Search results for ""author brandon"

Four artists who are today relatively or almost entirely unknown – one woman and three men – nevertheless played a part in the aesthetic upheavals that led to abstraction in 1940s Montreal. Very active in the art milieu throughout the decade, Marian Dale Scott, Fritz Brandtner, Henry Eveleigh, and Gordon Webber captured the attention of critics of the time, who employed the term “abstract art” to describe both non-objective works and bold formal explorations that retained some reference to visible reality.An examination of these artists’ practices reveals a remarkable openness to international contemporary art trends – French, German, British, and American. Their work and its critical reception conjure a complex picture of the debates on abstraction that took place in Montreal during the 1940s, so often reduced to the controversies surrounding the emergence of the Automatiste movement. The artistic innovations of Paul-Émile Borduas and his group and the radical tone of their 1948 manifesto Refus global cemented their status as Quebec’s abstract avant-garde but also had the effect of eclipsing other visions of abstraction being explored during the same period.This book reinstates the oeuvres of these forgotten protagonists in the narrative of abstract art, illustrating how their practices encompassed a variety of themes: emotion, science, human experience in the broadest sense – but also, as the Second World War unfolded, the violence that marked their era.

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The Save Darfur movement gained an international following, garnering widespread international attention to this remote Sudanese territory. Celebrities and other notable public figures participated in human rights campaigns to combat violence in the region. But how do local activists and those throughout the Sudanese diaspora in the United States situate their own notions of rights, nationalism, and identity? Based on interviews with Sudanese social actors, activists, and their allies in the United States, the Sudan, and online, Branding Humanity traces the global story of violence and the remaking of Sudanese identities. Amal Hassan Fadlalla examines how activists contest, reshape, and reclaim the stories of violence emerging from the Sudan and their identities as migrants. Fadlalla charts the clash and friction of the master-narratives and counter-narratives circulated and mobilized by competing social and political actors negotiating social exclusion and inclusion through their own identity politics and predicament of exile. In exploring the varied and individual experiences of Sudanese activists and allies, Branding Humanity helps us see beyond the oft-monolithic international branding of conflict. Fadlalla asks readers to consider how national and transnational debates about violence circulate, shape, and re-territorialize ethnic identities, disrupt meanings of national belonging, and rearticulate notions of solidarity and global affiliations.

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A Visually Stunning Guide to Learning the Art of Logo Design Designers looking to learn the art of designing logos need look no further than The Elements of Logo Design by world-renowned designer Alex W. White. Unique in its approach to explaining how to design marks, The Elements of Logo Design explores design unity, typography and its expression as frozen sound, how a logo fits into a greater branding strategy, and how to build a logo. With more than four hundred examples culled from advertising, editorial, and web use, readers will gain a comprehensive understanding of universally shared graphic design principles. These principles are then applied to logo design specifically, relating the discipline to all other graphic design. Chapters include such topics as:Logic in design Relationships, hierarchy, and structure Differences and similarities in design Research and planning an identity How to build a logo using type, image, and space Letterforms, type, and fonts Type alteration Semiotics: icons and symbols Image-to-image relationships With a foreword by Jerry Kuyper, who is widely recognized as one of the top twenty-five logo designers of all time, The Elements of Logo Design is a formidable resource for learning the art of branding and making marks.

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Recently, many researchers have found that their work crosses the borders of design, branding and marketing. This orientation finds itself in contrast to the generally discipline-delineated world of academic journal publishing where cross-sector studies often find difficulties in acceptance (design-based work in marketing being particularly poorly represented). This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape - complementary to online and virtual worlds. The span of the text goes from what may be regarded as micro-environmental issues of type design and the semiotics of brand meanings towards macro-environmental concerns of city design and ecological threat, all relative to living within any world (and all worlds) that businesses and consumers may co-create or are invited and welcomed to in their own multi-layered experience.

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How do religious groups reinvent themselves in order to attract new audiences? How do they rebrand their messages and recast their rituals in order to make their followers more diverse? In Branding Bhakti, Nicole Karapanagiotis considers the new branding of the Hare Krishna Movement, or the International Society for Krishna Consciousness (ISKCON). Known primarily for their orange robes, shaved heads, ecstatic dancing on the streets, and exuberant Hindu-style temple worship, many contemporary ISKCON groups are radically reinventing their public presentation and their style of worship in order to attract a global audience to their movement. Karapanagiotis explores their innovative and complex approaches in both the United States and India by following three new ISKCON brands aimed at gathering new followers. Each is led by a world-renowned ISKCON guru and his global disciples, and each is promoted through a mix of digital and social media and the construction of an innovative "worship-scape." These new spaces trade ISKCON's traditional temples for corporate work-life balance programs, posh yoga studios, urban spiritual lounges, edgy mantra clubs/lofts, and rural meditative retreat facilities. Branding Bhakti not only investigates the methods the ISKCON movement uses to position itself for growth but also highlights devotees' painful and complicated struggles as they work to transform their shrinking, sectarian movement into one with global religious appeal.

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Designing Brand Identity Design/Business Whether you’re the project manager for your company’s rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration. 3 sections: brand fundamentals, process basics, and case studies. Over 100 branding subjects, checklists, tools, and diagrams. 50 case studies that describe goals, process, strategy, solution, and results. Over 700 illustrations of brand touchpoints. More than 400 quotes from branding experts, CEOs, and design gurus. Designing Brand Identity is a comprehensive, pragmatic, and easy-to-understand resource for all brand builders—global and local. It’s an essential reference for implementing an entire brand system. Carlos Martinez Onaindia Global Brand Studio Leader Deloitte Alina Wheeler explains better than anyone else what identity design is and how it functions. There’s a reason this is the 5th edition of this classic. Paula Scher Partner Pentagram Designing Brand Identity is the book that first taught me how to build brands. For the past decade, it’s been my blueprint for using design to impact people, culture, and business. Alex Center Design Director The Coca-Cola Company Alina Wheeler’s book has helped so many people face the daunting challenge of defining their brand. Andrew Ceccon Executive Director, Marketing FS Investments If branding was a religion, Alina Wheeler would be its goddess, and Designing Brand Identity its bible. Olka Kazmierczak Founder Pop Up Grupa The 5th edition of Designing Brand Identity is the Holy Grail. This book is the professional gift you have always wanted. Jennifer Francis Director of Marketing, Communications, and Visitor Experience Louvre Abu Dhabi

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„Employer Branding“ wird betrieben, um sowohl von potenziellen als auch bereits beschäftigten Arbeitnehmern als attraktiver und glaubwürdiger Arbeitgeber wahrgenommen zu werden. Gerade im immer heftigeren „War for Talents“ können sich Organisationen dadurch einen bedeutenden Wettbewerbsvorteil verschaffen. Aber wie sieht es in Krisenzeiten aus?Dieses essential vermittelt anhand einer eigens durchgeführten qualitativen Studie, welche Auswirkungen die Corona-Pandemie auf ein krisengerechtes Employer Branding hat und wie die betroffenen Organisationen mit den bestehenden Herausforderungen professionell umgehen können.

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'Business-as-usual' has been transformed across the music industries in the post-CD age. Against widespread hype about the purported decline of the major music labels, this book provides a critique of the ways these companies have successfully adapted to digital challenges – and what is at stake for music makers and for culture. Today, recording artists are positioned as 'artist-brands' and popular music as a product to be licensed by consumer and media brands. Leslie M. Meier examines key consequences of shifting business models, marketing strategies, and the new 'common sense' in the music industries: the gatekeeping and colonization of popular music by brands. Popular Music as Promotion is important reading for students and scholars of media and communication studies, cultural studies and sociology, and will appeal to anyone interested in new intersections of popular music, digital media and promotional culture.

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Dieses Buch verfolgt einen ganzheitlichen, on- und offline-übergreifenden Markenführungsansatz und erläutert, warum die Verantwortung für eine langfristige und werthaltige Entwicklung der Marke bei den Entscheidern im Unternehmen bleibt. Das Konzept der Markenführung hat sich durch die Digitalisierung grundlegend geändert. Um Marken erfolgreich zu führen, müssen neue, digitale Gestaltungsfelder genutzt werden. Die Marke kann heute viel schneller, innovativer und persönlicher agieren. Dabei gilt es, Anregungen, Wünsche und Ideen der aktiven Brand-Community aufzunehmen und in die Entscheidungsprozesse des Managements zu integrieren. Wie das gelingen kann, wird anhand von Beispielen und konkreten Case Studys erläutert. Durch eine integrative Markenführung wird im Idealfall eines erreicht: (Digital) Customer Delight! Vor diesem Hintergrund sind die folgenden Handlungsfelder auszugestalten:Customer-Experience-ManagementCustomer-Engagement und User-Generated ContentContent-MarketingRating- und Review-ManagementInfluencer-MarketingEco-SystemsSharing EconomyEin wichtiges Buch, das interessante Fragen aufwirft und neue Perspektiven auf die digitale Markenführung ermöglicht. Die relevanten Handlungsfelder werden fundiert und praxisnah diskutiert.Prof. Dr. Holger J. Schmidt, Hochschule KoblenzLesen, lernen, loslegen. Ralf T. Kreutzer und Karl-Heinz Land zeigen, wie man im digitalen Zeitalter Marken richtig führt.Prof. Dr. Karsten Kilian, Markenlexikon.com

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Mad Max: Fury Road meets Neil Gaiman's Sandman in this full-throttle, grindhouse, fantasy epic. Cars! Guns! Entropy! Izzy Tyburn has promised the world that if it won't have her in it, it'll have nothing of her at all. Chased by an unstoppable killer, she's re-treading her life, leaving nothing behind but burned rubber, ash... and the sun-scorched bones of those who get in her way. Ride shotgun on an existential road-trip through the tangled web of a blood-splattered life.Collects COFFIN BOUND #1-4."If you like Dan Watters' work on Lucifer, this is even weirder..." -Neil Gaiman "Wholly original. Fresh concepts and characters pop up on almost every page, courtesy of Watters' mind and Dani's art. This is a series to keep your eye on." -Entertainment Weekly "It's a gleeful of literary grindhouse comic that brings to mind Milligan's Arthouse Pulp and notes of Pretty Deadly. Out in August. Pre-order now." -Kieron Gillen "Dani is quite a discovery: the work is very inventive and actually very careful but the line is alive and organic-the ink just spills down and branches into the right places. And the language style Watters launches here is just wonderful-I summon Milch because it's eccentric and neo-antique like his Deadwood speech, rippling with character and drunken with its own pleasure... Coffin Bound is a damned joy." -Warren Ellis"A Lynchian crime chase desert noir fever dream with its own messed up internal logic. Fun." -Rob Williams"An acid drenched road trip, seeping violence and weirdness of the best kind. Definitely one to check out." —Ollie Masters"Gorgeous and odd and very much its own unique monster. I am jealous at its filthy strangeness." —Ivan Brandon "A gore-splattered—but poetic—road trip with one of the strangest stripper scenes in comics." —John Harris Dunning "Dreamlike, mythic, relentless and strange." —Kurt Busiek"Excellent. Like finding a weird Alex Cox meets Jodorowsky road movie you didn't know existed. Literate, full of ideas & complimented by Dani's Guéra meets Pope-ish art." —Iain Laurie "Pure Doom. Watters spins a fantastic Kerouac-Ian fever dream with Dani dropping some story chops, solid gesture and moody blacks. It's a great hook that will take you Under. Coffin Bound Rules!" —Andy Belanger "Your lessons of life delivered at the end of a muzzle by a choir of grindhouse philosophers laced with the wisdom of dead birds. I can hardly think of another story so fully infused with Dan Watters and Dani aesthetic." —Ram V"Coffin Bound is a distillate of madness. A slice of apocalyptic dreamtime cut with engine smoke, acid nihilism and dirty juju. This is some top-class necrofuel, my friends, and you need it in your brain-tank pronto." —Si Spurrier"Coffin Bound is a comic with a strong pulse that bleeds all over your hands while reading. You should give it a read." —Declan Shalvey "So fun! Dani's art is gorgeous (as always!) and Brad Simpsons' colours are ridiculously nice. I just want moreeee." —Emmeline Pidgen"Call your local comic shop now. Make sure they get this for you. Trust me." —Matthew Rosenberg

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With up to 3,500 prisoners, Brandenburg-Görden was one of the four largest prisons in the GDR. Using this case study, the study examines the functioning of the penal system under the political guidelines of the SED. It is a bitter irony of history that the prison in which General Secretary Erich Honecker was a political prisoner before 1945 was again used in the GDR to hold political opponents. The study sheds light on all aspects on the basis of numerous, newly evaluated files of the prison system: the prisoners, the prison conditions, the prison staff and the state security. This secretly directed by recruiting prisoners as well as their guards as informers. She did not even shrink from instrumentalizing the prison psychologist. The reality of prison was characterized by petty rules and the discrimination against political prisoners. Harsh disciplinary practice prevailed, made even more intolerable by the arbitrary acts of poorly trained and ideologically indoctrinated overseers. Fraternization tendencies, which sometimes still existed in the 1950s, were rigorously fought. The prisoners from Brandenburg-Görden had to work hard in various factories. They were also exploited by the corrupt behavior of the long-time autocratic head of the prison, Fritz Ackermann, who had prisoners illegally build their own homes for himself and his management cadres, even though the visit of Western delegations to the GDR prisons under Ulbricht and the practice of releasing prisoners under Honecker contributed a little to the alleviation of the prison conditions, the question arises whether the West could not have achieved more for the political prisoners in the GDR.

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CaShawn Thompson crafted Black Girls Are Magic as a proclamation of Black women’s resilience in 2013. Less than five years later, it had been repurposed as a gateway to an attractive niche market. Branding Black Womanhood: Media Citizenship from Black Power to Black Girl Magic examines the commercial infrastructure that absorbed Thompson’s mantra. While the terminology may have changed over the years, mainstream brands and mass media companies have consistently sought to acknowledge Black women’s possession of a distinct magic or power when it suits their profit agendas. Beginning with the inception of the Essence brand in the late 1960s, Timeka N. Tounsel examines the individuals and institutions that have reconfigured Black women’s empowerment as a business enterprise. Ultimately, these commercial gatekeepers have constructed an image economy that operates as both a sacred space for Black women and an easy hunting ground for their dollars.

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In 1913 Marcel Duchamp's Nude Descending a Staircase exploded through the American art world. This is the story of how he followed the painting to New York two years later, enchanted the Arensberg salon, and—almost incidentally—changed art forever. In 1915, a group of French artists fled war-torn Europe for New York. In the few months between their arrival—and America’s entry into the war in April 1917—they pushed back the boundaries of the possible, in both life and art. The vortex of this transformation was the apartment at 33 West 67th Street, owned by Walter and Louise Arensberg, where artists and poets met nightly to talk, eat, drink, discuss each others’ work, play chess, plan balls, organise magazines and exhibitions, and fall in and out of love. At the center of all this activity stood the mysterious figure of Marcel Duchamp, always approachable, always unreadable. His exhibit of a urinal, which he called Fountain, briefly shocked the New York art world before falling, like its perpetrator, into obscurity. Many people (of both sexes) were in love with Duchamp. Henri-Pierre Roché and Beatrice Wood were among them; they were also, briefly, and (for her) life-changingly, in love with each other. Both kept daily diaries, which give an intimate picture of the events of those years. Or rather two pictures—for the views they offer, including of their own love affair, are stunningly divergent. Spellbound by Marcel follows Duchamp, Roché, and Beatrice as they traverse the twentieth century. Roché became the author of Jules and Jim, made into a classic film by François Truffaut. Beatrice became a celebrated ceramicist. Duchamp fell into chess-playing obscurity until, decades later, he became famous for a second time—as Fountain was elected the twentieth century’s most influential artwork. 'Breezily entertaining...There's a fabulous cast of supporting characters on this busy stage' - The Spectator'A delicious and deeply researched portrait of its time' - New York Times'Part drama, part page-turning history, this paints the complexities of art and love in a seductive light' - Publishers Weekly

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The Fluid Consumer provides a detailed analysis of the consumer and retail industry's profound shifts in the digital era. The book looks deeply into implications for business and branding models but serves also as a practical guide for companies to find innovative modes of operation in the face of digitally empowered consumers. Starting with an analysis on consumer behaviour in the age of hyper-digitisation, the book explores topics such as gathering consumer insights through advanced analytics, finding the optimal channel-mix in digital marketing, leveraging the "Living Services" concept, creating seamless consumer journeys and harnessing the power of start-ups. In doing so, The Fluid Consumer focuses on the rise of an increasingly 'fluid' consumer who combines rapidly dwindling brand loyalty with swiftly growing brand expectations. A comprehensive Closed Loop model explains the best paths for fast moving goods companies to engage with digitalised consumers in the future, providing clear strategies to remain competitive and successful in the new digital era.

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Ever wonder how Nike became the athletics empire it is today? From an Idea to Nike digs into the marketing campaigns and strategy that turned this running-shoe company into the outfitter for many athletes as well as the iconic American brand. With infographics and engaging visuals throughout, this behind-the-scenes look into the historical and business side of Nike will be an invaluable resource for kids interested in what makes this business run. Find out where the name Nike came from and how the famous swoosh became the signature logo. Learn about the company's first marketing campaign with a star athlete. (Hint: It wasn’t Michael Jordan!) Explore the ways Nike expanded marketing from running to basketball, soccer, golf, and beyond!

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Here bloggers will learn how to define their brand, establish it to grow the reach of their blog, and use their new brand identities to start earning money online.There are tens of thousands of new blogs started every day around the world. The stark reality is that most will fail because bloggers don’t have enough information on marketing themselves.The key to any successful marketing plan is a strong brand. Branding for Bloggers features tried-and-true, it-worked-for-me methods of branding from a rich mix of professional bloggers and branding experts. Learn: The difference between a brand, branding, and marketing How to create a brand identity online How to use branding to grow your audience and attract readers How to use your brand to earn money online Make your blog a success with this advice from someone on the cutting edge of branding and marketing.

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Video Protocols and Techniques for Movement Disorders presents this visually-based subspecialty through a truly unique product, illustrating how to establish a start-of-the-art videotaping workspace as well as how to instruct patients on how to participate in videotaped examination. The authors cover various technical issues-space, lighting, equipment-as well as medical protocols related to filming movement disorders, accounting for patient variability and abilities. This essential guide teaches the reader how to capture the key features of a given patient's disorder, detailing the ideal interactions between the videographer and patient. Issues of video storage and editing are addressed in practical terms. Your purchase of Video Protocols and Techniques for Movement Disorders provides you personal access to this online-only product as part of Oxford Medicine Online (www.oxfordmedicine.com http://www.oxfordmedicine.com). At the time of this printing, Oxford Medicine Online allows you to print, save, cite, email, and share content; download high-resolution figures as PowerPoint® slides; save often-used books, chapters, or searches; annotate; and quickly jump to other chapters or related material on a mobile-optimized platform. Oxford Medicine Online's applicable Privacy Policy and Legal Notice (available at www.oxfordmedicine.com) shall govern your use of the site. Technical Requirements In order to access Video Protocols and Techniques for Movement Disorders as part of the Oxford Medicine Online website, you need a standard web browser such as: Internet Explorer 9; Mozilla Firefox 9; Safari 5; Google Chrome 17 or 18. You will also need an internet connection, HTML and JavaScript support. Your operating system should be one of the following: Windows XP; Windows Vista; Windows 7; MAC OSX+. You will also need MS Office installed on your computer to be able to open images in PowerPoint files. The Oxford Medicine Online products are best viewed with a screen resolution of 1024x768, although they will also work at higher and lower resolutions. Please note that some tables are wide and so require 1024x768 screen resolution.

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