Search results for ""author david taylor""
RedDoor Press The Brandgym: A Practical Workout for Growing Brands in a Digital Age
thebrandgym is a refreshingly simple, practical guide to boosting brand and business performance in a digital age. This new and updated edition 'reboots' the whole brand vision to action process, to be fit for purpose in today's digital age, and is illustrated with inside stories from brand leaders such as Snapchat, Airbnb, Burberry, Dove, Lego and many others. Leaders from these companies share their tips and tricks for success, and warn you of the traps to avoid, while the programme of 11 Workouts is packed with practical tools and tips to raise your game in key areas including insight, brand positioning, innovation and internal engagement. The comprehensive programme covers four key stages of growth creation: . Brand-led Growth: focusing branding on driving profitable growth by 'Following the Money', not the latest marketing trends including pruning the portfolio to concentrate on fewer, bigger brands . Bring Your Vision to Life: blending the best of digital and human insight to create an inspiring and purposeful positioning that is then brought to life to align and engage the team delivering the brand . Grow the Core: driving distinctiveness through product, service, identity and communication including the use of digital technology to upgrade or even re-invent your core business. Expanding distribution, including harnessing exciting new digital routes to the consumer . Stretch from the Core: extending and then stretching the core using products and packaging, including innovative new ways to deliver your brand promise using digital technology. AUTHOR: David Taylor is founder and Group Managing Partner of the brandgym and has led the writing of this book. He has been named one of the world's 50 leading marketing thinkers by the CIM. He started his career in brand management with P&G before doing an MBA at INSEAD. He then started and successfully grew the Paris office of marketing consultancy Added Value, prior to starting the brandgym in 2002. The brandgym is a global network of senior-only brand coaches and the whole team has contributed to this fully updated and expanded 3rd edition of this book.
£19.99
Emons Verlag GmbH 111 Places Along Hadrian's Wall That You Shouldn't Miss
"Whether you are new to the area or a frequent visitor, this book will be the perfect companion for your exploration of Northumberland and Hadrian’s Wall." — Worldwide Writer Hadrian’s Wall once marked the northern edge of the Roman Empire, and was built to intimidate the uncouth tribes of hostile local natives. Now a UNESCO world heritage site, Hadrian’s Wall is the largest and most important Roman site in Britain. Use this book to explore Hadrian’s Wall Country, from Tynemouth to the Solway Firth. You’ll discover how the Romans took a bath – and where they went to spend a penny; why aliens came to stay in a small rural town; where King Arthur lies sleeping until his country needs him; and whether Robin Hood really did take a wrong turn on his journey from Dover to Sherwood Forest. You can also find out if Hadrian was a great emperor or a ruthless tyrant; why pubs were state-owned in Carlisle; where to find the Centre of Britain; and why treasure may lie unclaimed at the bottom of a deep, dark lake. Written by someone with extensive knowledge of the region, this book will help you discover the delights of Hadrian’s Wall Country, and even learn some local dialect along the way.
£13.99
Manchester University Press The Right Formula: The Story of the National Graphene Institute
In the corner of a Manchester laboratory in 2004, two scientists stumbled on a major discovery while pulling pieces of Sellotape apart - graphene. This is the story of those scientists, Professors Andre Geim and Kostya Novosolev, their eureka moment, subsequent Nobel Prizes and investigation into the wonder material's potential uses. But it is also the tale of the building they created with architects Jestico + Whiles and others to push graphene's potential ever further. This is the story of the National Graphene Institute.
£17.89
Emons Verlag GmbH 111 Places in Newcastle That You Shouldn't Miss
Newcastle is England’s most northerly city and shares a long history with Gateshead, its neighbour on the south side of the River Tyne. The two, city and town respectively, are a heady mix of the old and new; both were industrial powerhouses during the 19th Century that have successfully embraced recent change, reinventing themselves as vibrant places of entertainment and culture. With this book in hand, journey over and under the Tyne to discover treasures such as the steam turbine ship Turbinia, a sleekly streamlined example of north-eastern mechanical know-how; wander across the wide-open space of the Town Moor, where President Jimmy Carter has the right to graze cattle; take in Saltwell Towers, an eccentric castle in the leafy surroundings of Saltwell Park; then top it all off with a pint in a pub where the ghost of Charles I may well make an appearance. Written by a Geordie, this book will help you explore the quirkier side of both Newcastle and Gateshead, and discover their hidden gems.
£13.99
Pen & Sword Books Ltd The First Helicopter Boys: The Early Days of Helicopter Operations - The Malayan Emergency, 1947-1960
The Indonesian Confrontation that raged from 1963 to 1966 stemmed from Indonesia's opposition to the creation of Malaysia. Fighting in the challenging jungle terrain of Borneo and in the countryside straddling the Malaysia/Indonesia border, where there were few roads, posed significant logistical challenges to both sides. That the conflict was ultimately a victory for the Commonwealth forces was in due in no small part to the fact that they enjoyed the advantage of vastly superior helicopter resources and better trained crews - many of which were provided by British units. During the Confrontation, many of these vital helicopter assets were flown by pilots and crews who had gained their knowledge and experience first-hand during the Malayan Emergency, one of the Cold War's first flash-points which had begun in 1948. Without doubt, the Malayan Emergency marked the formative years of the RAF's and Royal Navy's helicopter operations - the very early days in fact, when equipment and knowledge were much more basic. It was a time when operational procedures were still under development, even though the helicopters were already being flown on front line service. Told in the main through their own words, by the RAF and Royal Navy air and ground crews involved, this is the story of how these guinea pigs' undertook many of Britain's first rotary wing combat operations and, therefore, cemented their rightful place in the history of the helicopter.
£22.50
John Murray Press How To Be Successful By Being Yourself: The Surprising Truth About Turning Fear and Doubt into Confidence and Success
No matter what your background, your education, your hopes and dreams, everything you need, to achieve anything you want, you already have within you. This book will help you see the possibilities around you and re-programme your mental software to overcome your fears, doubts, worries and limiting beliefs. Yes, do yoga, tai chi and meditation - this book will have a bigger impact, faster and cheaper.Discover:- How to make your success a choice, not a chance- Know exactly why you do what you do- How to be relaxed, centred and at peace - anytime, anywhere- Never again worry what other people think about you (while being very popular!)- How to make peace with your father or mother, whether they are alive, or notAnd...- The nine words that will change your life forever.'Your life will change just by reading it' Andy Cope, international author & speaker
£10.99
Emons Verlag GmbH 111 Places in Northumberland That You Shouldn't Miss
Northumberland is the ‘Land of the Far Horizon’ and England’s most northerly county. It was once a place of industrial innovation and manufacturing, literally fuelled by the coal brought up from its depths. Now Northumberland is a quieter place, loved by residents and visitors alike for its rolling hills and long, sandy beaches, as well as its charming towns and villages. With this book in hand, meet Grace Darling, a Victorian heroine who took to storm-tossed seas to help rescue survivors of a terrible shipwreck; visit Amble, the ‘Friendliest Port’, and discover its connection to the Mauretania, once the fastest passenger ship to sail the Atlantic; and take in Turner’s View, an atmospheric stretch of coastline that was a lifelong inspiration to Britain’s greatest landscape painter. You can also take a walk to the top of Cheviot, the county’s highest mountain and what was once a massive and very active volcano; and then top it off in the tranquil setting of St Cuthbert’s Island, where the eponymous saint went to get away from the strangely hectic whirl of monastic life. Written by a proud northerner, this book will help you discover the more offbeat corners of Northumberland, and appreciate its many treasures.
£13.99
GMC Publications 52 Assignments: Macro Photography
52 Assignments: Macro Photography is a year’s worth of inspiring weekly assignments to kick-start your creativity. This book is a mission brief, a portfolio of photographic workshops, a personalized journal and an inspirational guide to putting the creativity back into your craft. It is filled with a year’s worth of weekly tasks and assignments devised to help you capture perfect macro images. From shooting flowers and fungi to bubbles and insects, this book is designed to be the most efficient and enjoyable way to shake off old habits and discover new approaches to taking macro photographs. Each assignment has been written to show you different techniques that will give you the best macro photos possible. Whether you’re photographing in natural woodlands or manmade cities, each assignment encourages you to pay attention to the details and look at the world through a microscopic lens. Whilst full of technical advice and professional tips, there is plenty of journal space for your own personal notes including tech specs, lists and other important memos to record your creative journey. If you plan to dip in and out of the book whenever you need inspiration or planning to follow week-by-week, this book will be sure to bring a new concept and creative approach each time you open it. Assignment topics include: Contrasting textures, Reflectors, Gels, Flash, Magnifying Glass, Insects, Miniature Scenes, Weather, Extension Rings, Ring Light, Translucent, Light Trails, Out-of-Focus. New title in the bestselling 52 Assignments series A year’s worth of weekly photography assignments to kick-start your creativity Innovative briefs from a leading photographer Macro photo challenges in a format to fit in your camera bag Aimed at beginners and enthusiasts
£11.69
John Wiley & Sons Inc Grow the Core: How to Focus on your Core Business for Brand Success
Grow the Core stands conventional wisdom about business growth on its head and provides a proven formula for growing your business in recessionary times. These days, it′s a common belief among business leaders across industry sectors that the best way to grow their businesses is to expand into new markets. In reality, virtually all top–performing companies achieve superior results through a leading position in their core business. Unfortunately, there′s very little in the way of practical advice on how to do this. Grow the Core shows you how tofocus on your core business for brand success, with a program of eight workouts road-tested by the author's consultancy, the brandgym. The book provides inspiration, practical advice and proven tools for building and strengthening your core business. It is packed with case studies from brandgym clients, including Mars, Friesland Campina, SAB Miller and Danone. The book features exclusive brandgym research, in addition to front–line experience on over one hundred brand coaching projects.
£17.09
John Wiley & Sons Inc The Brand Gym: A Practical Workout to Gain and Retain Brand Leadership
This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the highly successful original version, the book consists of a programme of 8 "workouts" that will help marketers raise their own game in key areas such as: insight, portfolio strategy, positioning and innovation. The tools and techniques in the book have been road-tested on over 100 brandgym projects out of the last 8 years, making this book extremely practical. Based on the inside stories of brand leaders who have achieved success: Tesco, T-Mobile, Unilever and Proctor and Gamble. These companies share their tips, tricks and warn of the traps to avoid. 50% of the content is new or updated with the latest thinking on "recession proof branding", how to win when times are tough, communication briefing, growing the core business and new research with marketing directors on the key success factors of brand leaders. The authors are most influential, appearing in The Guardian, Marketing, Brand Strategy, Market Leader and The Marketer. The CIM have called David Taylor one of the "World's 50 most important marketing thinkers".
£26.99
Walking-Books.com The Northumberland Pack: 25 Classic Walks
£15.15
University of Huddersfield Beerhouses, Brothels and Bobbies: Policing by consent in Huddesrfield and the Huddersfield district in the mid-nineteenth century
Professor David Taylor has established a fine reputation for his books and articles on the history of policing in England. This book on Huddersfield policing looks at the mid-nineteenth century and issues facing the local area in relation to policing a centre of West Riding textile production.
£25.00
University of Huddersfield From Mummers to Madness: A Social History of Popular Music in England, c.1770s to c.1970s
From Mummers to Madness considers developments in the production and consumption of popular music in England over a period of some two hundred years, which saw dramatic changes in the socio-economic, demographic and cultural life of the country. Popular music, it is argued, was not simply a response to the wider developments that were taking place but contributed to the ongoing process of adaptation and change.
£27.00
Dorling Kindersley Ltd The Advanced Photography Guide: The Ultimate Step-by-Step Manual for Getting the Most from Your Digital Camera
The ultimate step-by-step manual for getting the most out of your digital camera. Have you ever looked back on your digital photos to find out that what you thought was a stunning sunset picture was nothing more than some blobs and blurs? Then this may be the book for you!Take your photography skills and techniques to the next level with this inspiring and informative guide for budding photographers with a basic level of experience and technical grounding. This all-encompassing guide covers a comprehensive range of topics, from experimenting with lenses, exposure and aperture, to innovative post-production techniques, these step-by-step tutorials show you how to master the functions on your cameras, and develop exciting new techniques along the way!Dive straight in to discover: -Handy checklists and icon panels providing a quick rundown of the equipment and camera settings required for each technique and project -Packed with hundreds of inspirational and instructive images -Featuring practical advice on lenses, lighting and composition techniquesA must-have volume for photographers who have a basic technical grounding but would like to improve their skills and techniques, this easy-to-follow accessible guide will explore a range of beginner level and advanced techniques, so that you maximise the potential of your digital camera and unleash your creativity. With detailed chapters covering equipment and maintenance, exposure, focusing, lenses, flash and image enhancement, you can now master a wide range of functions, no matter the type or style of camera, and produce truly stunning images to spark your creativity and develop a distinct style of your own. Whether you're looking to develop a new skill this New Year, or hone in on your technical skills, The Advanced Photography Guide is sure to have something for everyone to discover and love.
£16.99
Emons Verlag GmbH 111 Places in Oxford That You Shouldn't Miss
There might be more books on Oxford than students who have attended the world’s greatest university, but there has never been one as dynamic and exciting as 111 Places in Oxford That You Shouldn’t Miss. Author Ed Glinert has sifted through all the college histories, records and lists of alumni; examined all the quads and cloisters of the great colleges; explored the glorious villages hewn from honey-dripping Cotswold stone; luxuriated in the glamorous coffee houses of High Street; imagined society’s earliest motor cars built at the Morris garages; been struck dumb by the never-ending peal of bells at Tom Tower; relaxed at Carfax, the very centre of the universe; and tippled at each of the legendary pubs between St Giles and Merton. This is a volume which will send residents into paroxysms of laughter, remind students why they’re there, and warn prospective undergrads of the joys of living in one of the world’s most beautiful and cleverest cities.
£13.99
GMC Publications Nikon D5300
The D5300 is the latest model in Nikon's advanced "consumer" series, intended for the serious enthusiast. It is a comprehensive step-by-step guide that includes a pullout quick reference card. UK author David Taylor provides practical tips on how to get the best from this versatile camera. The D5300 is the latest model in Nikon's advanced "consumer" series, occupying a middle position in the DX-format camera range, between the entry-level D3200 and the "enthusiast" or "semi-pro" D7100. The D5300 has several enhancements from the D5200; the camera is smaller and lighter, has a 24-megapixel sensor, an "anti-aliasing" filter in front of its sensor which should make images even sharper, and finally, the introduction of WiFi and GPS.
£13.49
GMC Publications Canon Rebel T5/EOS 1200D
Intended for entry-level digital SLR users, this camera helps to capture brilliant still and video images. It is a comprehensive step-by-step guide that includes a pullout quick reference card. UK author David Taylor provides practical tips on how to get the best from this versatile camera. Canon's Rebel T5/EOS1200D is the latest model in the company's DSLR line-up, replacing the Rebel T3/EOS 1100D, and intended for entry-level photographers. The camera features an 18 megapixel CMSOS (APS-C) image sensor, a high-performance DIGIC 4 image processor, and a nine-point autofocus (AF) system. It is equipped a continuous shooting mode of up to three frames per second (fps) - ideal for capturing fast action. An ISO range of 100-6400 (expandable to 12800) allows shooting in conditions from bright natural outdoor lighting to dimly lit indoor settings. The T5, which comes with an 18-55mm lens, is also compatible with the complete lineup of Canon EF and EF-S lenses detail. The camera's Full HD Movie mode allows shooting of high-quality 1080p movies with ease.
£13.49