coverage of verbs and grammar basics--all in one book. You'll also get access to a free audio download of bonus online learning material.The book features all the major verbal and grammar concepts of the language. Each unit is devoted to one particular concept, enabling you to locate specific information quickly and easily. Explanations are concise yet thorough and are followed by numerous examples to assure complete understanding and mastery. The examples use contemporary language, reflecting real-life situations. Convenient tables throughout the book make verb tenses and other areas of grammar immediately accessible. Includes a special chapter on common expressions and useful vocabulary as well as practical appendices. Features a free 15-minute download of the first two chapters, Romanization and Pronunciation and The Japanese Writing System. Topics include:Romanization and Pronunciation; The Japanese Writing System; General Information on Verbs; Kinds of Verbs; Desu; Verbs in a Sentence; Verb Base Chart; The Masu Form; Verb Endings—General Information; Base 1 Endings; Base 2 Endings; Base 3 Endings; Base 4 Endings; Base 5 Endings; Base 6 (TE-form) Endings; Base 7 (TA-form) Endings; The Informal Form; Informal Endings; Essentials of Grammar; Basic Principles; Demonstrative Forms (“Ko-so-a-do”); Particles; Conjunctions; Interrogatives; Interrogative + ka, mo, demo; Adjectives; Adjective Endings; Adverbs; Comparisons; Noun Expressions; Compound Nouns; Common Noun Prefixes & Suffixes; Relative Clauses; Relative Pronouns; Asking & Giving Directions; Idiomatic Characteristics of Some Common Words; Transitive & Intransitive Pairs; Honorifics; Numbers; Counters; Relative Time; Specific Time; Seasons & the Weather; The Family; Health & the Body; Wearing Clothes; Common Expressions & Useful Vocabulary

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Bestselling author offers a step-by-step program to making the right choices about a new career moveDon't fear taking the leap into a new career with this seven step program from bestselling author and life coach Talane Miedaner. Whatever the situation or economic environment, Coach Yourself to a New Career gives you the tools to take matters into your own hands by assessing your needs and strengths, finding the right work fit, weighing options and possible sacrifices, and preparing your family for transitions. Packed with expert advice and helpful examples from her many statistical clients—as well as her own career change process—Miedaner shows how anyone can reinvent their professional life.Coach Yourself to a New Career: Offers a seven-step approach to career reinvention and practical advice for a smooth transition Profiles everyday people who achieved career reinvention on their own terms - and what their stories can teach you Shows you how to assess your needs and strengths Helps you decide what tough decisions or sacrifices you may have to make Prepares your spouse or family for transition Miedaner shares her own story of launching her coaching business—with careful planning, hard work, commitment and faith. She shows how you can follow other’s examples to achieve the professional life you want.

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DO YOU WANT YOUR LIFE TO BE PERFECT?We're all laboring under our own and society's expectations to be perfect in every way-to look younger, to make more money, to be happy all the time. But according to Tal Ben-Shahar, the New York Times bestselling author of Happier, the pursuit of perfect may actually be the number-one internal obstacle to finding happiness. OR DO YOU WANT TO BE HAPPY?Applying cutting-edge research in the field of positive psychology-the scientific principles taught in his wildly popular course at Harvard University-Ben-Shahar takes us off the impossible pursuit of perfection and directs us to the way to happiness, richness, and true fulfillment. He shows us the freedom derived from not trying to do it all right all the time and the real lessons that failure and painful emotions can teach us. YOU DON'T HAVE TO BE PERFECT TO BE PERFECTLY HAPPY!In The Pursuit of Perfect, Tal Ben-Shahar offers an optimal way of thinking about failure and success--and the very way we live. He provides exercises for self reflection, meditations, and “Time-Ins” to help you rediscover what you really want out of life.

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Facing Tough Test Questions? Missed Lectures? Not Enough Time?Fortunately for you, there's Schaum's.More than 40 million students have trusted Schaum's to help them succeed in the classroom and on exams. Schaum's is the key to faster learning and higher grades in every subject. Each Solved Problem book helps you cut study time, hone problem-solving skills, and achieve your personal best on exams! You get hundreds of examples, solved problems, and practice exercises to test your skills.This Schaum's Solved Problems gives you 3,000 solved problems covering every area of calculus Step-by-step approach to problems Hundreds of clear diagrams and illustrations Fully compatible with your classroom text, Schaum's highlights all the problem-solving skills you need to know. Use Schaum's to shorten your study time, increase your test scores, and get your best possible final grade.Schaum's Outlines--Problem Solved

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Get pregnant--naturally!The Fertility Diet reveals startling new research from the landmark Nurses' Health Study, which shows that the food you eat can boost your fertility. The book prescribes ten simple changes in diet and activity that can increase your chances of getting pregnant.These changes include: Cutting back on red meat and trans fats Getting protein and iron from veggies and nuts Choosing whole-fat milk and even ice cream Drinking coffee, tea, and alcohol in moderation Losing weight (if needed) and exercising The Nurses' Health Study exhaustively examined the effects of diet and other lifestyle changes on fertility among nearly 20,000 female nurses. Two of the study's lead researchers translate its groundbreaking findings into changes you can put into practice today, setting the stage for a healthy pregnancy and forming the foundation for an eating strategy that will serve you well for the rest of your life. The Fertility Diet also offers a week's worth of meal plans and delicious recipes that will make following the guildelines easy and tasty.

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Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.Eradicate the Most Notorious Insecure Designs and Coding VulnerabilitiesFully updated to cover the latest security issues, 24 Deadly Sins of Software Security reveals the most common design and coding errors and explains how to fix each one-or better yet, avoid them from the start. Michael Howard and David LeBlanc, who teach Microsoft employees and the world how to secure code, have partnered again with John Viega, who uncovered the original 19 deadly programming sins. They have completely revised the book to address the most recent vulnerabilities and have added five brand-new sins. This practical guide covers all platforms, languages, and types of applications. Eliminate these security flaws from your code: SQL injection Web server- and client-related vulnerabilities Use of magic URLs, predictable cookies, and hidden form fields Buffer overruns Format string problems Integer overflows C++ catastrophes Insecure exception handling Command injection Failure to handle errors Information leakage Race conditions Poor usability Not updating easily Executing code with too much privilege Failure to protect stored data Insecure mobile code Use of weak password-based systems Weak random numbers Using cryptography incorrectly Failing to protect network traffic Improper use of PKI Trusting network name resolution

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Tough Test Questions? Missed Lectures? Not Enough Time?Fortunately for you, there's Schaum's.More than 40 million students have trusted Schaum's to help them succeed in the classroom and on exams. Schaum's is the key to faster learning and higher grades in every subject. Each Outline presents all the essential course information in an easy-to-follow, topic-by-topic format. You also get hundreds of examples, solvedproblems, and practice exercises to test your skills.This Schaum's Outline gives you Hundreds of examples with explanations of quantum mechanics concepts Exercises to help you test your mastery of quantum mechanics Complete review of all course fundamentals Fully compatible with your classroom text, Schaum's highlights all the important facts you need to know. Use Schaum's to shorten your study time--and get your best test scores!Topics include: Mathematical Background; Schrodinger Equation and Applications; Foundations of Quantum Mechanics; Harmonic Oscillator; Angular Momentum; Spin; Hydrogen-Like Atoms; Particle Motion in an Electromagnetic Field; Solution Methods in Quantum Mechanics; Solutions Methods in Quantum Mechanics; Numerical Methods in Quantum Mechanics; Identical Particles; Addition of Angular Momenta; Scattering Theory; and Semiclassical Treatment of RadiationSchaum's Outlines--Problem Solved.

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Confusing Textbooks? Missed Lectures? Not Enough Time?Fortunately for you, there's Schaum's Outlines. More than 40 million students have trusted Schaum's to help them succeed in the classroom and on exams. Schaum's is the key to faster learning and higher grades in every subject. Each Outline presents all the essential course information in an easy-to-follow, topic-by-topic format. You also get hundreds of examples, solved problems, and practice exercises to test your skills. This Schaum's Outline gives you Practice problems with full explanations that reinforce knowledge Coverage of the most up-to-date developments in your course field In-depth review of practices and applications Fully compatible with your classroom text, Schaum's highlights all the important facts you need to know. Use Schaum's to shorten your study time-and get your best test scores!Schaum's Outlines-Problem Solved.

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Don't Battle an Eating Disorder Forever-Recover from It CompletelyJenni Schaefer and Ed (eating disorder) are no longer on speaking terms, not even in her most difficult moments. In her bestseller, Life Without Ed, Jenni learned to treat her eating disorder as a relationship, not a condition-enabling her to break up with Ed once and for all.In Goodbye Ed, Hello Me Jenni shows you that being fully recovered is not just about breaking free from destructive behaviors with food and having a healthy relationship with your body; it also means finding joy and peace in your life. "Jenni Schaefer has dedicated her life to helping people overcome their eating disorders and live life to the fullest. She is an inspiration to all!" --Dr. Phil “Every young woman and man interested in overcoming disordered eating should read this treasure of a book.” -Leigh Cohn, M.A.T., CEDS, Editor-in-Chief, Eating Disorders: The Journal of Treatment and Prevention“The beauty of Jenni's written journey through her tormented relationship with Ed is that it is honest, passionate, hopeful-but, most important, it ultimately assures the reader that life really can move on.” -Lynn Grefe, CEO, National Eating Disorders Association Combining Jenni's signature personal advice and unfailing encouragement along with valuable exercises you can do as you read, Goodbye Ed, Hello Me will give you the prescriptive tools to take the final steps in divorcing your Ed completely. Foreword by Carolyn Costin, LMFT, M.A., M.Ed.

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Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.Master algebra from the comfort of home!Want to “know it all” when it comes to algebra? Algebra Know-It-ALL gives you the expert, one-on-one instruction you need, whether you're new to algebra or you're looking to ramp up your skills. Providing easy-to-understand concepts and thoroughly explained exercises, math whiz Stan Gibilisco serves as your own private tutor-without the expense! His clear, friendly guidance helps you tackle the concepts and problems that confuse you the most and work through them at your own pace.Train your brain with ease! Algebra Know-It-ALL features: Icons to help you identify your current skill level Chapter-end quizzes and word problem/solution pairs to reinforce learning Worked-out answers to all practice exercises Extensive multiple-choice questions to prepare you for standardized tests “Extra Credit” and “Challenge” problems to stretch your skills Stan's expert guidance gives you the know-how to: Solve arithmetic problems without a calculator Convert fractions to decimal form and vice-versa Manipulate simple equations and inequalities Learn how coordinate systems work Make simple graphs Solve quadratic and cubic equations Understand complex-number solutions to equations Use logarithms and exponential functions Take college entrance examinations with confidenceli>And much more!

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The Definitive Work on Six Sigma—Revised and Fully UpdatedUpon its publication in 2000, The Six Sigma Way was among the very first books to clearly explain the impressive benefits of Six Sigma’s improvement-driven and customer-centric approach to business leaders and managers. It revealed how GE, Motorola, and other companies used Six Sigma to fine-tune products and processes, improve performance, reduce costs, build customer loyalty, and increase profits. Corporate leaders around the world heeded the call and began implementing the tools of this world-changing performance improvement.In short, this book changed the world of business and organization improvement forever.Now, this author dream team has revisited the subject to bring you fully up to date about how Six Sigma has been used—for better and for worse—during the past 14 years.This new edition of The Six Sigma Way retains everything from the original classic— what Six Sigma is, how it works, and how to adapt it to your particular needs—while providing valuable new sections on lessons learned and setting the record straight regarding myths and misunderstandings perpetuated over the years. This all-in-one guide provides: Practical Six Sigma implementation guidelines anyone can understand New insights from managers who successfully applied the advice from the first edition Detailed case studies from such companies as Adobe, Macy’s, and Starwood Hands-on “maps” that guide you through key decisions you must make The definitive guide to successfully implementing Lean Six Sigma approaches into any organization is essential for any manager who wants to stop thinking about building a continuous improvement culture—and actually make it happen. Business has changed dramatically in recent years. Being second best used to be an option; today, being the best is the only way to survive. Take charge of your company’s future and make positive changes The Six Sigma Way.

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