Search results for ""lid publishing""

China's economic rise and influence has been one of the most significant developments in the global economy of recent times. A driving force behind this expansion has been the private entrepreneurs and companies of China, some of which have literally redefined the economic and business landscape, both inside and outside of China. Ma Huateng (Pony Ma) is one such entrepreneur. In 1998, he co-founded Tencent Inc, starting with the company's QQ instant messaging tool that became a huge hit in China. Under Ma's leadership, Tencent has moved into web portals, social networks, multi-player games and e-commerce, making the company today an Internet powerhouse and China's number one brand. Ma himself was hailed by Time magazine in 2014 as one of the world's most influential people. This book examines the rise of Ma and Tencent, known for their truly innovative thinking and approach to technology and business.

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China's economic rise and influence has been one of the most significant developments in the global economy of recent times. A driving force behind this expansion has been the private entrepreneurs and companies of China, some of which have literally redefined the economic and business landscape, both inside and outside of China. Jack Ma (Ma Yun) is one such entrepreneur. Together with his company, Alibaba, Ma has become one of the giants of the Internet world and Alibaba, one of the world's largest e-commerce platforms. This book presents Ma's experiences, entrepreneurial career and the whole process of Alibaba's creation. The authors show how Ma subverted traditions and built Alibaba into a behemoth, that set a world record as the largest public stock offering ever during its IPO in New York in 2014.

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Information overload, a full mailbox, too many balls in the air, on the bounce, heavy workload. There are many ways to describe the chaotic life some of us live in and work. But if we get a better structure for how we work, we get even more time for what is important, for ourselves and for our business. Done! Be super structured in 31 days is a training programme for those who want to create a smoother day at work.A practical and useful book that can turn chaos into structureIn short chapters with useful advice and tips mixed with practical exercises, learning strucktor David Stiernholm teaches you how you can work in a more structured way through organization, automation and focus. The book gives you the tools, mind-set, methods and routines that make you more efficient, more flexible and actually happier.

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Human creativity has been one of the fundamental drivers of civilization and progress - solving immense problems, creating opportunities and overcoming enemies like no other force. Often it has baffled its sceptics by finding new and better resources, unexpected environmental technologies and genuinely amazing products that no one had predicted. However, like so many before it, Western civilization is now suffering from serious internal decay with its bloated public sectors, punitive taxes, over-regulation, marginalized citizens, stagnation, debt, unemployment and pessimism. This important and fascinating book explains why internal decay is normal. But it also shows how and why solutions can be found by countries and companies, enabling more creativity and adaptability than ever before. It's through the power of creativity that society and business can overcome the challenges and crises of today.

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Valued at $25 billion following its IPO in 2014, JD.com (Jingdong) is China's second largest e-commerce company (behind its rival Alibaba) and leads the way in sales of consumer electronics and books. Through unprecedented access to the inner-workings of JD.com and its founder, Richard Liu, and other main players, this book offers the most detailed examination of the success behind one of China's most successful companies of recent times. Founded in 1998 as an online magneto-optical store, the company evolved into selling books, CDs, videos and consumer electronics online on an enormous scale. In 2014, Asia's largest Internet company, Tencent, acquired a 20% stake in JD.com, which made the company the No.2 online retailer in China, and thus triggering a fierce battle with Alibaba for dominance in the China market. The story of JD.com's growth, and the strategies and philosophy of its charismatic founder, is featured in this fascinating book.

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In this counter-intuitive book for managers, the author argues that no one is perfect and that success as a leader is not about being perfect and always doing the right thing; it is about accepting your own humanity and adopting a number of down-to-earth attitudes and values. That's when we achieve true (adequate) success. Through ten commandments - starting with "Be humble - as a manager, you are also an employee" - management expert Kelly Odell provides a new perspective on how we should behave as managers in this age of differing cultures and values. How we think about people, motivation, power and relationships is the foundation for successful management. Odell argues that too much emphasis is placed on the leader setting a good example and becoming a (heroic) role model, when in fact a leader whose priority is on other people is more likely to create value for their company and succeed as a manager.

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In 1998, and following 17 years in the army, Jianlin Wang formed a property company in the north-eastern Chinese city of Dalian using a loan of $80,000. Today, Dalian Wanda is China's largest private property developer, generating revenues of $40 billion globally, and owning some 9-million square metres of investment property. In 2012, Wanda became the world's largest theatre owner when it acquired AMC Theatres, with a view to becoming a global entertainment colossus. Wang himself has become Asia's richest man. This book, by its founder and Chairman, provides unprecedented insight into the ethos and activities that have created the extraordinary business success that is the Wanda empire. Wang describes his managerial philosophy and the essence of his business ideas to "make Wanda a brand like Walmart or IBM or Google - a brand known by everyone in the world", and that led The Economist to call him "a man of Napoleonic ambition". As China's influence in the world economy grows led by companies such as Wanda, this book is both timely and relevant.

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It seems everyday we encounter a "crisis" or difficult issue of some sort that affects our work. Such difficulties can come from within work (eg, a difficult client or boss, missing a target or deadline, rejection of a proposal or plan, feeling undervalued) or outside of it (eg, personal issues such as family, relationships, debt, alcohol). All have the potential to trigger stress, anxiety...and lead to crisis mode.This practical book offers strategies and guidance to coping with and surviving a range of crisis moments and issues that affect our ability to perform at work. Written by expert coaches, the book helps anyone to develop a series of competencies in order to help us manage crisis points and improve our personal resilience. This book is part of the highly successful Concise Advice series.

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In a world of ever increasing work demands and greater expectations of 'having it all', a new ethos is needed. This ground breaking book draws on the author's practical and insightful Work/Life Symbiosis model to offer a solution. It uses real life examples, amusing anecdotes and simple and practical tools that can easily be implemented, to enable busy people to understand what's really important to them in life and help them align their choices with this. The model allows the reader to easily identify and understand factors that enable them to make work 'work for them'. It is an eye-opening book drawing on the personal and professional experience of a mother-of-two, working part-time as a Human Resources director with a global remit. It is easily readable with hard-hitting impact and it moves the discussion of work/life balance into uncharted territory.

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Australia has written one of the most remarkable economic growth stories of the century and is now poised to shape its future not out of crisis but out of opportunity. The past two decades have brought unprecedented change and major shifts in demographics, the economy, and businesses. The population has grown rapidly, adding five million people to the increasingly diverse ranks of those who call the country home. GDP and per-capita income have skyrocketed, and businesses are thriving as more profitable ventures than ever before. This book sheds light on the road the nation has travelled and the efforts of the inspired business leaders who shaped that journey. Drawing on examples from forward-thinking players, Australia 2034 charts the way for businesses to navigate the next 20 years. While the focus of this book is Australia and Australian business, the capabilities discussed are highly relevant for players in other markets - especially those that have been less fortunate, but are looking for ways to create their own "luck" in a world that seems to offer few second winds.

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Instability, disturbance, emergence, networks, informal learning, trial, error, adaptability, low growth, fluctuation and momentum - these are the experiences that are increasingly dominating the lives of today's business leaders and managers. There is a growing awareness that the old ways and constructs (driven by planning, accountability, perfection, size, profit) are no longer working as effectively as we wish. This book represents a manifesto for leading organizations in the post-industrial age. Managers who want to survive - and perhaps even succeed - need to adopt a completely different mindset and set of habits, as well as learn new ways to relate to and lead people. Managers in the post-industrial age will be nervous and anxious, but this book provides the inspiration to accept failure and imperfection as the way to navigate the changing nature of business and organizations. Written with passion and insight, and containing honest and real cases, the author makes a case for courage, authenticity and resilience as the key attributes of tomorrow's manager.

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The realm of the "personal" is now increasingly touched by technology - especially the Internet. For example, sleep is now something we do in between checking our smartphones. Our relationship to food and eating has changed too. Home delivery, restaurant search, table bookings - these have all been elevated to a high level skill-set which is part-entertainment, part-electronic processing. And travel is now a finger-clicking exercise with precision timing. This readjustment of our daily routine has had one significant effect: it has taught individuals a range of skills that would normally be in the domain of businesses. Ordinary people now behave as businesses do by using buying strategies to get costs down. We now have expectations of quality and delivery. In fact, we have become so business-like as individuals that marketers need to get rid of the processes of "Business-to-Consumer" communication, and begin to adopt the rules of "Business-to-Business" when talking to consumers. Such change of our lives is an explosion of the new - new thinking, new business, new relationships, new selling, new buying, new leisure, new humans.

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Written from the global brand frontline, we see the previously unseen perspective on what it was really like to build "Dirt is Good" for Omo and Persil globally - a celebrated case-study in creating global brands with an idea at their very core. We see the real trials, challenges and successes which confront international marketers the world over, told in a very personal and engaging real-time adventure. Each of the 10 chapters tells the real-life story of each stage of the journey. At the end of each stage, we see a sharp summary of the real, practical learnings.

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Why is it that some companies/brands succeed with women and others don't? In sectors as valuable as telecoms, financial services, consumer electronics, cars, technology, gaming and utilities, women consistently report low levels of interest, and demonstrate lower levels of engagement than their male counterparts. Can companies really afford to miss out like this? Successful modern-day companies approach the male and female opportunity as equally lucrative and exciting. They involve and include feminine interests in the development of their products, services, brands and marketing to ensure they appeal to the entire mainstream audience rather than just one half of it. This book reveals why it is that some companies succeed with women and others don't. It outlines the key determinants that make up brands which appeal to both men and women, and the opportunities that presents.

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This book contains over 70 pieces of distilled wisdom. Read each piece of advice in one minute, or the whole book in an hour. The sticky note format allows you to use the ideas for personal motivation, or to stimulate teams in meetings. Growth, communication, innovation, creativity, relationships and thinking are all covered. Inspire yourself and your business with some smart thinking.

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A book written by a leader for professionals who struggle with sleep. Giles Watkins, the author, explores this problem through his own sleep struggles and provides guidance for readers using techniques and personal tips that transformed his life and helped him to sleep better. Along the way he explains the importance and function of sleep and how lack of sleep typically effects professionals. The book also examines how organizations can promote better sleep. As challenges with sleep for professionals reach epidemic proportions in the 21st century, this book provides an invaluable guide for those in positions of responsibility and encourages employee wellbeing in organizations.

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We are living in a unique "geo" age, where geography is appreciated again. The 21st century encompasses political and economic games where the multi-polar world, a new world order, and a new value system combine to develop new actors and new Industries. Business leaders are focusing more and more on global social issues, putting pressure on international political decisions such as the Space Race, global warming and migration. The 21st century is the era of knowledge & creativity (technology + knowledge + geography = "techknowledgeography" or Geofusion) where education and innovation are the most important investment. Knowledge is the currency of the future. When drawn with knowledge, the map of 21st century can be utilized to discover and conform to this new world! This book helps to explain how `Geofusion' provides the opportunities, which can give lasting value to the world.

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The UK's "gin renaissance" has been underway for several years as tastes and drinking habits have changed. Once dubbed "Mother's ruin," gin sales topped 1 billion for the first time in 2015 as younger drinkers flocked to a new generation of artisanal distilleries. With so many brands now on the market, a little guidance is surely required. Make Something Bloody Marvellous is bursting with more than 50 unique gin cocktail recipes and photographs for every occasion. Learn the skills of the bespoke bartender and stir up some truly exquisite concoctions using Jam Jar Gin and authentic home-grown ingredients. Beautifully finished to a high standard, it's nothing short of top-shelf.

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What makes the super rich tick? Is there a specific mindset that sets ultra-high net worth individuals apart from the rest of us? Are they meticulous planners - or is their wealth an unintended by-product of their entrepreneurial activities? Is it nature or nurture that sets them on the path to great financial success? This book represents one of the most comprehensive modern-day studies of the super rich. Based on interviews with members of the financial elite, and rigorous academic analysis, this empirical study investigates the link between personality traits and the creation of enormous wealth. In short, the book provides a fascinating insight into the world of the super rich - and how they think, behave and make their fortunes.

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In today's complex commercial environments, marketing has become a central aspect to every successful business. Businesses need flexible, effective means of gaining commercial traction by managing their relationships with audiences, stakeholders and competitors. They require effective marketing and branding that move beyond the standard forms of brand orientation and commercial interaction. New marketing models must think smart to create innovative strategies which have long-term sustainable economic goals. The Smart Marketing Book is a practical, reliable and concise title that offers the core marketing principles - applicable for anyone who wishes to improve their organization's financial and creative values. It is a straightforward guide that avoids unnecessary and time-consuming practices. An illustrative handbook that covers marketing principles and topics through visual innovation. A credible statement to all marketers trying to source the most relevant strategies from a field cursed with infinite information.

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We can often become governed by our 'to do' lists and forget that we are human 'beings', not human 'doings.' Doing is important, but it is not why we exist. In a world characterised by complexity, ambiguity, disruption and globalization the quality of our being will determine the quality of our experience. This is true in all walks of life but has heightened significance in the leadership domain. As a leader, the risk of being dominated by 'doing' can cause you to lose touch with the essential qualities required to provide great leadership. In Being, popular author and leadership coach Ben Renshaw blends six principles with compelling calls to action. Drawing upon engaging stories and rich insight from interviewing C-suite leaders across a range of sectors, the author reveals the few core truths required to lead in an age of fast change. AUTHOR: Ben Renshaw is one of the world's most sought-after leadership coaches and speakers, working with C-suite executives in FTSE 100 companies including Coca-Cola, Heathrow, IHG, P&G, Sainsbury's, Sky and Unilever. Previous popular books are Purpose, LEAD, and SuperCoaching. SELLING POINTS: . Understanding the fundamental dynamics which appear with periods of change, along with the techniques to develop and lead for greater rewards. . A timely read for tackling change and development in all sectors of life . A clear understanding of the intricacies and process which affect modern corporations as they move through large periods of change . Challenging business leaders and executives to move beyond complacency and defy the standards of 'doing' for the sake of 'doing' . Resourceful and insightful a book for change, about change, and detailing how to include change in your work and life for growth

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From the aggressive US rhetoric against China, to the escalating trade war with tit for tat responses, and China's 2025 initiative that threatens the US global leadership in advanced technologies, tensions between the US and China (the two dominant forces of today's world) have never been higher. This book provides a timely analysis of the US-China relationship. Each model is deeply rooted in their respective histories and cultures, with both models highly successful in achieving their main goals and highly resilient over time. It explores the core misconceptions on governance, economic, social and military issues, and the root causes of these misconceptions. If China and US could close the gap by each understanding those differences and their implications, the author argues, they could work together to overcome global issues to the benefit of all. This updated paperback edition includes a new introduction covering recent events in US-China relations.

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People find it difficult to express ideas and solve problems purely with words. They find it much easier to use diagrams. Distilled into this single, handy-sized volume are 60 of the most useful diagrams, which are used by the smartest managers and entrepreneurs globally, to aid their problem-solving and thinking. Triangles and pyramids, grids and axes, timelines, flows and concepts - the 60 diagrams are each visually presented, and then explained in an accessible manner, including tips and advice on how you can apply them to your own situations.

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Soft skills are the skills that enable you to fit in at a workplace. They relate to your personality, attitude, flexibility, motivation, and social and emotional intelligence. Soft skills are often underestimated, yet they can be the key difference to you becoming truly effective and seen as a valued member of the team or company. In this practical and savvy guide, Dan White describes the soft skills that anyone in today's world of work needs to learn, absorb and demonstrate if they are to progress in their work and career. Uniquely illustrated and presented, the author explains each soft skill clearly, why it is relevant and important, and how to apply that skill to your working life. In short, the book provides the missing link to ensuring your job and career is successful and fulfilling.

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Creative thinking is about finding a way of looking at problems or situations from a fresh perspective to conceive of something new or original. It then becomes inventive thinking when something is created. If you have a brainstorming meeting and dream up dozens of new ideas, then you have displayed creativity but there is no inventiveness until something gets implemented. So, creativity and inventiveness go together hand in hand. With his usual flair for narrative, sharing personal experiences, inspirational stories and motivational quotes, Neil Francis will help you to unleash your inner creativity and apply it every day in everything you do!

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Mental health problems affect both men and women, in fact, every one in four of us. However, it has been widely accepted for some time that men are much less likely to seek help from a doctor or mental health specialist, as they traditionally expect themselves to be competitive and successful, tough and self-reliant and can find it difficult to admit that they are feeling fragile and vulnerable. This book aims to build on the current progressive movement by supporting men and those that care about them - be that a partner, friend, family member or colleague - by providing insight, advice, and tips on what can be done at a very practical level to make men's mental health much more positive.

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In this groundbreaking book, leading executive coach Rene Carayol shares the magic and simplicity of the SPIKE (Strength, Positively, Identified, Kick, Start, Excellence) philosophy. In the world of SPIKE, there are no losers anymore - everyone has something they are great at! The product of 30 years of supporting the growth and development of thousands of individuals and organizations globally, the book brings together a proven formula for personal and business development. The vital and essential ingredient of SPIKE is that everyone has at least one inherent strength. Finding those sometimes hidden strengths and energies, and then mobilizing them for your and other's benefit, is the ultimate aim of this inspiring book.

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The best way to secure yourself against being 'let go' in the modern economy is to rise to a level within the corporation where you are making the strategic decisions, not bearing the brunt of their consequences. It may be tough at the top, but it's dangerous in the middle -- and the rewards at the top are far greater. Machiavellian Intelligence argues that many intelligent and hard-working professionals with good leadership skills fail to maximize their career potential because of a number of instinctive 'good' habits - things that make them highly effective executives, well-liked and respected by their colleagues, but which are not best designed to take them to the very top of their chosen career.

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The luxury market has long been the exception. Protected for decades - and even centuries - from swings in economic fate and taste by consumers with money and demands for something extraordinary. But the world is changing, and those changes have already initiated some of the first-ever structural changes to the once-untouchable luxury market.This essential book paints a roadmap for the future of marketing to the rich and super-wealthy. Written by experts in the sector, the book combines broad strategic knowledge with probing sector research. It couples scientific research documenting the transformation with exclusive insider information. Case studies highlight what works now and what's likely to continue working in the future. This important work will become the handbook of how to win the attention of affluent consumers and ignite their passion for rare and bespoke products.The luxury market remains significant - the ideas and insights in this book is essential reading for the sector.

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In order to thrive in these worrying times, this fascinating book proposes we head, uncomfortably, towards the unknown, rather than away from it. By developing a unique relationship with Not Knowing we discover a new way of living, working and succeeding in our modern world. This book re-frames the concept of Not Knowing, from being in a fearful place of weakness and ignorance, moving to something we must engage with personally. It introduces us to a new paradigm, where Not Knowing becomes an exciting opportunity, where we are no longer limited by what we already know and our habitual reactions to things that life throws at us, so that deeper knowing can emerge, full of rich possibilities and wisdom. Learn: Why your hard-won knowledge may be holding you back. How to recognise when you are entering your real learning zone. Lessons from people who thrive in the unknown. Powerful ideas that will help you experience joy and possibility, rather than uncertainty and worry.

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Just like most people, CEOs and top executives have doubts, fears, questions, not to mention shortcomings. But most of the time, they want to hide them, even to those closest to them, probably to convince othersand above all themselvesthat the situation is under control and that they are invincible. Yet no one is fooled: successive crises remind us that we must all deal with vulnerabilities, complexity, ambiguity and uncertainty. Based on 20 years of coaching top executives, this book takes you behind the scenes of effective leadership and personal development. Far from being just a confessional list of vulnerabilities, the book will give you access to the secrets of great leaders in overcoming obstacles, staying healthy, promoting agility and autonomy, being eco-friendly, being demanding and fair, and developing kindness and empathy. In such uncertain times, this inspiring and enlightening book is a guide to helping leaders and managers to develop resources, awareness, self-confidence

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The author explores the important role that ego plays within individual leaders. It looks at how ego has emerged as a new meta ego the coordinated, collective expression of ego that is polarizing our world today.

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This book argues that people-centric leadership is essential to succeed in the new dynamic business context. It offers four agile levers for leaders to unlock the full potential of people and turn valuable business opportunities into value for society. The challenge for leaders is to balance the tensions between the changing business context and the needs of people to apply their potential. People are at the centre of attention in this book. To unlock the full talent of people and succeed in a dynamic context, people need a work environment which differs from traditional organizations. It's an organization with tools, capabilities, and a culture designed for people. It caters to the individual. Organizations that want to deliver superior outcomes in a dynamic environment require agility - agile tools, agile capabilities - and a culture with a shared mindset that enables people to serve customers.

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The Storytelling Workbook is a nine-week programme (based on Anthony Tasgal's 'rule of three') to help you learn to better tell your own narrative and present your story whether it be for your CV, your dating apps or your own personal writing. It is an entertaining, instructive and interactive guide to becoming a better storyteller across all facets of your personal and professional life. Including a mix of case studies, advice and exercises, this workbook is structured into three sections: before, during and after. In the before section, you will learn to free yourself from reductionism, obsession with numbers, facts, data and 'messaging'; in the during section, you will concentrate on finding simplicity, meaning and depth; while finally, in after, you will come to understand how to write less and think more and ultimately to keep writing again and again.

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Visions of a new world - a new, inclusive ecosystem with innovator's, creatives and ground-breaking entrepreneurs.

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Inspired Thinking is an innovative way of discovering new ideas to achieve meaningful success. When someone or something inspires you, it pushes and propels you to do something new or different. It gives you new ideas and a strong feeling of enthusiasm and excitement. And this is the key point of this book; helping you discover inspiration from new ideas to positively change your life. Each chapter is packed with new ideas from various sources of inspiration such as stories, practical examples, tips, tools and strategies, which will help you discover meaningful success. The book will explore ideas around personal value, individuality, risk, self-belief, triviality, purpose, staying young, proactivity, determination, heroes, goals, collaboration and legacy. Inspired Thinking is an important book for the 21st century, helping you to set the right goals and objectives to lead you on a journey of discovery, meaning, enjoyment and purpose.

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In suffering the unexpected loss of her husband in the space of three months, Maria has navigated this passing into an honest awakening to the stages of grief. Exploring the changes to one's character, its effects on those around them and the difficulties we face as carers when confronted with the responsibility to manage and comfort our loved one in this process. In Factions of a Mind, Maria examines our role as the carer. Learning how to manage the responsibilities to this role and the suffering it extends. To thoughtfully and honestly discuss our duty to care. As carers, our obligation to 'care' for the other has inexplicably meant that we do not equip ourselves with the tools and resources to 'care' for ourselves after their passing. Our inability to comprehend their loss and the stages of grief we are experiencing leave us vulnerable and open to further pain.

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The 2008 financial crisis was among the worst in history, yet nevertheless offers invaluable lessons. Recorded as the third largest bankruptcy in history, it caused Iceland to experience an instant collapse. Iceland defied the rules of finance; no bailout was attempted, capital movements were restricted, bankers jailed, and creditors fought. Amazingly, although Iceland was hit hardest, it recovered fastest. In The Combat Zone of Finance is an insider’s account told through anecdotes, dialogues and personal stories. The author, Svein Harald Øygard, was offered the job of Central Bank Governor of Iceland just as the crisis struck. He saw how institutions and leaders behaved from inside the system in its deepest crisis. Some made billions; others got burned. Their behaviour, strengths and weaknesses were revealed as in no other country. Øygard analyses these events in the context of financial risks facing the world in 2020; knowledge of which is becoming increasingly relevant.

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Whether you work with 10 people, 10,000 people or just yourself, paying attention to mental health in the workplace has never been more important. We all face mental health challenges, regardless of our gender, age or sexual orientation, and too often we can be guilty for taking our mental health for granted. This book aims to build on the current progressive movement around mental health awareness and is in line with current thinking on mental health in the workplace. In this book, the authors provide employees with a resource to develop greater mental health in the workplace and provide employers with a resource to develop greater wellbeing amongst their employees therefore increasing quality, performance, productivity and overall business effectiveness.

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China's economic rise and influence has been one of the most significant developments in the global economy of recent times. A driving force behind this expansion has been the private entrepreneurs and companies of China, some of which have literally redefined the economic and business landscape, both inside and outside of China. In 2000, Robin (Yanhong) Li founded Baidu and turned the company into the largest Chinese search engine (with over 80% market share by search query) and the world's second largest search engine. In 2005, Baidu completed its IPO on NASDAQ, and in 2007 became the first Chinese company to be included in the NASDAQ-100 Index. This book is the story of the rise of Robin Li and Baidu, which is integral to the story of China's vast internet economy.

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There is a form of creativity so powerful that it only takes one look and one listen for millions of consumers to remember it, like it, buy it, and tell others about it. These are so-called Super Signs - the brands that are embedded in human culture and hidden deep in our subconscious. This book takes a fresh approach to branding, and explores how to turn brands into Super Signs in today's competitive and ever-changing world. Super Signs are the most effective and powerful means of influencing a consumer's actions. From a branding point of view, Super Signs are the ultimate level that your brand can reach -- a level where the brand triggers an instinctive reaction in thought and action from the consumer.

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Entrepreneurs are defined as all-powerful, never-fail gurus who shoulder our collective necessity for enterprise. Promoted through education, politics and media, the mythical entrepreneur bears little relation to the messy reality of running a small business. Based on analysis spanning 30 years, this book challenges the pervasive misrepresentation of business creators in the UK, US, India and China. It examines how The Entrepreneurial Myth damages entrepreneur's mental health, skews public policy, amplifies business failure rates and undermines global economies. Hear a heartfelt call to business people and politicians, legislators and educators, to redesign enterprise for the next generation. Help strip The Entrepreneurial Myth of its power and recalibrate success. Seize this vital opportunity to boost entrepreneurial wellbeing and resilience. This book is a timely invitation to build a more reflective, more effective entrepreneurship for the health and wealth of all.

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The best ideas can come from the most unusual and unexpected sources. In this book, leading brand consultant and author Giles Lury presents 75 stories of extraordinary innovation, as well as the many and varied sources of inspiration, that led to companies developing highly successful products and brands. With tales covering brands including Angry Birds, Diners Club, Fanta, Netflix, Viagra, Victoria's Secret and AirBnB, you will find out how one size does not fit all, and that ideas can be sparked by anything and everything - from anger to embarrassment, from people watching to biomimicry (borrowing ideas from the natural world). Ultimately, this book is a call for disruption and deviance and provides original tips and techniques to help you in your search for the next big thing.

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Business presentations could be simpler, more engaging and so much more effective, and our business lives so much more rewarding if we remember to restore the emotional power of storytelling. In an age that is data-rich but insight-poor and when most people in the world of business find themselves caught up in a system of numbers and spreadsheets, this book shows that the time has come to restore the lost art of storytelling; to put the "author" back in "authority"; to write less and think more. Through a simple step-by step approach, the author shows that we need to change how we communicate in our day-to-day lives, and that if we revert to our inherent role as storytellers we are more likely to be both more effective and productive, and a lot less frustrated into the bargain.

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“Sarah Duncan’s book is an essential read for any business leader who is looking for a path to build a more sustainable business. It’s a very practical guide which demonstrates that protecting people & the planet and growing your business doesn’t have to be an either/or choice.” Stephan Loerke, CEO, World Federation of Advertisers This book is a gateway to a fast-moving topic, which is why it has now been thoroughly updated with new material. It gets the reader started on all the important elements of ethical and sustainable business practice, but is deliberately concise, non-preachy and practical. If you are a business owner or leader, it will provide you with the tools to make a difference. If you work for an organization that needs change, it will give you the ammunition you need to lobby the decision makers and present a compelling case for long-term sustainability.

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Lowell Sheppard had a life-long dream: to buy a sailboat, live on it, learn how to sail, and then cross the Pacific Ocean…solo and by the time he was 70. When he finally announced that he was going to do just that, he was at the ripe age of 64…because he “dared to dream”. Based on Lowell’s own experience, this book provides important insights on to how to redesign your life, awaken dormant dreams, create audacious goals, and take high-stake risks to achieve them. It examines the anatomy of a dream and shares a four-step (DARE) program to realize high-stake dreams. Lowell has learned from both success and failure, but most of all, he has learned the benefits of pure grit and tenacity. This book will not only inspire the reader to have the courage to reach for the sky but also equip them with the tools to navigate into a better future.

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Most businesses today can readily access the required technology and talent to match competitors’ innovations and ideas quickly, making products and services similar to one another. In the modern business environment, companies instead need to build brands that consumers recognize and trust if they’re looking for sustainable, profitable growth. This book presents in a concise fashion the latest thinking and methods for successful branding. Clear and accessible, it contains real-life examples from business, practical frameworks, and inspiring illustrations. It explains what branding really is, why a brand is so critical to success in business, and how to maximize the growth of your current and future products/services through branding.

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Wherever you work, the chances are you have fallen under the poisonous spell of business bullshit and jargon. Very few of us seem able to avoid "reaching out", or "walk the talk", or "pivoting", or "think outside the box". No longer solely the province of management consultants, investors and MBA types, business gobbledygook has mesmerized the rank and file around the globe. Help is at hand with this handy dictionary, aptly described as "the world's most comprehensive" of the top 2,000 business jargon and non-sensical terms that have infected us all. Stay sane (and keep your colleagues, manager and customers from suffocating you) from the business bullshit madness by having this dictionary by your side. Based on his wide and extensive experience with business bullshit, Kevin Duncan deciphers the terms and language of modern-day business speak to save us all from going stir-crazy!

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