Description
Book SynopsisTaking the business model as point of departure, this open access book explores how companies and organizations can contribute to a more sustainable future by designing innovative models that are both sustainable and profitable. Based upon years of research, it draws together theoretical foundations and existing literature on the topic of sustainable business alongside case studies and practical solutions. After examining the theoretical foundations of sustainable business model innovation, the authors present their own framework – RESTART. Consisting of seven factors, this framework can be the basis for restarting any business model. The final section outlines a research agenda for sustainable business informed by the perspectives and frameworks put forward in this book.
Table of ContentsPART I: WHAT’S THE PROBLEM?
Chapter 1: Why sustainable business model innovation?
Chapter 2: The seven steps of the RESTART framework
Chapter 3: RESTART: what, why, how and so what?
3.1 Responsibility and opportunity
3.2 Sustainable and profitable
3.3 The next step: aligning financial, social and environmental bottom-lines
PART II: THE RESTART FRAMEWORK
Chapter 4: Roadmap to a RESTART
Chapter 5: Redesign rather than standstill
5.1 The business model as the story of how the company works
5.2 Redesigning business models
Chapter 6: Experimentation rather than turnaround
6.1 The science of profitability
6.2 Asking the right questions
Chapter 7: Service-logic rather than product-logic
7.1 At your service
7.2 Access to everything
Chapter 8: The circular rather than the linear economy
8.1 The future goes in circles
8.2 Resources astray
Chapter 9: Alliances rather than solo-runs
9.1 Unite and collaborate!
9.2 Creating and sharing value
Chapter 10: Results rather than indulgences
10.1 With an eye on the ball
10.2 Prioritize what matters
Chapter 11: Three-dimensionality rather than one-dimensionality
11.1 Take the lead
11.2. Building a better world
Chapter 12: RESTART before it is too late
PART III: IMPLICATIONS AND FUTURE RESEARCH
Chapter 13: A recap of the RESTART framework
Chapter 14: A process model for sustainable business model innovation
Chapter 15: Avenues for future research
Chapter 16: Case study: A RESTART for Scanship
Chapter 17: Case study: A circular business model for Orkla and BIR?
