Search results for ""Author Scott""

The book offers an introduction to all the informatics concepts that are represented on the Clinical Informatics Board Examination The core and direction of this book is to mirror the model of clinical informatics which is used by the American Board of Preventive Medicine to create their exam. Unlike any other text on the market, the book includes simulated exam questions, to help the reader asses his knowledge and focus his study.Clinical Informatics Board Review and Self Assessment is a thorough practical assistant to refine the reader's knowledge regarding this youngest and possibly broadest fields of medicine.

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The “shocking” (The Wall Street Journal), must-read story of Charlie Chaplin’s years of exile from the United States during the postwar Red Scare, and how it ruined his film career, from bestselling biographer Scott Eyman.Bestselling Hollywood biographer and film historian Scott Eyman tells the story of Charlie Chaplin’s fall from grace. In the aftermath of World War II, Chaplin was criticized for being politically liberal and internationalist in outlook. He had never become a US citizen, something that would be held against him as xenophobia set in when the postwar Red Scare took hold. Politics aside, Chaplin had another problem: his sexual interest in young women. He had been married three times and had had numerous affairs. In the 1940s, he was the subject of a paternity suit, which he lost, despite blood tests that proved he was not the father. His sexuality became a convenient way for those who opposed his politics to condemn h

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Ah, the nineties. Movies were something in those days. We're talking about a decade that began with GoodFellas and ended with Magnolia, with such films as Malcolm X, Before Sunrise, and Clueless arriving somewhere in between.

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The cache of bamboo texts unearthed in the village of Guodian, Hubei Province, in 1993 is a rare and unique find in the history of Chinese philosophy and literature. This study renders the complex corpus of the Guodian texts into a more easily manageable form, incorporating the past several years of scholarly activity on these texts and providing them with a comprehensive introduction along with a complete and well-annotated translation into English. As the only archaeologically excavated corpus of philosophical manuscripts to emerge from a Warring States–period tomb, the Guodian texts provide us with a wealth of reliable information for gaining new insights into the textual and intellectual history of pre-imperial China. Given the prominence of Confucian works in the corpus, they serve to fill out much of the intellectual historical picture for the doctrines of roughly three generations of Confucian disciples who fell between the times of Confucius (551–479 BC) and Mencius (c. 390–305 BC). The manuscripts also hold great significance for the study of early Chinese paleography and phonology. Volume II offers introductions to and annotated translations of the manuscripts "Cheng zhi," "Zun deyi," "Xing zi ming chu," "Liu de," and "Yucong" 1-4, along with various appendixes. These include collation tables of witnesses to the Guodian "Laozi" passages and a running translation of all the Guodian texts.

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This richly illustrated book presents the life of an artist whose career spans some of the most important developments in the American Clay Movement. With Fire is the story of ceramic artist Richard Hirsch, and an examination of the work for which he is so widely celebrated. This richly illustrated book presents the life of an artist whose career spans some of the most important developments in the American Clay Movement. Hirsch established a connection with the legendary Raku and Ohi families, whose influence created a lasting pedagogical and creative link to the West that continues today. SCOTT MEYER is Professor of Ceramics at the University of Montevallo in Alabama. He has authored numerous articles and is the recipient of many awards for creative excellence and teaching. Meyer's work with Richard Hirsch has spanned studio, kiln, writing and instructional workshops.

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The golden age of this type of story has now passed. The reasons are obvious. Chief among them is the earning power of top players, both from central contracts and on the franchise Twenty20 circuit, as well as the fact that international and franchise schedules increasingly impinge upon the UK summer. These stories are not entirely obsolete, however, although they will most often involve players taking their first steps on the road to superstardom, future stars before they became household names. Then there are players in the twilight of their careers, if not former stars then certainly with their highest peaks behind them. And between the springtime baby steps and the autumnal last knockings, there are a clutch of chapters involving cricketers in their high-summer pomp, living legends treading the league cricket boards. These magical stories are unique to cricket. And yet no one has collected them in one place. Until now.

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AN EXHILARATING TREASURE-HUNT THRILLER FROM THE #1 BESTSELLING AUTHOR AN ANCIENT FORTUNE LIES HIDDEN.LOST FOR THUSANDS OF YEARS, UNTIL NOW. An ancient fortune has lain hidden for thousands of years, one so powerful that men will kill to protect it. And only one man can unearth it… Ex-SAS operative Ben Hope is living a peaceful life in rural France – until a phone call from an old army comrade turns his world upside down. Eminent Egyptologist Morgan Paxton has been brutally murdered while working on the mysterious 'Akhenaten Project' in Cairo, and Colonel Harry Paxton wants Ben to find his son's killer. Ben is unable to refuse the request from the man who once saved his life – but when Harry asks him to avenge his son's death he's in dangerous territory. Made worse by the fact that he finds himself attracted to Zara Paxton, Harry's new bride. Carving through the seedy Cairo underworld, Ben soon realises that there was more to Paxton's research than meets the eye as he is plunged into one double-cross after another. His mission leads him from Italy and Paris via the coast of Scotland to the banks of the Nile, climaxing in a tense showdown in the war-torn Sudanese desert. At the end of the trail lies the ultimate treasure, hidden away by three rebel High Priests during the reign of the 'Heretic' Pharoah Akhenaten – a collection so valuable that some will stop at nothing to possess it… A super-charged, heart-racing thriller, perfect for fans of Dan Brown, Sam Bourne and Wilbur Smith. BEN HOPE is one of the most celebrated action adventure heroes in British fiction and Scott Mariani is the author of numerous bestsellers. Join the ever-growing legion of readers who get breathless with anticipation when the countdown to the new Ben Hope thriller begins…

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In the first exhaustive treatment of the field in 20 years, Scott Shane extends the analysis of entrepreneurship by offering an overarching conceptual framework that explains the different parts of the entrepreneurial process - the opportunities, the people who pursue them, the skills and strategies used to organize and exploit opportunities, and the environmental conditions favorable to them - in a coherent way.Given the level of interest devoted to entrepreneurship in the economy and among academics at business schools, one would think that researchers would have deep insights into this phenomenon. However, those who look closely at academic investigations of entrepreneurship realize that scholarly understanding of this field is quite limited. Unlike its sister fields of accounting, marketing, finance, organizational behavior and strategic management, entrepreneurship is rather poorly explained by academics. Scott Shane resolves this by considering the nexus of enterprising individuals and valuable opportunities and by using that nexus to understand the processes of discovery and exploitation of opportunities, the acquisition of resources, entrepreneurial strategy and the organizing process.This authoritative study will be a central reference and standard text for researchers, academics, and students in the field of entrepreneurship.

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In this unique and timely volume, Scott Shane systematically explains the formation of university spinoff companies and their role in the commercialization of university technology and wealth creation in the United States and elsewhere. The importance of university spinoff activity is discussed and the historical development of university spinoff ventures is traced over time. Scott Shane provides in-depth analysis of the four major factors that jointly influence spinoff activity: the university and societal environment, the technology developed at universities, the industries in which spinoffs operate, and the people involved. He documents the process of company creation, focusing on the formation of spinoffs, the transformation of the spinoff's technology into new products and services, the identification and exploitation of a market for these new products and services and the acquisition of financial resources. Also detailed are the factors that enhance and inhibit the performance of university spinoffs, as well as the effect that they have on the institutions that spawn them.Authoritative and highly readable, this volume will appeal to scholars researching the spinoff phenomenon, university technology transfer officers, inventors, policymakers, external entrepreneurs and investors.

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What happens when electric utility monopolies pursue their acquisition interests undisciplined by competition, and insufficiently disciplined by the regulators responsible for replicating competition? Since the mid-1980s, mergers and acquisitions of U.S. electric utilities have halved the number of local, independent utilities. Mostly debt-financed, these transactions have converted retiree-suitable investments into subsidiaries of geographically scattered conglomerates. Written by one of the U.S.'s leading regulatory thinkers--a litigating attorney, regulatory advisor, expert witness and law professor--this book combines legal, accounting, economic and financial analysis with insights from the dynamic field of behavioral economics. With a clear assessment of the 30-year march of U.S. electricity mergers, the author describes the economic losses that result when merger promoters and their transactions face neither the discipline of competition nor the rigors of regulation. This work is essential reading for regulatory practitioners, consumer advocates and investment advisors--as well as citizens concerned with concentration of economic power. The principles explored are relevant anywhere regulated utility monopolies have the legal right to merge, acquire or be acquired.

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All art is propaganda,' wrote George Orwell, but not all propaganda is art.' Moving from World War I to the War on Terror' and beyond, The Story of British Propaganda Film shows how the emergence of film as a global media phenomenon reshaped practices of propaganda, while new practices of propaganda in turn reshaped the use of the moving image. It explores classic examples of cinematic propaganda such as The Battle of the Somme (1916), Listen to Britain (1942) and Animal Farm (1954) alongside little-known newsreels, telemagazines' and digital media initiatives, in the process challenging our understanding of propaganda itself, and its many diverse manifestations.Richly illustrated with unique material from the BFI National Archive, the book shows how central propaganda is to the development of British film, and how it has filtered our understanding of modern British history, from narratives of decolonisation to the celebration of pop culture and t

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Graphic novels to read anywhere: DC Compact Comics collect DC s bestselling, most iconic stories in a new size!

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The Legion of Doom s master plan is finally coming to light, and they plan to take the Justice League out of their way. With the new apex predator version of Lex Luthor leading hoards of villains across the cosmos, he s ready to spark a war between the Legion of Doom and the Justice League that spans space, time and the Multiverse itself. Can the Justice League find the Totality before the Legion of Doom get its villainous hands on the cosmic weapon? What will our heroes find in these other timelines? Find out this and more in Justice League by Scott Snyder Deluxe Edition Book Three collecting Justice League #26-39!

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Learn how to take professional-quality photographs when you travel, using the same tricks today s top photographers use! Whether you're on a dedicated photo trip or a family vacation, you want to come home with a collection of great photos to show your friends, share online, and even make a large print for your home. Capturing great travel photographs can be tricky...but not if you know the secrets that Scott Kelby is here to share with you Here s how Scott describes this book s brilliant premise: If you and I were out shooting, and you asked me, Hey, how do I get this flower to be in focus, with the background out of focus?, I wouldn t stand there and give you a photography lecture. In real life, I d just say, Put on your zoom lens, set your f-stop to f/2.8, focus on the flower, and fire away. That s what this book is all about: you and I out shooting where I answer questions, give you advice, and share the secrets I ve learned just like I would with a friend without all the technical explanations and techie photo speak. This isn t a book of theory full of confusing jargon and detailed concepts. This is a book on which button to push, which setting to use, and when to use it. With 200 of the most closely guarded tricks of the trade for travel photographers, this book gets you shooting dramatically better-looking, sharper, more colourful, more professional-looking travel photos every time. Each page covers a single concept that makes your photography better. Every time you turn the page, you ll learn another pro setting, tool, or trick to transform your work from snapshots into gallery prints. If you re tired of taking shots that look okay, and if you re tired of looking in photography magazines and thinking, Why don t my shots look like that? then this is the book for you.

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Since the founding of professional baseball, few teams have risen above years of mediocrity only to see their fortunes interrupted by war and tragedy. In the early twentieth century, one team rallied to claim first place and then won a world's championship in a most spectacular style that has yet to be replicated.

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American politics is not just a combination of high ideals and low cunning. It is also the story of thousands of local influencers, fixers, activists, and run-of-the-mill voters who shape the destinies of candidates. It's about the flawed and ambitious people who become candidates and must first grind it out for one vote at a time, if they want to ascend to the nation's highest office. Nowhere is this more true, and more carefully preserved, than in the state of New Hampshire.Utterly atypical of the country as a whole, New Hampshire has nonetheless afforded itself the status of the beacon of American democracy. New Hampshire has, by law, been the first state to cast its votes in the presidential primaries since 1920. Between that year and 1992, no one became president without first winning the New Hampshire primary. Since then, every commander-in-chief has finished in the top two, and the state has retained its clout in the twenty-first century. A win in New Hampshire is said by statisticians to boost a candidate's chances nationwide by twenty-seven percent. For that reason, the state is also often the graveyard of political ambitions: the list of sitting presidents whose terms ended with primary challenges launched from New Hampshire's granite rocks includes Harry Truman and Lyndon Johnson. New Hampshire has also ruined the White House ambitions of a long list of well-known, well-funded challengers who couldn't figure out how to win it the hard way.Scott Conroy followed the 2016 campaign up and down the state of New Hampshire and used that experience to uncover the peppery local officials, wiley operatives, wide-eyed activists, and complicated handlers who have determined the state's primary outcomes for generations. Through the eyes of these sometimes anonymous but always deeply influential characters, he reveals the workings of American presidential politics at a point in the campaign when the White House is still a distant dream, and the votes that matter most can be found in far-flung hamlets like Dixville Notch, Berlin and Wolfeboro.

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EPDF and EPUB available Open Access under CC-BY-NC-ND licence. As the US contends with issues of populism and de-democratization, this timely study considers the impacts of digital technologies on the country’s politics and society. Timcke provides a Marxist analysis of the rise of digital media, social networks and technology giants like Amazon, Apple, Facebook and Microsoft. He looks at the impact of these new platforms and technologies on their users who have made them among the most valuable firms in the world. Offering bold new thinking across data politics and digital and economic sociology, this is a powerful demonstration of how algorithms have come to shape everyday life and political legitimacy in the US and beyond.

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'The master is back and in The Last Trial Scott Turow takes it to another level' - David BaldacciFrom the bestselling author of Presumed Innocent, Scott Turow’s The Last Trial recounts the final case of Kindle County’s most revered courtroom advocate, Sandy Stern. On the brink of retirement, legendary defence attorney Sandy Stern is persuaded to take on one last case to defend an old friend.Dr Kiril Pafko, a former Nobel Prize winner and distinguished cancer researcher, is now, shockingly, facing charges of fraud, insider trading and even murder.As the trial progresses, Stern will question everything he thought he knew about his friend. Despite Pafko's many failings, is he innocent of the terrible charges laid against him? Stern's duty to defend his client and his belief in the power of the judicial system will face a final, terrible test in the courtroom, where the evidence and reality are sometimes worlds apart . . .'Grisham might do it more often, but Turow does it so much better' – Observer

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From the bestselling author of Presumed Innocent comes Testimony, Scott Turow’s most twist-filled thriller to date.Bill ten Boom has walked out on everything he thought was important to him: his career, his wife, even his country. Invited to become a prosecutor at The Hague’s International Criminal Court, it was a chance to start afresh.But when his first case is to examine the disappearance of four hundred Roma refugees – an apparent war crime left unsolved for ten years – it’s clear this new life won’t be an easy one . . .Whispered rumours have the perpetrators ranging from Serb paramilitaries to the U.S. Army, but there’s no hard evidence to hold either accountable, and only a single witness to say it happened at all. To get to the truth, Boom must question the integrity of every person linked to the case – from Layton Merriwell, a disgraced US Major General, to flirtatious barrister, Esma Czarni – as it soon becomes apparent that every party has a vested interest and no qualms in steering the investigation their way . . .

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Electronic Literature considers new forms and genres of writing that exploit the capabilities of computers and networks – literature that would not be possible without the contemporary digital context. In this book, Rettberg places the most significant genres of electronic literature in historical, technological, and cultural contexts. These include combinatory poetics, hypertext fiction, interactive fiction (and other game-based digital literary work), kinetic and interactive poetry, and networked writing based on our collective experience of the Internet. He argues that electronic literature demands to be read both through the lens of experimental literary practices dating back to the early twentieth century and through the specificities of the technology and software used to produce the work. Considering electronic literature as a subject in totality, this book provides a vital introduction to a dynamic field that both reacts to avant-garde literary and art traditions and generates new forms of narrative and poetic work particular to the twenty-first century. It is essential reading for students and researchers in disciplines including literary studies, media and communications, art, and creative writing.

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In The Ends of Meter in Modern Japanese Poetry, Scott Mehl analyzes the complex response of Meiji-era Japanese poets and readers to the challenge introduced by European verse and the resulting crisis in Japanese poetry. Amidst fierce competition for literary prestige on the national and international stage, poets and critics at the time recognized that the character of Japanese poetic culture was undergoing a fundamental transformation, and the stakes were high: the future of modern Japanese verse. Mehl documents the creation of new Japanese poetic forms, tracing the first invention of Japanese free verse and its subsequent disappearance. He examines the impact of the acclaimed and reviled shintaishi, a new poetic form invented for translating European-language verse and eventually supplanted by the reintroduction of free verse as a Western import. The Ends of Meter in Modern Japanese Poetry draws on materials written in German, Spanish, English, and French, recreating the global poetry culture within which the most ambitious Meiji-era Japanese poets vied for position.

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Black Panther was the first Black superhero in mainstream American comics. Black Panther was a cultural phenomenon that broke box office records. Yet it wasn’t just a movie led by and starring Black artists. It grappled with ideas and conflicts central to Black life in America and helped redress the racial dynamics of the Hollywood blockbuster.Scott Bukatman, one of the foremost scholars of superheroes and cinematic spectacle, brings his impeccable pedigree to this lively and accessible study, finding in the utopianism of Black Panther a way of re-envisioning what a superhero movie can and should be while centering the Black creators, performers, and issues behind it. He considers the superheroic Black body; the Pan-African fantasy, feminism, and Afrofuturism of Wakanda; the African American relationship to Africa; the political influence of director Ryan Coogler’s earlier movies; and the entwined performances of Chadwick Boseman’s T’Challa and Michael B. Jordan’s Killmonger. Bukatman argues that Black Panther is escapism of the best kind, offering a fantasy of liberation and social justice while demonstrating the power of popular culture to articulate ideals and raise vital questions.

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Using both canonical and underappreciated texts, Alien Albion argues that early modern England was far less unified and xenophobic than literary critics have previously suggested. Juxtaposing literary texts from the period with legal, religious, and economic documents, Scott Oldenburg uncovers how immigrants to England forged ties with their English hosts and how those relationships were reflected in literature that imagined inclusive, multicultural communities. Through discussions of civic pageantry, the plays of dramatists including William Shakespeare, Thomas Dekker, and Thomas Middleton, the poetry of Anne Dowriche, and the prose of Thomas Deloney, Alien Albion challenges assumptions about the origins of English national identity and the importance of religious, class, and local identities in the early modern era.

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Along with changes in the workplace and the explosive growth of electronic communications, there has been a skyrocketing rate of infidelity. Today, up to forty percent of American marriages endure the pain of a cheating partner. The media is filled with stories of married politicians finding their "soul mates" and titillating instances of unfaithful celebrities. But in the homes of ordinary people everywhere, infidelity triggers complex emotions and events that affect everyone involved. Many marriage and personal therapists have adopted a "me first" mentality, prompting hurt spouses to end their relationships. Psychiatrist Scott Haltzman, retired Brown University professor, recommends exactly the opposite. The Secrets of Surviving Infidelity teaches both the victim and the perpetrator of infidelity how to acknowledge their feelings, reduce their sense of despair, and begin the difficult task of rebuilding a strong relationship. People who cheat act much like those who have other addictions, and brain scans of love-struck individuals show a dramatic increase in the release of dopamine, the same brain neurochemical associated with cocaine abuse. Haltzman does not excuse infidelity by labeling it a sex addiction; it's not orgasm that drives a partner to cheat. Instead, Haltzman coins the term "flame addiction" to describe how, like a moth drawn to the light, people feel compelled to have extramarital intimacy despite all the negative consequences. People who have been cheated on feel shame, rage, and injured self-esteem. Many of them fear abandonment and find it hard to cope. When both partners have made a commitment to move forward together, however, Dr. Haltzman validates each person's feelings and puts them into perspective, offering sound advice on how to recover their equilibrium and reestablish a committed, trust-filled relationship.

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This anthology offers a fresh approach to the philosophical aspects of photography. The essays, written by contemporary philosophers in a thorough and engaging manner, explore the far-reaching ethical dimensions of photography as it is used today. A first-of-its-kind anthology exploring the link between the art of photography and the theoretical questions it raises Written in a thorough and engaging manner Essayists are all contemporary philosophers who bring with them an exceptional understanding of the broader metaphysical issues pertaining to photography Takes a fresh look at some familiar issues - photographic truth, objectivity, and realism Introduces newer issues such as the ethical use of photography or the effect of digital-imaging technology on how we appreciate images

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This timely handbook represents the latest thinking in the field of technology and innovation management, with an up-to-date overview of the key developments in the field. The editor provides with a critical, introductory essay that establishes the theoretical framework for studying technology and innovation management The book will include 15-20 original essays by leading authors chosen for their key contribution to the field These chapters chart the important debates and theoretical issues under 3 or 4 thematic headings The handbook concludes with an essay by the Editor highlighting the emergent issues for research The book is targeted as a handbook for academics as well as a text for graduate courses in technology and innovation management

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Scott Morrison, Australia''s 30th Prime Minister (2018-2022), offers a unique insider''s account of a Christian who was open about his faith and operated at the top level of politics for more than a decade. During one of the toughest periods since the second world war, covering drought, wildfires, a global pandemic and recession, he chronicles God''s faithfulness throughout, win or lose, public criticism or public success.Less political memoir and more pastoral encouragement, Morrison is passionate about encouraging others to discover how they can access and see the many blessings of God in their own lives, no matter their circumstances, drawing on Jeremiah 29:11, that God''s plans are for our good and not our harm, to give us a future and a hope. In each section Morrison asks the questions all of us are looking to find answers to: Who am I? Discovering your purpose. How should I live? Finding your pathway.

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An ode to art, the power of sharing the creative process, and sticking with it.

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Before you were here, you were everywhere...You were once the sunshine when it struck the trees. You were water, powerful enough to wear away mountains. You were soil deep beneath the earth.Now that you're here, the world waits for you.Everywhere.Follow a young boy as he explores the world around him and begins to understand that he is connected to all things. Blending a beautiful tale of new life with the science of the universe, this incredible picture book is a sweeping ode to a parent''s love for their child, budding life, and the Earth that we live on, perfect for fans of Matt de la Peña and Loren Long''s LOVE and Jason Chin''s THE UNIVERSE IN YOU.

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Has success eluded you, no matter how hard you try? Are you frustrated by trying to achieve your dreams by copying others? Internationally-acclaimed speaker and founder of the cutting-edge venture capital Amyx Ventures, Scott Amyx reveals how you can attain real success in your life, your way. His theory of Strive is a challenge to the conventional wisdom that has held so many people back from achieving their goals and enjoying lasting happiness. Scott rose from obscure poverty to globe-trotting success, and he invites you to share in his journey by adopting a new mindset towards your personal challenges: embrace them. Scott shows you how through stories of the most unlikely individuals who embraced difficult personal change to become outrageously successful. He helps you take stock of your own habits and practices to identify how your routine and misconceptions are holding you back. Fascinating insights from throughout history up through today’s cutting-edge research show how embracing discomfort fuels lasting success. Shape your life in new, exciting ways. You can have control over your career, your outlook, your actions, and your priorities. This book helps you get a fresh start to begin building the successful life you want. Discover what really drives success---and how conventional wisdom is wrong Clearly identify your own personal challenges---and how to overcome them Delve into the latest research on high performance to create a better you Learn how high-achievers approach challenge, change, and success Strive is an unconventional approach to attaining your dreams because it takes what makes you unique and turns it to your advantage. Have you been duped by common myths of success? Are you disappointed by the constant struggle in life? Scott reveals how only you have the power to change your trajectory. Strive is your handbook for getting comfortable with discomfort, embracing and enjoying new challenges, and achieving real, lasting success.

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The step-by-step, full-color AutoCAD 2018 guide with real-world practicality AutoCAD 2018 and AutoCAD LT 2018 Essentials provides a full-color, task-based approach to mastering this powerful software. Straightforward, easy-to-follow instruction pairs with real-world, hands-on exercises to help you quickly get up to speed with core features and functions; screenshots illustrate tutorial steps to help you follow along, and each chapter concludes with a more open-ended project so you can dive in and explore a specific topic in-depth. From 2D drawing and organization to 3D modeling, dimensioning, presenting, and more, this helpful guide walks you through everything you need to know to become productive with AutoCAD 2018 and AutoCAD LT 2018. The companion website features downloadable starting and ending files for each exercise, so you can jump in at any point and compare your work to the pros, as well as additional tutorials to help you go as deep as you need to go. Exercises walk you through the real-world process of drafting while teaching you critical skills along the way. Understand the AutoCAD interface and foundational concepts Master essential drawing and visualization tools Stay organized with layers, groups, and blocks Experiment with 3D modeling, add text and dimensions, and much more AutoCAD is the industry-leading technical drawing software, and complete mastery is a vital skill for any design and drafting professional. AutoCAD 2018 and AutoCAD LT 2018 Essentials is a smart, quick resource that will help you get up to speed with real-world practical instruction.

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Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital. Marketing must move faster, adapt more quickly to market feedback, and manage an increasingly complex set of customer experience touchpoints. All of these challenges are shaped by the dynamics of software—from the growing number of technologies in our own organizations to the global forces of the Internet at large. But you can turn that to your advantage. And you don't need to be technical to do it. Hacking Marketing will show you how to conquer those challenges by adapting successful management frameworks from the software industry to the practice of marketing for any business in a digital world. You'll learn about agile and lean management methodologies, innovation techniques used by high-growth technology companies that any organization can apply, pragmatic approaches for scaling up marketing in a fragmented and constantly shifting environment, and strategies to unleash the full potential of talent in a digital age. Marketing responsibilities and tactics have changed dramatically over the past decade. This book now updates marketing management to better serve this rapidly evolving discipline. Increase the tempo of marketing's responsiveness without chaos or burnout Design "continuous" marketing programs and campaigns that constantly evolve Drive growth with more marketing experiments while actually reducing risk Architect marketing capabilities in layers to better scale and adapt to change Balance strategic focus with the ability to harness emergent opportunities As a marketer and a manager, Hacking Marketing will expand your mental models for how to lead marketing in a digital world where everything—including marketing—flows with the speed and adaptability of software.

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PRAISE FOR THE BRAND WHO CRIED "WOLF" "Powerful brands command. Read this insightful book and allow Scott to share how to make your brand stand out and deliver you buckets of money!"—Mark Victor Hansen, bestselling author of the Chicken Soup for the Soul(r) series "Deming's approach to branding is not about gimmicks. It's about relationships-the real formula for building and sustaining your brand and your business."—Rieva Lesonsky, Editorial Director, Entrepreneur magazine "It doesn't matter what you sell. We're all selling service. Deming's book shows businesses of all sizes how to create incredible brand power through innovative service levels. The Brand Who Cried Wolf will not end up on your book shelf; it will stay in your briefcase or on your desk as a daily reference guide. If you want to grow your business, get this book!"—John Valletta, President, Super 8 Motels "Deming's revelations on creating an emotionally engaging experience between you and your customer are without equal!"—Joel Bauer, bestselling coauthor of How to Persuade People Who Don't Want to Be Persuaded "The Brand Who Cried Wolf explains how every customer interaction, large or small, impacts your brand's image and reputation. This is an easy-to-read book— everyone in your organization needs to own."—Patrick Sweeney, coauthor of the New York Times bestseller Succeed on Your Own Terms; cohost of the nationally syndicated radio show Winning in Business "Deming delivers an essential message to businesses and delivers in a way you won't forget. You know the fairy tales, just adapt it to your unique brand: you!"—Wayne Kandas, CFP and host of nationally syndicated Bloomberg Radio "Stories sell, and that's what helps sell the ideas in this brilliant book. If you're in business-any business-you need this book. Get it now!"—Robert G. Allen, bestselling coauthor of Cracking the Millionaire Code; CEO of The Enlightened Millionaire Institute

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Sun Tzu's Art of War is widely regarded as the most influential military & strategic classic of all time. Through 'reverse engineering' of the text structured around 14 Sun Tzu 'themes,' this rigorous analysis furnishes a thorough picture of what the text actually says, drawing on Chinese-language analyses, historical, philological, & archaeological sources, traditional commentaries, computational ideas, and strategic & logistics perspectives. Building on this anchoring, the book provides a unique roadmap of Sun Tzu's military and intelligence insights and their applications to strategic competitions in many times and places worldwide, from Warring States China to contemporary US/China strategic competition and other 21st century competitions involving cyber warfare, computing, other hi-tech conflict, espionage, and more. Simultaneously, the analysis offers a window into Sun Tzu's limitations and blind spots relevant to managing 21st century strategic competitions with Sun-Tzu-inspired adversaries or rivals.

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