Description
Book SynopsisWine tourism is a rapidly growing field of industry and academic interest with changes in the consumer markets in recent years, showing an enormous interest in ''experiential'' travel. Wine Tourism Around the World is therefore an invaluable text for both students and practitioners alike and provides:
* The first comprehensive introduction to wine tourism from a business, social science and policy perspective
* An international perspective on wine tourism and includes detailed examples from Australia, Canada, France, Greece, Hungary, New Zealand, Portugal, South Africa, Spain, Switzerland, UK and the USA
* Detailed information on the growth and development of wine tourism from both supply, demand, marketing and management perspectives
Academic researchers and students in tourism and hospitality fields, as well as anyone connected with the wine industry, will find this book an essential guide to understandin
Trade Review"... an invaluable text for both students and practitioners alike ... very diverse ... something for everyone with an interest in this field. The book is clearly laid out and contains an interesting mixture of illustrations, figures, tables and other statistical data."
- International Journal of Hospitality Management
Table of ContentsWine tourism: an introduction; The maturing wine tourism product: an international overview; The development of wine tourism in France; Meeting the winemaker: a case study of wine tourism product development in an emerging wine region; Wine routes in South Africa; Wine tourism and consumer behaviour; Influences on cellar door sales and determinants of wine tourism success: results from Texas wineries; Wine tourism in New Zealand; Wine tourism in the United Kingdom; Vasse Felix winery development; Wine tourism as a component of destination marketing, promotion and regional development; The development of a national wine tourism plan: wine tourism organizations and development in Australia; The Northeast wine route: wine in Ontario, Canada and New York State; Cycle trails and wine tourism in Europe; The Napa Valley, California: a model of wine region development; The future of wine tourism.
