Search results for ""Ideapress Publishing""

What if the real secret to greater productivity, happiness and success is a habit that is thousands of years old? Productivity has become an international obsession. We celebrate a work culture where people boast of long working hours, their extreme schedules and how little they sleep. A constant stream of emails, texts, tweets and more keeps us connected every minute and we rarely put our phones down. Every moment needs to be maximized and no time can be wasted. And yet most of us also feel something is wrong. All of these attempts at optimizing business and life aren’t really making us happier. Ironically, it might not be mak-ing us all that productive either. In this groundbreaking book, noted entrepreneur and money manager Aaron Edelheit breaks down the myths around productivity and offers a startlingly simple solution: the Sabbath. Through his personal journey of discovering the joy of taking a “hard break” of one day a week to reset, Edelheit profiles not only his own life transformation, but how this same practice has been changing the lives of well known entrepreneurs, celebrities and politicians alike. For anyone who has ever struggled to find a good balance between life and work, this book offers an essential roadmap for how to make the right choices, attain more success, put life back into perspective and gain more happiness all by taking a hard break for yourself.

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A THOUGHT-PROVOKING EXPLORATION OF OUR WORLD''S ECONOMIC PAST, PRESENT, AND FUTUREIn a journey over centuries only recently marked by prosperity, Lead, Follow, or Fail captures the socio-economic forces that have shaped our world.Dividing economic history into three eras—Pre-Industrial, Industrial, and Post-Industrial—Peter Brews chronicles the evolution of productivity and how nations, organizations, and individuals fall into the roles of Failures, Followers, or Leaders. Failures in the Pre-Industrial Era are plagued by scarcity, Followers are on their way to abundance through industrialization, and Leaders maintain Post-Industrial competitiveness through unrelenting innovation at the leading edge of global commerce.Understanding the transition across these eras and how Leading, Following, and Failing differ also offers insights into what our economic future will hold. After considering the implications of a world more econom

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You don''t need a new job to get your dream job. You already have it.Work can be one of the biggest drivers of positivity in your life, but no one ever really explains how to be successful without sacrificing everything outside of the office. When you enjoy your work, you’re more successful and any joy you feel on the job spills over into the rest of your life as well.Whether you’re frustrated at work or simply looking for better ways to do a job you enjoy, Your Grass Is Greener offers an actionable guide to improve the work you already do, using skills you already have. Each chapter reframes a common workplace challenge and provides a tangible tactic you can put to work right away.You’ll learn how to: Do five days of work in four (without working until midnight) Enjoy your day-to-day work more (without changing jobs) Progress faster (without waiting for a promotion)

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A greyhound catching the mechanical lure—what would he actually do with it?  Has he given this any thought? Bostrom’s previous book, Superintelligence: Paths, Dangers, Strategies changed the global conversation on AI and became a New York Times bestseller.  It focused on what might happen if AI development goes wrong.  But what if things go right? Suppose that we develop superintelligence safely, govern it well, and make good use of the cornucopian wealth and near magical technological powers that this technology can unlock.  If this transition to the machine intelligence era goes well, human labor becomes obsolete.  We would thus enter a condition of "post-instrumentality", in which our efforts are not needed for any practical purpose.  Furthermore, at technological maturity, human nature becomes entirely malleable. Here we confront

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Sweating Together: How Peloton Built a Billion Dollar Venture and Created Community in a Digital World by David J. Miller, PhD (#ChicagoBorn) The ultimate front row look at the meteoric rise of Peloton, one of the hottest consumer and fitness brands in the world. In Sweating Together Miller brings readers directly into the center of the sweat soaked, adrenaline fueled, NYC phenomena that is Peloton and provides a first-hand account of the rise of one of the most important ventures of tomorrow’s economy. In 2012 John Foley and a group of co-founders launched Peloton, an interactive fitness and media company. In less than 10 years the company would be worth billions, disrupt the fitness industry and create a rabid, life changing community of members using sweat to span the digital and physical worlds. Join Peloton fanatic and George Mason University entrepreneurship professor David J. Miller (#ChicagoBorn on the Peloton platform) as he dives deep into the people, business models and stories behind the ascent of Peloton. From well-being, social media and gamification to the role of physical space in a digital world, talent retention and community building, there is no better venture for understanding our ever-expanding innovation fueled, well-being economy than Peloton. Miller unwittingly became a Peloton addict and spent thousands of hours sweating and growing relationships with Peloton members; he interviewed founders John Foley and Tom Cortese as well as other senior Peloton leaders, and Peloton celebrity instructors Robin Arzon, Matt Wilpers, Jenn Sherman and Jess King. Join Miller and race into the future with Peloton

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The coming business SHIFT that could change everything…Serial entrepreneur Yanik Silver predicts: Businesses without a core impact will be at a competitive disadvantage in 4-7 years (or less). There’s no doubt, business could be the ultimate lever for making a significant difference in the world. And the Evolved Enterprise gives readers a counterintuitive roadmap to move from a transactional company to transformational and even transcending business as usual. How to shift your company beyond being transactional to truly transform and even transcend business…forever Evolved Enterprise is an illustrated journey for 21st century entrepreneurs ready to explore how greater purpose, joy and meaningful impact create fierce brand loyalty, marketplace leadership and deliver exceptional profits. What If: You could catalyze a community of raving fans who eagerly wanted to spread and share your brand? You could empower your team around a greater mission? You could deliver a true impact (not just ‘giving back’) that built a legitimate competitive advantage? Inside Evolved Enterprise, readers will discover the major shift happening in our economy that’s radically changing the criteria for business and economic success in the 21st century…You'll see how today's top companies are creating and recreating their businesses from the 'inside out' to create more impact, more meaning, and more happiness for everyone involved. Most importantly, you'll learn how you too can re-design and re-invent what you’re doing to fall back in love with your business. Or simply start it right the first time building a company designed for greater profits with ‘baked-in’ impact. This is how to align the true "soul" of your business with more impact, meaning and happiness - that surprisingly delivers even greater profits.

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Five Revealing Stories. Real Student Experiences.A roadmap to teaching and learning diversity for the next generation.In this book, five recent undergraduates share their deeply personal struggles as students. From being a Latino at a campus filled with white faculty, to being a female medical student advised to “marry a doctor” – the stories in this book share the relatable struggles of real students, and how they overcame bias, stigma, stereotypes and ignorance to create a college experience that truly prepared them for the world.These genuine stories are all curated by a professor with decades of experience in experimental education and behavioral neuroscience, who explores each experience through the lens of social science principles like implicit bias or stereotype threat. Together, these perspectives offer an actionable roadmap for students, faculty and administrators for genuine learning about diversity in a world that desperately needs it.

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Has anyone called you naive for suggesting that businesses can do more good and make a positive impact on not just profits, but also on employees, consumers, and the world?…If so, you’re in good company.Increasingly more employees, customers, and business leaders agree that how and why money is made is equally as important as the amount of money made. Yet business leaders often fear being labeled as naive if they pursue social good while pursuing profit. That fear can be paralyzing, ultimately keeping them from sharing – and acting on – their biggest and best ideas.When we screen ourselves to present only what’s accepted as realistic within the mainstream, we eliminate the option for positive transformation. So how do you take informed, impactful action and lead your business to be a force for good, considering the rapidly changing workforce and evolving consumer expectations?You dare to be naive.While most people think being naive is a bad thing (especially in business), an intentional, chosen naivete leads to better business and a more fulfilled life. Through reading Dare to Be Naive, you’ll learn how to generate two types of ROI – a positive Return on Investment AND profound Ripples of Impact – as well as: The reason we fear being seen as naive and how to question that fear and harness the positive attributes of chosen naivete: curiosity, trust, authenticity, and optimism. Why doing good in business is actually good for business via real-world examples of evolving, tremendously successful business practices that some might call naive. How to dismantle and evolve your limiting beliefs to achieve less stress, more success, and greater ripples of impact in your work and personal life. A simple framework that enhances your critical thinking, promotes a growth mindset, facilitates deep reflection, and fosters intentional leadership. Practical exercises to help you put your new ideas and beliefs into action with a renewed passion and excitement for seeing the good in people and business. And much, much more. Equipped with this knowledge, you’ll have everything you need to use your influence for good to cultivate a better world.

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In this leadership book, renowned industry analyst Josh Bersin introduces a new way to think about organizational design, employee engagement, and employee development. Distilled from decades of research and management theory into seven practical yet profound management principles, Bersin outlines how business leaders can create enduring companies that thrive with improved customer satisfaction, employee retention, and business agility. Irresistible businesses grow faster, they’re more profitable, and they innovate and lead their markets. Most importantly, their employees, customers, and stakeholders are drawn to them like magnets. Leaders have an outsized impact on culture, engagement, and productivity. Irresistible helps leaders at all levels understand how to scale a business through a new organization model - the “network of teams.” Bersin's model emphasizes that effective companies operate as networks, not hierarchies. When focused leadership empowers small teams, the result is increased speed, agility, and traction - along with a sense of purpose, mission, and clarity of roles. Leaders of irresistible companies understand that by unleashing the power of the human spirit, their companies can go faster and farther than their competitors by empowering people and creating employee-centric cultures. If you can make your company – large or small -- irresistible, your employees will contribute, innovate, and grow more than you thought possible. Bersin shares eye-opening examples from his consulting work with HR and executive business teams around the world. Each chapter includes tips and discussion questions to bring these organizational behavior lessons to life. Inspiring yet highly pragmatic, this business book is a leader’s handbook for today’s unpredictable business world, where people and culture are more important than ever. Bersin's human resource management book challenges companies to rethink their current approach to organizational design, leadership development, and human resources strategy. A top business book for organizations large and small, Irresistible belongs on the bookshelf of every executive, supervisor, and entrepreneur.

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How do some Companies Multiply their Market Cap several times over? Learning to build a high performing talent engine – today’s strategic imperative! In this book, General Atlantic’s Operating Partner Anish Batlaw and veteran business advisor and New York Times bestselling author Ram Charan, show you how to build and incentivize management teams that can multiply enterprise value several times over in 4-5 years. No matter how high your company’s growth goal is, you’ll get from here to there by learning from this book’s riveting narrative of the high-stakes personnel decisions and bold actions taken by CEOs, investors, and boards who grew six real—and world-class—companies, ranging from ecommerce startups to major corporations like Johnson & Johnson. Told from both authors’ firsthand vantage point inside each company, and from Batlaw’s active role in shaping their outcomes, TALENT offers a rare inside look at how shareholder value is created when CEOs move with speed and accuracy to get the right leadership teams in place. How can you be sure that your company can grow its value as much as these six companies did? By learning from the versatile and replicable methodology presented in this book, which has worked effectively across geographies, cultures, and sectors. TALENT is the answer. Now is the time.

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#1 WALL STREET JOURNAL BESTSELLER & WINNER OF 20 INTERNATIONAL BOOK AWARDS! The highly anticipated 10th edition of the groundbreaking innovation book Non-Obvious – featuring ten all new trend predictions for winning the future. Introducing a book about what it really takes to predict the future, by getting better at understanding the accelerating present. What can the quirky rules of Icelandic hot tub etiquette and the unexpected celebrity of a Michelin-ranked food stall in Singapore teach you about the future of business and culture? The answer may not be all that obvious, and that’s exactly the point. For the past decade, innovation expert and marketing professor Rohit Bhargava and his intrepid team of trend curators have produced one of the most widely read annual trend forecasts in the world: the Non-Obvious Trend Report. Whether you are among one of the more than 1 million readers of a previous edition of this report or not, this completely updated new edition features an unprecedented look behind the scenes at the author’s award-winning “Haystack Method” for identifying the ideas and insights others miss by learning to collect ideas the way most people collect frequent flier miles. You don’t need to be a futurist or innovation expert in order to learn to think like one. In this book you’ll not only learn how to use the Haystack Method yourself, but also read insights about how to leverage the ten forecasted megatrends to grow your own business or propel your career. The key to winning the future lies in better understanding the present. This book is an essential guide to becoming a non-obvious thinker and using the art of trend curation to get better at predicting what will be important tomorrow based on learning to better observe patterns in the world today. List of awards for previous editions: Winner: Eric Hoffer Business Book of the Year Winner: Axiom Award Silver Medal (Business Theory) Winner: INDIE Gold Medal (Business Business Book) Finalist: Leonard L. Berry Marketing Book Award Winner: IPPY Silver Medal (Best Business Book) Finalist: International Book Award (Best Business Book) Official Selection: Gary’s Book Club at CES Winner: Non-Fiction Book Award (Gold Medal) Winner: Pinnacle Best Business Book Award

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“Any remote worker would find this book useful.” —Booklist An all new updated 2021 edition of the popular original guide to working from home and adjusting to virtual work featuring the best tips and advice from more than 50 top experts. Most books on remote work repeat the same tired advice about being productive while wearing sweatpants. The advice in this book is different. Award winning author Rohit Bhargava reveals the secrets of remote work by curating advice from the experts. In this book, you’ll learn: Why trying to recreate a “home studio” for presentations is overrated. How you can build powerful relationships with people you’ve never met. The seven rules of virtual meetings that everyone should know. How to look and sound amazing on video, without spending a fortune. Most guides to virtual work pretend like it is better than being face-to-face. It usually isn’t. But in today’s business world, there are many reasons you need to work remotely or do virtual meetings, from taking parental leave to navigating a global health pandemic. In this short guide featuring a compilation of the best advice and insights from more than 50 experts from dozens of industries, you will learn the keys to being effective from afar. Whether you need to deliver a presentation to a virtual audience or collaborate with a global team, this handy guide will help you be more productive when you can't be there in person.This is not a book that will convince you that you need to work remotely every day or that you should go to a Caribbean island and become a digital nomad. It’s a guide for anyone forced to work remotely, stuck on too many Zoom calls, and looking for quick actionable advice on how to shift the way they work to get more done every day.

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#1 Amazon Best Seller - Business OverallFinalist: Best Business Book - International Book AwardsFinalist: Best Career Advice Book - Foreword INDIES Book AwardA SELF-HELP BOOK FOR PEOPLE SURROUNDED BY OBVIOUS ADVICEThis entertainingly irreverent book from Wall Street Journal bestselling author and occasional Georgetown University professor Rohit Bhargava filled is with brutally honest secrets of success no one has ever dared to tell you.Start smoking? Be a cross-dresser? Procrastinate more? Make people cry? Learn to yodel?Reading just a few of these “secrets,” you might wonder if this book is serious. Indeed, it is. Through a bite-size collection of 15 quirky and insightful stories told in a highly readable non-boring style, you’ll learn how to: Think faster on your feet when things go wrong Be the type of person everyone wants to work with Get better at starting (and ending) conversations Find resilience after failure without losing optimism Stand out by being the most approachable person in any room For anyone sick of hearing you should do what you love, take more risks and make mistakes, this empowering book is like a desperately needed pair of noise-canceling headphones for uselessly obvious advice. Instead, Always Eat Left Handed offers a real world, no-nonsense playbook for getting ahead in school, work and life by doing exactly the opposite of what most people tell you. Starting, of course, with eating left handed.

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"One of the best business memoirs of all time ..." - Forbes Cameron Mitchell’s “dish room to board room story” began when he was 16-years-old and started working as a dishwasher at a local Columbus, Ohio steakhouse. Two years later, when Mitchell was working as a line cook during a chaotic shift change, he had an epiphany. He realized he loved the restaurant business and set out to make it his lifelong career and knew he wanted to be the president of a restaurant company one day. That evening he put pen to paper to map out his career goals, waking his mother in the middle of the night to share them with her. Those goals – to attend the prestigious Culinary Institute of America (CIA), to become an executive chef by age 23, to be a restaurant general manager by age 24, and ultimately to be president of a company by the age of 35 – eventually were the benchmarks that would set the course of his restaurant industry career. In 2008, Mitchell’s prominence in the industry increased exponentially when he guided the sale of two of his most popular concepts – Mitchell’s Fish Market and Mitchell’s Steakhouse, a total of 22 restaurants – to Ruth’s Hospitality Group for $92 million. To this day, CMR remains independent and privately held recognizing nearly $200 million in annual revenue from its 34 restaurants and catering division. This book tells the story of Mitchell's rapid rise, his rags to riches story and lessons that any entrepreneur or anyone can learn from it.

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Wall Street Journal Best Seller (2015 Edition) Gold Medal: Non-Fiction Book Awards (2018 Edition) Winner: IPPY Book Awards Silver Medal (2018 Edition) Winner: Axiom Business Theory Silver Medal (2017 Edition) Official Selection: Gary’s Book Club at CES (2017 Edition) #1 AMAZON OVERALL BUSINESS BEST SELLER (2015 Edition) What secrets can a 400-year-old Turkish cymbal maker and an Icelandic hot tub etiquette video teach you about the power of storytelling? How do Michelin-ranked food stalls in Singapore and the decline of Swiss watches force all luxury brands to rethink their business models? What insights can the world’s quietest place and a clothing dye produced by former tobacco farmers reveal about serving enlightened consumers? The answers to these questions may not be all that obvious. And that’s exactly the point. For the past eight years, innovation expert Rohit Bhargava and his team have predicted 15 “Non-Obvious” trends each year. In this book, get a sneak peek at the proven methods exclusively taught to thousands of executives at leading brands, organizations and governments to develop unexpected solutions to critical problems. The power of non-obvious thinking can help you see what others miss, grow your business and make a bigger impact in the world. In this all-new eighth edition, discover what more than a million readers already have: how to use the power of non-obvious thinking to grow your business and make a bigger impact in the world. In total, the Non-Obvious 2018 Edition features 15 all-new trends across 5 categories including Culture & Consumer Behavior, Marketing & Social Media, Media & Education, Technology & Design plus Economics & Entrepreneurship. The book also features a detailed section with a review and rating for more than 100 previously predicted trends – with longevity ratings for each. As with the original version, this new edition of Non-Obvious also delves into the curation process the author has used for years to build his Trend Reports and takes readers behind the scenes of trend curation (much to the delight of past readers who have been asking about this for years), and show them the methodology they can use to predict the future for themselves.

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INSPIRED BY THE #1 WSJ BESTSELLING NON-OBVIOUS SERIES!"Breakthrough!" ―Tony Robbins, #1 NY Times Bestselling Author"Must read!" ―Sal Khan, Founder & CEO of Khan Academy“Eye-opening!” ―Dorie Clark, Bestselling author of the Long Game“Delightful.” ―Adam Grant, #1 NY Times Bestselling authorShift Your Perspective. Be More Non-Obvious.In Non-Obvious Thinking, bestselling futurist Rohit Bhargava and pioneering venture capitalist, Ben duPont come together to offer a concise four step method to think bigger.From the termite mounds of Zimbabwe to an undiscovered Australian island that seemingly disappeared overnight, this book blends fascinating stories with highly actionable daily lessons. This is not an intimidating theory-filled business book. It’s a digestible roadmap to being mo

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Scale your company and prepare it for exit with the Billion Dollar Bullseye formula, inspired by Jonathan “JCron” Cronstedt''s remarkable two-billion-dollar valuation journey as the president of Kajabi.As a visionary entrepreneur, JCron shares his invaluable insights and strategies for scaling businesses to unprecedented heights and how to navigate the resulting options intentionally. Whether you''re a seasoned entrepreneur or an aspiring business owner dreaming of your own billion-dollar bullseye, this book provides the blueprint for achieving your goals.You’ll learn . . . How the seven Billion-Dollar Bullseye Principles empower you to scale as big and as fast as you desire: Purpose, Profit, Product, Prestige, Promotion, Persuasion, and People How to achieve rapid growth strategically with actionable tactics from real-world experiences and expert insights that guide you through the complexities of scaling and exiting with co

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Are you tired of playing games with your customers? The most widely used metaphors in sales are those related to sports, battle, or games. The challenge with this mindset is it requires that one person wins, and the other loses. Instead of falling victim to a win-lose approach, what if you shared a common goal with your potential client? How might things change if the client felt that you were more committed to their success than making the sale?Does it sometimes seem like you and your client are working against each other?Same Side Selling gives practical steps to break through sales barriers and turn confrontation into cooperation. Sellers that implement the Same Side Selling approach will be seen as a valuable resource, not a predatory peddler. A Different Type of Book on SellingWhat makes Same Side Selling different from any other book on this topic is that it is co-authored by people on both sides : a salesman (Ian) and a procurement veteran who understands how companies buy (Jack). The buyer s perspective is baked into every sentence of the book, along with the seller s point of view. Our aim is to replace the adversarial trap with a cooperative, collaborative mindset. We also want to replace the old metaphor of selling as a game.The New Metaphor: Selling Is a PuzzleSame Side Selling is the idea of solving a puzzle instead of playing a game. Discover how to sell with integrity from the same side of the table for better results all around.

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ALL-NEW SECOND EDITION COMING APRIL 2021! This book is like having coffee with an award winning marketing expert. Most business guidebooks treat you like a dummy or an idiot. Not this one. This is a short and easy-to-read guidebook filled with useful, no bullshit, only-what-you-need-to-know, immediately actionable advice for marketing your business or startup. The book focuses on the most common small business marketing challenges, including: Why is setting a budget the worst way to start a marketing plan? How can you create unstoppable word-of-mouth for your business? Why is it a mistake to try and be on every social media platform? Within these pages you’ll get the answers to some of the most frequently asked questions about how to promote your business like these. Along the way, you'll learn how to fit your entire marketing strategy on a single page, what it takes to create a tagline that people remember, how to buy advertising at a fraction of the "sticker price," why some customers remain loyal while others leave as soon as they get a better deal, and the #1 most important thing about branding that most small businesses forget. Inspired by real life conversations and experiences with hundreds of small business owners and entrepreneurs, this is the rare guide that will skip all the useless definitions, avoid the fluff and cut right to the point to give you the real-life advice you need to hear with an irreverent "non-obvious" perspective you deserve. From downloadable one page guides to real life stories and examples, this guide will give you the inspiration and tools to put together a winning marketing strategy to grow your business - no matter how much you know about marketing already.

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Wall Street Journal Bestseller"A useful, forcefully written, and wide-ranging study of inequities—and how to fix them." —Kirkus ReviewsWhat if we could go beyond the conversation about diversity and take real action?In early 2021, more than two hundred widely respected experts gathered virtually for the world’s most ambitious conversation about diversity. Our aim was to do more than spotlight injustice. We challenged ourselves to imagine how to fix it. The dialogue brought together casting directors, bookstore owners, disabled leaders, healthcare professionals, students, VCs, standup comedians, chief diversity officers, pro gamers, archaeologists, government insiders, startup founders, and even a master puppeteer.Now for the first time, these solutions are compiled into one groundbreaking volume organized into twelve powerful themes including: storytelling, technology, identity, retail, education and more. Each chapter paints a revealing picture of the world, how it is, how it could be and what needs to happen for us to get there. For newcomers to the topic of diversity, and DEI experts alike, this book offers a much-needed actionable blueprint for creating a more inclusive world for us all.

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Many companies make disruption their goal. They believe that if they develop the right innovation, they will disrupt their markets forever and drive the kind of growth worthy of a magazine cover story. But as bestselling author Charlene Li explains, that’s not how disruption works. Disruption doesn’t create growth; instead, growth creates disruption.Growth is always hard, and disruptive growth is exponentially harder. It requires companies to make tough decisions in the face of daunting uncertainties: Should we bet our company’s future on next-generation customers or today’s reliable ones? Should we abandon our current business model for an entirely new one? Making bold changes demands bold leadership and, often, massive cultural transformation.Over the years, Li has seen some organizations beat the odds and succeed at becoming disruptive: Adobe, ING Bank, Nokia, Southern New Hampshire University, and T-Mobile, among them. Their stories make it clear that organizations don’t have to be tech start-ups or have the latest innovations to transform. What they need to do is develop a disruptive mindset that permeates every aspect of the organization. Li lays out how to do so by focusing on three elements: a strategy designed to meet the needs of future customers; leadership that creates a movement to drive and sustain transformation; and a culture that thrives on disruptive change. Drawing on interviews with some of the most audacious people driving disruptive transformation today, Li will inspire leaders at all levels to answer the call to lead disruptive transformation in their organizations, communities, and society.

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An authentic straight-from-the-source series of interviews with more than 50 professionals across dozens of industries, compiled by a 18 year old high-school student to help any young person learn what careers are really like … and how to find the right one to start their career. What’s your major? What is your dream job? What do you want to be when you grow up? Be it a family dinner, college tour, or professional networking event, every young person has been asked these innocent questions and knows how hard they can be to answer. Whether you know exactly what you want to be, have narrowed it down to a few industries, or have no idea where to start, this book is for you. You’ll read informational interviews with 50+ professionals across dozens of industries who discuss their unique career paths and share their personal stories. Benefit from their personal advice, get industry-specific tips on how to break into each profession, and learn what professionals think students don’t know but should know about their industry. Read it cover-to-cover or simply pick an industry or profession of interest and efficiently learn something new in a matter of minutes. Discover new interests that you never knew you had. Explore your interests, find your passion, and write your own story with confidence and direction.

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Why do so many small business owners pay for expensive advice, agree to take action ... and then never follow through? ChangeMasters exposes the true reasons for this inaction and reveals how any business owner can do better. Many small business owners know what they need to change the way they do things inside their company to be successful. But when it comes time to making that change, most hesitate or fail to take the necessary action. Why do most people consistently fail to make changes that they know would make a significant difference at their companies? Based on original research and over twenty years of working with small business owners, this book shows the key steps to breaking this harmful pattern and becoming the “ChangeMaster” that your business so desperately needs to be successful in the future. Over the past 20 years of working with thousands of small business owners, expert Barry Moltz has just about seen it all. Typically, his client's company is stuck with a problem such as stagnant business growth or shrinking revenue. The story is always the same. Moltz is hired, the situation is analyzed, a strategy is agreed upon. And then almost nothing happens. This book is inspired by this all-too common scenario. Most small business owners can implement a few easy steps, but what does it take to make the critical or difficult ones that could make a difference? This book was written to answer that question. Where is the gap between the sincere intent to make these changes and the actions to start to do it? What holds most people back and keeps them stuck on the same path over and over again? Why are they still so comfortable in not making those changes and staying on the path that clearly does not work for them and is adding to their happiness or feeling of success? What steps do they need to take to slowly break free and start to make those changes today that can help them in the long run? In ChangeMasters, Barry Moltz will reveal much of the psychological research around why change is so hard for so many people and the real life strategies that every small business owner can employ to make the changes they need in their company.

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An unusual and irreverent guide to transforming your meetings from time-sucking interruptions to productive moments of collaboration – whether your team is together or virtual. What if meetings could be the high point of collaboration in your day, instead of the usual time-sucking soul-draining experience they often become? In this guide, expert facilitators Douglas Ferguson and John Fitch tackle the myth that the most effective way to get more out of meetings is to just avoid having them or to have less of them. In a well-run organization, meetings should actually be integral to getting sh*t done. Meetings are the secret underappreciated weapon that businesses are using badly. And why do they use them so badly? Because no one has been taught how to make them better. In this guide, you will learn: What if having an agenda has no effect on whether you have a great meeting? What happens when you actually do the work in the meeting? What are the five common elements of every meeting that sucks, and how do you avoid them? Douglas and John show you how to adopt and adapt the non-obvious Meeting Mantras they developed at their company, Voltage Control. Their methods have helped companies and teams transform the perception of meetings from “going to the dentist” (ie – something you have to do but hate) into something you can’t wait for – like a rock concert or great dinner.

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This best-selling, 5x National and International Award Winning Book has been named 2022’s Best Marketing/PR Book, Best Social Media book, Best PR/Marketing Book, and more. In Everyone is an “Influencer,” Kelly Keenan, Founder of Brand Story Experts, unlocks the code to recognizing and utilizing true Influencers that will change the trajectory of your business in a powerful way. For over 13 years Keenan has been using the process detailed in this book to help hundreds of brands uncover and celebrate their story in a way that adds excitement, creates consistency, and builds long-term success. This book teaches this proven and practiced method to develop your brand’s story and it’s a game changer for every industry. You’ll discover proven secrets of how to create and strengthen lifelong relationships with your team and with customers. Not just short-term gains. Go beyond sales gimmicks and short-sighted tactics. Help your business attract and retain top talent while gaining like-minded customers who passionately support, endorse and join in your brand celebration. This book is for business leaders looking to supercharge their companies. It’s for sales and marketing leaders seeking to gain greater results with enthusiasm. Finally, this book is for any team member ready to step up and become a change-maker for their organization. It’s all possible because as you’ll see, Everyone Is An Influencer.

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Winner: Axiom Award Gold Medal (Networking)Scientists have proven that stories make the brain light up in ways no other form of communication does. Using story frameworks as a communication device for data will help make your recommendations stick and be acted on.Organizations use data to identify problems or opportunities. The actions others may need to take today from your insights in data could reverse or improve the trajectory of your future data. So, communicating data well, drives very important outcomes. Even though most roles depend on data, communicating well is the top skill gap in roles using data. The essential skill for today’s leaders (and aspiring leaders) is shaping data into narratives that make a clear recommendation and inspire others to act. Almost every role today uses data for decision making. As you grow in your career, you can become a strategic advisor and ultimately a leader using data to shape a future where humanity and organizations flourish.Duarte and her team have culled through thousands of data slides of her clients in technology, finance, healthcare, and consumer products, to decode how the highest performing brands communicate with data.DataStory teaches you the most effective ways to turn your data into narratives that blend the power of language, numbers, and graphics. This book is not about visualizing data, there are plenty of books covering that. Instead, you’ll learn how to transform numbers into narratives to drive action. It will help you communicate data in a way that creates outcomes both inside and outside your own organization. It will help you earn a reputation as a trusted advisor, which will advance your career. it will help your organization make faster decisions and inspire others to act on them! Nancy Duarte is one of the preeminent storytellers in American business and the acclaimed author of Slide:ology, Resonate, and the HBR Guide to Persuasive Presentations comes this book that will help you transform numbers into narratives.

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Instant Bestseller on Amazon in Marketing and Sales! FACT: Less than ONE percent of all leads become customers. As a business, how can you break that trend and achieve client fidelity? In this book we reveal the secrets behind the framework that will sell and retain your customers. Did you know that less than one percent of all leads become customers? It is a true and shocking stat, but there is a way to stop the waste and flip this around. In this highly anticipated book, we reveal the secrets behind our signature TEAM - Target, Engage, Activate, and Measure - framework to transform your approach to market, increase sales, and retain your ideal customers. Account-Based Marketing (ABM) is the new B2B. It‘s time to challenge the status quo of B2B Marketing and Sales, and transition to what the business arena already expects as the updated B2B model. A transformation like this can only happen through an account-based approach that unites marketing, sales, and customer success teams (go-to-market teams) as #OneTeam. In summary, the TEAM framework coupled with the account-based approach enables your company to focus on the target accounts, engage them in a meaningful way, activate the sales team with top tier accounts proactively, and finally measure success based on business outcomes over vanity metrics. It's time to take the lead and transition your business to ABM. The process is simple when you have the right book - ABM is B2B. What are you waiting for?

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An airline has over 50 different brand touchpoints at which it can choose to operate exactly as it has in the past or to exceed expectations at each step and become truly exceptional. This book aims to highlight 10 exceptional airline brands which are thinking differently about branding, and executing brilliantly. There is an exceptional breed of airlines that continue to win in their markets because they dare to think differently. They dare to challenge the conventional wisdom and industry norms.Some proactively borrow concepts from consumer industries; some choose to put customers at the heart of their business; some choose to empower their staff to lead the brand. Yet, they all aim to create an experience that the customers will appreciate, pay for and share about - in their own different ways. This book sets a new direction on and a new attitude towards airline marketing.

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Inflation is here. Do you know how it’s impacting your company? It’s not just a matter of rising costs. Inflation eats cash, squeezes margins, threatens working capital, and throws all your great forecasts and plans into question. Its effect is cumulative and pervasive. Yet this period of economic discontinuity is a huge opportunity to come out stronger for those who know how to lead in the face of inflation and a looming recession.Ram Charan has guided hundreds of companies through many tough business challenges. In the early 1980s, he helped GE preserve its teetering credit rating in the face of double-digit inflation. Now, in Leading Through Inflation, he brings the same common sense and wisdom that made his book Execution, coauthored with Larry Bossidy, a long-time New York Times bestseller. This book will be your guide to avoiding the hazards of inflation while positioning your company to thrive when the business cycle stabilizes. It provides Ram’s down-to-earth recommendations and real-world examples to help you navigate a landscape that may be new to you. As you learn to lead through inflation, you will be better prepared for recession and stagflation as well. You will know how to protect your cash, your customers, and your capital investments. Your psychology will shift from anxiety and fear to optimism and excitement as you define the path to a reimagined future.

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In today’s noisy market where people have instant access to nearly everything, quality products and services are no longer enough to differentiate your company or organization—your brand— from the competition. What a brand stands for, and the actions it takes to prove it, can provide a necessary memorability consumers draw on when they make purchasing decisions. From interviews with CEOs from some of the most purpose-driven brands today, to a step-by-step workshop on finding your own brand’s reason for existing beyond profit, The Purpose Advantage explores how standing for something more than just the bottomline is a powerful way to connect to modern consumers—building brand love and loyalty in the process.

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After answering the question, "How and why do consumers adopt brands," author Norty Cohen takes it the next step with a new question: "How Does Your Brand Become A Sticker On A Laptop?" Using the latest research, Cohen digs deep into the psyche of brand fans to understand how they amplify brands and build long term equity. Consumers participate in brands that make them look good, feel good and keep them entertained. Brands who have used this formula and recruited a solid base can enlist them to do even more by establishing communities where consumers can fulfill their need to belong. Join the Brand presents dozens of findings on best case examples, using info graphics and exercises for connecting the dots.

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“Leveraged Learning is a tour de force of education - how it evolved, what it delivered and where it is going”—Srikumar Rao In a world where education is broken, everyone loses. But big disruption (and transformation) is coming to higher education, and there will be many winners. This is the book that explores a model of education that’s not only robust enough for the modern world, it’s also affordable for students. It’s viable for businesses who long to finally hire the skills that are hard to find. And it’s distributed to the experts who are at the cutting edge of their fields rather than being confined to the purely intellectual and theoretical realms of the ivory tower. Gone are the days when education was something that only happened at the start of your career. The name of today's game, both personally and professionally, is to be CONSTANTLY LEARNING: just enough, just in time, and never stopping. But where can knowledge workers, professionals, and lifelong learners go to find the training and education they need to stay current and thrive? It's no secret that universities and colleges are struggling to keep pace and stay current. Often OUT OF TOUCH, exorbitantly overpriced, and slowed by unwieldy infrastructures, bureaucracies and tenure, these institutions are fundamentally designed to deliver a mode of education that still serves an important purpose, but leaves many of our individual and collective needs for learning and growth sorely unmet. This crisis is an OPPORTUNITY FOR THE EXPERTS AND PROFESSIONALS who possess the knowledge and skills that are so sorely needed by so many. The solution is to package their expertise into leveraged learning programs. These online courses will create transformation for the lifelong learners who need them, and profit for the experts who create them. Danny Iny, a successful educator and entrepreneur, has been leading the charge in the growing movement of course building and online education. And in Leveraged Learning, he lays out the guidebook for navigating and thriving in this new world – both as a lifelong learner, and as an expert with something to teach. As a lifelong learner, you'll gain the skills and acquire the tools that you need to grow and thrive: How education has changed and the implications for knowledge workers and professionals. Why the education system is failing you and what alternatives to consider. How to hack your patterns of behavior to support and accelerate your learning. The three layers of learning that you must stack together to achieve mastery. Which mental habits are critical to achieving ongoing, sustained success. How to tell which online courses are worth taking, and which to avoid. Why most online courses have single-digit completion rates, and how to transcend the statistics. And as an expert with something to teach, you'll learn how to package your expertise for others' benefit, and your profit: What it really takes to develop a lucrative revenue stream from your expertise. The piloting methodology that has worked for thousands of successful online course creators. How to design a curriculum that engages students and leads to mastery. What to test, measure, and iterate as your course grows and evolves. Research-based techniques to help every student perform at the 98th percentile of success. Methodologies for peer-based feedback that cost-effectively support student learning. How to engineer student success with accountability, gamification, and artificial intelligence. All this and much, much more is yours for the taking. Leveraged Learning is your indispensable guide to staying current, growing, and thriving in the modern world. Whether you will be one of the course creators or one of the lifelong learners (or both), you’ll benefit when you come along for the journey. Scroll up and buy the book today.

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CLICKSAND exposes how the online marketing industry is destroying millions of businesses in a greedy money grab. From the largest companies such as Google, Facebook and Hubspot, to small agencies and consultants in every city and town, online marketers are convincing unsuspecting business owners that online marketing is a panacea that will solve all of their sales and marketing challenges. In reality, the businesses that fall for the “pitch” of online marketers are being lured onto the rocks of destruction by following a siren song of pitchmen who are more interested in making money than helping their clients. Industry veteran Bill Troy shows how the “snake oil” pitch works, why so many business owners are susceptible to its allure and how business owners can break out of the trance that online marketers have them in. Bill lays bare the tricks and hypocrisy of online marketers, showing how their sales pitches follow the same recipe used by patent medicine men in the 1800s, and how the “data driven” tools they tout are really built like casino gambling to encourage businesses to spend more. Small agencies and consultants flood local networking groups to build in-person relationships and the giant companies sign up local “certified partners” to represent their services. These “partner” programs are simply badly disguised commission sales positions (local “partners” must generate revenue for the parent company in order to maintain their partner status). CLICKSAND challenges the conventional “group think” mentality prevalent in business these days and takes on some of the most powerful forces in marketing today in an effort to help business owners avoid disaster.

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Why must we feel pain? It is a question humans have asked for centuries. In this timely book, author and Harvard-trained pain specialist Dr. Aneesh Singla offers a physician’s point of view as he takes a journey through medicine, history, and the world around us to provide some insights into our experience of pain, what we can do about it, and why it hurts in the first place. Drawing upon over a decade of experience, Dr. Singla offers an honest and insightful look at how we must balance our desire to “cure” every type of pain with the urgent need to manage the colossal problem of chronic pain, which afflicts over 116 million Americans, and many millions more across the globe. As the opioid crisis in the United States is reaching critical levels, we live in a world where misinformation about the nature of pain is all around us. Countless books offer miracle cures for all kinds of pain, with varying levels of success. However, pain can be a transformative experience, and the idea of resilience and how pain can and does make us stronger is often ignored. The fact is, humans have evolved to feel pain as a necessary part of life. From children born without the ability to sense pain, we have learned that a life without pain can have serious and often times fatal consequences. In Why It Hurts, Dr. Singla takes a sobering look at how we try and manage pain based on his work as a practicing pain specialist in the nation’s largest pain practice. How each of us experience and handle our pain is deeply personal. This book offers a lens from which to see pain as more than just an inconvenience. It offers a new vision of why it hurts and what we should do about it.

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Get the 2018 Updated Edition of This Book! #1 Amazon Best Seller – ALL BUSINESS (2015 Edition) #1 Marketing, #1 Entrepreneurship, #1 Market Research and more! TOP 50 ALL AMAZON KINDLE BOOKS (2015 Edition) Wall Street Journal Best Seller (2015 Edition) Winner: Axiom Business Theory Silver Medal (2017 Edition) Official Selection: Gary’s Book Club at CES (2017 Edition) How does the dramatic decline of golf explain the boom in sales of music on vinyl? What can the world’s most exclusive restaurants teach you about the future of consumption? What cultural trend unites a transgender six year old, a Somali supermodel, and a Canadian Prime Minister? The answers to these questions may not be all that obvious. And that’s exactly the point. Non-Obvious delves into the curation process the author has used for years to build his Trend Reports and takes readers behind the scenes of trend curation (much to the delight of past readers who have been asking about this for years), and show them the methodology they can use to predict the future for themselves. In this sixth edition, discover how to use the power of non-obvious thinking to grow your business and make a bigger impact in the world. Non-Obvious is filled with entertaining insights like how a pioneering comedy- club charging audiences per laugh may forecast the future of consumption or how a wave of tech firms hiring yogis and offering classes in mindfulness may change the overall culture of business. Trends featured in this year’s report include: E-mpulse Buying, Strategic Downgrading, Optimistic Aging, B2Beyond, Personality Mapping, Branded Utility, Mainstream Multiculturalism, Earned Consumption, Anti-Stereotyping, Virtual Empathy, Data Overflow, Heroic Design, Insourced Incubation, Automated Adulthood, and Obsessive Productivity. Non-Obvious takes a brutally honest look back at more than 60 previous trends from 2011 to 2015, providing an honest assessment of what came true, what was a dud, and why it matters. In the end Non-Obvious is a book that will show you how to think different, curate your ideas and get better at predicting what will be important tomorrow based on learning to better observe patterns in the world today.

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Is your organization ready for what is coming? Between the decline of modern management, the social media shift of power toward individuals, and the ascent of the Millennial generation into leadership roles, companies of all shapes and sizes are facing a future that they are ill-equipped to handle. As a result of this perfect storm of changes, many organizations are struggling to stay relevant to customers, capitalize on opportunities in the marketplace, and attract top talent. Successful companies, on the other hand, are shifting to embrace four key capacities that will drive the future of business: digital, clear, fluid, and fast. Drawing on both cutting-edge case studies and research on Millennials in the workplace, you ll learn how to successfully apply these four capacities in your context to drive real business results, like more engaged employees, higher-value customers, greater strategic agility, and stronger, magnetic cultures. When Millennials Take Over delivers concrete, actionable advice you can use to set your company apart as a leader--rather than a follower. The only constant is change. These four capacities are the key to being able to keep up with the complexity, uncertainty and rapid shifts in our industries and our world. When Millennials Take Over is an intelligently practical guide to how you can build these capacities for your organization - starting NOW.

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Based on never-before-shared insights from more than 1,000 organizations and millions of employees, this insightful book reveals the ten essential culture qualities that can help any organization prepare for, and thrive in a constantly changing future. The Culture Quotient provides a simple, easy-to-read approach to culture that guides readers every step of the way. It focuses on helping companies achieve better financial results, as well as increasing employee engagement, and improving talent acquisition and retention. The Culture Quotient is written with three main goals. The first is to inspire readers. The second is to provide tangible data, tips, and actions. And the third is to share culture stories from many industry leaders that show the power and results of culture initiatives in action. The Culture Quotient features forty-five culture stories and excerpts written exclusively for this book. Some featured companies include American Express, GoDaddy, Bazaarvoice, and many others. The Culture Quotient combines these three goals to provide practical takeaways and tips to help readers implement similar culture programs at their company. The author Greg Besner, is the founder of CultureIQ, a company that helps organizations around the world create high-performance cultures. He is also a highly rated adjunct professor at New York University Stern School of Business, and he was one of the original investors in Zappos.com. Besner was recently ranked in USA Today as the eighth best CEO in the United States among a pool of fifty thousand companies. He also was named the EY Entrepreneur Of The Year® in New Jersey. The Culture Quotient highlights qualities that help any organization achieve a high-performance culture. Business leaders have been seeking a practical yet data-driven solution for managing culture for a very long time. Now leaders have it with The Culture Quotient.

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“A brilliant, insightful read.”—MORI TAHERIPOUR, author of Bring Yourself “Hustle is dead. It never worked very well, and now it's burning us out. Jenny Blake is back with a generous, helpful and more caring alternative.”—SETH GODIN, author of This is Marketing “Wildly, wildly helpful. A chill, introvert-friendly birthday party for business owners.”—SARAH YOUNG, author of Expansive Impact Time is not money. Time is life force. Are you consistently doing the work that you and only you can do? Or are you burdened by busywork, the bottleneck blocking your company’s profit and potential? Your time is far more precious than money. It is your presence, your memories, your quality of life. As a business owner, you are already paying a risk and pressure tax. For many, growth fueled by added stress is not worth the trade-off. You have an urge to simplify and streamline. Free Time is not about working as little as possible. Nor is it about creating a lifestyle business purely for one’s own gain. It is about creating a life-giving business energizing every single person who is a part of it, from the owner to team members, to clients and community. Free Time is about making small investments now to create greater optionality in the future. A more joyful business is within reach. Imagine: Traveling, going off the grid, or handling family emergencies without panicking that everything will fall apart while you are gone. Working 10- to 20-hour weeks, delegating the rest to a motivated, part-time remote team. Answering questions with relief, knowing you don’t have to “own” the next steps. Empowering your Delightfully Tiny Team™ to answer their own questions before they even have to ask you. Harnessing your creative energy for the strategic projects that excite you most. Jenny Blake, author of the award-winning book Pivot and co-creator of Google’s acclaimed Career Guru coaching program, is back with her signature blend of heart-based operating principles and practical tools. This book will teach you how to move from friction to flow through smarter systems and the three-stage Free Time Framework.™ Free Time is a playbook to free your mind, time, and team for your best work. This book will teach you and your team to operate efficiently and intuitively, while earning abundantly, so you can make your greatest contribution as a business owner.

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“In the undeniably vast crowd of books about public speaking, this one stands out for its intelligent, direct approach … An indispensable manual on all aspects of public speaking and a boon to those who may be anxious about it.” —KIRKUS STARRED REVIEWA timely guide to effectively presenting virtually by Fortune 500 presentation skills coach and former Yale Drama School lecturer Jacqueline Farrington.The ability to shine online has suddenly become one of the most important skills for us personally and professionally. Whether you’re presenting to a team of 7 on Zoom or 7,000 on WebEx, the practical and proven insights in this book will build confidence, skills and positive outcomes.Read this book to learn: Why you must rehearse over and over, so it looks like you’ve never done it before The science of why connecting and engaging online is harder—and exactly what to do about it Why you must understand the difference between authentic presence and strategic presence Why congruency matters and how to use it in your favor What happens to our voices in virtual realms—and how to effectively compensate How to produce like a pro—and become a pro in every aspect of your delivery And much more This Non-Obvious Guide is to become the most comprehensive, readable and actionable collection of principles for performing at your best online. Written by a globally known presentation skills coach who delivers her results-driven process for shining online (and on stage), this guide also features plenty of humor and fun references to relevant lines from our favorite flicks to keep you engaged—and help you learn more in less time.Read this book to learn how to apply actionable principles from stage and screen to your virtual presentations. The future of presentations, workshops, and meetings is virtual and acting, producing, directing skills are required, no matter who’s in your audience, and no matter what your topic.Based on the science of how our brains encode virtual experiences, this pithy, entertaining guide details how to create your most authentic and strategic presence; make the most of your voice, body language and stories; format options; visual considerations; equipment set up; tapping the backchannel and more.

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A timely and insightful look at how businesses are adapting and reinventing themselves for a world shifted by the global pandemic, written by a widely respected Silicon Valley innovator with decades of experience working in disruption. A new label is REQUIRED to describe the magnitude of impact COVID-19 has on the world. By naming it a recession, depression or a black swan event won't do justice to what happened. Within this book, you will find a new label assigned to the phenomenon. A disruption of this magnitude creates problems..and possibilities. This book will help you focus on possibilities, rather than problems.

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The future of sales is radically transparent. Are you ready for it? Today, anyone buying anything relies on reviews and feedback shared by strangers and often trust those anonymously posted experiences more than the claims made by the providers of the products or services themselves. They expect to see the full picture and find out all of the pros and cons before making any purchase. And the larger the purchase, the greater the demand for transparency. What if the key to selling was to do exactly the opposite of what most sales courses tell you to do? It may be hard to imagine, but something as counterintuitive as leading with your flaws can result in faster sales cycles, increased win rates, and makes competing with you almost impossible. Leveraging transparency and vulnerability in your presentations and your negotiations leads to faster buyer consensus, larger deals, faster payments, longer commitments and more predictable sales forecasts.In this groundbreaking book, award winning sales leader Todd Caponi will reveal his hard-earned secrets for engaging potential buyers with unexpected honesty and understanding the buying brain to get the deal you want, while delighting your customer with the experience.

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“Outstanding business insights in a work brimming with energy and vitality.” —Kirkus Reviews In this visual guide to thriving in the midst of chaos, scientist, entrepreneur and “Reinvention Guru” Dr. Nadya Zhexembayeva brings together the insights from a community of 3000+ “reinventors” to offer a bold new method for business resilience during disruptive times. Running a successful business amidst constant change is overwhelming. Just as we handle one disruption, another crisis looms on the horizon. How do you survive and even thrive? 4-time TEDx speaker Dr. Nadya Zhexembayeva and her global Chief Reinvention Officer community understand the struggle and helped countless companies and leaders deal with change by reinventing their products, processes, and leadership practices. Now she brings to you a powerful blend of cross-disciplinary research and battle-tested tools to help you diagnose, design, and implement a reinvention system that allows your company to stop combatting or resisting change – and instead helps you turn every disruption into your greatest opportunity.

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Gold Medal at Independent Publisher Book Awards. Finalist at the International Book Awards. Finalist at the American Bookfest Best Book Awards. We face a crisis of trust because people feel there is no longer any truth. Singh and Luthra have written a highly-readable analysis of how it happened and how we might return truth to it's necessary prominence in a social media-infused society. An urgently needed book. – David Kirkpatrick, author of The Facebook Effect and founder of Techonomy Media The new world of information is overwhelming, but it is not insurmountable. In Savvy, Shiv and Rohini offer hope - and important practical advice - for professionals trying to navigate amidst the chaos. This is a smart and useful book for anyone trying to gain a firmer footing in the Information Age. –Tom Nichols, author of The Death of Expertise and Professor of National Security Affairs at the US Naval War College Fake news is nothing new. Technology has turbo-charged its spread leaving us inundated with misrepresentations, exaggerations, and outright lies. Finding the truth is like searching for a needle in a haystack. We are in a crisis of trust—no longer knowing who or what to believe.In the post-trust era, so much is out of our control, and yet there are ways in which we can inoculate ourselves. Savvy is a book about the human glitches that cause us to fall for alternative facts and what we can do to override them. In Savvy, we meet the social scientists who questioned the behavior of Nazi war criminals, Ivy League football fans, John F. Kennedy and more to better understand why human beings often suspend critical judgement and readily fall for fakeness. We also meet current CEOs, politicians, media moguls and artificial intelligence engines to examine why we put our trust in people, organizations and information that is biased (or blatantly deceptive) while doubting credible sources. Through examples from today’s political and business headlines, Savvy guides you out of the post-trust era and includes science and analysis that makes you more informed and savvy in the business world and your personal life.

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Get the 2018 Updated edition of this book! Winner: Axiom Business Theory Silver Medal (2017 Edition) Official Selection: Gary’s Book Club at CES (2017 Edition) Wall Street Journal Best Seller (2015 Edition) TOP 50 ALL AMAZON KINDLE BOOKS (2015 Edition) What unexpected insights can a holographic Holocaust survivor and a Japanese film about soy sauce offer us about career development? How do self-repairing airplane wings, touch-enabled “skinterface” tattoos and smart locks predict the next trillion-dollar industry? What can the surprising popularity of an odd Norwegian TV show and the rise of “quiet eating” in Spain teach us about buying behavior? The answers to these questions may not be all that obvious. And that’s exactly the point. For the past 7 years, marketing expert and Georgetown University Professor Rohit Bhargava has curated his best-selling list of non-obvious trends by asking the questions that most trend predictors miss. It’s why his insights on future trends and the art of curating trends have been utilized by dozens of the biggest brands and organizations in the world like Intel, Under Armour and the World Bank. In this all-new seventh edition, discover what more than a million readers already have: how to use the power of non-obvious thinking to grow your business and make a bigger impact in the world. Here is a snapshot of trends featured in the report: . Fierce Femininity – As gender continues to become more fluid, fiercely independent women are increasingly portrayed as heroines, seen as role models and changing the world. · Passive Loyalty - The ease of switching from brand to brand continues to empowers consumers – forcing brands to get smarter about earning true loyalty of belief versus loyalty of convenience. · Robot Renaissance - As the utility of robots moves beyond manufacturing and into the home and workplace, they adopt better human-like interfaces and even may have micro-personalities built in. · Moonshot Entrepreneurship – Inspired by visionary entrepreneurs, more organizations think beyond profit and focus on using business to make a positive social impact and even save the world. In total, the Non-Obvious 2017 Edition features 15 all-new trends for 2017 across 5 categories including Culture & Consumer Behavior, Marketing & Social Media, Media & Education, Technology & Design plus Economics & Entrepreneurship. The book also features a detailed section with a review and rating for more than 60 previously predicted trends – with longevity ratings for each. As with the original version, this new edition of Non-Obvious also delves into the curation process the author has used for years to build his Trend Reports and takes readers behind the scenes of trend curation (much to the delight of past readers who have been asking about this for years), and show them the methodology they can use to predict the future for themselves.

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Education That Works addresses the issue of how college and university education can be made more impactful by incorporating a variety of experiential education activities and how this approach is natural given what we know today about how the brain works at multiple levels from modern brain scanners.The key point is that the brain operates on conscious and unconscious decision-making levels and that the latter is under appreciated in higher education but is well-suited to learning from direct experience in complement to the academic curriculum. Classic among these experiential activities is an internship, but also included are study abroad, undergraduate research, service-learning, and other activities that bring the student’s classroom study into a more real-world project or operation in a way that allows them to apply what they are studying to what they might ultimately do with their college learning when they graduate. The book examines experiential activates from this perspective and looks at how they might be implemented in the university setting. For example, key among the programs is the use of reflection to better integrate these two types of decision-making and important among the impacts is an expected increase in retention and job/school placement after college.

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