Search results for ""ideapress publishing""

“In the undeniably vast crowd of books about public speaking, this one stands out for its intelligent, direct approach … An indispensable manual on all aspects of public speaking and a boon to those who may be anxious about it.” —KIRKUS STARRED REVIEWA timely guide to effectively presenting virtually by Fortune 500 presentation skills coach and former Yale Drama School lecturer Jacqueline Farrington.The ability to shine online has suddenly become one of the most important skills for us personally and professionally. Whether you’re presenting to a team of 7 on Zoom or 7,000 on WebEx, the practical and proven insights in this book will build confidence, skills and positive outcomes.Read this book to learn: Why you must rehearse over and over, so it looks like you’ve never done it before The science of why connecting and engaging online is harder—and exactly what to do about it Why you must understand the difference between authentic presence and strategic presence Why congruency matters and how to use it in your favor What happens to our voices in virtual realms—and how to effectively compensate How to produce like a pro—and become a pro in every aspect of your delivery And much more This Non-Obvious Guide is to become the most comprehensive, readable and actionable collection of principles for performing at your best online. Written by a globally known presentation skills coach who delivers her results-driven process for shining online (and on stage), this guide also features plenty of humor and fun references to relevant lines from our favorite flicks to keep you engaged—and help you learn more in less time.Read this book to learn how to apply actionable principles from stage and screen to your virtual presentations. The future of presentations, workshops, and meetings is virtual and acting, producing, directing skills are required, no matter who’s in your audience, and no matter what your topic.Based on the science of how our brains encode virtual experiences, this pithy, entertaining guide details how to create your most authentic and strategic presence; make the most of your voice, body language and stories; format options; visual considerations; equipment set up; tapping the backchannel and more.

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A timely and insightful look at how businesses are adapting and reinventing themselves for a world shifted by the global pandemic, written by a widely respected Silicon Valley innovator with decades of experience working in disruption. A new label is REQUIRED to describe the magnitude of impact COVID-19 has on the world. By naming it a recession, depression or a black swan event won't do justice to what happened. Within this book, you will find a new label assigned to the phenomenon. A disruption of this magnitude creates problems..and possibilities. This book will help you focus on possibilities, rather than problems.

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The future of sales is radically transparent. Are you ready for it? Today, anyone buying anything relies on reviews and feedback shared by strangers and often trust those anonymously posted experiences more than the claims made by the providers of the products or services themselves. They expect to see the full picture and find out all of the pros and cons before making any purchase. And the larger the purchase, the greater the demand for transparency. What if the key to selling was to do exactly the opposite of what most sales courses tell you to do? It may be hard to imagine, but something as counterintuitive as leading with your flaws can result in faster sales cycles, increased win rates, and makes competing with you almost impossible. Leveraging transparency and vulnerability in your presentations and your negotiations leads to faster buyer consensus, larger deals, faster payments, longer commitments and more predictable sales forecasts.In this groundbreaking book, award winning sales leader Todd Caponi will reveal his hard-earned secrets for engaging potential buyers with unexpected honesty and understanding the buying brain to get the deal you want, while delighting your customer with the experience.

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“Outstanding business insights in a work brimming with energy and vitality.” —Kirkus Reviews In this visual guide to thriving in the midst of chaos, scientist, entrepreneur and “Reinvention Guru” Dr. Nadya Zhexembayeva brings together the insights from a community of 3000+ “reinventors” to offer a bold new method for business resilience during disruptive times. Running a successful business amidst constant change is overwhelming. Just as we handle one disruption, another crisis looms on the horizon. How do you survive and even thrive? 4-time TEDx speaker Dr. Nadya Zhexembayeva and her global Chief Reinvention Officer community understand the struggle and helped countless companies and leaders deal with change by reinventing their products, processes, and leadership practices. Now she brings to you a powerful blend of cross-disciplinary research and battle-tested tools to help you diagnose, design, and implement a reinvention system that allows your company to stop combatting or resisting change – and instead helps you turn every disruption into your greatest opportunity.

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A THOUGHT-PROVOKING EXPLORATION OF OUR WORLD''S ECONOMIC PAST, PRESENT, AND FUTUREIn a journey over centuries only recently marked by prosperity, Lead, Follow, or Fail captures the socio-economic forces that have shaped our world.Dividing economic history into three eras—Pre-Industrial, Industrial, and Post-Industrial—Peter Brews chronicles the evolution of productivity and how nations, organizations, and individuals fall into the roles of Failures, Followers, or Leaders. Failures in the Pre-Industrial Era are plagued by scarcity, Followers are on their way to abundance through industrialization, and Leaders maintain Post-Industrial competitiveness through unrelenting innovation at the leading edge of global commerce.Understanding the transition across these eras and how Leading, Following, and Failing differ also offers insights into what our economic future will hold. After considering the implications of a world more econom

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You don''t need a new job to get your dream job. You already have it.Work can be one of the biggest drivers of positivity in your life, but no one ever really explains how to be successful without sacrificing everything outside of the office. When you enjoy your work, you’re more successful and any joy you feel on the job spills over into the rest of your life as well.Whether you’re frustrated at work or simply looking for better ways to do a job you enjoy, Your Grass Is Greener offers an actionable guide to improve the work you already do, using skills you already have. Each chapter reframes a common workplace challenge and provides a tangible tactic you can put to work right away.You’ll learn how to: Do five days of work in four (without working until midnight) Enjoy your day-to-day work more (without changing jobs) Progress faster (without waiting for a promotion)

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A greyhound catching the mechanical lure—what would he actually do with it?  Has he given this any thought? Bostrom’s previous book, Superintelligence: Paths, Dangers, Strategies changed the global conversation on AI and became a New York Times bestseller.  It focused on what might happen if AI development goes wrong.  But what if things go right? Suppose that we develop superintelligence safely, govern it well, and make good use of the cornucopian wealth and near magical technological powers that this technology can unlock.  If this transition to the machine intelligence era goes well, human labor becomes obsolete.  We would thus enter a condition of "post-instrumentality", in which our efforts are not needed for any practical purpose.  Furthermore, at technological maturity, human nature becomes entirely malleable. Here we confront

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Sweating Together: How Peloton Built a Billion Dollar Venture and Created Community in a Digital World by David J. Miller, PhD (#ChicagoBorn) The ultimate front row look at the meteoric rise of Peloton, one of the hottest consumer and fitness brands in the world. In Sweating Together Miller brings readers directly into the center of the sweat soaked, adrenaline fueled, NYC phenomena that is Peloton and provides a first-hand account of the rise of one of the most important ventures of tomorrow’s economy. In 2012 John Foley and a group of co-founders launched Peloton, an interactive fitness and media company. In less than 10 years the company would be worth billions, disrupt the fitness industry and create a rabid, life changing community of members using sweat to span the digital and physical worlds. Join Peloton fanatic and George Mason University entrepreneurship professor David J. Miller (#ChicagoBorn on the Peloton platform) as he dives deep into the people, business models and stories behind the ascent of Peloton. From well-being, social media and gamification to the role of physical space in a digital world, talent retention and community building, there is no better venture for understanding our ever-expanding innovation fueled, well-being economy than Peloton. Miller unwittingly became a Peloton addict and spent thousands of hours sweating and growing relationships with Peloton members; he interviewed founders John Foley and Tom Cortese as well as other senior Peloton leaders, and Peloton celebrity instructors Robin Arzon, Matt Wilpers, Jenn Sherman and Jess King. Join Miller and race into the future with Peloton

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The coming business SHIFT that could change everything…Serial entrepreneur Yanik Silver predicts: Businesses without a core impact will be at a competitive disadvantage in 4-7 years (or less). There’s no doubt, business could be the ultimate lever for making a significant difference in the world. And the Evolved Enterprise gives readers a counterintuitive roadmap to move from a transactional company to transformational and even transcending business as usual. How to shift your company beyond being transactional to truly transform and even transcend business…forever Evolved Enterprise is an illustrated journey for 21st century entrepreneurs ready to explore how greater purpose, joy and meaningful impact create fierce brand loyalty, marketplace leadership and deliver exceptional profits. What If: You could catalyze a community of raving fans who eagerly wanted to spread and share your brand? You could empower your team around a greater mission? You could deliver a true impact (not just ‘giving back’) that built a legitimate competitive advantage? Inside Evolved Enterprise, readers will discover the major shift happening in our economy that’s radically changing the criteria for business and economic success in the 21st century…You'll see how today's top companies are creating and recreating their businesses from the 'inside out' to create more impact, more meaning, and more happiness for everyone involved. Most importantly, you'll learn how you too can re-design and re-invent what you’re doing to fall back in love with your business. Or simply start it right the first time building a company designed for greater profits with ‘baked-in’ impact. This is how to align the true "soul" of your business with more impact, meaning and happiness - that surprisingly delivers even greater profits.

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Five Revealing Stories. Real Student Experiences.A roadmap to teaching and learning diversity for the next generation.In this book, five recent undergraduates share their deeply personal struggles as students. From being a Latino at a campus filled with white faculty, to being a female medical student advised to “marry a doctor” – the stories in this book share the relatable struggles of real students, and how they overcame bias, stigma, stereotypes and ignorance to create a college experience that truly prepared them for the world.These genuine stories are all curated by a professor with decades of experience in experimental education and behavioral neuroscience, who explores each experience through the lens of social science principles like implicit bias or stereotype threat. Together, these perspectives offer an actionable roadmap for students, faculty and administrators for genuine learning about diversity in a world that desperately needs it.

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Has anyone called you naive for suggesting that businesses can do more good and make a positive impact on not just profits, but also on employees, consumers, and the world?…If so, you’re in good company.Increasingly more employees, customers, and business leaders agree that how and why money is made is equally as important as the amount of money made. Yet business leaders often fear being labeled as naive if they pursue social good while pursuing profit. That fear can be paralyzing, ultimately keeping them from sharing – and acting on – their biggest and best ideas.When we screen ourselves to present only what’s accepted as realistic within the mainstream, we eliminate the option for positive transformation. So how do you take informed, impactful action and lead your business to be a force for good, considering the rapidly changing workforce and evolving consumer expectations?You dare to be naive.While most people think being naive is a bad thing (especially in business), an intentional, chosen naivete leads to better business and a more fulfilled life. Through reading Dare to Be Naive, you’ll learn how to generate two types of ROI – a positive Return on Investment AND profound Ripples of Impact – as well as: The reason we fear being seen as naive and how to question that fear and harness the positive attributes of chosen naivete: curiosity, trust, authenticity, and optimism. Why doing good in business is actually good for business via real-world examples of evolving, tremendously successful business practices that some might call naive. How to dismantle and evolve your limiting beliefs to achieve less stress, more success, and greater ripples of impact in your work and personal life. A simple framework that enhances your critical thinking, promotes a growth mindset, facilitates deep reflection, and fosters intentional leadership. Practical exercises to help you put your new ideas and beliefs into action with a renewed passion and excitement for seeing the good in people and business. And much, much more. Equipped with this knowledge, you’ll have everything you need to use your influence for good to cultivate a better world.

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In this leadership book, renowned industry analyst Josh Bersin introduces a new way to think about organizational design, employee engagement, and employee development. Distilled from decades of research and management theory into seven practical yet profound management principles, Bersin outlines how business leaders can create enduring companies that thrive with improved customer satisfaction, employee retention, and business agility. Irresistible businesses grow faster, they’re more profitable, and they innovate and lead their markets. Most importantly, their employees, customers, and stakeholders are drawn to them like magnets. Leaders have an outsized impact on culture, engagement, and productivity. Irresistible helps leaders at all levels understand how to scale a business through a new organization model - the “network of teams.” Bersin's model emphasizes that effective companies operate as networks, not hierarchies. When focused leadership empowers small teams, the result is increased speed, agility, and traction - along with a sense of purpose, mission, and clarity of roles. Leaders of irresistible companies understand that by unleashing the power of the human spirit, their companies can go faster and farther than their competitors by empowering people and creating employee-centric cultures. If you can make your company – large or small -- irresistible, your employees will contribute, innovate, and grow more than you thought possible. Bersin shares eye-opening examples from his consulting work with HR and executive business teams around the world. Each chapter includes tips and discussion questions to bring these organizational behavior lessons to life. Inspiring yet highly pragmatic, this business book is a leader’s handbook for today’s unpredictable business world, where people and culture are more important than ever. Bersin's human resource management book challenges companies to rethink their current approach to organizational design, leadership development, and human resources strategy. A top business book for organizations large and small, Irresistible belongs on the bookshelf of every executive, supervisor, and entrepreneur.

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How do some Companies Multiply their Market Cap several times over? Learning to build a high performing talent engine – today’s strategic imperative! In this book, General Atlantic’s Operating Partner Anish Batlaw and veteran business advisor and New York Times bestselling author Ram Charan, show you how to build and incentivize management teams that can multiply enterprise value several times over in 4-5 years. No matter how high your company’s growth goal is, you’ll get from here to there by learning from this book’s riveting narrative of the high-stakes personnel decisions and bold actions taken by CEOs, investors, and boards who grew six real—and world-class—companies, ranging from ecommerce startups to major corporations like Johnson & Johnson. Told from both authors’ firsthand vantage point inside each company, and from Batlaw’s active role in shaping their outcomes, TALENT offers a rare inside look at how shareholder value is created when CEOs move with speed and accuracy to get the right leadership teams in place. How can you be sure that your company can grow its value as much as these six companies did? By learning from the versatile and replicable methodology presented in this book, which has worked effectively across geographies, cultures, and sectors. TALENT is the answer. Now is the time.

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#1 WALL STREET JOURNAL BESTSELLER & WINNER OF 20 INTERNATIONAL BOOK AWARDS! The highly anticipated 10th edition of the groundbreaking innovation book Non-Obvious – featuring ten all new trend predictions for winning the future. Introducing a book about what it really takes to predict the future, by getting better at understanding the accelerating present. What can the quirky rules of Icelandic hot tub etiquette and the unexpected celebrity of a Michelin-ranked food stall in Singapore teach you about the future of business and culture? The answer may not be all that obvious, and that’s exactly the point. For the past decade, innovation expert and marketing professor Rohit Bhargava and his intrepid team of trend curators have produced one of the most widely read annual trend forecasts in the world: the Non-Obvious Trend Report. Whether you are among one of the more than 1 million readers of a previous edition of this report or not, this completely updated new edition features an unprecedented look behind the scenes at the author’s award-winning “Haystack Method” for identifying the ideas and insights others miss by learning to collect ideas the way most people collect frequent flier miles. You don’t need to be a futurist or innovation expert in order to learn to think like one. In this book you’ll not only learn how to use the Haystack Method yourself, but also read insights about how to leverage the ten forecasted megatrends to grow your own business or propel your career. The key to winning the future lies in better understanding the present. This book is an essential guide to becoming a non-obvious thinker and using the art of trend curation to get better at predicting what will be important tomorrow based on learning to better observe patterns in the world today. List of awards for previous editions: Winner: Eric Hoffer Business Book of the Year Winner: Axiom Award Silver Medal (Business Theory) Winner: INDIE Gold Medal (Business Business Book) Finalist: Leonard L. Berry Marketing Book Award Winner: IPPY Silver Medal (Best Business Book) Finalist: International Book Award (Best Business Book) Official Selection: Gary’s Book Club at CES Winner: Non-Fiction Book Award (Gold Medal) Winner: Pinnacle Best Business Book Award

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“Any remote worker would find this book useful.” —Booklist An all new updated 2021 edition of the popular original guide to working from home and adjusting to virtual work featuring the best tips and advice from more than 50 top experts. Most books on remote work repeat the same tired advice about being productive while wearing sweatpants. The advice in this book is different. Award winning author Rohit Bhargava reveals the secrets of remote work by curating advice from the experts. In this book, you’ll learn: Why trying to recreate a “home studio” for presentations is overrated. How you can build powerful relationships with people you’ve never met. The seven rules of virtual meetings that everyone should know. How to look and sound amazing on video, without spending a fortune. Most guides to virtual work pretend like it is better than being face-to-face. It usually isn’t. But in today’s business world, there are many reasons you need to work remotely or do virtual meetings, from taking parental leave to navigating a global health pandemic. In this short guide featuring a compilation of the best advice and insights from more than 50 experts from dozens of industries, you will learn the keys to being effective from afar. Whether you need to deliver a presentation to a virtual audience or collaborate with a global team, this handy guide will help you be more productive when you can't be there in person.This is not a book that will convince you that you need to work remotely every day or that you should go to a Caribbean island and become a digital nomad. It’s a guide for anyone forced to work remotely, stuck on too many Zoom calls, and looking for quick actionable advice on how to shift the way they work to get more done every day.

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Are you tired of playing games with your customers? The most widely used metaphors in sales are those related to sports, battle, or games. The challenge with this mindset is it requires that one person wins, and the other loses. Instead of falling victim to a win-lose approach, what if you shared a common goal with your potential client? How might things change if the client felt that you were more committed to their success than making the sale?Does it sometimes seem like you and your client are working against each other?Same Side Selling gives practical steps to break through sales barriers and turn confrontation into cooperation. Sellers that implement the Same Side Selling approach will be seen as a valuable resource, not a predatory peddler. A Different Type of Book on SellingWhat makes Same Side Selling different from any other book on this topic is that it is co-authored by people on both sides : a salesman (Ian) and a procurement veteran who understands how companies buy (Jack). The buyer s perspective is baked into every sentence of the book, along with the seller s point of view. Our aim is to replace the adversarial trap with a cooperative, collaborative mindset. We also want to replace the old metaphor of selling as a game.The New Metaphor: Selling Is a PuzzleSame Side Selling is the idea of solving a puzzle instead of playing a game. Discover how to sell with integrity from the same side of the table for better results all around.

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ALL-NEW SECOND EDITION COMING APRIL 2021! This book is like having coffee with an award winning marketing expert. Most business guidebooks treat you like a dummy or an idiot. Not this one. This is a short and easy-to-read guidebook filled with useful, no bullshit, only-what-you-need-to-know, immediately actionable advice for marketing your business or startup. The book focuses on the most common small business marketing challenges, including: Why is setting a budget the worst way to start a marketing plan? How can you create unstoppable word-of-mouth for your business? Why is it a mistake to try and be on every social media platform? Within these pages you’ll get the answers to some of the most frequently asked questions about how to promote your business like these. Along the way, you'll learn how to fit your entire marketing strategy on a single page, what it takes to create a tagline that people remember, how to buy advertising at a fraction of the "sticker price," why some customers remain loyal while others leave as soon as they get a better deal, and the #1 most important thing about branding that most small businesses forget. Inspired by real life conversations and experiences with hundreds of small business owners and entrepreneurs, this is the rare guide that will skip all the useless definitions, avoid the fluff and cut right to the point to give you the real-life advice you need to hear with an irreverent "non-obvious" perspective you deserve. From downloadable one page guides to real life stories and examples, this guide will give you the inspiration and tools to put together a winning marketing strategy to grow your business - no matter how much you know about marketing already.

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Wall Street Journal Bestseller"A useful, forcefully written, and wide-ranging study of inequities—and how to fix them." —Kirkus ReviewsWhat if we could go beyond the conversation about diversity and take real action?In early 2021, more than two hundred widely respected experts gathered virtually for the world’s most ambitious conversation about diversity. Our aim was to do more than spotlight injustice. We challenged ourselves to imagine how to fix it. The dialogue brought together casting directors, bookstore owners, disabled leaders, healthcare professionals, students, VCs, standup comedians, chief diversity officers, pro gamers, archaeologists, government insiders, startup founders, and even a master puppeteer.Now for the first time, these solutions are compiled into one groundbreaking volume organized into twelve powerful themes including: storytelling, technology, identity, retail, education and more. Each chapter paints a revealing picture of the world, how it is, how it could be and what needs to happen for us to get there. For newcomers to the topic of diversity, and DEI experts alike, this book offers a much-needed actionable blueprint for creating a more inclusive world for us all.

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Many companies make disruption their goal. They believe that if they develop the right innovation, they will disrupt their markets forever and drive the kind of growth worthy of a magazine cover story. But as bestselling author Charlene Li explains, that’s not how disruption works. Disruption doesn’t create growth; instead, growth creates disruption.Growth is always hard, and disruptive growth is exponentially harder. It requires companies to make tough decisions in the face of daunting uncertainties: Should we bet our company’s future on next-generation customers or today’s reliable ones? Should we abandon our current business model for an entirely new one? Making bold changes demands bold leadership and, often, massive cultural transformation.Over the years, Li has seen some organizations beat the odds and succeed at becoming disruptive: Adobe, ING Bank, Nokia, Southern New Hampshire University, and T-Mobile, among them. Their stories make it clear that organizations don’t have to be tech start-ups or have the latest innovations to transform. What they need to do is develop a disruptive mindset that permeates every aspect of the organization. Li lays out how to do so by focusing on three elements: a strategy designed to meet the needs of future customers; leadership that creates a movement to drive and sustain transformation; and a culture that thrives on disruptive change. Drawing on interviews with some of the most audacious people driving disruptive transformation today, Li will inspire leaders at all levels to answer the call to lead disruptive transformation in their organizations, communities, and society.

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An authentic straight-from-the-source series of interviews with more than 50 professionals across dozens of industries, compiled by a 18 year old high-school student to help any young person learn what careers are really like … and how to find the right one to start their career. What’s your major? What is your dream job? What do you want to be when you grow up? Be it a family dinner, college tour, or professional networking event, every young person has been asked these innocent questions and knows how hard they can be to answer. Whether you know exactly what you want to be, have narrowed it down to a few industries, or have no idea where to start, this book is for you. You’ll read informational interviews with 50+ professionals across dozens of industries who discuss their unique career paths and share their personal stories. Benefit from their personal advice, get industry-specific tips on how to break into each profession, and learn what professionals think students don’t know but should know about their industry. Read it cover-to-cover or simply pick an industry or profession of interest and efficiently learn something new in a matter of minutes. Discover new interests that you never knew you had. Explore your interests, find your passion, and write your own story with confidence and direction.

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Why do so many small business owners pay for expensive advice, agree to take action ... and then never follow through? ChangeMasters exposes the true reasons for this inaction and reveals how any business owner can do better. Many small business owners know what they need to change the way they do things inside their company to be successful. But when it comes time to making that change, most hesitate or fail to take the necessary action. Why do most people consistently fail to make changes that they know would make a significant difference at their companies? Based on original research and over twenty years of working with small business owners, this book shows the key steps to breaking this harmful pattern and becoming the “ChangeMaster” that your business so desperately needs to be successful in the future. Over the past 20 years of working with thousands of small business owners, expert Barry Moltz has just about seen it all. Typically, his client's company is stuck with a problem such as stagnant business growth or shrinking revenue. The story is always the same. Moltz is hired, the situation is analyzed, a strategy is agreed upon. And then almost nothing happens. This book is inspired by this all-too common scenario. Most small business owners can implement a few easy steps, but what does it take to make the critical or difficult ones that could make a difference? This book was written to answer that question. Where is the gap between the sincere intent to make these changes and the actions to start to do it? What holds most people back and keeps them stuck on the same path over and over again? Why are they still so comfortable in not making those changes and staying on the path that clearly does not work for them and is adding to their happiness or feeling of success? What steps do they need to take to slowly break free and start to make those changes today that can help them in the long run? In ChangeMasters, Barry Moltz will reveal much of the psychological research around why change is so hard for so many people and the real life strategies that every small business owner can employ to make the changes they need in their company.

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An unusual and irreverent guide to transforming your meetings from time-sucking interruptions to productive moments of collaboration – whether your team is together or virtual. What if meetings could be the high point of collaboration in your day, instead of the usual time-sucking soul-draining experience they often become? In this guide, expert facilitators Douglas Ferguson and John Fitch tackle the myth that the most effective way to get more out of meetings is to just avoid having them or to have less of them. In a well-run organization, meetings should actually be integral to getting sh*t done. Meetings are the secret underappreciated weapon that businesses are using badly. And why do they use them so badly? Because no one has been taught how to make them better. In this guide, you will learn: What if having an agenda has no effect on whether you have a great meeting? What happens when you actually do the work in the meeting? What are the five common elements of every meeting that sucks, and how do you avoid them? Douglas and John show you how to adopt and adapt the non-obvious Meeting Mantras they developed at their company, Voltage Control. Their methods have helped companies and teams transform the perception of meetings from “going to the dentist” (ie – something you have to do but hate) into something you can’t wait for – like a rock concert or great dinner.

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This best-selling, 5x National and International Award Winning Book has been named 2022’s Best Marketing/PR Book, Best Social Media book, Best PR/Marketing Book, and more. In Everyone is an “Influencer,” Kelly Keenan, Founder of Brand Story Experts, unlocks the code to recognizing and utilizing true Influencers that will change the trajectory of your business in a powerful way. For over 13 years Keenan has been using the process detailed in this book to help hundreds of brands uncover and celebrate their story in a way that adds excitement, creates consistency, and builds long-term success. This book teaches this proven and practiced method to develop your brand’s story and it’s a game changer for every industry. You’ll discover proven secrets of how to create and strengthen lifelong relationships with your team and with customers. Not just short-term gains. Go beyond sales gimmicks and short-sighted tactics. Help your business attract and retain top talent while gaining like-minded customers who passionately support, endorse and join in your brand celebration. This book is for business leaders looking to supercharge their companies. It’s for sales and marketing leaders seeking to gain greater results with enthusiasm. Finally, this book is for any team member ready to step up and become a change-maker for their organization. It’s all possible because as you’ll see, Everyone Is An Influencer.

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Winner: Axiom Award Gold Medal (Networking)Scientists have proven that stories make the brain light up in ways no other form of communication does. Using story frameworks as a communication device for data will help make your recommendations stick and be acted on.Organizations use data to identify problems or opportunities. The actions others may need to take today from your insights in data could reverse or improve the trajectory of your future data. So, communicating data well, drives very important outcomes. Even though most roles depend on data, communicating well is the top skill gap in roles using data. The essential skill for today’s leaders (and aspiring leaders) is shaping data into narratives that make a clear recommendation and inspire others to act. Almost every role today uses data for decision making. As you grow in your career, you can become a strategic advisor and ultimately a leader using data to shape a future where humanity and organizations flourish.Duarte and her team have culled through thousands of data slides of her clients in technology, finance, healthcare, and consumer products, to decode how the highest performing brands communicate with data.DataStory teaches you the most effective ways to turn your data into narratives that blend the power of language, numbers, and graphics. This book is not about visualizing data, there are plenty of books covering that. Instead, you’ll learn how to transform numbers into narratives to drive action. It will help you communicate data in a way that creates outcomes both inside and outside your own organization. It will help you earn a reputation as a trusted advisor, which will advance your career. it will help your organization make faster decisions and inspire others to act on them! Nancy Duarte is one of the preeminent storytellers in American business and the acclaimed author of Slide:ology, Resonate, and the HBR Guide to Persuasive Presentations comes this book that will help you transform numbers into narratives.

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Instant Bestseller on Amazon in Marketing and Sales! FACT: Less than ONE percent of all leads become customers. As a business, how can you break that trend and achieve client fidelity? In this book we reveal the secrets behind the framework that will sell and retain your customers. Did you know that less than one percent of all leads become customers? It is a true and shocking stat, but there is a way to stop the waste and flip this around. In this highly anticipated book, we reveal the secrets behind our signature TEAM - Target, Engage, Activate, and Measure - framework to transform your approach to market, increase sales, and retain your ideal customers. Account-Based Marketing (ABM) is the new B2B. It‘s time to challenge the status quo of B2B Marketing and Sales, and transition to what the business arena already expects as the updated B2B model. A transformation like this can only happen through an account-based approach that unites marketing, sales, and customer success teams (go-to-market teams) as #OneTeam. In summary, the TEAM framework coupled with the account-based approach enables your company to focus on the target accounts, engage them in a meaningful way, activate the sales team with top tier accounts proactively, and finally measure success based on business outcomes over vanity metrics. It's time to take the lead and transition your business to ABM. The process is simple when you have the right book - ABM is B2B. What are you waiting for?

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An airline has over 50 different brand touchpoints at which it can choose to operate exactly as it has in the past or to exceed expectations at each step and become truly exceptional. This book aims to highlight 10 exceptional airline brands which are thinking differently about branding, and executing brilliantly. There is an exceptional breed of airlines that continue to win in their markets because they dare to think differently. They dare to challenge the conventional wisdom and industry norms.Some proactively borrow concepts from consumer industries; some choose to put customers at the heart of their business; some choose to empower their staff to lead the brand. Yet, they all aim to create an experience that the customers will appreciate, pay for and share about - in their own different ways. This book sets a new direction on and a new attitude towards airline marketing.

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Inflation is here. Do you know how it’s impacting your company? It’s not just a matter of rising costs. Inflation eats cash, squeezes margins, threatens working capital, and throws all your great forecasts and plans into question. Its effect is cumulative and pervasive. Yet this period of economic discontinuity is a huge opportunity to come out stronger for those who know how to lead in the face of inflation and a looming recession.Ram Charan has guided hundreds of companies through many tough business challenges. In the early 1980s, he helped GE preserve its teetering credit rating in the face of double-digit inflation. Now, in Leading Through Inflation, he brings the same common sense and wisdom that made his book Execution, coauthored with Larry Bossidy, a long-time New York Times bestseller. This book will be your guide to avoiding the hazards of inflation while positioning your company to thrive when the business cycle stabilizes. It provides Ram’s down-to-earth recommendations and real-world examples to help you navigate a landscape that may be new to you. As you learn to lead through inflation, you will be better prepared for recession and stagflation as well. You will know how to protect your cash, your customers, and your capital investments. Your psychology will shift from anxiety and fear to optimism and excitement as you define the path to a reimagined future.

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WALL STREET JOURNAL BESTSELLER!AS SEEN ON GOOD MORNING AMERICA!Have you ever accomplished something you weren't so sureyou could do? Success has always been the end goal, but when you achieve it ...something infuriatingly predictable happens. You start wondering what more youcan do.Instead of success bringing you happiness, it hands you anincreased hunger to achieve something even bigger. And with that desire alsocomes uncertainty, self-doubt, anxiety and stress.Success, in other words, is kinda wonderful ... but it'salso kinda hell. Welcome to Wonderhell.Wonderhell is that space in your psyche where the burden ofyour newly discovered potential plops down, unpacks its backpack, and asks:Hey, you! Whatcha got for me?Living in an ambitious, results-oriented society, we oftenmischaracterize the turbu

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Wall Street Journal Best Seller Finalist: The AMA Leonard L. Berry Book Prize Winner: The Eric Hoffer Book Award (Business) Winner: INDIE Gold Medal Book Award (Business) How are a men’s grooming brand and frustrated "stuck-at-work" dads leading a revolution in masculinity post #MeToo? What can the decline of a global lingerie brand and corporate hackathons teach us about how fear can stifle innovation? How does hiring "neuro-diverse" workers and creating empathetic shampoo bottles signal a dramatic shift toward compassion in the workplace? For the past 9 years, marketing expert and Georgetown University Professor Rohit Bhargava has curated his best-selling list of non-obvious trends by asking the questions that most trend predictors miss. In this all-new ninth edition, discover what more than a million readers already have: how to use the power of non-obvious thinking to grow your business and make a bigger impact in the world. In total, the Non-Obvious 2019 edition features 15 all-new trends across 5 categories including Culture; Consumer Behavior, Marketing; Social Media, Media & Education, Technology; Design plus Economics; Entrepreneurship. The book also features a detailed section with a review and rating for more than 115 previously predicted trends, with longevity ratings for each. As with the original version, this new edition of Non-Obvious also delves into the curation process the author has used for years to build his Trend Reports and takes readers behind the scenes of trend curation (much to the delight of past readers who have been asking about this for years), and show them the methodology they can use to predict the future for themselves.

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Awkwardness isn’t a weakness to fix - it’s your greatest asset for professional and personal growth. In a time of blurred realities and filtered faces, embracing your awkwardness may seem counterintuitive. As 2x TEDx Speaker and Executive Coach Henna Pryor shows, relishing your “Good Awkward” is essential to becoming more bold, boosting your confidence, and taking the necessary professional risks at work that help you be braver and meet your true potential.In this book, Pryor taps her signature playful and lighthearted writing style to share stories, science-based tools, and simple action steps to guide you to: Pinpoint the exact reason it’s been difficult to take risks - and how to move past it Learn how to use the concepts of deliberate discomfort and strategic micro stressors to strengthen mental muscle Create your own personalized plan to be braver in the moments when it counts If your biggest goals have felt elusive or you’re eager to find a fresh edge in the crowded marketplace, Good Awkward can teach you how to create a new outlook on moments that once caused embarrassment or cringe and use them as a force for good, so you can become the bravest you.

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Winner of the 2022 Living Now Book Award for Health/WellnessFeatured In The Washington Post's "10 Books To Read In May 2021" A surprisingly open memoir co-authored by the married duo of a world class oncologist and a cancer survivor about love, pain, hope, strength and resilience while navigating the overwhelming breast cancer advocacy movement. Off Our Chests recounts the story of Liza and John’s experience with her diagnosis and treatment. Written in alternating voices, Liza details her treatment, the complex decisions she had to make throughout her course of chemotherapy and radiation, including clinical trial participation and an elective double mastectomy, the added complexity of being treated at the cancer center of which John was the chief of hematology and oncology, and the emotional impact of knowing she may die as a young woman with young children. John, who lost his own mother to cancer at the age of 13, provides an inside look into the world of cancer care and research, but also the perspective of someone who understands the medicine but who was unprepared for assuming the role of caregiver and worried husband. John adds insights into his world of running the clinical operations of the cancer center where Liza would receive her care, commentary on the breast cancer machine, the need for clinical research, the high cost of cancer care, and an easy to understand explanation of the clinical and scientific background of oncology. While they both felt that they were already expert commentators on their own “Cancer Channel” during the course of Liza's illness, they both came to realize how little understanding they truly had of what a cancer diagnosis does to the patient, caregivers, children, family members, and friends. Liza and John share their most intimate thoughts, including many that were previously unsaid—even between the two of them. Both gain an understanding of the other’s life, a deeper appreciation of what it means to be a cancer patient, and of the emotional strains of being an oncologist where so many of the patients die on their watch.

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A bold new look at how technology can become a force multiplier to deliver more empathy and integrate deeper, more personalized human connections into everyday business interactions at scale. While the world has never needed more empathy than today, too often technology is used by businesses as a substitute and a barrier to real human connection. We’ve all experienced dumb chatbots, automated scripts and poor employee interactions that dehumanizes customer interactions. That’s because brands have focused on company centric business strategies, processes and technology. However, simply put: No customers, no business. What if, by transforming the old company-centric way of doing business and putting customers and employees front and center, businesses could succeed faster than ever before and not at the expense of their most important assets—the very people who make it possible to be in business? Empathy is a powerful construct for a better world and a better business. It’s not a synonym for nice. Empathy is about respect and treating people in the context of their unique situation in a highly personalized way. In this groundbreaking new book, longtime technology leader and current CEO of Genesys, Tony Bates teams up with researcher and customer experience evangelist, Dr. Natalie Petouhoff to define a new path forward to put empathy into action. By using strategies and technologies as the flywheel to orchestrate systems of listening, understanding and predicting, as well as, taking action and learning from those interactions at scale, businesses can easily put the customer and employee first, not only meet the ever-changing customer and employee expectations, but also leapfrog their competition. They predict empathy is the next frontier in technology. This book is aimed at sparking an industry-wide conversation about how exponential technologies like, AI and cloud can enable a more empathetic world.

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What if there was a template you could follow to map your own career success in these disruptive times? The world is filled with smart, talented, and hardworking people whose careers get stuck. Are you feeling like one of them? Despite what most career self-help books would tell you, getting unstuck is about more than motivation. For the past decade, Silicon Valley executive and leadership coach Abhijeet Khadilkar has been helping some of the most driven, entrepreneurial and creative people in the world to unlock their potential and accelerate their careers. In this book, he reveals what it really takes to find your own North Star for personal growth. Unlock! is filled with templates, guides and a framework for the seven crucial steps anyone can use to unlock their potential as a leader, even during a recession (or a global pandemic). From a guide to learning how to take advantage of market trends to advice on how to build on your existing strengths, the insights in this book will help you start turning the flywheel of career growth to create value for your organization, community, AND yourself. Written in an easy-to-access style, Unlock! includes strategies, work examples, and practical exercises as well as reflections useful at any stage of your career. The path to building a more fulfilling career is ahead, and this book is the guide you need to unlock your true leadership potential. Unlock’s 7 Step Process shows you how to set your career goals, yet make them adaptable to the ever-changing business world. They show you how to become a stronger leader in the workplace, contributing to advancement and opportunities you never would have thought possible. * The North Star guides you toward what you really want to do and who you would like to become. Once you complete this step, you’ll have a strong light to point out your path to success. * Discovery allows you to uncover new career opportunities based on your existing skills and new skills you may acquire in the future. You’ll have a lens to re-imagine the bucket of skills and experience you already have. * Horizon shows you how to align your career path with market trends. Discover near term and long range trends that move you from chasing the market to leading it. * Resolve prompts you to make decisions based on facts and commit to those decisions professionally and emotionally. You’ll know how to include the most important factors of your life into your career decisions. * Moniker demonstrates how to build a professional brand, both online and off. You’ll be able to control other people’s perceptions of who you are—even before they meet you. * Elevate provides a roadmap for your first 90 days in your new career or company position. Through a series of recurring activities, you’ll accelerate your career growth and expertise using a compounding effect. * Reinvent allows you to take some time to reflect and regroup. You’ll have a plan to prepare for that all-important annual review, as well as being able to analyze what is working and what isn’t, and adjust accordingly. These seven steps guide you in an unerring direction to your own personal north star of career success. By examining yourself using the templates provided to you via a QR code, you can create a career that is satisfactory on many different levels. Unlock! is the book you need right now to unlock your true potential. Full of powerful exercises for you to transform yourself into an exception leader, the book is also easy to read and follow. If you are ready to accelerate your life and career, RIGHT NOW, grab this book and get going!

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ALL-NEW SECOND EDITION COMING APRIL 2021! WRITTEN DURING THE COVID-19 PANDEMIC WITH ALL-NEW INSIGHTS. FEATURING CONTRIBUTIONS FROM OVER 50 TOP EXPERTS. Why do virtual meetings usually suck and how can you make yours better? What are the five secrets to delivering a compelling virtual presentation? How can you collaborate with people you have never met in real life? Most guides to virtual work pretend like it is better than being face to face. It usually isn’t. But in today’s business world, there are many reasons you may need to work remotely or do virtual meetings, from taking parental leave to navigating a global health pandemic. In this short guide featuring a compilation of the best advice and insights from more than 50 experts from all industries, you will learn the keys to being effective from afar. Whether you need to deliver a presentation to a virtual audience or collaborate with a global team, this handy guide will help you be more productive when you can't be there in person.

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"Required reading for anyone who wants to do more than merely manage people. Good Authority is a modern classic, and it will redefine what it means to be the boss." — Seth Godin, Author, Linchpin Imagine a world where personal and professional growth are one thing, where improving your relationships and owning your strengths at work translate directly into the rest of your life. Creating a company culture like that is not a dream. Through personal stories and real-life conversations, Jonathan takes you into the room with managers and employees where real culture change happens, and shows you a new kind of employee mentoring where each person gets the real-time feedback, support, and clear boundaries we all need to get beyond the patterns that hold us back. In this provocative and timely new book, Jonathan brings together what he has learned over a twenty-year journey as an executive, entrepreneur, team leader and leadership trainer. Combining his experience as the CEO and CBO of EMyth where he led the transformation of a global coaching brand with the lessons learned along his own personal growth journey, Jonathan walks us through a step-by-step approach that integrates the leading edges of both. You'll discover a way to lead your team that is both profoundly human and results-oriented at the same time. Whether you re a CEO or business owner, executive, team leader, consultant, or coach, Good Authority will give you new ideas and inspiration you can put into practice. Most importantly, it will give you permission to be more of who you are at work than you ever thought possible.

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Let’s face it. Most events are boring. But they don’t have to be. This highly actionable, fast-reading guide is chock-full of unconventional, un-borifying tools, ideas and strategies to help you design more captivating and unmissable events for less money and in less time.Whether a veteran, newbie or “accidental” event planner, you’ll learn fresh strategies to smartly select speakers, manage logistics, set a content road map, as well as plan and execute rave-worthy events of all types. Inspired by decades of delivering everything from large-scale corporate events to multiple TEDx gatherings, this fun, practical book will transform how you plan your next event—no matter how large or small.“Any event can become irresistibly engaging. This book will show you how.”—SALLY HOGSHEAD, New York Times bestselling author and CEO of How to Fascinate®“...Fun, creative and pragmatic insights on the why and how of strategic event design...”—LORIE THOMAS, Certified Meeting Professional, Certified Meeting Manager, Executive at SHWorldwide Events in Seattle, WA“The tips and tools in this guide will make any event more impactful and engaging.”—BRIGETTE GROSS, Corporate Events ManagerA sampling of what you’ll learn in this guide… Why are some events memorable while others are forgotten immediately? How can you conquer distraction and truly engage participants? What does it really take to uncover the most inspiring speakers, negotiate their participation and create a memorable event? What do TED Talks teach us about events? How can your events be more innovative? How can you handle logistics like a pro—and manage unrealistic timelines, implausible goals and results-hungry stakeholders? What if attendees remember nothing? It’s highly probable unless you do something different. How can you “think outside the slide”? BONUS: This guide also gives readers quick and easy access to robust online resources, including a reusable Content Map, videos and planning templates that streamline and simplify event planning.

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Acclaimed YUM! Brands CEO and author of the New York Times best-selling leadership book, Taking People With You, David Novak, teams up with Jason Goldsmith, the coach to some of the world’s best PGA golf stars, to bring you groundbreaking lessons on personal growth and professional development. TAKE CHARGE OF YOU teaches you the secrets to self-coaching. Everyone could use a good coach to help them reach their full potential. Unfortunately, there just aren’t enough good ones to go around, and the ones that exist are often too expensive or sought-after for most of us to even consider hiring them. But that doesn’t mean you should go without! Your life is too important to leave your personal growth and professional development up to chance. Take Charge of You helps you define for yourself what you want out of life and give yourself what you need to succeed. Written by two highly successful coaches from the worlds of business and professional sports, this book provides a straightforward process that will guide you on your self-coached journey to success, including: Getting into a coaching mindset Using all 5 senses to spark your brain Visualizing success The practice of neutrality The action of belief, and more Chock full of stories, exercises, tips, and questions to ask yourself to spark insight, it’s designed to provide not just the knowledge you need, but tools you can use to create real, lasting change so you can lead a more fulfilling and successful life—now and well into the future.

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Wall Street Journal Bestseller"A useful, forcefully written, and wide-ranging study of inequities—and how to fix them." —Kirkus ReviewsWhat if we could go beyond the conversation about diversity and take real action?In early 2021, more than two hundred widely respected experts gathered virtually for the world’s most ambitious conversation about diversity. Our aim was to do more than spotlight injustice. We challenged ourselves to imagine how to fix it. The dialogue brought together casting directors, bookstore owners, disabled leaders, healthcare professionals, students, VCs, standup comedians, chief diversity officers, pro gamers, archaeologists, government insiders, startup founders, and even a master puppeteer.Now for the first time, these solutions are compiled into one groundbreaking volume organized into twelve powerful themes including: storytelling, technology, identity, retail, education and more. Each chapter paints a revealing picture of the world, how it is, how it could be and what needs to happen for us to get there. For newcomers to the topic of diversity, and DEI experts alike, this book offers a much-needed actionable blueprint for creating a more inclusive world for us all.

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Video can help you close the deal in a virtual world and this book from award winning marketer and author Marcus Sheridan will show you how. With practical advice and step by step instructions, this is the ultimate guide to selling over video - no matter how much you hate watching yourself on the screen. More than ever before, buyers and consumers are demanding for more video. Just "reading" about a product, service, or company will no longer do the trick. Today, they must "see" it. Notwithstanding this increased demand for video, most businesses and organizations have struggled to quickly adapt. In fact, many have no idea as to how or where to get started. For this purpose, The Visual Sale was written. Finally, businesses and organizations have a clear guide that will literally show them, in simple, clear, and actionable terms, exactly how they can build a culture of video and start "showing it" moving forward, ultimately leading to a dramatic improvement to their sales numbers, marketing strategy, and overall customer experience.

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"Business guru Peters’ book combines his thoughts—and the words of many others he quotes throughout the volume—with the design work of Nancye Green to create a motivational objet d’art that is both aesthetically pleasing and thought provoking ... A gift book approach to leadership lessons that delivers highlights elegantly." —KIRKUS REVIEWS Tom Peters’ Compact Guide to Excellence (IdeaPress Publishing) is full of inspiration for anyone aged 20 to 80, from cashiers to CEOs. Legendary best-selling business author Tom Peters partnered with the iconic designer Nancye Green of Donovan/Green to create this guidebook for leaders in the workplace. Peters and Green have packed this strikingly designed little book with exhilarating quotes that will urge you to recognize what truly matters at work. Over the decades, Peters has gathered these gems of wisdom from those who have been down in the trenches creating extraordinary places to work. Green has wrought the most accessible and captivating way to absorb that wisdom. Tom Peters’ Compact Guide to Excellence argues that business leaders must start putting people really first and start helping them prepare for a rocky future. As we come to terms with the debilitating pandemic, confront extreme wealth inequality, and wrestle with destabilizing technological revolutions still in their infancy, it is clear that “Extreme Humanism”—treating one another humanely—is the best path forward. The insights you’ll find in Tom Peters’ Compact Guide to Excellence will move you to action, to vigorously and passionately support our communities, provide products and services that stun our clientele with their excellence and verve, and serve our ailing planet. It’s not just the best path forward, it’s the path that can engender purpose and pride in all of us who perform the work. Take this guidebook to work, on your travels, wherever you need to be reminded of excellence. Better yet, share this book—an exquisite gift—with anyone who needs a jolt of genius.

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Change keeps accelerating. Half of key business decision-makers say constant, disruptive change is now a major challenge. Dizzy from a kaleidoscope of fashionable strategies, from digital transformation to hybrid work to disruptive innovation, leaders need a new approach.It''s time to embrace a holistic approach to change — to re-architect your business to be fully responsive. A responsive organization, faced with change, doesn''t just withstand or flex — it embraces change and continuously exploits it for competitive advantage.The responsive organization stands on three pillars.First, a customer-centric mindset. Gather data relentlessly; spread insights across the organization.Second, operational excellence. Redesign processes for both efficiency and flexibility, with change in mind.Third, enterprise agility. Evolve continuously to de

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Limitless helps innovators, idealists, and iconoclasts get “unstuck” — and achieve extraordinary results. This book is like a high energy masterclass and brainstorming session all in one – with actionable tips to transform your vision for your career and doing work with purpose.What if success doesn’t equal happiness? Many of us spend our lives pursuing a singular idea of success, one that was created for us by someone else. We give votes to those who shouldn’t even have voices and strive to go faster and faster even as we find ourselves falling further and further behind. We chase gold stars, we check all the boxes, we Lean In – and we still feel incomplete. This is not a story about failure, but it might as well be. When we don’t define success in our own terms, finding our purpose and carving our own path becomes impossible. How do you break the cycle so that you can be better at work and life? In Limitless, Laura Gassner Otting teaches you how to ignore the rules that created your limits, align your energies and your actions, and do work that really matters so that you can live your best life. Often described as “a kick in the ass surrounded by a warm hug,” Laura brings both tough love and wisdom and offers a no-holds-barred look at what it really takes to get out of your own way and earn your success today. If you ever dreamed about discovering and crushing that personal goal that is so big and so scary that you’ve only dared whisper it to yourself, this book is the permission you didn’t even know you needed to live into it as only you can.

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In business, change is a constant. All successful companies are making changes all of the time. And change agents are the people who develop, socialize, and lead such initiatives. They are the sine qua non of the transformation process. It is hard work for bright boys and girls.Corporate Goad: Case Studies in Transformational Change is designed to challenge and inspire the change agents of today. Kurt Krauss presents six indispensable coaching points and six key performance leverage areas, and brings them to life through thirty case studies of memorable assignments that he led over his long and successful management consulting career.Mr. Krauss draws the case studies from his work with companies and institutions such as Marriott Corporation, Target Stores, Johns Hopkins Hospital, Norwegian Caribbean Cruise Lines, and General Motors.This book is a must-read for all current and potential agents of change: executives, managers, project leaders, management consultants, business school students, and anyone else who is interested in the change management process.

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There''s a problem with innovation inside of big companies. And it''s not what you think. Corporations are better managed than ever, but they''re less capable of delivering the breakthroughs that change our world for the better. Big companies are too often focused on efficiency instead of resiliency. They''re optimized for safety and predictability, for maintenance of the status quo. Their focus on capital efficiency leads them to engage in an illusion of innovation: activity that feels like innovation but leads to value destruction, not progress. This book explains why meaningful innovation naturally emerges from deliberate inefficiency and how large corporations can harness the power of small teams—startups—to drive radical change through systematic experimentation. The Illusion of Innovation explores:What the

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The more we are able to experience what we truly are, the more we are able to give of ourselves. Don’t wait. Start small. Learn as you go. The 5 Buckets details a framework Bobby Dysart used to write his first book, build a community, and live his healthiest life. It gave him guidance when he needed it most. Now he gives it to you. By naming, organizing, and completing intentions, you establish a deeper connection to time and how you spend it. You discover who you want to be, where you want to go, and what you want to create. You find your Self. The 5 Buckets reveals a practice and insights to help you better enjoy: Relationships - The people that support, shape, and guide you. Creativity - The most powerful and most neglected skill. Health - The vehicle for your journey. Learning - The perception shaping your experience. Work - The contribution you choose to offer the world. Bobby shares his personal experience using the framework along with an Intention Guide to record intentions and reflections for twelve weeks. You have an opportunity to change how you live. You can live with intention. You can discover your authentic Self. But for it to happen, you gotta begin. You’re invited to begin. Don’t wait. Start small. Learn as you go.

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Quibi was going to put short, premium-quality videos in the hands of millions of content-hungry mobile consumers around the globe. The Apple Newton combined cool with indispensable in a way that was expected to spark a new mobile device market that was much bigger than the personal computing market. The $2,500 Tata Nano automobile was touted as a major gamechanger for India and the millions of aspiring middle-class customers who would surely buy one. The Segway personal transporter was introduced with fanfare as a marvel of technology that was poised to change urban transportation. Each one of these products was to set the world on fire—disrupting markets and changing our lives forever. Until they didn’t. In his groundbreaking book, Anticipate Failure, Lak Ananth—CEO of global venture capital firm Next47—describes the most common patterns of failure in innovation. He starts with the premise that building a business based on innovation is a perilous endeavor, and failures big and small are always around the corner. Ananth then dives into instances of failures, guiding the reader to understand root causes. Finally, he provides readers with insights and coaching that will enable them not just to avoid failure, but to anticipate it and then get through it on the way to success. Anticipate Failure contains a riveting mix of stories of high-profile failures in innovation as well as many new stories that will be found nowhere else. In addition, Ananth has interviewed some of today’s most successful founders and executives for the book, including Filip Kaliszan, CEO of Verkada; Gokul Rajaram, on the DoorDash executive team, Dr. Roland Busch, CEO of Siemens; James Joaquin, Managing Director of Obvious Ventures, Eran Ben-Shushan, CEO of Bizzabo; Andre Hartung, President of Diagnostic Imaging at Siemens Healthineers; Li Pu, President of Segway Robotics; and many others. Anticipate Failure is not a “do-these-things-and-you-will-succeed” prescriptive kind of business book. Instead, it is a coach and trusted companion that will help any business founder, executive, and manager get through some of the most difficult challenges they will face when they embark on innovation and building a new business. Read it, then put the lessons you learn to work in your own business.

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