Search results for ""Ideapress Publishing""

AS SEEN ON GOOD MORNING AMERICAHave you ever accomplished something you weren’t so sure you could do? Success has always been the end goal, but when you achieve it ... something infuriatingly predictable happens. You start wondering what more you can do.Instead of success bringing you happiness, it hands you an increased hunger to achieve something even bigger. And with that desire also comes uncertainty, self-doubt, anxiety and stress.Success, in other words, is kinda wonderful ... but it’s also kinda hell. Welcome to Wonderhell.Wonderhell is that space in your psyche where the burden of your newly discovered potential plops down, unpacks its backpack, and asks: Hey, you! Whatcha got for me?Living in an ambitious, results-oriented society, we often mischaracterize the turbulent emotions that surround success, deeming them a “necessary evil”—a byproduct of one’s rise to the top. We tend to think that we just need to survive these difficult moments, to hang on by our fingernails and somehow get through these stressful, unwanted side effects of our success. We torture ourselves with a never-ending internal dialogue: I can handle this. Can I handle this?But we are wrong. Learning to live in this newfound potential can be exciting rather than exhausting. Emotions like fear, anxiety, and heartbreak are not collateral damage, slings and arrows to be absorbed and swallowed down, silenced and pushed aside. Rather, each emotion is a portal that shows us what more we can do, if instead we recognize that on the other side of this wonderful hell that we so badly wanted is another and another and another . . . but only if we choose to accept it.

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“Probst’s combination of agile writing and insightful observations makes most other books on modern branding look both overly circumspect and woefully incomplete … A fascinating—and surprisingly fun—wide-angle look at advertising.” — Kirkus Reviews (starred review)Brands can no longer force-feed us a plethora of products we don’t need. To succeed, brands must transform us and the world we live in. Assemblage guides you through the art and science of creating transformative brands by combining personal, social, and cultural components. Assemblage will show you Why perception is the truth and how to shape people’s perceptions Why we relate to antiheroes, villains, and saviors How brands can reassure consumers about their past, present, and future How to leverage data and insights to deliver a personalized, human-centric consumer experience How brands can make a positive impact on people, society, and the economy Assemblage is supported by in-depth research in consumer psychology, extensive consumer insights, interviews with industry-leading marketers, and case studies of transformative brands, big and small.

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This is a handbook for visionaries.Making outlandish predictions about the future is easy. Predicting the future normal is far harder. For the past decade, Rohit Bhargava and Henry Coutinho-Mason have been on the front lines of exploring the global forces shaping our future normal through their work independently leading two of the most successful trend consultancies in the world: TrendWatching and the Non-Obvious Company.From donning full body haptic suits to sampling cultivated meat, their work has taken them into cutting-edge labs, private testing facilities, and invite-only showcases across the world. Now for the first time, they are teaming up to share a uniquely eye-opening vision of the future unlike any other.Across thirty fast-moving chapters, The Future Normal spotlights dozens of ideas and instigators who are changing the world. From biophilic skyscrapers to generative AI, these stories offer an optimistic yet deeply human view of the next decade. Along the way, we also tackle some of the biggest ethical and societal questions raised by all this progress.In this book, you’ll read about the ideas and instigators that are bringing about new ways to satisfy our fundamental needs and wants, changing not just their industries but also transforming our wider culture and society. These are the stories of the future normal, and they are coming sooner than you think. For anyone looking to get ready, this book will empower you to seize the opportunities that lie ahead in this crucial decade.

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It’s the age-old issue facing sales organizations. Sales training and enablement is focused on the sales team, not the leaders. The prevailing thought is if you have graduated to sales leadership, you must already know what you’re doing, otherwise you wouldn’t have been promoted into the role. For most sales leaders, their approach is borne from experiences working for and around other sales leaders. No formal training. No framework. Limited understanding of how individual salespeople are inspired to stay, do their best, and advocate to others. Hitting a revenue target is not the job, it’s the outcome. The inspiration of your team is only “coin operated” if you’re doing it wrong. But there’s good news! Sales leadership doesn’t have to be that hard. There’s a massive opportunity to stand out from the rest; to be more prepared, more effective and to maximize the revenue capacity of your teams. And in today’s environment, where the physical and emotional cost of changing sales jobs is practically non-existent, the ability to recruit, retain and optimize has never been more important. The Transparent Sales Leader challenges long-held sales leadership standards, providing a modern, cards-face-up, science-backed, easy-to-implement framework for today’s sales leaders. Todd Caponi, author of The Transparency Sale, brings the science of transparency and intrinsic inspiration to the pages of this book, in a simple-to-understand-and-implement structure to help you get the job, plan, strategize and communicate to your team, your bosses, and even your board. In the end, you’ll see the holes before they form. You’ll stop chasing, and start growing.

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An all new updated 2021 edition of the popular original guide to marketing and branding featuring actionable advice that will help you tell a better story, win more customers, earn more loyalty and make more money. Being good at marketing might seem like a dark art. All those in-your-face ads, annoying pop-ups and desperate $497 online training courses make most people hate marketing. But the truth is, every business leader and entrepreneur needs to understand how marketing really works. In this candid guide, bestselling author and award-winning marketing expert Rohit Bhargava offers the ultimate guide to every part of marketing – from writing a tagline to building a simple one-page marketing strategy. In this guide, you’ll learn: How to get an unlimited marketing budget by doing things that work. The key to creating unstoppable word of mouth for your idea or product. Why it is a mistake to try and be on every social media platform. The secret to buying advertising at a fraction of the “sticker price.” How to create a tagline that people remember for your business. Fit your entire marketing strategy on one page and maintain your focus. Inspired by real life conversations and experiences with hundreds of business owners and entrepreneurs, as well as the author’s 15+ year career leading marketing for some of the most successful brands in the world, this is the rare guide that will skip all the useless definitions, avoid the fluff and cut right to the point to give you the real-life advice you need to hear with an irreverent "non-obvious" perspective you deserve. From downloadable one page guides to real life stories and examples, this guide will give you the inspiration and tools to put together a winning marketing strategy to grow your business - no matter how much you know about marketing already.

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An all new updated 2021 edition of the popular original guide to working from home and adjusting to virtual work featuring the best tips and advice from more than 50 top experts. Most books on remote work repeat the same tired advice about being productive while wearing sweatpants. The advice in this book is different. Award winning author Rohit Bhargava reveals the secrets of remote work by curating advice from the experts. In this book, you’ll learn: Why trying to recreate a “home studio” for presentations is overrated. How you can build powerful relationships with people you’ve never met. The seven rules of virtual meetings that everyone should know. How to look and sound amazing on video, without spending a fortune. Most guides to virtual work pretend like it is better than being face-to-face. It usually isn’t. But in today’s business world, there are many reasons you need to work remotely or do virtual meetings, from taking parental leave to navigating a global health pandemic. In this short guide featuring a compilation of the best advice and insights from more than 50 experts from dozens of industries, you will learn the keys to being effective from afar. Whether you need to deliver a presentation to a virtual audience or collaborate with a global team, this handy guide will help you be more productive when you can't be there in person. This is not a book that will convince you that you need to work remotely every day or that you should go to a Caribbean island and become a digital nomad. It’s a guide for anyone forced to work remotely, stuck on too many Zoom calls, and looking for quick actionable advice on how to shift the way they work to get more done every day.

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Is your once-thriving organization stuck? Is your team on life support, unable to deliver on its potential? Is your initiative or campaign limping along instead of sprinting ahead? Wall Street Journal bestselling author and turnaround mastermind, Lisa Gable offers a clear-headed, straightforward method for getting you back on track. For more than 30 years, Lisa Gable has been called to turnaround failing organizations—businesses, teams, nonprofits, political campaigns, and government projects—and solve seemingly intractable problems. From Silicon Valley to Washington DC, she’s seen it all. Over time, she’s learned the key to course-correct when things go South is applying the discipline of process engineering—carefully reevaluating everything your organization does and how it does it—with diplomacy and humanity, taking care of relationships, and forging strong partnerships. In Turnaround, Gable shares her simple but powerful method for breathing new life into the most troubled ventures: Visualize the future—don’t fix what’s there; start from scratch. Break down the present—ditch what isn’t working; keep what does. Create a path to your future—map out critical decisions and actions needed. Execute with confidence and diplomacy—speed up by partnering well with others. At a time when dizzying innovation cycles, hyper-competition, and a global pandemic have made survival more challenging than ever, Gable’s time-tested and industry-proof method will give you the tools to turn your ship around and chart a course to success.

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Amazon’s trillion-dollar success is the envy of everyone, but achievable by anyone. What has propelled their record streak of growth? Their management system, and it can do the same for you no matter what business you are in or what level. Learning it is as simple as six building blocks distilled by New York Times bestselling author and global CEO advisor Ram Charan and Julia Yang in The Amazon Management System. The Ultimate Digital Engine that Powered Amazon’s Unprecedented Growth and Shareholder Value Creation:Building Block 1: Customer-Obsessed Business Model Building Block 2: Continuous Bar-Raising Talent Pool Building Block 3: AI-Powered Data & Metrics System Building Block 4: Ground-Breaking Invention Machine Building Block 5: High-Velocity & High-Quality Decision-Making Building Block 6: A forever Day 1 culture. From their high-velocity decision-making to their top talent hiring practices, the insider secrets behind Amazon’s success are now within anyone’s grasp, block by block. Whether you are an established CEO or a recent college grad, this concise and actionable book will help your business win in a new digital era that demands nonstop innovation.

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Today‘s leaders are more stressed than ever. Whether you are leading a Fortune 500 company trying to retain top talent, or are an entrepreneur trying to cultivate the next great idea, the current corporate landscape is unpredictable, multi-factored, and complex. This is where the power of emotional intelligence comes in. In this guide, Aperio founder and CEO Kerry Goyette challenges the conventional wisdom of EQ by breaking down the neuroscience of emotional intelligence and offering a bold and applicable new approach. See how emotional intelligence tactics empower you to leverage the impact of emotion, thrive in competitive environments, and prevent fight or flight responses from hijacking your best intentions. Explore ways to leverage EQ to connect with people, add value, and grow your business. IN THIS BOOK YOU WILL LEARN HOW TO: > Improve your decision-making when it matters most. > Navigate change and better manage disruption. > Identify the derailers that may be holding you back. > Trace problems to their roots so they can be solved more easily. > Be agile and thrive in today’s chaotic environments. > Shape your company culture to drive loyalty and engagement.

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This book is about climbing toward connection.Through the practice of critical skills that open our minds and connect us with our highest ideals, we can move beyond defending our points of view and strive toward choices that honor our desire to maximize our lives and impact. A conscious connection feels like a deep breath of cool air on top of a snow-capped mountaintop and the touch of a warm hand reaching out to pull you toward the warmth of the fire. Composed of four interlocking habits, this book will help you build conscious connections, find pockets of personal bliss, and maximize your leadership potential.Our individual capacity to change nations and hearts has been demonstrated throughout history. With the right tools, you can build armies of consciously connected leaders committed to four simple habits that can empower nations.What separates us from Mandela? What divides us from history’s change-makers? What made Martin Luther King, Jr. and Mother Teresa so memorable? They were not born powerful. Most leaders, despite struggles, learned to consistently apply value-based habits to every challenge.Based on proven leadership principles, this book provides a methodology more powerful than the thousands of other leadership books available. No matter how much you study relationship building, communication, or countless other singular issues, they all boil down to four habits.In The Power of Conscious Connection, author Talia Fox will guide you down the path to becoming more consciously connected. Among the topics covered: Why we feel so isolated and alone, even though we’re surrounded by constant communication What it means to be alive in the world Why deep Listening is the key to mental health—and how it can make you the smartest person in the room How a simple habit of Observing reveals the interrelated systems all around us Why your interactions with others feel fake and rehearsed What it means to engage with others, even when we don’t feel we should have to And how to use the entire Conscious Connections system to transform your life for the better—no matter your challenges, desires, or stage in life

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How do the most innovative and agile companies develop a “winning mindset” that runs throughout the entire organization?Going on Offense is a powerful resource for anyone looking to transform their organization or themselves, exploring the key ingredients that fuel the mindset of companies dedicated to perpetual innovation and relentless experimentation. Based on a comprehensive seven-year study from Stanford University, Going on Offense provides an insider view into the transformative drivers of success displayed in 26 innovative organizations—including industry giants like Apple, Tesla, Amazon, Microsoft, and Starbucks—along with actionable advice on how to replicate this transformation.Explore the challenges of once-innovative tech giants like Facebook and Google and the factors behind their transition to complacent and stagnant organizations. Delve into the reasons behind an organization's decline through in-depth analysis and real-world examples. Going on Offense analyzes these cases and offers practical solutions for companies and individuals looking to transform to a winning mindset.Written by world-renowned expert in transformation, bestselling author, and award-winning teacher, scholar, and global advisor, Behnam Tabrizi, Going on Offense is a must-read for any organization looking to stay innovative and competitive in today's rapidly changing market. Armed with this book, a company will be able to go on offense—continually improving its culture, adapting to new environments, and expanding into new territories.

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