Search results for ""author brandon"

In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our promotional times have taken us. Promotional Cultures documents how the professions and practices of promotion have interacted with and reshaped so much in our world, from commodities, celebrities and popular culture to politics, markets and civil society. It offers a mix of historical accounts, social theory and documented case studies, including haute couture fashion, Apple Inc., Hollywood film, Jennifer Lopez, the Occupy movement, Barack Obama’s election campaigns, news production and the 2008 financial crisis. Together, these show how promotional culture may be recorded, understood and interpreted. Promotional Cultures will appeal to students and scholars of media and culture, sociology, politics, anthropology, social and industrial history.

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In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our promotional times have taken us. Promotional Cultures documents how the professions and practices of promotion have interacted with and reshaped so much in our world, from commodities, celebrities and popular culture to politics, markets and civil society. It offers a mix of historical accounts, social theory and documented case studies, including haute couture fashion, Apple Inc., Hollywood film, Jennifer Lopez, the Occupy movement, Barack Obama’s election campaigns, news production and the 2008 financial crisis. Together, these show how promotional culture may be recorded, understood and interpreted. Promotional Cultures will appeal to students and scholars of media and culture, sociology, politics, anthropology, social and industrial history.

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What do Coca-Cola, McDonald's, IBM, Microsoft and Virgin all have in common? Yes, they are all global giants, but what they are less recognized for are the many branded products they have launched which bombed spectacularly - and at great cost. Brand Failures takes a riveting look at how such disasters occur. This new edition of Matt Haig's best-selling book, provides the inside-story of 100 major brand blunders that make for jaw-dropping reading. Brand Failures explores the brands that have set sail with the help of multi-million dollar advertising campaigns only to sink without a trace. From acknowledged brand mistakes made by successful blue-chip companies to some lesser know but hilarious bomb-shells, it reveals what went wrong in every case and provides a valuable checklist of lessons learnt for each. A tour of this fascinating hall of failure will alert you to potential dangers and show you how to ensure a long, healthy life for your brand.

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Here bloggers will learn how to define their brand, establish it to grow the reach of their blog, and use their new brand identities to start earning money online.There are tens of thousands of new blogs started every day around the world. The stark reality is that most will fail because bloggers don’t have enough information on marketing themselves.The key to any successful marketing plan is a strong brand. Branding for Bloggers features tried-and-true, it-worked-for-me methods of branding from a rich mix of professional bloggers and branding experts. Learn: The difference between a brand, branding, and marketing How to create a brand identity online How to use branding to grow your audience and attract readers How to use your brand to earn money online Make your blog a success with this advice from someone on the cutting edge of branding and marketing.

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Video Protocols and Techniques for Movement Disorders presents this visually-based subspecialty through a truly unique product, illustrating how to establish a start-of-the-art videotaping workspace as well as how to instruct patients on how to participate in videotaped examination. The authors cover various technical issues-space, lighting, equipment-as well as medical protocols related to filming movement disorders, accounting for patient variability and abilities. This essential guide teaches the reader how to capture the key features of a given patient's disorder, detailing the ideal interactions between the videographer and patient. Issues of video storage and editing are addressed in practical terms. Your purchase of Video Protocols and Techniques for Movement Disorders provides you personal access to this online-only product as part of Oxford Medicine Online (www.oxfordmedicine.com http://www.oxfordmedicine.com). At the time of this printing, Oxford Medicine Online allows you to print, save, cite, email, and share content; download high-resolution figures as PowerPoint® slides; save often-used books, chapters, or searches; annotate; and quickly jump to other chapters or related material on a mobile-optimized platform. Oxford Medicine Online's applicable Privacy Policy and Legal Notice (available at www.oxfordmedicine.com) shall govern your use of the site. Technical Requirements In order to access Video Protocols and Techniques for Movement Disorders as part of the Oxford Medicine Online website, you need a standard web browser such as: Internet Explorer 9; Mozilla Firefox 9; Safari 5; Google Chrome 17 or 18. You will also need an internet connection, HTML and JavaScript support. Your operating system should be one of the following: Windows XP; Windows Vista; Windows 7; MAC OSX+. You will also need MS Office installed on your computer to be able to open images in PowerPoint files. The Oxford Medicine Online products are best viewed with a screen resolution of 1024x768, although they will also work at higher and lower resolutions. Please note that some tables are wide and so require 1024x768 screen resolution.

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In today’s information-saturated world, food and drink establishments need not only to offer high-quality products, but also good communication ideas, a unique visual identity and graphic design that stands out from the rest. For these companies, unique branding starts with basic elements such as a logo, slogan, font, and colour scheme, and is finally reflected in the product, packaging and related design. This book focuses on graphic design, showing how the unique visual identity of the food industry can help companies attract consumers and achieve success, providing inspiration for graphic and shop designers and entrepreneurs in this area of business. It includes case studies comprising cafés, restaurants, bars, dessert shops and bakeries.

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Every decision and action you make contributes to your brand, so it makes sense that everything you do digitally also contributes to your digital brand. Use this bestselling guide to strengthen your brand's online presence and explore core marketing avenues. Digital Branding is ideal for marketers and brand strategists who want to enhance their brand's online presence. It provides step-by-step, practical guidance on how to build a brand online and quantify it through tangible results. Written by a respected Chartered Institute of Marketing (CIM) fellow, course leader and industry thought leader, it examines core marketing areas such as content marketing, social media, search engine optimization and web analytics. The book delivers a robust framework for planning, brand identity, channel selection and measuring the effectiveness of campaigns, and includes lessons from the BBC, Imperial College London and Hootsuite. Now fully updated, this third edition features new content on brand authenticity, ethics and meaning, as well as updates on social media regulations and social media platforms such as TikTok.

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Even the smallest idea can have BIG impact when positioned correctly. Breakthrough Branding shows entrepreneurs, intrapreneurs, and small businesses alike the secrets to transforming a brainstorm into big bucks. From the grassroots growth of beverage brands like Red Bull, Honest Tea, and Innocent, to the exploding growth of digital brands like Twitter, Weibo, and Groupon; from the cult appeal of stores like Forever 21, to the success of virtual retailers like Zappos - successful companies of all types and sizes begin with three things: ambition, a winning idea, and a brand strategy. Branding expert Catherine Kaputa uses dozens of international brand histories to demonstrate what makes a brand thrive, and provides you with the tools to do the same. Learn how to define your audience, create a standout personality, and position yourself as superior to the competition - all by utilizing the power of branding! Packed with thoughtful reader exercises and filled with leading-edge social media strategies, Breakthrough Branding teaches novice start-ups to seasoned professionals how to leverage their assets to create a successful business.

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This collection is an essential guide to, and critique of, visual arts regeneration strategies mobilized by local and national governments attempting to brand their cities in contemporary regional and global markets for lucrative industries, tourism and heritage recognition. Looking at cities such as Liverpool, Manchester, Chiang Mai in Northern Thailand, Da Zha Lan in China, Bogata in Colombia and Rio de Janiero in Brazil and case studies in the former USSR, it offers critical analyses of the history of regeneration policies and practices with a unique focus on the use of architecture, art and visual culture as vehicles for the re-design and re-presentation of cities. Themes treated include sustainability and energy production for cities, sexuality and architecture, surveillance and power on the streets, utopian imaginings of alternative societies and consultation for social change in building.

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In 1913 Marcel Duchamp's Nude Descending a Staircase exploded through the American art world. This is the story of how he followed the painting to New York two years later, enchanted the Arensberg salon, and—almost incidentally—changed art forever. In 1915, a group of French artists fled war-torn Europe for New York. In the few months between their arrival—and America’s entry into the war in April 1917—they pushed back the boundaries of the possible, in both life and art. The vortex of this transformation was the apartment at 33 West 67th Street, owned by Walter and Louise Arensberg, where artists and poets met nightly to talk, eat, drink, discuss each others’ work, play chess, plan balls, organise magazines and exhibitions, and fall in and out of love. At the center of all this activity stood the mysterious figure of Marcel Duchamp, always approachable, always unreadable. His exhibit of a urinal, which he called Fountain, briefly shocked the New York art world before falling, like its perpetrator, into obscurity. Many people (of both sexes) were in love with Duchamp. Henri-Pierre Roché and Beatrice Wood were among them; they were also, briefly, and (for her) life-changingly, in love with each other. Both kept daily diaries, which give an intimate picture of the events of those years. Or rather two pictures—for the views they offer, including of their own love affair, are stunningly divergent. Spellbound by Marcel follows Duchamp, Roché, and Beatrice as they traverse the twentieth century. Roché became the author of Jules and Jim, made into a classic film by François Truffaut. Beatrice became a celebrated ceramicist. Duchamp fell into chess-playing obscurity until, decades later, he became famous for a second time—as Fountain was elected the twentieth century’s most influential artwork. 'Breezily entertaining...There's a fabulous cast of supporting characters on this busy stage' - The Spectator'A delicious and deeply researched portrait of its time' - New York Times'Part drama, part page-turning history, this paints the complexities of art and love in a seductive light' - Publishers Weekly

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Brand the Change unpacks the brand building process in practical steps. Whether you are building an innovative new product, creating a service for good, spreading a new idea, or positioning yourself as a leader in your field, thinking like a brand strategist will help you to create a clear, compelling offer, develop unique brand experiences and ultimately attract and convert the right audiences. The book offers the tools and exercises to build your own brand and offers a rich array of tips from trademarking to digital marketing, and inspires with case studies of successful change-making brands. The content has been developed based on years of experience in building brands, conversations with dozens of changemakers, understanding their branding challenges and required knowlege and skills, and extensive content testing with hundreds of workshop participants. It contains 23 tools and exercises, 14 case studies from change-making organisations across the world and 7 guest essays from experts.

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Richard Whitford’s Dyuers Holy Instrucyons and Teachynges Very Necessary for the Helth of Mannes Soule is the last printed work written by a brother of the Brigittine community at Syon Abbey. A vocal opponent of Lutheran reforms and Henry VIII’s agenda to install himself as the head of the Church of England, Richard Whitford was also Syon’s most prolific author. His writing provides pastoral guidance on a range of issues as well as powerful articulations of the value of religious life during the turbulent years preceding the king’s break from the Catholic Church. Published in 1541, Dyuers Holy Instrucyons is also the only Syon text printed after the dissolution of the monasteries. This text thus offers a rare perspective on the concerns of those faithful to the old religion from a religious brother who actively participated in the abbey’s campaign against Lutheran reformers. As with his previous work, Whitford’s Dyuers Holy Instrucyons maintains an openly confrontational stance toward radical reformers while offering instruction to readers on issues that would certainly have been topical for faithful who lived after the 1534 Act of Supremacy—issues focussed on patience, avoiding vice, impediments to spiritual perfection, and detraction. This edition makes this significant work available for the first time to modern readers with crucial discussions of the history and themes of the texts, including the indivisibility of politics and religion in the early years of the Reformation and the crucial role that Syon Abbey played in the textual representation of this period in English history.

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The essential companion to the million-copy bestseller The Success Principles, providing readers a practical, step-by-step workbook to transform their lives. The Success Principles, from #1 New York Times bestselling author Jack Canfield―co-creator of the blockbuster Chicken Soup for the Soulseries―has inspired more than one million readers to achieve their dreams and fulfill their purpose. But knowledge is nothing without action. Now, with The Success Principles Workbook, Canfield challenges his readers―longtime fans, as well as new ones―to put the principles into action, to get the very most out of his central lessons. The Success Principles Workbook focuses on the original book’s core 17 principles – from ‘Take 100% Responsibility for Your Life’ to ‘Surround Yourself with Successful People’ – and provides step-by-step instructions, incorporating self-discovery exercises, ‘Make-It-a-Habit’ worksheets and journalling, to keep readers on a path to success. Whether you want to fulfil your professional and personal goals, boost your confidence, solve everyday obstacles or work to achieve your deepest purpose, this indispensable book will provide the clarity you’ve been seeking to give you the future you’ve always wanted.

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A guide for using computational text analysis to learn about the social world From social media posts and text messages to digital government documents and archives, researchers are bombarded with a deluge of text reflecting the social world. This textual data gives unprecedented insights into fundamental questions in the social sciences, humanities, and industry. Meanwhile new machine learning tools are rapidly transforming the way science and business are conducted. Text as Data shows how to combine new sources of data, machine learning tools, and social science research design to develop and evaluate new insights.Text as Data is organized around the core tasks in research projects using text—representation, discovery, measurement, prediction, and causal inference. The authors offer a sequential, iterative, and inductive approach to research design. Each research task is presented complete with real-world applications, example methods, and a distinct style of task-focused research.Bridging many divides—computer science and social science, the qualitative and the quantitative, and industry and academia—Text as Data is an ideal resource for anyone wanting to analyze large collections of text in an era when data is abundant and computation is cheap, but the enduring challenges of social science remain. Overview of how to use text as data Research design for a world of data deluge Examples from across the social sciences and industry

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