Search results for ""ideapress publishing""

Acclaimed YUM! Brands CEO and author of the New York Times best-selling leadership book, Taking People With You, David Novak, teams up with Jason Goldsmith, the coach to some of the world’s best PGA golf stars, to bring you groundbreaking lessons on personal growth and professional development. TAKE CHARGE OF YOU teaches you the secrets to self-coaching. Everyone could use a good coach to help them reach their full potential. Unfortunately, there just aren’t enough good ones to go around, and the ones that exist are often too expensive or sought-after for most of us to even consider hiring them. But that doesn’t mean you should go without! Your life is too important to leave your personal growth and professional development up to chance. Take Charge of You helps you define for yourself what you want out of life and give yourself what you need to succeed. Written by two highly successful coaches from the worlds of business and professional sports, this book provides a straightforward process that will guide you on your self-coached journey to success, including: Getting into a coaching mindset Using all 5 senses to spark your brain Visualizing success The practice of neutrality The action of belief, and more Chock full of stories, exercises, tips, and questions to ask yourself to spark insight, it’s designed to provide not just the knowledge you need, but tools you can use to create real, lasting change so you can lead a more fulfilling and successful life—now and well into the future.

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Wall Street Journal Bestseller"A useful, forcefully written, and wide-ranging study of inequities—and how to fix them." —Kirkus ReviewsWhat if we could go beyond the conversation about diversity and take real action?In early 2021, more than two hundred widely respected experts gathered virtually for the world’s most ambitious conversation about diversity. Our aim was to do more than spotlight injustice. We challenged ourselves to imagine how to fix it. The dialogue brought together casting directors, bookstore owners, disabled leaders, healthcare professionals, students, VCs, standup comedians, chief diversity officers, pro gamers, archaeologists, government insiders, startup founders, and even a master puppeteer.Now for the first time, these solutions are compiled into one groundbreaking volume organized into twelve powerful themes including: storytelling, technology, identity, retail, education and more. Each chapter paints a revealing picture of the world, how it is, how it could be and what needs to happen for us to get there. For newcomers to the topic of diversity, and DEI experts alike, this book offers a much-needed actionable blueprint for creating a more inclusive world for us all.

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In today’s noisy market where people have instant access to nearly everything, quality products and services are no longer enough to differentiate your company or organization—your brand— from the competition. What a brand stands for, and the actions it takes to prove it, can provide a necessary memorability consumers draw on when they make purchasing decisions. From interviews with CEOs from some of the most purpose-driven brands today, to a step-by-step workshop on finding your own brand’s reason for existing beyond profit, The Purpose Advantage explores how standing for something more than just the bottomline is a powerful way to connect to modern consumers—building brand love and loyalty in the process.

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After answering the question, "How and why do consumers adopt brands," author Norty Cohen takes it the next step with a new question: "How Does Your Brand Become A Sticker On A Laptop?" Using the latest research, Cohen digs deep into the psyche of brand fans to understand how they amplify brands and build long term equity. Consumers participate in brands that make them look good, feel good and keep them entertained. Brands who have used this formula and recruited a solid base can enlist them to do even more by establishing communities where consumers can fulfill their need to belong. Join the Brand presents dozens of findings on best case examples, using info graphics and exercises for connecting the dots.

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“Leveraged Learning is a tour de force of education - how it evolved, what it delivered and where it is going”—Srikumar Rao In a world where education is broken, everyone loses. But big disruption (and transformation) is coming to higher education, and there will be many winners. This is the book that explores a model of education that’s not only robust enough for the modern world, it’s also affordable for students. It’s viable for businesses who long to finally hire the skills that are hard to find. And it’s distributed to the experts who are at the cutting edge of their fields rather than being confined to the purely intellectual and theoretical realms of the ivory tower. Gone are the days when education was something that only happened at the start of your career. The name of today's game, both personally and professionally, is to be CONSTANTLY LEARNING: just enough, just in time, and never stopping. But where can knowledge workers, professionals, and lifelong learners go to find the training and education they need to stay current and thrive? It's no secret that universities and colleges are struggling to keep pace and stay current. Often OUT OF TOUCH, exorbitantly overpriced, and slowed by unwieldy infrastructures, bureaucracies and tenure, these institutions are fundamentally designed to deliver a mode of education that still serves an important purpose, but leaves many of our individual and collective needs for learning and growth sorely unmet. This crisis is an OPPORTUNITY FOR THE EXPERTS AND PROFESSIONALS who possess the knowledge and skills that are so sorely needed by so many. The solution is to package their expertise into leveraged learning programs. These online courses will create transformation for the lifelong learners who need them, and profit for the experts who create them. Danny Iny, a successful educator and entrepreneur, has been leading the charge in the growing movement of course building and online education. And in Leveraged Learning, he lays out the guidebook for navigating and thriving in this new world – both as a lifelong learner, and as an expert with something to teach. As a lifelong learner, you'll gain the skills and acquire the tools that you need to grow and thrive: How education has changed and the implications for knowledge workers and professionals. Why the education system is failing you and what alternatives to consider. How to hack your patterns of behavior to support and accelerate your learning. The three layers of learning that you must stack together to achieve mastery. Which mental habits are critical to achieving ongoing, sustained success. How to tell which online courses are worth taking, and which to avoid. Why most online courses have single-digit completion rates, and how to transcend the statistics. And as an expert with something to teach, you'll learn how to package your expertise for others' benefit, and your profit: What it really takes to develop a lucrative revenue stream from your expertise. The piloting methodology that has worked for thousands of successful online course creators. How to design a curriculum that engages students and leads to mastery. What to test, measure, and iterate as your course grows and evolves. Research-based techniques to help every student perform at the 98th percentile of success. Methodologies for peer-based feedback that cost-effectively support student learning. How to engineer student success with accountability, gamification, and artificial intelligence. All this and much, much more is yours for the taking. Leveraged Learning is your indispensable guide to staying current, growing, and thriving in the modern world. Whether you will be one of the course creators or one of the lifelong learners (or both), you’ll benefit when you come along for the journey. Scroll up and buy the book today.

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CLICKSAND exposes how the online marketing industry is destroying millions of businesses in a greedy money grab. From the largest companies such as Google, Facebook and Hubspot, to small agencies and consultants in every city and town, online marketers are convincing unsuspecting business owners that online marketing is a panacea that will solve all of their sales and marketing challenges. In reality, the businesses that fall for the “pitch” of online marketers are being lured onto the rocks of destruction by following a siren song of pitchmen who are more interested in making money than helping their clients. Industry veteran Bill Troy shows how the “snake oil” pitch works, why so many business owners are susceptible to its allure and how business owners can break out of the trance that online marketers have them in. Bill lays bare the tricks and hypocrisy of online marketers, showing how their sales pitches follow the same recipe used by patent medicine men in the 1800s, and how the “data driven” tools they tout are really built like casino gambling to encourage businesses to spend more. Small agencies and consultants flood local networking groups to build in-person relationships and the giant companies sign up local “certified partners” to represent their services. These “partner” programs are simply badly disguised commission sales positions (local “partners” must generate revenue for the parent company in order to maintain their partner status). CLICKSAND challenges the conventional “group think” mentality prevalent in business these days and takes on some of the most powerful forces in marketing today in an effort to help business owners avoid disaster.

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Why must we feel pain? It is a question humans have asked for centuries. In this timely book, author and Harvard-trained pain specialist Dr. Aneesh Singla offers a physician’s point of view as he takes a journey through medicine, history, and the world around us to provide some insights into our experience of pain, what we can do about it, and why it hurts in the first place. Drawing upon over a decade of experience, Dr. Singla offers an honest and insightful look at how we must balance our desire to “cure” every type of pain with the urgent need to manage the colossal problem of chronic pain, which afflicts over 116 million Americans, and many millions more across the globe. As the opioid crisis in the United States is reaching critical levels, we live in a world where misinformation about the nature of pain is all around us. Countless books offer miracle cures for all kinds of pain, with varying levels of success. However, pain can be a transformative experience, and the idea of resilience and how pain can and does make us stronger is often ignored. The fact is, humans have evolved to feel pain as a necessary part of life. From children born without the ability to sense pain, we have learned that a life without pain can have serious and often times fatal consequences. In Why It Hurts, Dr. Singla takes a sobering look at how we try and manage pain based on his work as a practicing pain specialist in the nation’s largest pain practice. How each of us experience and handle our pain is deeply personal. This book offers a lens from which to see pain as more than just an inconvenience. It offers a new vision of why it hurts and what we should do about it.

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Get the 2018 Updated Edition of This Book! #1 Amazon Best Seller – ALL BUSINESS (2015 Edition) #1 Marketing, #1 Entrepreneurship, #1 Market Research and more! TOP 50 ALL AMAZON KINDLE BOOKS (2015 Edition) Wall Street Journal Best Seller (2015 Edition) Winner: Axiom Business Theory Silver Medal (2017 Edition) Official Selection: Gary’s Book Club at CES (2017 Edition) How does the dramatic decline of golf explain the boom in sales of music on vinyl? What can the world’s most exclusive restaurants teach you about the future of consumption? What cultural trend unites a transgender six year old, a Somali supermodel, and a Canadian Prime Minister? The answers to these questions may not be all that obvious. And that’s exactly the point. Non-Obvious delves into the curation process the author has used for years to build his Trend Reports and takes readers behind the scenes of trend curation (much to the delight of past readers who have been asking about this for years), and show them the methodology they can use to predict the future for themselves. In this sixth edition, discover how to use the power of non-obvious thinking to grow your business and make a bigger impact in the world. Non-Obvious is filled with entertaining insights like how a pioneering comedy- club charging audiences per laugh may forecast the future of consumption or how a wave of tech firms hiring yogis and offering classes in mindfulness may change the overall culture of business. Trends featured in this year’s report include: E-mpulse Buying, Strategic Downgrading, Optimistic Aging, B2Beyond, Personality Mapping, Branded Utility, Mainstream Multiculturalism, Earned Consumption, Anti-Stereotyping, Virtual Empathy, Data Overflow, Heroic Design, Insourced Incubation, Automated Adulthood, and Obsessive Productivity. Non-Obvious takes a brutally honest look back at more than 60 previous trends from 2011 to 2015, providing an honest assessment of what came true, what was a dud, and why it matters. In the end Non-Obvious is a book that will show you how to think different, curate your ideas and get better at predicting what will be important tomorrow based on learning to better observe patterns in the world today.

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Is your organization ready for what is coming? Between the decline of modern management, the social media shift of power toward individuals, and the ascent of the Millennial generation into leadership roles, companies of all shapes and sizes are facing a future that they are ill-equipped to handle. As a result of this perfect storm of changes, many organizations are struggling to stay relevant to customers, capitalize on opportunities in the marketplace, and attract top talent. Successful companies, on the other hand, are shifting to embrace four key capacities that will drive the future of business: digital, clear, fluid, and fast. Drawing on both cutting-edge case studies and research on Millennials in the workplace, you ll learn how to successfully apply these four capacities in your context to drive real business results, like more engaged employees, higher-value customers, greater strategic agility, and stronger, magnetic cultures. When Millennials Take Over delivers concrete, actionable advice you can use to set your company apart as a leader--rather than a follower. The only constant is change. These four capacities are the key to being able to keep up with the complexity, uncertainty and rapid shifts in our industries and our world. When Millennials Take Over is an intelligently practical guide to how you can build these capacities for your organization - starting NOW.

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Based on never-before-shared insights from more than 1,000 organizations and millions of employees, this insightful book reveals the ten essential culture qualities that can help any organization prepare for, and thrive in a constantly changing future. The Culture Quotient provides a simple, easy-to-read approach to culture that guides readers every step of the way. It focuses on helping companies achieve better financial results, as well as increasing employee engagement, and improving talent acquisition and retention. The Culture Quotient is written with three main goals. The first is to inspire readers. The second is to provide tangible data, tips, and actions. And the third is to share culture stories from many industry leaders that show the power and results of culture initiatives in action. The Culture Quotient features forty-five culture stories and excerpts written exclusively for this book. Some featured companies include American Express, GoDaddy, Bazaarvoice, and many others. The Culture Quotient combines these three goals to provide practical takeaways and tips to help readers implement similar culture programs at their company. The author Greg Besner, is the founder of CultureIQ, a company that helps organizations around the world create high-performance cultures. He is also a highly rated adjunct professor at New York University Stern School of Business, and he was one of the original investors in Zappos.com. Besner was recently ranked in USA Today as the eighth best CEO in the United States among a pool of fifty thousand companies. He also was named the EY Entrepreneur Of The Year® in New Jersey. The Culture Quotient highlights qualities that help any organization achieve a high-performance culture. Business leaders have been seeking a practical yet data-driven solution for managing culture for a very long time. Now leaders have it with The Culture Quotient.

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“A brilliant, insightful read.”—MORI TAHERIPOUR, author of Bring Yourself “Hustle is dead. It never worked very well, and now it's burning us out. Jenny Blake is back with a generous, helpful and more caring alternative.”—SETH GODIN, author of This is Marketing “Wildly, wildly helpful. A chill, introvert-friendly birthday party for business owners.”—SARAH YOUNG, author of Expansive Impact Time is not money. Time is life force. Are you consistently doing the work that you and only you can do? Or are you burdened by busywork, the bottleneck blocking your company’s profit and potential? Your time is far more precious than money. It is your presence, your memories, your quality of life. As a business owner, you are already paying a risk and pressure tax. For many, growth fueled by added stress is not worth the trade-off. You have an urge to simplify and streamline. Free Time is not about working as little as possible. Nor is it about creating a lifestyle business purely for one’s own gain. It is about creating a life-giving business energizing every single person who is a part of it, from the owner to team members, to clients and community. Free Time is about making small investments now to create greater optionality in the future. A more joyful business is within reach. Imagine: Traveling, going off the grid, or handling family emergencies without panicking that everything will fall apart while you are gone. Working 10- to 20-hour weeks, delegating the rest to a motivated, part-time remote team. Answering questions with relief, knowing you don’t have to “own” the next steps. Empowering your Delightfully Tiny Team™ to answer their own questions before they even have to ask you. Harnessing your creative energy for the strategic projects that excite you most. Jenny Blake, author of the award-winning book Pivot and co-creator of Google’s acclaimed Career Guru coaching program, is back with her signature blend of heart-based operating principles and practical tools. This book will teach you how to move from friction to flow through smarter systems and the three-stage Free Time Framework.™ Free Time is a playbook to free your mind, time, and team for your best work. This book will teach you and your team to operate efficiently and intuitively, while earning abundantly, so you can make your greatest contribution as a business owner.

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“In the undeniably vast crowd of books about public speaking, this one stands out for its intelligent, direct approach … An indispensable manual on all aspects of public speaking and a boon to those who may be anxious about it.” —KIRKUS STARRED REVIEWA timely guide to effectively presenting virtually by Fortune 500 presentation skills coach and former Yale Drama School lecturer Jacqueline Farrington.The ability to shine online has suddenly become one of the most important skills for us personally and professionally. Whether you’re presenting to a team of 7 on Zoom or 7,000 on WebEx, the practical and proven insights in this book will build confidence, skills and positive outcomes.Read this book to learn: Why you must rehearse over and over, so it looks like you’ve never done it before The science of why connecting and engaging online is harder—and exactly what to do about it Why you must understand the difference between authentic presence and strategic presence Why congruency matters and how to use it in your favor What happens to our voices in virtual realms—and how to effectively compensate How to produce like a pro—and become a pro in every aspect of your delivery And much more This Non-Obvious Guide is to become the most comprehensive, readable and actionable collection of principles for performing at your best online. Written by a globally known presentation skills coach who delivers her results-driven process for shining online (and on stage), this guide also features plenty of humor and fun references to relevant lines from our favorite flicks to keep you engaged—and help you learn more in less time.Read this book to learn how to apply actionable principles from stage and screen to your virtual presentations. The future of presentations, workshops, and meetings is virtual and acting, producing, directing skills are required, no matter who’s in your audience, and no matter what your topic.Based on the science of how our brains encode virtual experiences, this pithy, entertaining guide details how to create your most authentic and strategic presence; make the most of your voice, body language and stories; format options; visual considerations; equipment set up; tapping the backchannel and more.

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A timely and insightful look at how businesses are adapting and reinventing themselves for a world shifted by the global pandemic, written by a widely respected Silicon Valley innovator with decades of experience working in disruption. A new label is REQUIRED to describe the magnitude of impact COVID-19 has on the world. By naming it a recession, depression or a black swan event won't do justice to what happened. Within this book, you will find a new label assigned to the phenomenon. A disruption of this magnitude creates problems..and possibilities. This book will help you focus on possibilities, rather than problems.

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The future of sales is radically transparent. Are you ready for it? Today, anyone buying anything relies on reviews and feedback shared by strangers and often trust those anonymously posted experiences more than the claims made by the providers of the products or services themselves. They expect to see the full picture and find out all of the pros and cons before making any purchase. And the larger the purchase, the greater the demand for transparency. What if the key to selling was to do exactly the opposite of what most sales courses tell you to do? It may be hard to imagine, but something as counterintuitive as leading with your flaws can result in faster sales cycles, increased win rates, and makes competing with you almost impossible. Leveraging transparency and vulnerability in your presentations and your negotiations leads to faster buyer consensus, larger deals, faster payments, longer commitments and more predictable sales forecasts.In this groundbreaking book, award winning sales leader Todd Caponi will reveal his hard-earned secrets for engaging potential buyers with unexpected honesty and understanding the buying brain to get the deal you want, while delighting your customer with the experience.

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“Outstanding business insights in a work brimming with energy and vitality.” —Kirkus Reviews In this visual guide to thriving in the midst of chaos, scientist, entrepreneur and “Reinvention Guru” Dr. Nadya Zhexembayeva brings together the insights from a community of 3000+ “reinventors” to offer a bold new method for business resilience during disruptive times. Running a successful business amidst constant change is overwhelming. Just as we handle one disruption, another crisis looms on the horizon. How do you survive and even thrive? 4-time TEDx speaker Dr. Nadya Zhexembayeva and her global Chief Reinvention Officer community understand the struggle and helped countless companies and leaders deal with change by reinventing their products, processes, and leadership practices. Now she brings to you a powerful blend of cross-disciplinary research and battle-tested tools to help you diagnose, design, and implement a reinvention system that allows your company to stop combatting or resisting change – and instead helps you turn every disruption into your greatest opportunity.

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"Business guru Peters’ book combines his thoughts—and the words of many others he quotes throughout the volume—with the design work of Nancye Green to create a motivational objet d’art that is both aesthetically pleasing and thought provoking ... A gift book approach to leadership lessons that delivers highlights elegantly." —KIRKUS REVIEWS Tom Peters’ Compact Guide to Excellence (IdeaPress Publishing) is full of inspiration for anyone aged 20 to 80, from cashiers to CEOs. Legendary best-selling business author Tom Peters partnered with the iconic designer Nancye Green of Donovan/Green to create this guidebook for leaders in the workplace. Peters and Green have packed this strikingly designed little book with exhilarating quotes that will urge you to recognize what truly matters at work. Over the decades, Peters has gathered these gems of wisdom from those who have been down in the trenches creating extraordinary places to work. Green has wrought the most accessible and captivating way to absorb that wisdom. Tom Peters’ Compact Guide to Excellence argues that business leaders must start putting people really first and start helping them prepare for a rocky future. As we come to terms with the debilitating pandemic, confront extreme wealth inequality, and wrestle with destabilizing technological revolutions still in their infancy, it is clear that “Extreme Humanism”—treating one another humanely—is the best path forward. The insights you’ll find in Tom Peters’ Compact Guide to Excellence will move you to action, to vigorously and passionately support our communities, provide products and services that stun our clientele with their excellence and verve, and serve our ailing planet. It’s not just the best path forward, it’s the path that can engender purpose and pride in all of us who perform the work. Take this guidebook to work, on your travels, wherever you need to be reminded of excellence. Better yet, share this book—an exquisite gift—with anyone who needs a jolt of genius.

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CORPORATIONS ARE DYING. CAN THEY BE SAVED? In late 2018, Amazon founder Jeff Bezos addressed his entire staff in an all-hands meeting. “Amazon will fail and go bankrupt one day” he said. “Your job is to delay this for as long as possible!” Advertising icon, Jay Chiat, once said: “Let’s see how big we get before we suck.” In Built to Suck, longtime corporate provocateur Joseph Jaffe argues that the Corporate Era is rapidly coming to an end. The biggest reason? The central operating system that powers the corporation, namely SIZE, will be its downfall. Size is no longer a growth enabler; it’s a growth inhibitor. This conclusion is backed up with empirical evidence and the indisputable fact that the lifespan of the corporation has shrunk dramatically from 75 to just 15 years. And all of this has happened in just the past 50 years. Between 2016-2018 alone, just over half of the Fortune 500 companies had declining revenues. So is this the end for the corporation as we know it? Possibly. Probably. At least until companies can figure out how to “embrace their Heresy” and deliver on 4 key pillars that are outlined in this book: Digital Disruption, Talent Resurrection, Customer Obsession and Corporate Citizenship. Built to Suck doesn’t pull any punches and serves notice to the corporate world: your business model is flawed and your days are numbered. Can you meet the challenge and move your organization’s journey from “survival to thrival” – or will you fail and fade into obsolescence like so many others? This is the most urgent question facing the modern corporation today, and Built to Suck is the wake-up call and roadmap to success that every corporation desperately needs.

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Why do some people seem more creative, and how can you be one of them? How can you have a continuous flow of actionable new ideas at work? What does it take to think differently when you are surrounded by people who don't? This guidebook is filled with useful, immediately actionable advice for applying your best thinking at work. You will learn to harness your creativity so you can: Think more powerfully and originally. Solve problems more effectively. Give feedback that leads to innovation. Spot thinking strengths in yourself and others. Leverage change to your advantage. Turn problems into possibilities. Ask questions that lead to valuable solutions. Make meetings more productive. Get inspired to do your best work. "Uncork all those ideas you've got bottled up inside you with this smart and engaging guide. You'll understand where creativity comes from, what stands in its way (Hello, Impostor Syndrome!), and how to engender creativity in others. Any innovation starts with taking a risk, so take a risk on this book. It will pay off in creative dividends" - Daniel Pink, New York Times Bestselling author of When, Drive, A Whole New Mind "Your ability to be creative under pressure is what separates you from the pack. This book is full of practical tools and tips to help you unleash your creative brilliance." - Todd Henry, author of The Accidental Creative

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#1 Amazon Best Seller - Business Overall Finalist: Best Business Book - International Book Awards Finalist: Best Career Advice Book - Foreword INDIES Book Award A SELF-HELP BOOK FOR PEOPLE SURROUNDED BY OBVIOUS ADVICE This entertainingly irreverent book from Wall Street Journal bestselling author and occasional Georgetown University professor Rohit Bhargava filled is with brutally honest secrets of success no one has ever dared to tell you. Start smoking? Be a cross-dresser? Procrastinate more? Make people cry? Learn to yodel? Reading just a few of these “secrets,” you might wonder if this book is serious. Indeed, it is. Through a bite-size collection of 15 quirky and insightful stories told in a highly readable non-boring style, you’ll learn how to: Think faster on your feet when things go wrong Be the type of person everyone wants to work with Get better at starting (and ending) conversations Find resilience after failure without losing optimism Stand out by being the most approachable person in any room For anyone sick of hearing you should do what you love, take more risks and make mistakes, this empowering book is like a desperately needed pair of noise-canceling headphones for uselessly obvious advice. Instead, Always Eat Left Handed offers a real world, no-nonsense playbook for getting ahead in school, work and life by doing exactly the opposite of what most people tell you. Starting, of course, with eating left handed.

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Unlock the True Potential of Your Workforce If you want your organization to start meeting and exceeding the expectations you have for it, then you need to address the problem of your disengaged workforce. The challenge, however, is that the business world has misunderstood the concept of employee engagement, thus our efforts have been failing—despite years of effort and billions of dollars spent. In this refreshing new book, future-of-work experts Maddie Grant and Jamie Notter reveal a new path for tapping into the power of your people in ways that produce tangible, measurable results. Part of the Non-Obvious Guide series published by IdeaPress, this book will teach you: How to define employee engagement in a way that connects directly to what makes both your organization and your employees more successful. Why engagement surveys are so flawed and how to dig into your culture to go beyond “symptom” metrics. When to let those Millennials (and others for that matter) hop to a new job after two years, and when to fight hard to keep them. Why culture is more important than engagement and what the relationship is between the two. Real, proven, and actionable advice on how to actually improve engagement. How to drive engagement even if you’re not “in charge of” engagement at your company.

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Limitless helps innovators, idealists, and iconoclasts get “unstuck” — and achieve extraordinary results. This book is like a high energy masterclass and brainstorming session all in one – with actionable tips to transform your vision for your career and doing work with purpose.What if success doesn’t equal happiness? Many of us spend our lives pursuing a singular idea of success, one that was created for us by someone else. We give votes to those who shouldn’t even have voices and strive to go faster and faster even as we find ourselves falling further and further behind. We chase gold stars, we check all the boxes, we Lean In – and we still feel incomplete. This is not a story about failure, but it might as well be. When we don’t define success in our own terms, finding our purpose and carving our own path becomes impossible. How do you break the cycle so that you can be better at work and life? In Limitless, Laura Gassner Otting teaches you how to ignore the rules that created your limits, align your energies and your actions, and do work that really matters so that you can live your best life. Often described as “a kick in the ass surrounded by a warm hug,” Laura brings both tough love and wisdom and offers a no-holds-barred look at what it really takes to get out of your own way and earn your success today. If you ever dreamed about discovering and crushing that personal goal that is so big and so scary that you’ve only dared whisper it to yourself, this book is the permission you didn’t even know you needed to live into it as only you can.

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How The Top 100 Brands Build Loyalty In A Skeptical World: Today's consumers are in charge of the ads they see – and the brands they choose to let into their world. Their friends are generating hundreds of interesting and compelling posts a day and commanding their attention. For marketers who assume they can join the conversation, the question is not just how to get some of this attention. It’s how to give it. Even though the game has changed, many brands still play by the old rules – assuming that consumers want to welcome their messaging. Yet other brands easily build authentic connectivity and lead consumers through the purchase funnel to loyalty. When Creative Agency Moosylvania’s Owner, Norty Cohen, opened his own research facility six years ago, his team set out to answer the question, “How and Why Do Consumers Adopt Brands?” The author’s team asked the write-in question, “Name Your Three Favorite Brands,” a total of 5,000 times over a five-year period. Given the responses, the Moosylvania team probed into how and why they became their favorites. In this entertaining and informative journey, consumer responses match up to case studies, key findings and interviews with top brands. The study reveals a new approach – asserting that brand participation is the X factor to building loyalty. For five years, "The Top 100 Brands Report" has been featured in The New York Times, Forbes, Entrepreneur and Business Insider.

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Change keeps accelerating. Half of key business decision-makers say constant, disruptive change is now a major challenge. Dizzy from a kaleidoscope of fashionable strategies, from digital transformation to hybrid work to disruptive innovation, leaders need a new approach.It''s time to embrace a holistic approach to change — to re-architect your business to be fully responsive. A responsive organization, faced with change, doesn''t just withstand or flex — it embraces change and continuously exploits it for competitive advantage.The responsive organization stands on three pillars.First, a customer-centric mindset. Gather data relentlessly; spread insights across the organization.Second, operational excellence. Redesign processes for both efficiency and flexibility, with change in mind.Third, enterprise agility. Evolve continuously to de

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Limitless helps innovators, idealists, and iconoclasts get “unstuck” — and achieve extraordinary results. This book is like a high energy masterclass and brainstorming session all in one – with actionable tips to transform your vision for your career and doing work with purpose.What if success doesn’t equal happiness? Many of us spend our lives pursuing a singular idea of success, one that was created for us by someone else. We give votes to those who shouldn’t even have voices and strive to go faster and faster even as we find ourselves falling further and further behind. We chase gold stars, we check all the boxes, we Lean In – and we still feel incomplete. This is not a story about failure, but it might as well be. When we don’t define success in our own terms, finding our purpose and carving our own path becomes impossible. How do you break the cycle so that you can be better at work and life? In Limitless, Laura Gassner Otting teaches you how to ignore the rules that created your limits, align your energies and your actions, and do work that really matters so that you can live your best life. Often described as “a kick in the ass surrounded by a warm hug,” Laura brings both tough love and wisdom and offers a no-holds-barred look at what it really takes to get out of your own way and earn your success today. If you ever dreamed about discovering and crushing that personal goal that is so big and so scary that you’ve only dared whisper it to yourself, this book is the permission you didn’t even know you needed to live into it as only you can.

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In business, change is a constant. All successful companies are making changes all of the time. And change agents are the people who develop, socialize, and lead such initiatives. They are the sine qua non of the transformation process. It is hard work for bright boys and girls.Corporate Goad: Case Studies in Transformational Change is designed to challenge and inspire the change agents of today. Kurt Krauss presents six indispensable coaching points and six key performance leverage areas, and brings them to life through thirty case studies of memorable assignments that he led over his long and successful management consulting career.Mr. Krauss draws the case studies from his work with companies and institutions such as Marriott Corporation, Target Stores, Johns Hopkins Hospital, Norwegian Caribbean Cruise Lines, and General Motors.This book is a must-read for all current and potential agents of change: executives, managers, project leaders, management consultants, business school students, and anyone else who is interested in the change management process.

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There''s a problem with innovation inside of big companies. And it''s not what you think. Corporations are better managed than ever, but they''re less capable of delivering the breakthroughs that change our world for the better. Big companies are too often focused on efficiency instead of resiliency. They''re optimized for safety and predictability, for maintenance of the status quo. Their focus on capital efficiency leads them to engage in an illusion of innovation: activity that feels like innovation but leads to value destruction, not progress. This book explains why meaningful innovation naturally emerges from deliberate inefficiency and how large corporations can harness the power of small teams—startups—to drive radical change through systematic experimentation. The Illusion of Innovation explores:What the

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The more we are able to experience what we truly are, the more we are able to give of ourselves. Don’t wait. Start small. Learn as you go. The 5 Buckets details a framework Bobby Dysart used to write his first book, build a community, and live his healthiest life. It gave him guidance when he needed it most. Now he gives it to you. By naming, organizing, and completing intentions, you establish a deeper connection to time and how you spend it. You discover who you want to be, where you want to go, and what you want to create. You find your Self. The 5 Buckets reveals a practice and insights to help you better enjoy: Relationships - The people that support, shape, and guide you. Creativity - The most powerful and most neglected skill. Health - The vehicle for your journey. Learning - The perception shaping your experience. Work - The contribution you choose to offer the world. Bobby shares his personal experience using the framework along with an Intention Guide to record intentions and reflections for twelve weeks. You have an opportunity to change how you live. You can live with intention. You can discover your authentic Self. But for it to happen, you gotta begin. You’re invited to begin. Don’t wait. Start small. Learn as you go.

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Quibi was going to put short, premium-quality videos in the hands of millions of content-hungry mobile consumers around the globe. The Apple Newton combined cool with indispensable in a way that was expected to spark a new mobile device market that was much bigger than the personal computing market. The $2,500 Tata Nano automobile was touted as a major gamechanger for India and the millions of aspiring middle-class customers who would surely buy one. The Segway personal transporter was introduced with fanfare as a marvel of technology that was poised to change urban transportation. Each one of these products was to set the world on fire—disrupting markets and changing our lives forever. Until they didn’t. In his groundbreaking book, Anticipate Failure, Lak Ananth—CEO of global venture capital firm Next47—describes the most common patterns of failure in innovation. He starts with the premise that building a business based on innovation is a perilous endeavor, and failures big and small are always around the corner. Ananth then dives into instances of failures, guiding the reader to understand root causes. Finally, he provides readers with insights and coaching that will enable them not just to avoid failure, but to anticipate it and then get through it on the way to success. Anticipate Failure contains a riveting mix of stories of high-profile failures in innovation as well as many new stories that will be found nowhere else. In addition, Ananth has interviewed some of today’s most successful founders and executives for the book, including Filip Kaliszan, CEO of Verkada; Gokul Rajaram, on the DoorDash executive team, Dr. Roland Busch, CEO of Siemens; James Joaquin, Managing Director of Obvious Ventures, Eran Ben-Shushan, CEO of Bizzabo; Andre Hartung, President of Diagnostic Imaging at Siemens Healthineers; Li Pu, President of Segway Robotics; and many others. Anticipate Failure is not a “do-these-things-and-you-will-succeed” prescriptive kind of business book. Instead, it is a coach and trusted companion that will help any business founder, executive, and manager get through some of the most difficult challenges they will face when they embark on innovation and building a new business. Read it, then put the lessons you learn to work in your own business.

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AS SEEN ON GOOD MORNING AMERICAHave you ever accomplished something you weren’t so sure you could do? Success has always been the end goal, but when you achieve it ... something infuriatingly predictable happens. You start wondering what more you can do.Instead of success bringing you happiness, it hands you an increased hunger to achieve something even bigger. And with that desire also comes uncertainty, self-doubt, anxiety and stress.Success, in other words, is kinda wonderful ... but it’s also kinda hell. Welcome to Wonderhell.Wonderhell is that space in your psyche where the burden of your newly discovered potential plops down, unpacks its backpack, and asks: Hey, you! Whatcha got for me?Living in an ambitious, results-oriented society, we often mischaracterize the turbulent emotions that surround success, deeming them a “necessary evil”—a byproduct of one’s rise to the top. We tend to think that we just need to survive these difficult moments, to hang on by our fingernails and somehow get through these stressful, unwanted side effects of our success. We torture ourselves with a never-ending internal dialogue: I can handle this. Can I handle this?But we are wrong. Learning to live in this newfound potential can be exciting rather than exhausting. Emotions like fear, anxiety, and heartbreak are not collateral damage, slings and arrows to be absorbed and swallowed down, silenced and pushed aside. Rather, each emotion is a portal that shows us what more we can do, if instead we recognize that on the other side of this wonderful hell that we so badly wanted is another and another and another . . . but only if we choose to accept it.

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“Probst’s combination of agile writing and insightful observations makes most other books on modern branding look both overly circumspect and woefully incomplete … A fascinating—and surprisingly fun—wide-angle look at advertising.” — Kirkus Reviews (starred review)Brands can no longer force-feed us a plethora of products we don’t need. To succeed, brands must transform us and the world we live in. Assemblage guides you through the art and science of creating transformative brands by combining personal, social, and cultural components. Assemblage will show you Why perception is the truth and how to shape people’s perceptions Why we relate to antiheroes, villains, and saviors How brands can reassure consumers about their past, present, and future How to leverage data and insights to deliver a personalized, human-centric consumer experience How brands can make a positive impact on people, society, and the economy Assemblage is supported by in-depth research in consumer psychology, extensive consumer insights, interviews with industry-leading marketers, and case studies of transformative brands, big and small.

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This is a handbook for visionaries.Making outlandish predictions about the future is easy. Predicting the future normal is far harder. For the past decade, Rohit Bhargava and Henry Coutinho-Mason have been on the front lines of exploring the global forces shaping our future normal through their work independently leading two of the most successful trend consultancies in the world: TrendWatching and the Non-Obvious Company.From donning full body haptic suits to sampling cultivated meat, their work has taken them into cutting-edge labs, private testing facilities, and invite-only showcases across the world. Now for the first time, they are teaming up to share a uniquely eye-opening vision of the future unlike any other.Across thirty fast-moving chapters, The Future Normal spotlights dozens of ideas and instigators who are changing the world. From biophilic skyscrapers to generative AI, these stories offer an optimistic yet deeply human view of the next decade. Along the way, we also tackle some of the biggest ethical and societal questions raised by all this progress.In this book, you’ll read about the ideas and instigators that are bringing about new ways to satisfy our fundamental needs and wants, changing not just their industries but also transforming our wider culture and society. These are the stories of the future normal, and they are coming sooner than you think. For anyone looking to get ready, this book will empower you to seize the opportunities that lie ahead in this crucial decade.

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It’s the age-old issue facing sales organizations. Sales training and enablement is focused on the sales team, not the leaders. The prevailing thought is if you have graduated to sales leadership, you must already know what you’re doing, otherwise you wouldn’t have been promoted into the role. For most sales leaders, their approach is borne from experiences working for and around other sales leaders. No formal training. No framework. Limited understanding of how individual salespeople are inspired to stay, do their best, and advocate to others. Hitting a revenue target is not the job, it’s the outcome. The inspiration of your team is only “coin operated” if you’re doing it wrong. But there’s good news! Sales leadership doesn’t have to be that hard. There’s a massive opportunity to stand out from the rest; to be more prepared, more effective and to maximize the revenue capacity of your teams. And in today’s environment, where the physical and emotional cost of changing sales jobs is practically non-existent, the ability to recruit, retain and optimize has never been more important. The Transparent Sales Leader challenges long-held sales leadership standards, providing a modern, cards-face-up, science-backed, easy-to-implement framework for today’s sales leaders. Todd Caponi, author of The Transparency Sale, brings the science of transparency and intrinsic inspiration to the pages of this book, in a simple-to-understand-and-implement structure to help you get the job, plan, strategize and communicate to your team, your bosses, and even your board. In the end, you’ll see the holes before they form. You’ll stop chasing, and start growing.

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An all new updated 2021 edition of the popular original guide to marketing and branding featuring actionable advice that will help you tell a better story, win more customers, earn more loyalty and make more money. Being good at marketing might seem like a dark art. All those in-your-face ads, annoying pop-ups and desperate $497 online training courses make most people hate marketing. But the truth is, every business leader and entrepreneur needs to understand how marketing really works. In this candid guide, bestselling author and award-winning marketing expert Rohit Bhargava offers the ultimate guide to every part of marketing – from writing a tagline to building a simple one-page marketing strategy. In this guide, you’ll learn: How to get an unlimited marketing budget by doing things that work. The key to creating unstoppable word of mouth for your idea or product. Why it is a mistake to try and be on every social media platform. The secret to buying advertising at a fraction of the “sticker price.” How to create a tagline that people remember for your business. Fit your entire marketing strategy on one page and maintain your focus. Inspired by real life conversations and experiences with hundreds of business owners and entrepreneurs, as well as the author’s 15+ year career leading marketing for some of the most successful brands in the world, this is the rare guide that will skip all the useless definitions, avoid the fluff and cut right to the point to give you the real-life advice you need to hear with an irreverent "non-obvious" perspective you deserve. From downloadable one page guides to real life stories and examples, this guide will give you the inspiration and tools to put together a winning marketing strategy to grow your business - no matter how much you know about marketing already.

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An all new updated 2021 edition of the popular original guide to working from home and adjusting to virtual work featuring the best tips and advice from more than 50 top experts. Most books on remote work repeat the same tired advice about being productive while wearing sweatpants. The advice in this book is different. Award winning author Rohit Bhargava reveals the secrets of remote work by curating advice from the experts. In this book, you’ll learn: Why trying to recreate a “home studio” for presentations is overrated. How you can build powerful relationships with people you’ve never met. The seven rules of virtual meetings that everyone should know. How to look and sound amazing on video, without spending a fortune. Most guides to virtual work pretend like it is better than being face-to-face. It usually isn’t. But in today’s business world, there are many reasons you need to work remotely or do virtual meetings, from taking parental leave to navigating a global health pandemic. In this short guide featuring a compilation of the best advice and insights from more than 50 experts from dozens of industries, you will learn the keys to being effective from afar. Whether you need to deliver a presentation to a virtual audience or collaborate with a global team, this handy guide will help you be more productive when you can't be there in person. This is not a book that will convince you that you need to work remotely every day or that you should go to a Caribbean island and become a digital nomad. It’s a guide for anyone forced to work remotely, stuck on too many Zoom calls, and looking for quick actionable advice on how to shift the way they work to get more done every day.

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Is your once-thriving organization stuck? Is your team on life support, unable to deliver on its potential? Is your initiative or campaign limping along instead of sprinting ahead? Wall Street Journal bestselling author and turnaround mastermind, Lisa Gable offers a clear-headed, straightforward method for getting you back on track. For more than 30 years, Lisa Gable has been called to turnaround failing organizations—businesses, teams, nonprofits, political campaigns, and government projects—and solve seemingly intractable problems. From Silicon Valley to Washington DC, she’s seen it all. Over time, she’s learned the key to course-correct when things go South is applying the discipline of process engineering—carefully reevaluating everything your organization does and how it does it—with diplomacy and humanity, taking care of relationships, and forging strong partnerships. In Turnaround, Gable shares her simple but powerful method for breathing new life into the most troubled ventures: Visualize the future—don’t fix what’s there; start from scratch. Break down the present—ditch what isn’t working; keep what does. Create a path to your future—map out critical decisions and actions needed. Execute with confidence and diplomacy—speed up by partnering well with others. At a time when dizzying innovation cycles, hyper-competition, and a global pandemic have made survival more challenging than ever, Gable’s time-tested and industry-proof method will give you the tools to turn your ship around and chart a course to success.

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Amazon’s trillion-dollar success is the envy of everyone, but achievable by anyone. What has propelled their record streak of growth? Their management system, and it can do the same for you no matter what business you are in or what level. Learning it is as simple as six building blocks distilled by New York Times bestselling author and global CEO advisor Ram Charan and Julia Yang in The Amazon Management System. The Ultimate Digital Engine that Powered Amazon’s Unprecedented Growth and Shareholder Value Creation:Building Block 1: Customer-Obsessed Business Model Building Block 2: Continuous Bar-Raising Talent Pool Building Block 3: AI-Powered Data & Metrics System Building Block 4: Ground-Breaking Invention Machine Building Block 5: High-Velocity & High-Quality Decision-Making Building Block 6: A forever Day 1 culture. From their high-velocity decision-making to their top talent hiring practices, the insider secrets behind Amazon’s success are now within anyone’s grasp, block by block. Whether you are an established CEO or a recent college grad, this concise and actionable book will help your business win in a new digital era that demands nonstop innovation.

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Today‘s leaders are more stressed than ever. Whether you are leading a Fortune 500 company trying to retain top talent, or are an entrepreneur trying to cultivate the next great idea, the current corporate landscape is unpredictable, multi-factored, and complex. This is where the power of emotional intelligence comes in. In this guide, Aperio founder and CEO Kerry Goyette challenges the conventional wisdom of EQ by breaking down the neuroscience of emotional intelligence and offering a bold and applicable new approach. See how emotional intelligence tactics empower you to leverage the impact of emotion, thrive in competitive environments, and prevent fight or flight responses from hijacking your best intentions. Explore ways to leverage EQ to connect with people, add value, and grow your business. IN THIS BOOK YOU WILL LEARN HOW TO: > Improve your decision-making when it matters most. > Navigate change and better manage disruption. > Identify the derailers that may be holding you back. > Trace problems to their roots so they can be solved more easily. > Be agile and thrive in today’s chaotic environments. > Shape your company culture to drive loyalty and engagement.

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This book is about climbing toward connection.Through the practice of critical skills that open our minds and connect us with our highest ideals, we can move beyond defending our points of view and strive toward choices that honor our desire to maximize our lives and impact. A conscious connection feels like a deep breath of cool air on top of a snow-capped mountaintop and the touch of a warm hand reaching out to pull you toward the warmth of the fire. Composed of four interlocking habits, this book will help you build conscious connections, find pockets of personal bliss, and maximize your leadership potential.Our individual capacity to change nations and hearts has been demonstrated throughout history. With the right tools, you can build armies of consciously connected leaders committed to four simple habits that can empower nations.What separates us from Mandela? What divides us from history’s change-makers? What made Martin Luther King, Jr. and Mother Teresa so memorable? They were not born powerful. Most leaders, despite struggles, learned to consistently apply value-based habits to every challenge.Based on proven leadership principles, this book provides a methodology more powerful than the thousands of other leadership books available. No matter how much you study relationship building, communication, or countless other singular issues, they all boil down to four habits.In The Power of Conscious Connection, author Talia Fox will guide you down the path to becoming more consciously connected. Among the topics covered: Why we feel so isolated and alone, even though we’re surrounded by constant communication What it means to be alive in the world Why deep Listening is the key to mental health—and how it can make you the smartest person in the room How a simple habit of Observing reveals the interrelated systems all around us Why your interactions with others feel fake and rehearsed What it means to engage with others, even when we don’t feel we should have to And how to use the entire Conscious Connections system to transform your life for the better—no matter your challenges, desires, or stage in life

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How do the most innovative and agile companies develop a “winning mindset” that runs throughout the entire organization?Going on Offense is a powerful resource for anyone looking to transform their organization or themselves, exploring the key ingredients that fuel the mindset of companies dedicated to perpetual innovation and relentless experimentation. Based on a comprehensive seven-year study from Stanford University, Going on Offense provides an insider view into the transformative drivers of success displayed in 26 innovative organizations—including industry giants like Apple, Tesla, Amazon, Microsoft, and Starbucks—along with actionable advice on how to replicate this transformation.Explore the challenges of once-innovative tech giants like Facebook and Google and the factors behind their transition to complacent and stagnant organizations. Delve into the reasons behind an organization's decline through in-depth analysis and real-world examples. Going on Offense analyzes these cases and offers practical solutions for companies and individuals looking to transform to a winning mindset.Written by world-renowned expert in transformation, bestselling author, and award-winning teacher, scholar, and global advisor, Behnam Tabrizi, Going on Offense is a must-read for any organization looking to stay innovative and competitive in today's rapidly changing market. Armed with this book, a company will be able to go on offense—continually improving its culture, adapting to new environments, and expanding into new territories.

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