Description
Book SynopsisPeter Fisk is an experienced strategist and marketer, having spent many years working with blue-chip organizations such as American Express and British Airways, Coca Cola, Marks & Spencer, Discovery, Virgin, Microsoft and Vodafone. He is also the best-selling author of
Marketing Genius, and founder of The Genius Works, combining writing and speaking with coaching and advising business leaders in the areas of strategy, marketing, customers, brands and innovation.
Trade Review"This timely book forces you to reject many of the business conventions that created pass success. It encourages you to take new perspectives, find new solutions and consider new measures of performance." * Quality World *
"People, Planet, Profit is topical and clever, striking the balance between information and readability and the practical resource it sets out to be. Thank you to Peter Fisk for this timely handbook" -- Clare Wright * Edge *
Table of Contents
- Chapter - 00: Introduction: People and Planet and Profit;
- Section - ONE: Rethinking business;
- Chapter - 01: Purpose beyond profits;
- Chapter - 02: Strategies for growth;
- Chapter - 03: Inspiring leadership;
- Section - TWO: Reconnecting business;
- Chapter - 04: Conscience consumers;
- Chapter - 05: Sustainable innovation;
- Chapter - 06: Engaging consumers;
- Section - THREE: Releasing business;
- Chapter - 07: Sustainable operations;
- Chapter - 08: Delivering performance;
- Chapter - 09: Transforming business;
- Chapter - 10: Emerging futures;
- Section - FOUR: Resources
