Search results for ""author david taylor""

Bestselling author David Taylor returns with his take on business coaching. No fuss. No jargon. Just great ideas. The Naked Coach is the back-to-basics book on coaching that will make sense of coaching and place it back at the very heart of the business agenda. It will make understanding, learning and teaching coaching simple. The Naked Coach tells real, practical, fun, exciting and above all else relevant stories that you can apply straightaway. David Taylor strips away the hype, jargon and mystery to give coaching a clear definition in all its forms, including mentoring, training, facilitation and interventions of every kind. The Naked Coach explains coaching without being patronising, defines without being arrogant, and does it in a fun, accessible way. It is coaching from a different perspective – yours. The fundamental principle of The Naked Coach is to be yourself – always. Find what works for you, and do it, again and again and again. Remember. No fuss. No Jargon. Just great ideas.

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thebrandgym is a refreshingly simple, practical guide to boosting brand and business performance in a digital age. This new and updated edition 'reboots' the whole brand vision to action process, to be fit for purpose in today's digital age, and is illustrated with inside stories from brand leaders such as Snapchat, Airbnb, Burberry, Dove, Lego and many others. Leaders from these companies share their tips and tricks for success, and warn you of the traps to avoid, while the programme of 11 Workouts is packed with practical tools and tips to raise your game in key areas including insight, brand positioning, innovation and internal engagement. The comprehensive programme covers four key stages of growth creation: . Brand-led Growth: focusing branding on driving profitable growth by 'Following the Money', not the latest marketing trends including pruning the portfolio to concentrate on fewer, bigger brands . Bring Your Vision to Life: blending the best of digital and human insight to create an inspiring and purposeful positioning that is then brought to life to align and engage the team delivering the brand . Grow the Core: driving distinctiveness through product, service, identity and communication including the use of digital technology to upgrade or even re-invent your core business. Expanding distribution, including harnessing exciting new digital routes to the consumer . Stretch from the Core: extending and then stretching the core using products and packaging, including innovative new ways to deliver your brand promise using digital technology. AUTHOR: David Taylor is founder and Group Managing Partner of the brandgym and has led the writing of this book. He has been named one of the world's 50 leading marketing thinkers by the CIM. He started his career in brand management with P&G before doing an MBA at INSEAD. He then started and successfully grew the Paris office of marketing consultancy Added Value, prior to starting the brandgym in 2002. The brandgym is a global network of senior-only brand coaches and the whole team has contributed to this fully updated and expanded 3rd edition of this book.

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Are you looking for a branding book that's a bit different? You've found it. Never Mind the Sizzle... is an irreverent story packed full of practical tips, tricks and tools that reveal how to cut through the bull and buzzwords of branding, get deep insight into your customers, create a big brand idea, get your boss on board, win the consumer's heart and mind and stand out from the crowd. Join the blog at wheresthesausage.com !

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The Scottish Highlands are at the most northerly extreme of mainland Britain. The region was once a place of turmoil and bloodshed, of clan warfare and royal misadventure. Now the Highlands are somewhere to explore at leisure. It is a place rich in history, a land of hills and craggy mountains, of secluded coves and sandy beaches, and appealing towns and villages.With this book as your guide, meet Felicity, a large and friendly puma; learn the rules of Shinty, a unique and popular Highland sport; sit in the shade of Europe's oldest living tree; take a turn around the Devil's Elbow, if you dare; find yourself at the very centre of Scotland; visit a fairy village; take a stroll around an impossible garden; and shake it all about at the Earthquake House.Written by someone who loves the Scottish Highlands whatever the weather, this book will help you explore this wonderfully beautiful region.

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"Whether you are new to the area or a frequent visitor, this book will be the perfect companion for your exploration of Northumberland and Hadrian’s Wall." — Worldwide Writer Hadrian’s Wall once marked the northern edge of the Roman Empire, and was built to intimidate the uncouth tribes of hostile local natives. Now a UNESCO world heritage site, Hadrian’s Wall is the largest and most important Roman site in Britain. Use this book to explore Hadrian’s Wall Country, from Tynemouth to the Solway Firth. You’ll discover how the Romans took a bath – and where they went to spend a penny; why aliens came to stay in a small rural town; where King Arthur lies sleeping until his country needs him; and whether Robin Hood really did take a wrong turn on his journey from Dover to Sherwood Forest. You can also find out if Hadrian was a great emperor or a ruthless tyrant; why pubs were state-owned in Carlisle; where to find the Centre of Britain; and why treasure may lie unclaimed at the bottom of a deep, dark lake. Written by someone with extensive knowledge of the region, this book will help you discover the delights of Hadrian’s Wall Country, and even learn some local dialect along the way.

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In the corner of a Manchester laboratory in 2004, two scientists stumbled on a major discovery while pulling pieces of Sellotape apart - graphene. This is the story of those scientists, Professors Andre Geim and Kostya Novosolev, their eureka moment, subsequent Nobel Prizes and investigation into the wonder material's potential uses. But it is also the tale of the building they created with architects Jestico + Whiles and others to push graphene's potential ever further. This is the story of the National Graphene Institute.

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Newcastle is England’s most northerly city and shares a long history with Gateshead, its neighbour on the south side of the River Tyne. The two, city and town respectively, are a heady mix of the old and new; both were industrial powerhouses during the 19th Century that have successfully embraced recent change, reinventing themselves as vibrant places of entertainment and culture. With this book in hand, journey over and under the Tyne to discover treasures such as the steam turbine ship Turbinia, a sleekly streamlined example of north-eastern mechanical know-how; wander across the wide-open space of the Town Moor, where President Jimmy Carter has the right to graze cattle; take in Saltwell Towers, an eccentric castle in the leafy surroundings of Saltwell Park; then top it all off with a pint in a pub where the ghost of Charles I may well make an appearance. Written by a Geordie, this book will help you explore the quirkier side of both Newcastle and Gateshead, and discover their hidden gems.

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The Indonesian Confrontation that raged from 1963 to 1966 stemmed from Indonesia's opposition to the creation of Malaysia. Fighting in the challenging jungle terrain of Borneo and in the countryside straddling the Malaysia/Indonesia border, where there were few roads, posed significant logistical challenges to both sides. That the conflict was ultimately a victory for the Commonwealth forces was in due in no small part to the fact that they enjoyed the advantage of vastly superior helicopter resources and better trained crews - many of which were provided by British units. During the Confrontation, many of these vital helicopter assets were flown by pilots and crews who had gained their knowledge and experience first-hand during the Malayan Emergency, one of the Cold War's first flash-points which had begun in 1948. Without doubt, the Malayan Emergency marked the formative years of the RAF's and Royal Navy's helicopter operations - the very early days in fact, when equipment and knowledge were much more basic. It was a time when operational procedures were still under development, even though the helicopters were already being flown on front line service. Told in the main through their own words, by the RAF and Royal Navy air and ground crews involved, this is the story of how these guinea pigs' undertook many of Britain's first rotary wing combat operations and, therefore, cemented their rightful place in the history of the helicopter.

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This is a book about becoming a millionaire. Not through investment, although you may invest the money that you make. Not through savings, although you will be able to have some of those. And not through betting on the 4.10 at your local race track. This is a 'how to' book like no other, with seven possible paths, all leading to the same outcome. This is your book, not mine. If you do the things in this book you will become a millionaire - it's that simple. So what do you want to do? Be an authentic millionaire? Design a global brand? Start and grow your business? Avoid pitfalls? See what others don't? Become a professional speaker? Write a bestseller? Your book, your choice. This is a work of fact - if, and only if, you do something with it. Otherwise, it's a work of fiction.

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Fasten your seat belt, it's all you need to wear. There is a new wave of thinking and action that puts people before process, choice before change, and meaning before money. We are now entering a new business, leadership and global age, with a vision, agenda and spirit born out of the realisation that there has to be a different way of success, business and leadership. One that sets us free from traditional business thinking, and takes you, your business and your life to new levels of awareness, success and achievement. This next business age is in your hands. The Naked Leader is the antithesis to the process driven mentality that has wasted so many millions, destroyed the trust between company and employee, and enabled so many companies to at best stand completely still. The Naked Leader is a distillation of David Taylor's ideas and inspiration - ideas which have made him Europe's most sought-after speaker on leadership and personal growth. David is known as the "Naked Leader" because of his extraordinary ability to strip away uncertainty and doubt, and conclusively show that everything we need to be successful, we already have. The Naked Leader shares hundreds of life-changing actions, including: * The fastest way to make any change in your life * How to build deep and lasting rapport with anyone * The 7 most powerful questions on earth * How to change how you feel, in a single heartbeat * The structure of guaranteed success * How to be an awesome presenter * Discovering who you really are, and why you are here The Naked Leader strips away the mystery, hype and jargon, to reveal the single formula for assured success that is available to everyone. The book is a journey which can be taken from beginning to end, or joined at any stage - taking you to wherever you want to be, drawing on the very best leadership thinking around the world, finally revealing the answer to the ultimate question, "who are you and why are you here?" Taylor reveals the exact, specific actions to take to predict the future, and then shape it. As a practitioner, not a theorist, Taylor knows what works, and what does not. He shows us what to do, and exactly when to do it. No matter what your vision, challenge or present position, The Naked Leader ensures that you succeed, making your future no longer a matter of chance, but rather a matter of choice. It is powerful, and the results are amazing.

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Winner of the Saltire Society Scottish History Book of the Year Award Badenoch today is a landscape of empty glens and ruined settlements, but it was not always so. This book examines the transformative events that shaped the region’s destiny: climate and market forces, hunger and relief measures, sheep farms and sporting estates, agricultural improvement and proprietorial greed, and the evolution of clanship. Although this is an intensely localised study, the dramatic nature of change is explored against the wider context of events not just across the Highlands, but also within the British state and its global empire. Badenoch’s journey moves from the relative prosperity of the Napoleonic Wars into the terrible post-war destitution that devastated peasant, tacksman and Duke of Gordon alike. Estate reform and ‘improvement’ gradually brought a degree of economic and social stability, but inevitably resulted in depopulation as people were forced off the land to seek refuge in the impoverished ‘planned villages’ or to abandon their Gaelic homeland for life in the Lowlands. For those with the means, however, emigration provided lucrative opportunities unimaginable at home. Through extensive use of documentary evidence, much of it previously unseen, David Taylor paints an intimate portrait of the historically neglected region of Badenoch – one that provides a compelling new perspective on Highland history.

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This Surrey village dates from Roman times, and was still only a small settlement on the River Mole when it was recorded by Domesday Book (1086). Road, canal and railway encouraged the development of the three communities: Street Cobham, Church Cobham and Tilt Cobham. Here is the story of a community of wide variety and one of the largest parishes in the county. From royal mistresses to philosophers, stately homes to car manufacture, non-conformity to Utopia – this is Cobham: A History.

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No matter what your background, your education, your hopes and dreams, everything you need, to achieve anything you want, you already have within you. This book will help you see the possibilities around you and re-programme your mental software to overcome your fears, doubts, worries and limiting beliefs. Yes, do yoga, tai chi and meditation - this book will have a bigger impact, faster and cheaper.Discover:- How to make your success a choice, not a chance- Know exactly why you do what you do- How to be relaxed, centred and at peace - anytime, anywhere- Never again worry what other people think about you (while being very popular!)- How to make peace with your father or mother, whether they are alive, or notAnd...- The nine words that will change your life forever.'Your life will change just by reading it' Andy Cope, international author & speaker

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Northumberland is the ‘Land of the Far Horizon’ and England’s most northerly county. It was once a place of industrial innovation and manufacturing, literally fuelled by the coal brought up from its depths. Now Northumberland is a quieter place, loved by residents and visitors alike for its rolling hills and long, sandy beaches, as well as its charming towns and villages. With this book in hand, meet Grace Darling, a Victorian heroine who took to storm-tossed seas to help rescue survivors of a terrible shipwreck; visit Amble, the ‘Friendliest Port’, and discover its connection to the Mauretania, once the fastest passenger ship to sail the Atlantic; and take in Turner’s View, an atmospheric stretch of coastline that was a lifelong inspiration to Britain’s greatest landscape painter. You can also take a walk to the top of Cheviot, the county’s highest mountain and what was once a massive and very active volcano; and then top it off in the tranquil setting of St Cuthbert’s Island, where the eponymous saint went to get away from the strangely hectic whirl of monastic life. Written by a proud northerner, this book will help you discover the more offbeat corners of Northumberland, and appreciate its many treasures.

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52 Assignments: Macro Photography is a year’s worth of inspiring weekly assignments to kick-start your creativity. This book is a mission brief, a portfolio of photographic workshops, a personalized journal and an inspirational guide to putting the creativity back into your craft. It is filled with a year’s worth of weekly tasks and assignments devised to help you capture perfect macro images. From shooting flowers and fungi to bubbles and insects, this book is designed to be the most efficient and enjoyable way to shake off old habits and discover new approaches to taking macro photographs. Each assignment has been written to show you different techniques that will give you the best macro photos possible. Whether you’re photographing in natural woodlands or manmade cities, each assignment encourages you to pay attention to the details and look at the world through a microscopic lens. Whilst full of technical advice and professional tips, there is plenty of journal space for your own personal notes including tech specs, lists and other important memos to record your creative journey. If you plan to dip in and out of the book whenever you need inspiration or planning to follow week-by-week, this book will be sure to bring a new concept and creative approach each time you open it. Assignment topics include: Contrasting textures, Reflectors, Gels, Flash, Magnifying Glass, Insects, Miniature Scenes, Weather, Extension Rings, Ring Light, Translucent, Light Trails, Out-of-Focus. New title in the bestselling 52 Assignments series A year’s worth of weekly photography assignments to kick-start your creativity Innovative briefs from a leading photographer Macro photo challenges in a format to fit in your camera bag Aimed at beginners and enthusiasts

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Grow the Core stands conventional wisdom about business growth on its head and provides a proven formula for growing your business in recessionary times. These days, it′s a common belief among business leaders across industry sectors that the best way to grow their businesses is to expand into new markets. In reality, virtually all top–performing companies achieve superior results through a leading position in their core business. Unfortunately, there′s very little in the way of practical advice on how to do this. Grow the Core shows you how tofocus on your core business for brand success, with a program of eight workouts road-tested by the author's consultancy, the brandgym. The book provides inspiration, practical advice and proven tools for building and strengthening your core business. It is packed with case studies from brandgym clients, including Mars, Friesland Campina, SAB Miller and Danone. The book features exclusive brandgym research, in addition to front–line experience on over one hundred brand coaching projects.

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This book tells the fascinating story of Badenoch, a forgotten region in accounts of Scottish history. Situated in the heart of the Highlands and with its own distinct historic and geographic identity, Badenoch was in the throes of dramatic change in the post-Culloden decades. This ground-breaking study reveals some radical differences from trends across the rest of the Highlands. Foremost was the role of the indigenous entrepreneurial tacksmen in driving the rapidly growing commercial economy as cattle graziers, drovers and agricultural improvers, inevitably provoking confrontation with the absentee and ostentatious Dukes of Gordon. Meanwhile, the common people still operated within a subsistence farming economy heavily dependent on a surprisingly sophisticated use of their mountain environment. Though suffering great hardship, they too were quick to exploit any potential commercial opportunities. Economic forces, social ambition and post-Culloden legislation created intolerable pressures within the old clan hierarchy, as Duke, tacksman and erstwhile clansman tried to forge their individual - and often irreconcilable - destinies in a rapidly changing world. In doing so, all were increasingly drawn into the wider, and often lucrative, dimensions of British state and empire.

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Presented in a beautiful gift format, this engaging book aims to introduce to a general audience the National Trust’s vast collection of paintings through a selection of 100 important examples from the 14th to the 20th centuries. Paintings displayed in properties now cared for by the National Trust across England, Wales and Northern Ireland amount to one of the finest collections of historic fine art in the world. Indeed, many National Trust houses should perhaps be considered miniature ‘National Galleries’ for their counties as they display works by some of the most renowned European artists of all time including Titian, El Greco, Holbein, Rubens, van Dyck, Rembrandt, Velázquez, Gainsborough, Reynolds, Canaletto, Hogarth, Stubbs, Angelica Kauffman, Edward Burne-Jones, James Tissot, Max Ernst, Vanessa Bell, Barbara Hepworth and Stanley Spencer, to name but a few. Selected by National Trust curators from over 13,000 works, the 100 paintings showcased in this book are arranged chronologically, each accompanied by an illuminating, easy-to-read caption. The book ends with a handy glossary of terms and a list of National Trust properties that house important paintings.

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This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the highly successful original version, the book consists of a programme of 8 "workouts" that will help marketers raise their own game in key areas such as: insight, portfolio strategy, positioning and innovation. The tools and techniques in the book have been road-tested on over 100 brandgym projects out of the last 8 years, making this book extremely practical. Based on the inside stories of brand leaders who have achieved success: Tesco, T-Mobile, Unilever and Proctor and Gamble. These companies share their tips, tricks and warn of the traps to avoid. 50% of the content is new or updated with the latest thinking on "recession proof branding", how to win when times are tough, communication briefing, growing the core business and new research with marketing directors on the key success factors of brand leaders. The authors are most influential, appearing in The Guardian, Marketing, Brand Strategy, Market Leader and The Marketer. The CIM have called David Taylor one of the "World's 50 most important marketing thinkers".

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Stretching the Brand offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the value of the original brand itself. Examples of brand stretching include Dove soap, which has now been extended to the shampoo and deodorant markets. This book presents a single-minded focus on brand stretching that covers topics not found anywhere else, such as how to launch brand extensions and support them. Stretching the Brand will help companies increase their chances of winning by looking at the lessons learnt from both successes and failure in brand stretching. It provides the tools and techniques to stretch a brand successfully.

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Professor David Taylor has established a fine reputation for his books and articles on the history of policing in England. This book on Huddersfield policing looks at the mid-nineteenth century and issues facing the local area in relation to policing a centre of West Riding textile production.

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From Mummers to Madness considers developments in the production and consumption of popular music in England over a period of some two hundred years, which saw dramatic changes in the socio-economic, demographic and cultural life of the country. Popular music, it is argued, was not simply a response to the wider developments that were taking place but contributed to the ongoing process of adaptation and change.

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The ultimate step-by-step manual for getting the most out of your digital camera. Have you ever looked back on your digital photos to find out that what you thought was a stunning sunset picture was nothing more than some blobs and blurs? Then this may be the book for you!Take your photography skills and techniques to the next level with this inspiring and informative guide for budding photographers with a basic level of experience and technical grounding. This all-encompassing guide covers a comprehensive range of topics, from experimenting with lenses, exposure and aperture, to innovative post-production techniques, these step-by-step tutorials show you how to master the functions on your cameras, and develop exciting new techniques along the way!Dive straight in to discover: -Handy checklists and icon panels providing a quick rundown of the equipment and camera settings required for each technique and project -Packed with hundreds of inspirational and instructive images -Featuring practical advice on lenses, lighting and composition techniquesA must-have volume for photographers who have a basic technical grounding but would like to improve their skills and techniques, this easy-to-follow accessible guide will explore a range of beginner level and advanced techniques, so that you maximise the potential of your digital camera and unleash your creativity. With detailed chapters covering equipment and maintenance, exposure, focusing, lenses, flash and image enhancement, you can now master a wide range of functions, no matter the type or style of camera, and produce truly stunning images to spark your creativity and develop a distinct style of your own. Whether you're looking to develop a new skill this New Year, or hone in on your technical skills, The Advanced Photography Guide is sure to have something for everyone to discover and love.

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While claiming to stand outside literature altogether, Roman verse satire was the most aggressively literary of Roman genres, Juvenal's particularly so. In the opening lines of the corpus, his performance creates an arena in which the various genres of his Graeco-Roman cultural inheritance jostle to be heard, and are suppressed by his own generic identity. Juvenal and the Satiric Genre considers the fluid nature of the generic field, and how Juvenal comes out of and fits into it. Specifically, it measures his use of names, his ambiguous and sometimes hostile relations with other genres, especially the queen of genres, epic, against his inherited and stated aim (of criticizing malefactors by name), and considers how the aspect of performance impinges on his multi-faceted satiric voice. This challenging series considers Greek and Roman literature primarily in relation to genre and theme. It also aims to place writer and original addressee in their social context. The series will appeal to both scholar and student, and to anyone interested in our classical inheritance.

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There might be more books on Oxford than students who have attended the world’s greatest university, but there has never been one as dynamic and exciting as 111 Places in Oxford That You Shouldn’t Miss. Author Ed Glinert has sifted through all the college histories, records and lists of alumni; examined all the quads and cloisters of the great colleges; explored the glorious villages hewn from honey-dripping Cotswold stone; luxuriated in the glamorous coffee houses of High Street; imagined society’s earliest motor cars built at the Morris garages; been struck dumb by the never-ending peal of bells at Tom Tower; relaxed at Carfax, the very centre of the universe; and tippled at each of the legendary pubs between St Giles and Merton. This is a volume which will send residents into paroxysms of laughter, remind students why they’re there, and warn prospective undergrads of the joys of living in one of the world’s most beautiful and cleverest cities.

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Evaluation has become a central tool in the development of contemporary social policy. Its widespread popularity is based on the need to provide evidence of the effectiveness of policies and programmes. This book sees evaluation as an inherently political activity, as much about forms of governance as scientific practice. Using a wide range of examples from neighbourhood renewal, health and social care and other aspects of social policy, it relates practical issues in evaluation design to their political contexts. With contributions from leading academics and evaluation practitioners, the book considers key issues in the politics of evaluation including: governance and evaluation; participatory evaluation; partnerships and evaluation; and learning from evaluation. The politics of evaluation is important reading for academics, social researchers, policy makers, service providers and professionals across the public services as well as professional evaluators. It will be a valuable resource for students on a range of social science and professional courses and those concerned with recent developments in social research methodology.

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Originally constructed in the late 16th century for the notorious Bess of Hardwick, Countess of Shrewsbury, Hardwick Hall is now among the National Trust’s greatest architectural landmarks, with much of its original interior and ornamentation still intact. This splendid publication is the definitive source of scholarship on the remarkably well-preserved exemplar of late-Elizabethan style. Composed of extensive research and newly commissioned photography, this beautifully illustrated book traces the history of the house and its inhabitants through the centuries, showcasing a remarkable collection of portraiture, tapestries, furniture, and gardens, and providing readers with a genuine sense of the house’s environment. Published in association with the Paul Mellon Centre for Studies in British Art

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The D5300 is the latest model in Nikon's advanced "consumer" series, intended for the serious enthusiast. It is a comprehensive step-by-step guide that includes a pullout quick reference card. UK author David Taylor provides practical tips on how to get the best from this versatile camera. The D5300 is the latest model in Nikon's advanced "consumer" series, occupying a middle position in the DX-format camera range, between the entry-level D3200 and the "enthusiast" or "semi-pro" D7100. The D5300 has several enhancements from the D5200; the camera is smaller and lighter, has a 24-megapixel sensor, an "anti-aliasing" filter in front of its sensor which should make images even sharper, and finally, the introduction of WiFi and GPS.

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Intended for entry-level digital SLR users, this camera helps to capture brilliant still and video images. It is a comprehensive step-by-step guide that includes a pullout quick reference card. UK author David Taylor provides practical tips on how to get the best from this versatile camera. Canon's Rebel T5/EOS1200D is the latest model in the company's DSLR line-up, replacing the Rebel T3/EOS 1100D, and intended for entry-level photographers. The camera features an 18 megapixel CMSOS (APS-C) image sensor, a high-performance DIGIC 4 image processor, and a nine-point autofocus (AF) system. It is equipped a continuous shooting mode of up to three frames per second (fps) - ideal for capturing fast action. An ISO range of 100-6400 (expandable to 12800) allows shooting in conditions from bright natural outdoor lighting to dimly lit indoor settings. The T5, which comes with an 18-55mm lens, is also compatible with the complete lineup of Canon EF and EF-S lenses detail. The camera's Full HD Movie mode allows shooting of high-quality 1080p movies with ease.

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