Search results for ""lid publishing""
LID Publishing Better Management: Six principles for leaders to make management their competitive advantage
Management guru Henry Mintzberg defines “management” as the art, science and craft to get work done. In that sense, management touches everyone, everywhere, anytime. For all business leaders, management is one of the most basic and important processes to achieving your goals. This important book shows how management can be turned into your competitive advantage. For management to be a competitive advantage, it must be better management. Recent research has shown that companies that have established agile, people-centric and dynamic capabilities – and have got rid of traditional management methods – outperform others by a huge margin. From this, the author offers six key principles of better management, that will provide the platform for all business leaders and organizations to make the shift towards greater performance.
£17.99
LID Publishing Onlife Fashion: 10 rules for the future of high-end fashion
In an era marked by sudden and profound change, the fashion world has also experienced significant transformations. Its boundaries, its rationale and its protagonists have all been redefined, with these changes continuing now and in the future. The purpose of this book is to analyze this market with particular focus on the segment defined as "high-end" and to provide entrepreneurs, professionals, workers in the sector, consultants, and business/fashion students, a context to understand better the latest and most up-to-date ideas and how to govern their growth. The starting point for the book's discussion begins with the title of the book, which emphasizes two important characteristics regarding its context: the increasingly blurred distinction between offline and online - hence the term "onlife" - and the absence of rules, given the obvious out-of-date nature of those on which fashion companies have based their business strategies in recent decades. This has led the authors to propose a handbook of new rules, suitable for a world that increasingly appears to be lacking them.
£17.99
LID Publishing The Ethical Business Book: A practical, non-preachy guide to business sustainability
This book is a gateway to a fast-moving topic, which is why it has now been thoroughly updated with new material. It gets the reader started on all the important elements of ethical and sustainable business practice, but is deliberately concise, non-preachy and practical. If you are a business owner or leader, it will provide you with the tools to make a difference. If you work for an organization that needs change, it will give you the ammunition you need to lobby the decision makers and present a compelling case for long-term sustainability.
£9.99
LID Publishing Wake Up And Smell The Coffee: The imperative of teams
The deconstruction of the traditional workplace hierarchy, the abandonment of performance appraisal, the impact of Millenials/generations Y and Z, all point to a substantial revival of teams and teamwork for the first time in more than 20 years. Leading companies are pushing towards a team-centric model but, for many others, team development remains ad hoc as they fail to recognise that teams hold the answers to increased effectiveness. Delivering improved team effectiveness across an organization does not have to be time consuming. The Team Diagnostic Profiler (TDP) is a methodology and process that is easy to use, self-administering and can deliver 10 to 20% improvement in team effectiveness when deployed in a corporate team strategy. This book is based on the TDP methodology and the years of research completed by the author.
£11.69
LID Publishing Target: Business wisdom from the ancient Japanese martial art of Kyudo
Kyudo is the ancient martial art of archery that originated from the samurai class of feudal Japan. Today, it continues to be practiced bu thousands of people worldwide, including the author of this book. Kyudo has a particular teaching: "Right shooting always results in a hit." This means that you shouldn't worry about simply hitting the target; instead, you should focus your energy and will-power on proper mindset and form. In doing so, this 'right-shooting' will naturally result in a hit. This book applies the wisdom of Kyudo to business. In our companies, we are all under the pressure of profit margins, sales targets, efficiency, and relationships. The philosophy of Kyudo gives us new perspectives and solutions to the struggles and worries that anyone can fall prey to in their business and career.
£15.29
LID Publishing Chief Wellbeing Officer: Building better lives for business success
A human awakening for our digital world. Right now is the best time to be alive. Of course, there are significant challenges in all areas of society, yet we are provided like never before with the tools, communication, awareness, and freedom to tackle these challenges head on. Chief Wellbeing Officer is for anyone who wants to help create a more human workplace, be that simply by re-discovering their own humanity at work or by implementing a strategy for all the workforce. It is a comprehensive and accessible guide for individuals and enterprises of all shapes and sizes to improve health, happiness and to achieve high-performance. In an emerging future that is increasingly digital, artificially intelligent, and always `on' it is those organizations who increase their care for humans that will thrive. Let Steven and Rory take you on a journey, interwoven with their own stories, experiences and travels, that will allow the right questions to be considered instead of always jumping straight to the answer. Because the future of work is now.
£15.29
LID Publishing Customer Centricity: The Huawei philosophy of business management
In 2012, the Chinese company Huawei Technologies overtook Ericsson to become the world's largest telecommunications equipment manufacturer, firmly establishing itself on the world business map. Today, it has over 170,000 employees worldwide and in 2014 the company generated a remarkable profit of $5.5 billion. This book provides a deep and clear understanding of Huawei's management philosophy and strategy. Central to this is the company's orientation towards customers - that customer satisfaction is the base criterion for measuring Huawei's work. The author also examines Huawei's strategy for long-term growth, and especially the principles related to organizational design and operations, the contact improvement of end-to-end procedures, and to manage change.
£26.99
LID Publishing Natuzzi: The Italian Harmony Maker
The book is about the history of Natuzzi, Italy's largest furniture house. Founded back in 1959 by Pasquale Natuzzi - current Chairman and Chief Executive Officer - in a small village in the South of Italy, Natuzzi is today among the largest players in its sector, with seven manufacturing plants, twelve commercial offices and more than 1200 points of sale worldwide. This book tracks the history of the company, using stories and anecdotes collected through interviews and reading the house organ magazine and the press releases since 1990. The beauty of the company's history lies in putting its social ethical mission at its heart since the beginning while still adopting industrial techniques.
£17.99
LID Publishing Huawei Stories: Pioneers
Founded in 1987 by a former engineer in China's People's Liberation Army (Ren Zhengfei), Huawei Technologies is today the world's largest telecoms equipment manufacturer and second behind Apple in smartphones. Its emergence into a multinational with over 175,000 employees all around the world is nothing short of extraordinary. This book gets to the heart of the pioneers within Huawei - the individuals who blazed a trail through unexplored and undeveloped territories, that enabled Huawei to expand globally in such impressive terms. Their personal stories tell us about the extraordinary commitment, determination, and ability required for companies to establish new ground in some of the most difficult parts of the world. This unconventional form of heroism remains a central part of Huawei's culture and makes it stand out in today's business world.
£13.49
LID Publishing The Inspiratorium: A Space for the Curious
Welcome to The Inspiratorium - a place where ideas come to meet, grow, evolve and flourish. Crammed full of thinkers, thoughts and their distilled wisdom, this is a book that will develop and accelerate yours. Flitting between the poles of science and art, quantum physics and epic poetry, philosophy and football, ancient history and artificial intelligence, this little book is a web of connections, of jumps and leaps that will take you to different places and areas that will intrigue and inspire. Open yourself to randomness, serendipity, spontaneity ...take a leap into the unknown ...welcome to The Inspiratorium!
£9.99
LID Publishing Strategic Analysis Cycle: How Advance Data Collection and Analysis Underpins Winning Strategies: Toolbook
This is an authoritative and practical guide to analysing business data, to enable managers and companies to develop successful business strategies. Data has become a dominant factor in today's business environment. This book, written by a leading practitioner, provides a series of tools and methods for analysing data and contributing to the success of the company. The main aim of data analysis is turning data into actionable intelligence that will drive and determine a company's competitive advantage. However, this does not happen by magic, rather it is through the rigorous application of appropriate tools. This book sets out 19 key tools for data analysis that have been tried and tested. Applying such tools will result in solid analyses of the business environment, that will contribute to better designed strategies and the company's strength in the marketplace.
£17.99
LID Publishing Strategic Analysis Cycle: How Advanced Data Collection and Analysis Underpins Winning Strategies: Handbook
This is an authoritative and practical guide to collecting, analysing and managing data, to enable managers and companies to develop successful business strategies. Data has become a dominant factor in today's business environment. This book, written by a leading practitioner, explains the underpinning nature of data for a company's business strategy. The book begins with data collection: getting data is no big deal; getting the right data to win in the market is. It moves on to data analysis: turning data into actionable intelligence is what drives and determines competitive advantage. And, finally, managing data: how to organise your data collection and analysis to create winning strategies. This is a definitive book about one of the most important topics in today's digital and data-driven economy.
£22.49
LID Publishing Ren Zhengfei & Huawei: A Business and Life Biography
China's economic rise and influence has been one of the most significant developments in the global economy of recent times. A driving force behind this expansion has been the private entrepreneurs and companies of China, some of which have literally redefined the economic and business landscape, both inside and outside of China. Ren Zhengfei is one such entrepreneur, who has become one of China's most revered and inspiring business leaders. His company Huawei Technologies, which was founded in 1987, is today a world-leading supplier of telecommunications equipment and mobile phones that employs over 150,000 people around the world. Low profile and known for his down-to-earth nature, Ren is hugely popular in China. This book tells the story of how he turned Huawei into one of the world's most recognized business brands and the much admired management philosophy behind its success.
£9.99
LID Publishing Wang Jianlin & Dalian Wanda: A Business and Life Biography
China's economic rise and influence has been one of the most significant developments in the global economy of recent times. A driving force behind this expansion has been the private entrepreneurs and companies of China, some of which have literally redefined the economic and business landscape, both inside and outside of China. Wang Jianlin is one such entrepreneur. From small beginnings as an unknown soldier, Wang ventured into business and led a residential development company that was in imminent danger of going bankrupt. He turned the business around, and today, the Dalian Wanda Group is a transnational enterprise that has become a major player in real estate, football and the entertainment industry. This is the inside story of Asia's richest man, his rise from humble origins, who became one of China's great entrepreneur heroes, and whose presence today is pursued by the world's most important political and business leaders.
£9.99
LID Publishing Yoga for Leaders: How to Manage Self-Disruption in a World of Self-Destruction
The future of business will be all about \"business as unusual.\" The rising wave of new technology in particular will mean companies and individuals will experience change at a rate and scale that will surprise many. In this book, a leading futurist and consultant provides a unique perspective for understanding and managing such change. Hyttffors draws from the idea of yogic philosophy and the concept of mind mastery to help managers address the future of rapid change. He weaves together cutting edge technology with ancient Indian philosophy to increase business leaders' understanding of how everything is becoming interconnected, and how current problems on a macro level and disruptive technologies (as solutions) will change the world. Moreover, he argues that successful management of change can be achieved by managers through a deeper understanding of human emotions.
£11.69
LID Publishing Pushing the Boundaries: Recollections of a Mckinsey Consultant
This is the autobiography of one of the most influential management consultants of recent times. Herbert Henzler grew up in the German village of Neckarhausen during the Second World War. Starting his career as a sales apprentice with Shell, he went on to study at the universities of Saarland, Ludwig-Maximillian and California, Berkeley, where he received his PhD in economics. In 1970, Henzler accepted an offer to join McKinsey & Company, a rapidly growing firm that would eventually become the world's leading consultancy group. Working in its German office, Henzler quickly rose to Partner in 1975 and then Director in 1978. His spectacular rise continued when, in 1985, Henzler became head of McKinsey's German office and one of the most powerful management consultants in the world. Honest and at times direct, this book provides a rare insight into the world of management consultancy and how one man made it to the top by constantly pushing the boundaries.
£17.99
LID Publishing Inside the Middle Kingdom: Insights into Modern China a Collection of 50 Personal Stories
China remains an enigma to many. It is suspended in limbo between media reports and the filtered reality of friends and family visits. This enormous and complex country is either vilified for its shortcomings or praised for its vibrancy, culture and heritage. The truth lies somewhere in between. The stories in this fascinating book unearth the modern-day truths of China, in all its complexity, through the words of those who live there. It is a beguiling series of insights and nuggets of knowledge that will educate, inform and surprise you. In reading these stories, you will gain a deeper appreciation of the country and particularly of the people who have laid the foundation for China's remarkable rise and influence in the world.
£9.99
LID Publishing Crowdfunding Intelligence: The Ultimate Guide to Raising Investment Funds on the Internet
Crowdfunding's time has arrived! Through the power of the Internet, it represents one of the most exhilarating ways to raise investment funds for your dream project. It enables you to get exposure in the public domain and can mean a seal of approval being given to your ideas by the masses. Developed from crowdsourcing - where people get together to generate ideas and solve problems - crowdfunding is an extension of this, only now the crowd add money (funding) to a project. It offers investment solutions to project needs in all sorts of fields, from apps to zoos. This book provides unrivalled explanations and frameworks to help any entrepreneur or business to prepare and execute a successful crowdfunding campaign and raise the capital they need. It contains expert insights and advice from the major players in the sector, including the leading crowdfunding sites, on how success can be achieved.
£17.99
LID Publishing Made With: The Emerging Alternatives to Western Brands
The new Muslim world - the so-called "Interland" of this book and consisting of Muslim majority countries - accounts for most of the fastest emerging ("next 11") economies. The title of this book ("Made With") reflects a distinctive approach to business and brand creation found in this new frontier - one which combines humanity, meaning, soul and "the crowd". Marketing expert John Grant explores the ideas and thinking emerging from the new Muslim world, and interviews first-hand the leading creatives, entrepreneurs and marketers driving these extraordinary developments. The book is rich with fascinating stories, examples and insights into the success factors for marketing and branding in the vibrant and significant new Muslim world - and what the West can learn from that and apply to its own markets.
£17.99
LID Publishing Shaking the Skies: The Untold Story of Change in Aviation Since 9/11 - and the Biggest Organizational Turnaround in History
This book is about change, about its challenges and the talent necessary to drive it through. Specifically, it is about transforming the world's most important and event-shaping industry - aviation. Giovanni Bisignani became Director General of IATA (International Air Transport Association) in June 2002, just after 9/11, which created one of the greatest threats ever to the aviation industry. IATA is the central body of the world's airlines, responsible for its financial ($300 billion/year) clearing system, ticketing, government lobbying, passenger safety policies, landing rights and the future of commercial flying. During his 10 years as Director General, Bisignani implemented and oversaw enormous and controversial changes in aviation. This book is the inside story of the struggle for survival in one of the world's most dynamic industries.
£17.99
LID Publishing The Agenostic Man
An inspirational story and guide to help middle-aged men overcome the negative impact of ageing.
£9.99
LID Publishing How to Win a War: Business Lessons from the Second World War
This book provides analyses of key campaigns and events of World War II and what today's business managers and executives can learn from them.
£13.49
LID Publishing Huawei Stories: Visionaries
Founded in 1987 by a former engineer in China's People's Liberation Army (Ren Zhengfei), Huawei Technologies is the world's largest telecoms equipment manufacturer and second only to Apple in smartphones. Its emergence into a multinational with over 175,000 employees all around the world is nothing short of extraordinary. This book delves into the financial workings and systems within Huawei - and the individuals whose craftsmanship and excellence enabled Huawei to expand globally in such impressive terms. Their personal stories tell us about the extraordinary vision, dedication, and perseverance required for companies to establish a robust financial system that supports the growth of a world-class company. Huawei's goal is not just to have profitable income and healthy cash flow. More important is that operating results are sustainable.
£13.49
LID Publishing The Diagrams Book 10th Anniversary Edition
The 10th Anniversary edition of this bestselling guide to visual communication
£9.99
LID Publishing The Smart Advertising Book
This book offers guidance to company leaders, marketers and entrepreneurs in delivering effective advertising.
£9.99
LID Publishing The Connection Quotient: How a Culture of Understanding Transforms Teams and Organizations
In this world, interconnectivity is in crisis. Functionality and financial rewards guide our working relations and are affecting our ability to relate to others and ourselves. The human perspective seems to be lost, leading to divided and less productive teams and organizations. The Connection Quotient enables an honest, courageous and humane interconnection to form, while still focusing on financial outcomes and results. The CQ enables us to illuminate our human qualities and use these to connect with others, discuss differences, expand insight and encourage the development of new ideas. The CQ will introduce a new workplace culture where organizations and teams can approach the personal and professional through a more transparent and inclusive style. Ultimately, the CQ makes it possible to play "hard on the ball, and soft on the individual".
£9.99
LID Publishing The Sky is No Limit: An autobiography (volume one)
Per Wimmer is equally known as a global financier, philanthropist, adventurer and explorer. Today, Per owns and runs his own investment bank, Wimmer Financial, which he founded in 2007. He has also supported numerous charities financially with a particular view to inspiring children to live out their dreams. His penchant for exploration and adventure has taken him to 85 countries, a world landspeed record attempt, crossing the USA on a Harley-Davidson motorbike, living with the Indians of the Amazon Forest, skydiving over Mount Everest - and soon to be the first Dane private citizen to fly into space via Richard Branson's Virgin Galactic. This is the first volume in the autobiography of a person who a commentator described as "a true Indiana Jones meets 007 James Bond". Per Wimmer's life story is far from ordinary and very much driven by the desire to push boundaries. This first volume covers Per's formative years, his growing fascination for adventure, travel and space, and the growth of his career in international finance, culminating in the founding of Wimmer Financial.
£17.99
LID Publishing One Life: How we forgot to live meaningful lives
Never before in history have so many humans suffered from depression, anxiety, and stress. The World Health Organization estimates that more than 300 million people struggle with depression - equivalent to 4.4 percent of the world's population, with even more suffering from anxiety and stress. Therefore, it is critical to understand why those of us, especially in prosperous countries with high living standards, continue to get sick, particularly due to work-related stress. Studies have consistently shown purpose and meaningfulness to be essential for performance and mental health in a work place. As a result, human beings are increasingly seeking purpose and meaning in their life. Key to unlocking meaning is the idea that we are all one human being, regardless of the context. It is the purpose of this book to ensure we stop separating our persona into a working human being and private human being, and instead see ourselves as one human being, with one life in one lifetime.
£9.99
LID Publishing Winner Takes All: Seven-and-a-half principles for winning bids, tenders and proposals
These days, most companies find themselves having to tender or bid for new contracts and clients. It's now part of the business landscape - companies simply have to be good at tendering and pitching if they are going to have any chance of getting new business and clients. This book, written by one of the leading consultants and trainers in competitive business tendering, provides the key principles for winning bids, tenders, and proposals. Savvy and practical, the principles are based on the author's extensive consulting experience with large and small companies, helping them to win big-ticket, "must-win" contracts (with a success rate of 86%!). These essential principles apply to any company, in all sectors, which are seeking to improve their new-business win rate.
£11.69
LID Publishing Peter Drucker's Way To The Top: Lessons for reaching your life's goals
Peter Drucker is an icon of the business world. The methods developed by this genius were so powerful that they are still used today in organizations all over the world. Yet one of his most important contributions is still little known. Drucker had uncovered principles of self-development that he put into practice himself – principles that enabled him to reach all of his life goals. For the first time, this book examines the self-development methods that Drucker created and practiced – and offers vital and original lessons to anyone in business on how to accomplish any goal in any endeavor. For as Drucker wrote: “The most crucial and vital resource you have as an executive and as a manager is yourself; your organization is not going to do better than you do yourself.”
£17.99
LID Publishing Positive Nutrition: How to upgrade your energy for work and life
As our lives speed up at an ever frantic pace, we can find that we just don't have the energy currency to keep up. What if getting the focused energy we need is nothing more than understanding the rules, and then putting in a strategic eating plan to deliver concrete results? Kate Cook delivers a down-to-earth, no-nonsense approach to eating well. With so much confusion around diet, food, and eating, this book aims to get a clear eating structure in place, empowering the reader to make wise and nurturing choices around food, for both work dynamism and focused-living.
£9.99
LID Publishing Beyond Default: Setting Your Organization on a Trajectory to an Improved Future
Have you ever wondered where your organisation is headed? Have you ever asked yourself: why is it that some organizations are more successful than others? Management fads can bring some benefit, but they rarely deliver the sustained success their advocates promised. Equally, while the calibre of an organization's leadership is important, along with the strategies they pursue, they in themselves are not the answer the question. This book argues there is something more fundamental at play; something that ultimately determines the destiny of an organization. All companies are on a trajectory - their "default future"; a place they will end up in if they take no action other than that currently planned. Identifying this default future, knowing whether this future is acceptable or not, and what actions to take for an improved future, is the ultimate key to sustaining future success for any business. This book, by two experienced strategy consultants, provides an important perspective on sustaining business success.
£17.99
LID Publishing Iconic: How to Create a Virtuous Circle of Success
This book is about icons - exceptional organizations (orchestras, restaurants, sports teams or companies) with an aspiration to make or do something special, and to go on doing so, year in, year out for decades. This is what gives these organizations their undeniably iconic status. By selecting 14 iconic organizations (including ElBulli, McKinsey, Royal Concertgebouw Orchestra, Procter & Gamble, the All Blacks) and researching what characteristics make them different from others, the authors discovered a "competency spiral" which these organizations exhibit in their success. Attracting and retaining the right people; forging individuals into a team; and achieving outstanding results, time after time, through continuous improvement and adjustment - these are the key competencies required to achieve iconic status.
£17.99
LID Publishing Coaching Excellence: Best Practices in Business Coaching
Coaching as a technique to help managers develop their skills and fulfil their potential is now one of the most used in business. As well as professional business coaches, managers themselves are required to coach their staff these days. This book comprises twelve case studies in coaching, based on individuals who were unhappy with their professional lives - relationship difficulties in the office, managing emotions, a new management culture after a merger, problems with staff experienced by an entrepreneur, and motivation in the workplace are some of the situations that are covered. Of these case studies, ten are based on difficulties experienced by the individual and two are about coaching teams of people. By analysing such cases in detail and the role of coaching in each, the authors present the best practices and techniques in business coaching.
£15.29
LID Publishing The Commando Way: Extraordinary Business Execution
Who is best equipped to meet the challenges of an unstable and uncertain world? Who better than a commando? When you're trained as a commando, you're trained to expect the unexpected. The unexpected is what business leaders have to deal with every day, as strategic shocks - particularly financial crises - continue to reverberate. "The commando way" is here applied directly to the business world, drawing on Damian McKinney's long experience of working with many of the world's leading companies, as well as serving at a senior level in the Royal Marines. This book provides the compelling evidence that the commando way works in business, and it gives the corporate leaders of today and tomorrow insight, guidance and the prospect of more effective business execution. Drawing lessons from the military and corporate worlds, Damian McKinney is on a mission that will transform your business
£11.69
LID Publishing Inc. The AntiFragility Edge Antifragility in Practice
An essential guide for business organizations to embrace disorder and emerge stronger.
£11.69
LID Publishing Inc. Power and Majesty: The plight and preservation of the African Elephant
The first book by wildlife photographer and writer Larry Laverty, Power and Majesty features extraordinary images and informative text that capture the life of African elephants. The book focuses on these majestic animals and features stunning photographs from the most remote corners of Africa, from the savannahs and deserts to the rivers and jungles. The text introduces various elephant habitats, explores the magical qualities of elephants, and underscores the immense challenges they face for survival in a world dominated by humans. The photographs and information showcased in this book will help increase our appreciation and understanding of the African elephant's significant place in the animal kingdom, and Larry Laverty will be donating all of his profits to this worthy cause. Their abilities to love, to remember, to function as families, and to survive under some of the harshest conditions will change the way we think about elephants, with the hope that this knowledge will encourage more people to help save those who remain in the wild.
£22.49
LID Publishing Inc. Grace Under Pressure: A masterclass in public speaking
According to most studies, public speaking is the number one fear among professionals. Most suffer from stage fright, lack of basic vocal training and/or lack of delivery technique. Such individuals seek tips and tricks in books, articles, and blogs, and assume that there's a fast and easy way for appearing eloquent and polished in front of an audience. However, these sources often fail to address the underlying issue of stage fright, and the same habitual responses to nervousness continue to plague the speaker. Grace Under Pressure solves this issue by unveiling three areas of training that great speakers use to develop their skills. In the first section, author Lisa Wentz shares techniques that she has developed to help anyone overcome inner obstacles so they can focus on developing their outward presence. The second section outlines how to best develop the physical aspects of speech, including posture, breathing, resonance, and articulation. And the third section centres on delivery: how to use pauses, word stress, and storytelling, among other techniques, to improve your performance from novice to master. This final section offers acting techniques and directorial advice that can be applied to speeches, pitches, presentations and meeting strategies.
£11.69
LID Publishing Inc. Enabling Collaboration A Framework for Successfully Establishing Strategic Alliances and Partnerships Achieving Success Through Strategic Alliances and Partnerships
£17.99
LID Publishing Inc. Be Become Your True Self and Inspire Those Around You
What is it about certain individuals that inspire not only themselves but also the people around them, organizations, and even whole nations to be more creative, innovative and transformational?The core premise of the book is geared around the idea that inspiring leaders are not only successful because of what they do. It is primarily because of who they are. A certain sense of being that comes with deeper levels of awareness, which turns ordinary people into inspiring leaders.Whether you are a CEO, a director, a student, a parent, or merely someone who wants to inspire and make a positive difference in the world, reaching deeper levels of awareness is what will help you make that difference.
£11.69
LID Publishing Inc. The Art and Craft of PR: Creating the right mindset and skills to succeed in Public Relations today
This book is built around the idea that PR as a communications discipline has no boundaries. It is the PR professional's manual for creating that specific type of mindset and building the necessary skills to meet today's communications challenges, which include mastery of the fundamentals, cultivating unbridled curiosity and creativity, the art of listening, and never losing sight of business objectives. This book will be highly marketable to PR students and novices looking to break into the industry, and to junior and mid-level PR practitioners interested in learning new skills which they can use to gain a creative edge on thier competition.
£9.99
LID Publishing Inc. Silk Through the Ages: The textile that conquered luxury
Silk is not just a simple fiber - it represents something meaningful, universal, perennial. This book tells the story of how the silk textile conquered the luxury world and remained prestigious throughout the ages. Examining sociological research dating back to Antiquity, the Mongol Empire, and Ottoman Turks, this book demonstrates the value of globalization and the importance of diversity through the lens of silk as an enduring luxury textile. This book will be highly marketable to international business students, and to consumers of sociology and history. It can also serve to inform the political science and international relations practitioners regarding trade debates between globalizers and protectionists.
£11.69
LID Publishing Inc. Adaptive Capacity: How Organizations Can Thrive in a Changing World
In today's business world, change of many kinds - technological, economic, social and environmental - is outpacing the ability of organizations to predict it and manage it. As a result, the single most important capacity any company can develop is the power to adapt to change, and to do so rapidly, intelligently and effectively. In this new paperback edition of Adaptive Capacity, a business consultant and acclaimed professor offers a compelling analysis of the adaptive challenge. Through vivid examples involving organizations ranging from HP and Google to Telefonica and the US Marines, Eichholz provides a set of practical tools and ideas any leader can begin using immediately to succeed in a changing world.
£15.29
LID Publishing Inc. Getting Better with Age: Improving Marketing in the Age of Aging
£15.29
LID Publishing Inc. The Conscious Leader: 9 Principles and Practices to Create a Wide-awake and Productive Workplace
As the author says: "I have spent a lifetime studying the psychology of people and work, marvelling at how much trouble we can get into when we don't understand ourselves and what makes other people tick." The Conscious Leader brings you the nine principles and practices needed to create a wide-awake and productive workplace. Doing business today requires navigating the psychological terrain of people at work: egos that run amok and put personal success ahead of corporate achievement; palpable, underlying anger that surfaces in response to company policies; ill treatment by one particular manager, or your own grandstanding; and fear so contagious that people spend most of their time trying to keep their jobs instead of doing their jobs. In the incredible pressure cooker that is the modern workplace, how do you keep your eyes on a ball that is increasingly invisible? By understanding basic psychology of people at work, you can gain the essential knowledge needed to create a more successful and productive team.
£17.09
LID Publishing Inc. The Talent Brand: The Complete Guide to Creating Emotional Employee Buy-In For Your Organization
Consumer loyalty in the twenty-first century values trust, transparency, communication and authenticity. Holistic Branding explores the art of making a strong emotional connection from your organization and culture in order to drive your business forward. Direct in its approach, the book argues that everything from hiring employees to your consumer message must be in line with the company's brand. Broken down into four easily accessible and digestible parts, Holistic Branding is an essential book for leaders and business people interested in creating a dynamic and authentic brand that stands apart from its competitors in our highly competitive consumer age.
£17.99
LID Publishing Inc. I Was a Teenage Space Reporter: From Apollo 11 to Our Future in Space
"That's one small step for (a) man, one giant leap for mankind," were the words spoken by Apollo 11 astronaut Neil Armstrong as he stepped off the footpad of the Lunar Module Eagle. This was the first and most famous manned mission to land on the Moon. As a 19-year-old college journalist, author David Chudwin covered the launch from Florida in July 1969. Chudwin was the only journalist with official NASA press credentials representing the college press and had extraordinary access to the astronauts, rocket scientists, launch pads, rockets, and control centers. 2019 will be the 50th anniversary of Apollo 11 -- a time to look back to celebrate that mission, and forward to our future in space. Divided into three parts, this book provides: the author's account of covering the first landing on the Moon in 1969; lessons learned from the Apollo program and their relevance to future space activities; and our future in space including new rockets, space stations, and trips back to the Moon and to Mars.
£9.99
LID Publishing Inc. Interview Strategy: The Next Move is Yours
The premise behind Interview Strategy is that we are all CEOs of our own personal companies. Offering direct advice on how to face stressful interviews the book will unveil techniques of preparation that will give anyone who reads it a real reason to be confident. Using questions and answer exercises, Finucan prepares the interviewer for the verbal exam they will face while also offering insight into career direction. The book goes beyond interview preparation: the material encourages a transformational philosophy in career promotion and explores our responsibilities in the search for our potential. This work will challenge previously held beliefs about acceptable interview ideas that limit transferability into new industries.
£11.69