Search results for ""Ideapress Publishing""

What makes a society innovative? Tracing the story of five great civilizations, from ancient Egypt, Greece and Rome, to the Middle East, Europe, the United States and China, this book will tell you. History offers us a model and lessons for what can be done right, and it shows how once mighty and innovative societies can fall. The story here departs from pundits who believe that the Western or American-style political and legal system is uni­versally best for economic success. At various times China, the Middle East and elsewhere were the great engines of innovation; later leadership passed to Europe and the United States. As some places rose to the top of science and technology, others fell away. And some, like China, rose again. The lessons of history are clear. Centers of innovation learn from and borrow ideas, prac­tices and technologies from elsewhere. They adapt ideas and practices to add new value. They activate strengths of their population through education, cultural openness, and access to financial resources. They build strong institutions that pursue new knowledge and reject orthodoxy. At a time when the world seems to be closing doors to the talented and pulling back from global engagement, when suspicion of the foreign is running high, we may be losing the essential traits that make for innovation, the most important of all assets for the future of the human race.

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It’s the age-old issue facing sales organizations. Sales training and enablement is focused on the sales team, not the leaders. The prevailing thought is if you have graduated to sales leadership, you must already know what you’re doing, otherwise you wouldn’t have been promoted into the role. For most sales leaders, their approach is borne from experiences working for and around other sales leaders. No formal training. No framework. Limited understanding of how individual salespeople are inspired to stay, do their best, and advocate to others. Hitting a revenue target is not the job, it’s the outcome. The inspiration of your team is only “coin operated” if you’re doing it wrong. But there’s good news! Sales leadership doesn’t have to be that hard. There’s a massive opportunity to stand out from the rest; to be more prepared, more effective and to maximize the revenue capacity of your teams. And in today’s environment, where the physical and emotional cost of changing sales jobs is practically non-existent, the ability to recruit, retain and optimize has never been more important. The Transparent Sales Leader challenges long-held sales leadership standards, providing a modern, cards-face-up, science-backed, easy-to-implement framework for today’s sales leaders. Todd Caponi, author of The Transparency Sale, brings the science of transparency and intrinsic inspiration to the pages of this book, in a simple-to-understand-and-implement structure to help you get the job, plan, strategize and communicate to your team, your bosses, and even your board. In the end, you’ll see the holes before they form. You’ll stop chasing, and start growing.

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“An essential guide to the engine that drives the early adoption of disruptive innovations.”--Geoffrey Moore, Author, Crossing the Chasm and Zone to WinHOW COMPANIES CAN VAULT AHEAD BY DEVELOPING, MARKETING, AND DELIVERING SUPERIOR EXPERTISE“Thought leadership” is now a core part of the business lexicon. Numerous corporate websites devote whole sections to it. Entire conferences are built around it (TED and the World Economic Forum as the most exclusive ones). It’s at the center of sophisticated, high-ticket PR campaigns. Thousands of people are making careers of it. And companies from Fidelity Investments, Adobe and Cigna to PwC, Accenture and Spotify have people in charge of it.Interest in the field of thought leadership is white hot -- just like the buzz created by illustrious thought leaders when they bring groundbreaking ideas to market. So it’s about time the topic of thought leadership itself got a substantive treatment. In Competing on Thought Leadership, Robert Buday boldly delivers it. He defines thought leadership concretely: as the acclaim that a firm or a person earns for developing, marketing and delivering superior expertise in solving complex customer problems. And he defines it broadly -- as a business strategy, not just a marketing strategy. Buday also brings to bear his client work and research since the 1980s in helping companies and individuals inside them become known worldwide as leading experts in their field, which in turn has increased their revenue and profit multifold. This book focuses on how businesses that sell services and products to other businesses can thrive on thought leadership. It takes the lessons learned at some of the best firms in the world at selling expertise – consulting, accounting, law, financial services and technology firms – and makes them practical for every B2B firm. Yet the principles of Competing on Thought Leadership apply to all organizations – for-profit and non-profit alike -- that must demonstrate superior expertise in solving complex problems. Consumer companies, charitable foundations and other organizations, too, can benefit greatly from adopting these best practices in thought leadership.

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From eye-opening interviews with some of the world’s most successful CEOs to a step-by-step workshop, this breakthrough book is the ultimate guide for turning your brand’s purpose into a competitive advantage.

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WALL STREET JOURNAL BESTSELLER!AS SEEN ON GOOD MORNING AMERICA!Have you ever accomplished something you weren't so sureyou could do? Success has always been the end goal, but when you achieve it ...something infuriatingly predictable happens. You start wondering what more youcan do.Instead of success bringing you happiness, it hands you anincreased hunger to achieve something even bigger. And with that desire alsocomes uncertainty, self-doubt, anxiety and stress.Success, in other words, is kinda wonderful ... but it'salso kinda hell. Welcome to Wonderhell.Wonderhell is that space in your psyche where the burden ofyour newly discovered potential plops down, unpacks its backpack, and asks:Hey, you! Whatcha got for me?Living in an ambitious, results-oriented society, we oftenmischaracterize the turbu

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Wall Street Journal Best Seller Finalist: The AMA Leonard L. Berry Book Prize Winner: The Eric Hoffer Book Award (Business) Winner: INDIE Gold Medal Book Award (Business) How are a men’s grooming brand and frustrated "stuck-at-work" dads leading a revolution in masculinity post #MeToo? What can the decline of a global lingerie brand and corporate hackathons teach us about how fear can stifle innovation? How does hiring "neuro-diverse" workers and creating empathetic shampoo bottles signal a dramatic shift toward compassion in the workplace? For the past 9 years, marketing expert and Georgetown University Professor Rohit Bhargava has curated his best-selling list of non-obvious trends by asking the questions that most trend predictors miss. In this all-new ninth edition, discover what more than a million readers already have: how to use the power of non-obvious thinking to grow your business and make a bigger impact in the world. In total, the Non-Obvious 2019 edition features 15 all-new trends across 5 categories including Culture; Consumer Behavior, Marketing; Social Media, Media & Education, Technology; Design plus Economics; Entrepreneurship. The book also features a detailed section with a review and rating for more than 115 previously predicted trends, with longevity ratings for each. As with the original version, this new edition of Non-Obvious also delves into the curation process the author has used for years to build his Trend Reports and takes readers behind the scenes of trend curation (much to the delight of past readers who have been asking about this for years), and show them the methodology they can use to predict the future for themselves.

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Awkwardness isn’t a weakness to fix - it’s your greatest asset for professional and personal growth. In a time of blurred realities and filtered faces, embracing your awkwardness may seem counterintuitive. As 2x TEDx Speaker and Executive Coach Henna Pryor shows, relishing your “Good Awkward” is essential to becoming more bold, boosting your confidence, and taking the necessary professional risks at work that help you be braver and meet your true potential.In this book, Pryor taps her signature playful and lighthearted writing style to share stories, science-based tools, and simple action steps to guide you to: Pinpoint the exact reason it’s been difficult to take risks - and how to move past it Learn how to use the concepts of deliberate discomfort and strategic micro stressors to strengthen mental muscle Create your own personalized plan to be braver in the moments when it counts If your biggest goals have felt elusive or you’re eager to find a fresh edge in the crowded marketplace, Good Awkward can teach you how to create a new outlook on moments that once caused embarrassment or cringe and use them as a force for good, so you can become the bravest you.

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Winner of the 2022 Living Now Book Award for Health/WellnessFeatured In The Washington Post's "10 Books To Read In May 2021" A surprisingly open memoir co-authored by the married duo of a world class oncologist and a cancer survivor about love, pain, hope, strength and resilience while navigating the overwhelming breast cancer advocacy movement. Off Our Chests recounts the story of Liza and John’s experience with her diagnosis and treatment. Written in alternating voices, Liza details her treatment, the complex decisions she had to make throughout her course of chemotherapy and radiation, including clinical trial participation and an elective double mastectomy, the added complexity of being treated at the cancer center of which John was the chief of hematology and oncology, and the emotional impact of knowing she may die as a young woman with young children. John, who lost his own mother to cancer at the age of 13, provides an inside look into the world of cancer care and research, but also the perspective of someone who understands the medicine but who was unprepared for assuming the role of caregiver and worried husband. John adds insights into his world of running the clinical operations of the cancer center where Liza would receive her care, commentary on the breast cancer machine, the need for clinical research, the high cost of cancer care, and an easy to understand explanation of the clinical and scientific background of oncology. While they both felt that they were already expert commentators on their own “Cancer Channel” during the course of Liza's illness, they both came to realize how little understanding they truly had of what a cancer diagnosis does to the patient, caregivers, children, family members, and friends. Liza and John share their most intimate thoughts, including many that were previously unsaid—even between the two of them. Both gain an understanding of the other’s life, a deeper appreciation of what it means to be a cancer patient, and of the emotional strains of being an oncologist where so many of the patients die on their watch.

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A bold new look at how technology can become a force multiplier to deliver more empathy and integrate deeper, more personalized human connections into everyday business interactions at scale. While the world has never needed more empathy than today, too often technology is used by businesses as a substitute and a barrier to real human connection. We’ve all experienced dumb chatbots, automated scripts and poor employee interactions that dehumanizes customer interactions. That’s because brands have focused on company centric business strategies, processes and technology. However, simply put: No customers, no business. What if, by transforming the old company-centric way of doing business and putting customers and employees front and center, businesses could succeed faster than ever before and not at the expense of their most important assets—the very people who make it possible to be in business? Empathy is a powerful construct for a better world and a better business. It’s not a synonym for nice. Empathy is about respect and treating people in the context of their unique situation in a highly personalized way. In this groundbreaking new book, longtime technology leader and current CEO of Genesys, Tony Bates teams up with researcher and customer experience evangelist, Dr. Natalie Petouhoff to define a new path forward to put empathy into action. By using strategies and technologies as the flywheel to orchestrate systems of listening, understanding and predicting, as well as, taking action and learning from those interactions at scale, businesses can easily put the customer and employee first, not only meet the ever-changing customer and employee expectations, but also leapfrog their competition. They predict empathy is the next frontier in technology. This book is aimed at sparking an industry-wide conversation about how exponential technologies like, AI and cloud can enable a more empathetic world.

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What if there was a template you could follow to map your own career success in these disruptive times? The world is filled with smart, talented, and hardworking people whose careers get stuck. Are you feeling like one of them? Despite what most career self-help books would tell you, getting unstuck is about more than motivation. For the past decade, Silicon Valley executive and leadership coach Abhijeet Khadilkar has been helping some of the most driven, entrepreneurial and creative people in the world to unlock their potential and accelerate their careers. In this book, he reveals what it really takes to find your own North Star for personal growth. Unlock! is filled with templates, guides and a framework for the seven crucial steps anyone can use to unlock their potential as a leader, even during a recession (or a global pandemic). From a guide to learning how to take advantage of market trends to advice on how to build on your existing strengths, the insights in this book will help you start turning the flywheel of career growth to create value for your organization, community, AND yourself. Written in an easy-to-access style, Unlock! includes strategies, work examples, and practical exercises as well as reflections useful at any stage of your career. The path to building a more fulfilling career is ahead, and this book is the guide you need to unlock your true leadership potential. Unlock’s 7 Step Process shows you how to set your career goals, yet make them adaptable to the ever-changing business world. They show you how to become a stronger leader in the workplace, contributing to advancement and opportunities you never would have thought possible. * The North Star guides you toward what you really want to do and who you would like to become. Once you complete this step, you’ll have a strong light to point out your path to success. * Discovery allows you to uncover new career opportunities based on your existing skills and new skills you may acquire in the future. You’ll have a lens to re-imagine the bucket of skills and experience you already have. * Horizon shows you how to align your career path with market trends. Discover near term and long range trends that move you from chasing the market to leading it. * Resolve prompts you to make decisions based on facts and commit to those decisions professionally and emotionally. You’ll know how to include the most important factors of your life into your career decisions. * Moniker demonstrates how to build a professional brand, both online and off. You’ll be able to control other people’s perceptions of who you are—even before they meet you. * Elevate provides a roadmap for your first 90 days in your new career or company position. Through a series of recurring activities, you’ll accelerate your career growth and expertise using a compounding effect. * Reinvent allows you to take some time to reflect and regroup. You’ll have a plan to prepare for that all-important annual review, as well as being able to analyze what is working and what isn’t, and adjust accordingly. These seven steps guide you in an unerring direction to your own personal north star of career success. By examining yourself using the templates provided to you via a QR code, you can create a career that is satisfactory on many different levels. Unlock! is the book you need right now to unlock your true potential. Full of powerful exercises for you to transform yourself into an exception leader, the book is also easy to read and follow. If you are ready to accelerate your life and career, RIGHT NOW, grab this book and get going!

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ALL-NEW SECOND EDITION COMING APRIL 2021! WRITTEN DURING THE COVID-19 PANDEMIC WITH ALL-NEW INSIGHTS. FEATURING CONTRIBUTIONS FROM OVER 50 TOP EXPERTS. Why do virtual meetings usually suck and how can you make yours better? What are the five secrets to delivering a compelling virtual presentation? How can you collaborate with people you have never met in real life? Most guides to virtual work pretend like it is better than being face to face. It usually isn’t. But in today’s business world, there are many reasons you may need to work remotely or do virtual meetings, from taking parental leave to navigating a global health pandemic. In this short guide featuring a compilation of the best advice and insights from more than 50 experts from all industries, you will learn the keys to being effective from afar. Whether you need to deliver a presentation to a virtual audience or collaborate with a global team, this handy guide will help you be more productive when you can't be there in person.

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"Required reading for anyone who wants to do more than merely manage people. Good Authority is a modern classic, and it will redefine what it means to be the boss." — Seth Godin, Author, Linchpin Imagine a world where personal and professional growth are one thing, where improving your relationships and owning your strengths at work translate directly into the rest of your life. Creating a company culture like that is not a dream. Through personal stories and real-life conversations, Jonathan takes you into the room with managers and employees where real culture change happens, and shows you a new kind of employee mentoring where each person gets the real-time feedback, support, and clear boundaries we all need to get beyond the patterns that hold us back. In this provocative and timely new book, Jonathan brings together what he has learned over a twenty-year journey as an executive, entrepreneur, team leader and leadership trainer. Combining his experience as the CEO and CBO of EMyth where he led the transformation of a global coaching brand with the lessons learned along his own personal growth journey, Jonathan walks us through a step-by-step approach that integrates the leading edges of both. You'll discover a way to lead your team that is both profoundly human and results-oriented at the same time. Whether you re a CEO or business owner, executive, team leader, consultant, or coach, Good Authority will give you new ideas and inspiration you can put into practice. Most importantly, it will give you permission to be more of who you are at work than you ever thought possible.

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Let’s face it. Most events are boring. But they don’t have to be. This highly actionable, fast-reading guide is chock-full of unconventional, un-borifying tools, ideas and strategies to help you design more captivating and unmissable events for less money and in less time.Whether a veteran, newbie or “accidental” event planner, you’ll learn fresh strategies to smartly select speakers, manage logistics, set a content road map, as well as plan and execute rave-worthy events of all types. Inspired by decades of delivering everything from large-scale corporate events to multiple TEDx gatherings, this fun, practical book will transform how you plan your next event—no matter how large or small.“Any event can become irresistibly engaging. This book will show you how.”—SALLY HOGSHEAD, New York Times bestselling author and CEO of How to Fascinate®“...Fun, creative and pragmatic insights on the why and how of strategic event design...”—LORIE THOMAS, Certified Meeting Professional, Certified Meeting Manager, Executive at SHWorldwide Events in Seattle, WA“The tips and tools in this guide will make any event more impactful and engaging.”—BRIGETTE GROSS, Corporate Events ManagerA sampling of what you’ll learn in this guide… Why are some events memorable while others are forgotten immediately? How can you conquer distraction and truly engage participants? What does it really take to uncover the most inspiring speakers, negotiate their participation and create a memorable event? What do TED Talks teach us about events? How can your events be more innovative? How can you handle logistics like a pro—and manage unrealistic timelines, implausible goals and results-hungry stakeholders? What if attendees remember nothing? It’s highly probable unless you do something different. How can you “think outside the slide”? BONUS: This guide also gives readers quick and easy access to robust online resources, including a reusable Content Map, videos and planning templates that streamline and simplify event planning.

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Acclaimed YUM! Brands CEO and author of the New York Times best-selling leadership book, Taking People With You, David Novak, teams up with Jason Goldsmith, the coach to some of the world’s best PGA golf stars, to bring you groundbreaking lessons on personal growth and professional development. TAKE CHARGE OF YOU teaches you the secrets to self-coaching. Everyone could use a good coach to help them reach their full potential. Unfortunately, there just aren’t enough good ones to go around, and the ones that exist are often too expensive or sought-after for most of us to even consider hiring them. But that doesn’t mean you should go without! Your life is too important to leave your personal growth and professional development up to chance. Take Charge of You helps you define for yourself what you want out of life and give yourself what you need to succeed. Written by two highly successful coaches from the worlds of business and professional sports, this book provides a straightforward process that will guide you on your self-coached journey to success, including: Getting into a coaching mindset Using all 5 senses to spark your brain Visualizing success The practice of neutrality The action of belief, and more Chock full of stories, exercises, tips, and questions to ask yourself to spark insight, it’s designed to provide not just the knowledge you need, but tools you can use to create real, lasting change so you can lead a more fulfilling and successful life—now and well into the future.

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Wall Street Journal Bestseller"A useful, forcefully written, and wide-ranging study of inequities—and how to fix them." —Kirkus ReviewsWhat if we could go beyond the conversation about diversity and take real action?In early 2021, more than two hundred widely respected experts gathered virtually for the world’s most ambitious conversation about diversity. Our aim was to do more than spotlight injustice. We challenged ourselves to imagine how to fix it. The dialogue brought together casting directors, bookstore owners, disabled leaders, healthcare professionals, students, VCs, standup comedians, chief diversity officers, pro gamers, archaeologists, government insiders, startup founders, and even a master puppeteer.Now for the first time, these solutions are compiled into one groundbreaking volume organized into twelve powerful themes including: storytelling, technology, identity, retail, education and more. Each chapter paints a revealing picture of the world, how it is, how it could be and what needs to happen for us to get there. For newcomers to the topic of diversity, and DEI experts alike, this book offers a much-needed actionable blueprint for creating a more inclusive world for us all.

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Video can help you close the deal in a virtual world and this book from award winning marketer and author Marcus Sheridan will show you how. With practical advice and step by step instructions, this is the ultimate guide to selling over video - no matter how much you hate watching yourself on the screen. More than ever before, buyers and consumers are demanding for more video. Just "reading" about a product, service, or company will no longer do the trick. Today, they must "see" it. Notwithstanding this increased demand for video, most businesses and organizations have struggled to quickly adapt. In fact, many have no idea as to how or where to get started. For this purpose, The Visual Sale was written. Finally, businesses and organizations have a clear guide that will literally show them, in simple, clear, and actionable terms, exactly how they can build a culture of video and start "showing it" moving forward, ultimately leading to a dramatic improvement to their sales numbers, marketing strategy, and overall customer experience.

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"Business guru Peters’ book combines his thoughts—and the words of many others he quotes throughout the volume—with the design work of Nancye Green to create a motivational objet d’art that is both aesthetically pleasing and thought provoking ... A gift book approach to leadership lessons that delivers highlights elegantly." —KIRKUS REVIEWS Tom Peters’ Compact Guide to Excellence (IdeaPress Publishing) is full of inspiration for anyone aged 20 to 80, from cashiers to CEOs. Legendary best-selling business author Tom Peters partnered with the iconic designer Nancye Green of Donovan/Green to create this guidebook for leaders in the workplace. Peters and Green have packed this strikingly designed little book with exhilarating quotes that will urge you to recognize what truly matters at work. Over the decades, Peters has gathered these gems of wisdom from those who have been down in the trenches creating extraordinary places to work. Green has wrought the most accessible and captivating way to absorb that wisdom. Tom Peters’ Compact Guide to Excellence argues that business leaders must start putting people really first and start helping them prepare for a rocky future. As we come to terms with the debilitating pandemic, confront extreme wealth inequality, and wrestle with destabilizing technological revolutions still in their infancy, it is clear that “Extreme Humanism”—treating one another humanely—is the best path forward. The insights you’ll find in Tom Peters’ Compact Guide to Excellence will move you to action, to vigorously and passionately support our communities, provide products and services that stun our clientele with their excellence and verve, and serve our ailing planet. It’s not just the best path forward, it’s the path that can engender purpose and pride in all of us who perform the work. Take this guidebook to work, on your travels, wherever you need to be reminded of excellence. Better yet, share this book—an exquisite gift—with anyone who needs a jolt of genius.

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CORPORATIONS ARE DYING. CAN THEY BE SAVED? In late 2018, Amazon founder Jeff Bezos addressed his entire staff in an all-hands meeting. “Amazon will fail and go bankrupt one day” he said. “Your job is to delay this for as long as possible!” Advertising icon, Jay Chiat, once said: “Let’s see how big we get before we suck.” In Built to Suck, longtime corporate provocateur Joseph Jaffe argues that the Corporate Era is rapidly coming to an end. The biggest reason? The central operating system that powers the corporation, namely SIZE, will be its downfall. Size is no longer a growth enabler; it’s a growth inhibitor. This conclusion is backed up with empirical evidence and the indisputable fact that the lifespan of the corporation has shrunk dramatically from 75 to just 15 years. And all of this has happened in just the past 50 years. Between 2016-2018 alone, just over half of the Fortune 500 companies had declining revenues. So is this the end for the corporation as we know it? Possibly. Probably. At least until companies can figure out how to “embrace their Heresy” and deliver on 4 key pillars that are outlined in this book: Digital Disruption, Talent Resurrection, Customer Obsession and Corporate Citizenship. Built to Suck doesn’t pull any punches and serves notice to the corporate world: your business model is flawed and your days are numbered. Can you meet the challenge and move your organization’s journey from “survival to thrival” – or will you fail and fade into obsolescence like so many others? This is the most urgent question facing the modern corporation today, and Built to Suck is the wake-up call and roadmap to success that every corporation desperately needs.

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Why do some people seem more creative, and how can you be one of them? How can you have a continuous flow of actionable new ideas at work? What does it take to think differently when you are surrounded by people who don't? This guidebook is filled with useful, immediately actionable advice for applying your best thinking at work. You will learn to harness your creativity so you can: Think more powerfully and originally. Solve problems more effectively. Give feedback that leads to innovation. Spot thinking strengths in yourself and others. Leverage change to your advantage. Turn problems into possibilities. Ask questions that lead to valuable solutions. Make meetings more productive. Get inspired to do your best work. "Uncork all those ideas you've got bottled up inside you with this smart and engaging guide. You'll understand where creativity comes from, what stands in its way (Hello, Impostor Syndrome!), and how to engender creativity in others. Any innovation starts with taking a risk, so take a risk on this book. It will pay off in creative dividends" - Daniel Pink, New York Times Bestselling author of When, Drive, A Whole New Mind "Your ability to be creative under pressure is what separates you from the pack. This book is full of practical tools and tips to help you unleash your creative brilliance." - Todd Henry, author of The Accidental Creative

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#1 Amazon Best Seller - Business Overall Finalist: Best Business Book - International Book Awards Finalist: Best Career Advice Book - Foreword INDIES Book Award A SELF-HELP BOOK FOR PEOPLE SURROUNDED BY OBVIOUS ADVICE This entertainingly irreverent book from Wall Street Journal bestselling author and occasional Georgetown University professor Rohit Bhargava filled is with brutally honest secrets of success no one has ever dared to tell you. Start smoking? Be a cross-dresser? Procrastinate more? Make people cry? Learn to yodel? Reading just a few of these “secrets,” you might wonder if this book is serious. Indeed, it is. Through a bite-size collection of 15 quirky and insightful stories told in a highly readable non-boring style, you’ll learn how to: Think faster on your feet when things go wrong Be the type of person everyone wants to work with Get better at starting (and ending) conversations Find resilience after failure without losing optimism Stand out by being the most approachable person in any room For anyone sick of hearing you should do what you love, take more risks and make mistakes, this empowering book is like a desperately needed pair of noise-canceling headphones for uselessly obvious advice. Instead, Always Eat Left Handed offers a real world, no-nonsense playbook for getting ahead in school, work and life by doing exactly the opposite of what most people tell you. Starting, of course, with eating left handed.

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Unlock the True Potential of Your Workforce If you want your organization to start meeting and exceeding the expectations you have for it, then you need to address the problem of your disengaged workforce. The challenge, however, is that the business world has misunderstood the concept of employee engagement, thus our efforts have been failing—despite years of effort and billions of dollars spent. In this refreshing new book, future-of-work experts Maddie Grant and Jamie Notter reveal a new path for tapping into the power of your people in ways that produce tangible, measurable results. Part of the Non-Obvious Guide series published by IdeaPress, this book will teach you: How to define employee engagement in a way that connects directly to what makes both your organization and your employees more successful. Why engagement surveys are so flawed and how to dig into your culture to go beyond “symptom” metrics. When to let those Millennials (and others for that matter) hop to a new job after two years, and when to fight hard to keep them. Why culture is more important than engagement and what the relationship is between the two. Real, proven, and actionable advice on how to actually improve engagement. How to drive engagement even if you’re not “in charge of” engagement at your company.

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Limitless helps innovators, idealists, and iconoclasts get “unstuck” — and achieve extraordinary results. This book is like a high energy masterclass and brainstorming session all in one – with actionable tips to transform your vision for your career and doing work with purpose.What if success doesn’t equal happiness? Many of us spend our lives pursuing a singular idea of success, one that was created for us by someone else. We give votes to those who shouldn’t even have voices and strive to go faster and faster even as we find ourselves falling further and further behind. We chase gold stars, we check all the boxes, we Lean In – and we still feel incomplete. This is not a story about failure, but it might as well be. When we don’t define success in our own terms, finding our purpose and carving our own path becomes impossible. How do you break the cycle so that you can be better at work and life? In Limitless, Laura Gassner Otting teaches you how to ignore the rules that created your limits, align your energies and your actions, and do work that really matters so that you can live your best life. Often described as “a kick in the ass surrounded by a warm hug,” Laura brings both tough love and wisdom and offers a no-holds-barred look at what it really takes to get out of your own way and earn your success today. If you ever dreamed about discovering and crushing that personal goal that is so big and so scary that you’ve only dared whisper it to yourself, this book is the permission you didn’t even know you needed to live into it as only you can.

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How The Top 100 Brands Build Loyalty In A Skeptical World: Today's consumers are in charge of the ads they see – and the brands they choose to let into their world. Their friends are generating hundreds of interesting and compelling posts a day and commanding their attention. For marketers who assume they can join the conversation, the question is not just how to get some of this attention. It’s how to give it. Even though the game has changed, many brands still play by the old rules – assuming that consumers want to welcome their messaging. Yet other brands easily build authentic connectivity and lead consumers through the purchase funnel to loyalty. When Creative Agency Moosylvania’s Owner, Norty Cohen, opened his own research facility six years ago, his team set out to answer the question, “How and Why Do Consumers Adopt Brands?” The author’s team asked the write-in question, “Name Your Three Favorite Brands,” a total of 5,000 times over a five-year period. Given the responses, the Moosylvania team probed into how and why they became their favorites. In this entertaining and informative journey, consumer responses match up to case studies, key findings and interviews with top brands. The study reveals a new approach – asserting that brand participation is the X factor to building loyalty. For five years, "The Top 100 Brands Report" has been featured in The New York Times, Forbes, Entrepreneur and Business Insider.

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Change keeps accelerating. Half of key business decision-makers say constant, disruptive change is now a major challenge. Dizzy from a kaleidoscope of fashionable strategies, from digital transformation to hybrid work to disruptive innovation, leaders need a new approach.It''s time to embrace a holistic approach to change — to re-architect your business to be fully responsive. A responsive organization, faced with change, doesn''t just withstand or flex — it embraces change and continuously exploits it for competitive advantage.The responsive organization stands on three pillars.First, a customer-centric mindset. Gather data relentlessly; spread insights across the organization.Second, operational excellence. Redesign processes for both efficiency and flexibility, with change in mind.Third, enterprise agility. Evolve continuously to de

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Limitless helps innovators, idealists, and iconoclasts get “unstuck” — and achieve extraordinary results. This book is like a high energy masterclass and brainstorming session all in one – with actionable tips to transform your vision for your career and doing work with purpose.What if success doesn’t equal happiness? Many of us spend our lives pursuing a singular idea of success, one that was created for us by someone else. We give votes to those who shouldn’t even have voices and strive to go faster and faster even as we find ourselves falling further and further behind. We chase gold stars, we check all the boxes, we Lean In – and we still feel incomplete. This is not a story about failure, but it might as well be. When we don’t define success in our own terms, finding our purpose and carving our own path becomes impossible. How do you break the cycle so that you can be better at work and life? In Limitless, Laura Gassner Otting teaches you how to ignore the rules that created your limits, align your energies and your actions, and do work that really matters so that you can live your best life. Often described as “a kick in the ass surrounded by a warm hug,” Laura brings both tough love and wisdom and offers a no-holds-barred look at what it really takes to get out of your own way and earn your success today. If you ever dreamed about discovering and crushing that personal goal that is so big and so scary that you’ve only dared whisper it to yourself, this book is the permission you didn’t even know you needed to live into it as only you can.

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In business, change is a constant. All successful companies are making changes all of the time. And change agents are the people who develop, socialize, and lead such initiatives. They are the sine qua non of the transformation process. It is hard work for bright boys and girls.Corporate Goad: Case Studies in Transformational Change is designed to challenge and inspire the change agents of today. Kurt Krauss presents six indispensable coaching points and six key performance leverage areas, and brings them to life through thirty case studies of memorable assignments that he led over his long and successful management consulting career.Mr. Krauss draws the case studies from his work with companies and institutions such as Marriott Corporation, Target Stores, Johns Hopkins Hospital, Norwegian Caribbean Cruise Lines, and General Motors.This book is a must-read for all current and potential agents of change: executives, managers, project leaders, management consultants, business school students, and anyone else who is interested in the change management process.

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There''s a problem with innovation inside of big companies. And it''s not what you think. Corporations are better managed than ever, but they''re less capable of delivering the breakthroughs that change our world for the better. Big companies are too often focused on efficiency instead of resiliency. They''re optimized for safety and predictability, for maintenance of the status quo. Their focus on capital efficiency leads them to engage in an illusion of innovation: activity that feels like innovation but leads to value destruction, not progress. This book explains why meaningful innovation naturally emerges from deliberate inefficiency and how large corporations can harness the power of small teams—startups—to drive radical change through systematic experimentation. The Illusion of Innovation explores:What the

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The more we are able to experience what we truly are, the more we are able to give of ourselves. Don’t wait. Start small. Learn as you go. The 5 Buckets details a framework Bobby Dysart used to write his first book, build a community, and live his healthiest life. It gave him guidance when he needed it most. Now he gives it to you. By naming, organizing, and completing intentions, you establish a deeper connection to time and how you spend it. You discover who you want to be, where you want to go, and what you want to create. You find your Self. The 5 Buckets reveals a practice and insights to help you better enjoy: Relationships - The people that support, shape, and guide you. Creativity - The most powerful and most neglected skill. Health - The vehicle for your journey. Learning - The perception shaping your experience. Work - The contribution you choose to offer the world. Bobby shares his personal experience using the framework along with an Intention Guide to record intentions and reflections for twelve weeks. You have an opportunity to change how you live. You can live with intention. You can discover your authentic Self. But for it to happen, you gotta begin. You’re invited to begin. Don’t wait. Start small. Learn as you go.

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Quibi was going to put short, premium-quality videos in the hands of millions of content-hungry mobile consumers around the globe. The Apple Newton combined cool with indispensable in a way that was expected to spark a new mobile device market that was much bigger than the personal computing market. The $2,500 Tata Nano automobile was touted as a major gamechanger for India and the millions of aspiring middle-class customers who would surely buy one. The Segway personal transporter was introduced with fanfare as a marvel of technology that was poised to change urban transportation. Each one of these products was to set the world on fire—disrupting markets and changing our lives forever. Until they didn’t. In his groundbreaking book, Anticipate Failure, Lak Ananth—CEO of global venture capital firm Next47—describes the most common patterns of failure in innovation. He starts with the premise that building a business based on innovation is a perilous endeavor, and failures big and small are always around the corner. Ananth then dives into instances of failures, guiding the reader to understand root causes. Finally, he provides readers with insights and coaching that will enable them not just to avoid failure, but to anticipate it and then get through it on the way to success. Anticipate Failure contains a riveting mix of stories of high-profile failures in innovation as well as many new stories that will be found nowhere else. In addition, Ananth has interviewed some of today’s most successful founders and executives for the book, including Filip Kaliszan, CEO of Verkada; Gokul Rajaram, on the DoorDash executive team, Dr. Roland Busch, CEO of Siemens; James Joaquin, Managing Director of Obvious Ventures, Eran Ben-Shushan, CEO of Bizzabo; Andre Hartung, President of Diagnostic Imaging at Siemens Healthineers; Li Pu, President of Segway Robotics; and many others. Anticipate Failure is not a “do-these-things-and-you-will-succeed” prescriptive kind of business book. Instead, it is a coach and trusted companion that will help any business founder, executive, and manager get through some of the most difficult challenges they will face when they embark on innovation and building a new business. Read it, then put the lessons you learn to work in your own business.

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AS SEEN ON GOOD MORNING AMERICAHave you ever accomplished something you weren’t so sure you could do? Success has always been the end goal, but when you achieve it ... something infuriatingly predictable happens. You start wondering what more you can do.Instead of success bringing you happiness, it hands you an increased hunger to achieve something even bigger. And with that desire also comes uncertainty, self-doubt, anxiety and stress.Success, in other words, is kinda wonderful ... but it’s also kinda hell. Welcome to Wonderhell.Wonderhell is that space in your psyche where the burden of your newly discovered potential plops down, unpacks its backpack, and asks: Hey, you! Whatcha got for me?Living in an ambitious, results-oriented society, we often mischaracterize the turbulent emotions that surround success, deeming them a “necessary evil”—a byproduct of one’s rise to the top. We tend to think that we just need to survive these difficult moments, to hang on by our fingernails and somehow get through these stressful, unwanted side effects of our success. We torture ourselves with a never-ending internal dialogue: I can handle this. Can I handle this?But we are wrong. Learning to live in this newfound potential can be exciting rather than exhausting. Emotions like fear, anxiety, and heartbreak are not collateral damage, slings and arrows to be absorbed and swallowed down, silenced and pushed aside. Rather, each emotion is a portal that shows us what more we can do, if instead we recognize that on the other side of this wonderful hell that we so badly wanted is another and another and another . . . but only if we choose to accept it.

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“Probst’s combination of agile writing and insightful observations makes most other books on modern branding look both overly circumspect and woefully incomplete … A fascinating—and surprisingly fun—wide-angle look at advertising.” — Kirkus Reviews (starred review)Brands can no longer force-feed us a plethora of products we don’t need. To succeed, brands must transform us and the world we live in. Assemblage guides you through the art and science of creating transformative brands by combining personal, social, and cultural components. Assemblage will show you Why perception is the truth and how to shape people’s perceptions Why we relate to antiheroes, villains, and saviors How brands can reassure consumers about their past, present, and future How to leverage data and insights to deliver a personalized, human-centric consumer experience How brands can make a positive impact on people, society, and the economy Assemblage is supported by in-depth research in consumer psychology, extensive consumer insights, interviews with industry-leading marketers, and case studies of transformative brands, big and small.

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This is a handbook for visionaries.Making outlandish predictions about the future is easy. Predicting the future normal is far harder. For the past decade, Rohit Bhargava and Henry Coutinho-Mason have been on the front lines of exploring the global forces shaping our future normal through their work independently leading two of the most successful trend consultancies in the world: TrendWatching and the Non-Obvious Company.From donning full body haptic suits to sampling cultivated meat, their work has taken them into cutting-edge labs, private testing facilities, and invite-only showcases across the world. Now for the first time, they are teaming up to share a uniquely eye-opening vision of the future unlike any other.Across thirty fast-moving chapters, The Future Normal spotlights dozens of ideas and instigators who are changing the world. From biophilic skyscrapers to generative AI, these stories offer an optimistic yet deeply human view of the next decade. Along the way, we also tackle some of the biggest ethical and societal questions raised by all this progress.In this book, you’ll read about the ideas and instigators that are bringing about new ways to satisfy our fundamental needs and wants, changing not just their industries but also transforming our wider culture and society. These are the stories of the future normal, and they are coming sooner than you think. For anyone looking to get ready, this book will empower you to seize the opportunities that lie ahead in this crucial decade.

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It’s the age-old issue facing sales organizations. Sales training and enablement is focused on the sales team, not the leaders. The prevailing thought is if you have graduated to sales leadership, you must already know what you’re doing, otherwise you wouldn’t have been promoted into the role. For most sales leaders, their approach is borne from experiences working for and around other sales leaders. No formal training. No framework. Limited understanding of how individual salespeople are inspired to stay, do their best, and advocate to others. Hitting a revenue target is not the job, it’s the outcome. The inspiration of your team is only “coin operated” if you’re doing it wrong. But there’s good news! Sales leadership doesn’t have to be that hard. There’s a massive opportunity to stand out from the rest; to be more prepared, more effective and to maximize the revenue capacity of your teams. And in today’s environment, where the physical and emotional cost of changing sales jobs is practically non-existent, the ability to recruit, retain and optimize has never been more important. The Transparent Sales Leader challenges long-held sales leadership standards, providing a modern, cards-face-up, science-backed, easy-to-implement framework for today’s sales leaders. Todd Caponi, author of The Transparency Sale, brings the science of transparency and intrinsic inspiration to the pages of this book, in a simple-to-understand-and-implement structure to help you get the job, plan, strategize and communicate to your team, your bosses, and even your board. In the end, you’ll see the holes before they form. You’ll stop chasing, and start growing.

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An all new updated 2021 edition of the popular original guide to marketing and branding featuring actionable advice that will help you tell a better story, win more customers, earn more loyalty and make more money. Being good at marketing might seem like a dark art. All those in-your-face ads, annoying pop-ups and desperate $497 online training courses make most people hate marketing. But the truth is, every business leader and entrepreneur needs to understand how marketing really works. In this candid guide, bestselling author and award-winning marketing expert Rohit Bhargava offers the ultimate guide to every part of marketing – from writing a tagline to building a simple one-page marketing strategy. In this guide, you’ll learn: How to get an unlimited marketing budget by doing things that work. The key to creating unstoppable word of mouth for your idea or product. Why it is a mistake to try and be on every social media platform. The secret to buying advertising at a fraction of the “sticker price.” How to create a tagline that people remember for your business. Fit your entire marketing strategy on one page and maintain your focus. Inspired by real life conversations and experiences with hundreds of business owners and entrepreneurs, as well as the author’s 15+ year career leading marketing for some of the most successful brands in the world, this is the rare guide that will skip all the useless definitions, avoid the fluff and cut right to the point to give you the real-life advice you need to hear with an irreverent "non-obvious" perspective you deserve. From downloadable one page guides to real life stories and examples, this guide will give you the inspiration and tools to put together a winning marketing strategy to grow your business - no matter how much you know about marketing already.

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An all new updated 2021 edition of the popular original guide to working from home and adjusting to virtual work featuring the best tips and advice from more than 50 top experts. Most books on remote work repeat the same tired advice about being productive while wearing sweatpants. The advice in this book is different. Award winning author Rohit Bhargava reveals the secrets of remote work by curating advice from the experts. In this book, you’ll learn: Why trying to recreate a “home studio” for presentations is overrated. How you can build powerful relationships with people you’ve never met. The seven rules of virtual meetings that everyone should know. How to look and sound amazing on video, without spending a fortune. Most guides to virtual work pretend like it is better than being face-to-face. It usually isn’t. But in today’s business world, there are many reasons you need to work remotely or do virtual meetings, from taking parental leave to navigating a global health pandemic. In this short guide featuring a compilation of the best advice and insights from more than 50 experts from dozens of industries, you will learn the keys to being effective from afar. Whether you need to deliver a presentation to a virtual audience or collaborate with a global team, this handy guide will help you be more productive when you can't be there in person. This is not a book that will convince you that you need to work remotely every day or that you should go to a Caribbean island and become a digital nomad. It’s a guide for anyone forced to work remotely, stuck on too many Zoom calls, and looking for quick actionable advice on how to shift the way they work to get more done every day.

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Is your once-thriving organization stuck? Is your team on life support, unable to deliver on its potential? Is your initiative or campaign limping along instead of sprinting ahead? Wall Street Journal bestselling author and turnaround mastermind, Lisa Gable offers a clear-headed, straightforward method for getting you back on track. For more than 30 years, Lisa Gable has been called to turnaround failing organizations—businesses, teams, nonprofits, political campaigns, and government projects—and solve seemingly intractable problems. From Silicon Valley to Washington DC, she’s seen it all. Over time, she’s learned the key to course-correct when things go South is applying the discipline of process engineering—carefully reevaluating everything your organization does and how it does it—with diplomacy and humanity, taking care of relationships, and forging strong partnerships. In Turnaround, Gable shares her simple but powerful method for breathing new life into the most troubled ventures: Visualize the future—don’t fix what’s there; start from scratch. Break down the present—ditch what isn’t working; keep what does. Create a path to your future—map out critical decisions and actions needed. Execute with confidence and diplomacy—speed up by partnering well with others. At a time when dizzying innovation cycles, hyper-competition, and a global pandemic have made survival more challenging than ever, Gable’s time-tested and industry-proof method will give you the tools to turn your ship around and chart a course to success.

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Amazon’s trillion-dollar success is the envy of everyone, but achievable by anyone. What has propelled their record streak of growth? Their management system, and it can do the same for you no matter what business you are in or what level. Learning it is as simple as six building blocks distilled by New York Times bestselling author and global CEO advisor Ram Charan and Julia Yang in The Amazon Management System. The Ultimate Digital Engine that Powered Amazon’s Unprecedented Growth and Shareholder Value Creation:Building Block 1: Customer-Obsessed Business Model Building Block 2: Continuous Bar-Raising Talent Pool Building Block 3: AI-Powered Data & Metrics System Building Block 4: Ground-Breaking Invention Machine Building Block 5: High-Velocity & High-Quality Decision-Making Building Block 6: A forever Day 1 culture. From their high-velocity decision-making to their top talent hiring practices, the insider secrets behind Amazon’s success are now within anyone’s grasp, block by block. Whether you are an established CEO or a recent college grad, this concise and actionable book will help your business win in a new digital era that demands nonstop innovation.

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Today‘s leaders are more stressed than ever. Whether you are leading a Fortune 500 company trying to retain top talent, or are an entrepreneur trying to cultivate the next great idea, the current corporate landscape is unpredictable, multi-factored, and complex. This is where the power of emotional intelligence comes in. In this guide, Aperio founder and CEO Kerry Goyette challenges the conventional wisdom of EQ by breaking down the neuroscience of emotional intelligence and offering a bold and applicable new approach. See how emotional intelligence tactics empower you to leverage the impact of emotion, thrive in competitive environments, and prevent fight or flight responses from hijacking your best intentions. Explore ways to leverage EQ to connect with people, add value, and grow your business. IN THIS BOOK YOU WILL LEARN HOW TO: > Improve your decision-making when it matters most. > Navigate change and better manage disruption. > Identify the derailers that may be holding you back. > Trace problems to their roots so they can be solved more easily. > Be agile and thrive in today’s chaotic environments. > Shape your company culture to drive loyalty and engagement.

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This book is about climbing toward connection.Through the practice of critical skills that open our minds and connect us with our highest ideals, we can move beyond defending our points of view and strive toward choices that honor our desire to maximize our lives and impact. A conscious connection feels like a deep breath of cool air on top of a snow-capped mountaintop and the touch of a warm hand reaching out to pull you toward the warmth of the fire. Composed of four interlocking habits, this book will help you build conscious connections, find pockets of personal bliss, and maximize your leadership potential.Our individual capacity to change nations and hearts has been demonstrated throughout history. With the right tools, you can build armies of consciously connected leaders committed to four simple habits that can empower nations.What separates us from Mandela? What divides us from history’s change-makers? What made Martin Luther King, Jr. and Mother Teresa so memorable? They were not born powerful. Most leaders, despite struggles, learned to consistently apply value-based habits to every challenge.Based on proven leadership principles, this book provides a methodology more powerful than the thousands of other leadership books available. No matter how much you study relationship building, communication, or countless other singular issues, they all boil down to four habits.In The Power of Conscious Connection, author Talia Fox will guide you down the path to becoming more consciously connected. Among the topics covered: Why we feel so isolated and alone, even though we’re surrounded by constant communication What it means to be alive in the world Why deep Listening is the key to mental health—and how it can make you the smartest person in the room How a simple habit of Observing reveals the interrelated systems all around us Why your interactions with others feel fake and rehearsed What it means to engage with others, even when we don’t feel we should have to And how to use the entire Conscious Connections system to transform your life for the better—no matter your challenges, desires, or stage in life

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How do the most innovative and agile companies develop a “winning mindset” that runs throughout the entire organization?Going on Offense is a powerful resource for anyone looking to transform their organization or themselves, exploring the key ingredients that fuel the mindset of companies dedicated to perpetual innovation and relentless experimentation. Based on a comprehensive seven-year study from Stanford University, Going on Offense provides an insider view into the transformative drivers of success displayed in 26 innovative organizations—including industry giants like Apple, Tesla, Amazon, Microsoft, and Starbucks—along with actionable advice on how to replicate this transformation.Explore the challenges of once-innovative tech giants like Facebook and Google and the factors behind their transition to complacent and stagnant organizations. Delve into the reasons behind an organization's decline through in-depth analysis and real-world examples. Going on Offense analyzes these cases and offers practical solutions for companies and individuals looking to transform to a winning mindset.Written by world-renowned expert in transformation, bestselling author, and award-winning teacher, scholar, and global advisor, Behnam Tabrizi, Going on Offense is a must-read for any organization looking to stay innovative and competitive in today's rapidly changing market. Armed with this book, a company will be able to go on offense—continually improving its culture, adapting to new environments, and expanding into new territories.

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