Description
Book Synopsis"A fascinating examination of how an English-language mandate at a Japanese firm, Rakuten, unfolded over time and how employees reacted to it"--Back of jacket.
Trade Review"Winner of the 2018 Bronze Medal in International Business / Globalization, Axiom Business Book Awards"
"An interesting read. . . . One of her most intriguing findings has to do with the effect of the English mandate on Rakuten's corporate culture." * Wall Street Journal *
"Neeley . . . tackles her study of ‘Englishnization' with scholarly rigor and journalistic zeal. . . . [
The Language of Global Success] skillfully demonstrates that major corporate initiatives must be championed by top leadership and provide meaningful support and training for employees." * Publishers Weekly *
"This analysis offers sharp insights for any multinational thinking about adopting a 'lingua franca'."
---Matthew Reisz, Times Higher Education"She weaves her observations of Rakuten into a larger story about language education in Japan, which is a crucial part of the 'Abenomics' agenda of the country's prime minister, Shinzo Abe. The result is an interesting and informative book full of practical lessons for any internationally ambitious organization." * Foreign Affairs *
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The Language of Global Success is more than a study in organizational communication. It also is a study in change management." * Strategy + Business *
