Description

Book Synopsis
The New York Times bestseller

Shortlisted for the 2020 Financial Times & McKinsey Business Book of the Year


Netflix cofounder Reed Hastings reveals for the first time the unorthodox culture behind one of the world''s most innovative, imaginative, and successful companies


There has never before been a company like Netflix. It has led nothing short of a revolution in the entertainment industries, generating billions of dollars in annual revenue while capturing the imaginations of hundreds of millions of people in over 190 countries. But to reach these great heights, Netflix, which launched in 1998 as an online DVD rental service, has had to reinvent itself over and over again. This type of unprecedented flexibility would have been impossible without the counterintuitive and radical management principles that cofounder Reed Hastings established from the very beginning. Hastings rejected the conventional wisdom under which other compani

No Rules Rules

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    A Paperback / softback by Reed Hastings, Erin Meyer

    £24.00

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    RRP £30.00 – you save £6.00 (20%)

    Order before 4pm today for delivery by Wed 23 Sep 2026.

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      Book details

      Published 8 September 2020
      ISBN-13 9780593152386
      978-0593152386
      ISBN-10 0593152387

      Description

      Book Synopsis
      The New York Times bestseller

      Shortlisted for the 2020 Financial Times & McKinsey Business Book of the Year


      Netflix cofounder Reed Hastings reveals for the first time the unorthodox culture behind one of the world''s most innovative, imaginative, and successful companies


      There has never before been a company like Netflix. It has led nothing short of a revolution in the entertainment industries, generating billions of dollars in annual revenue while capturing the imaginations of hundreds of millions of people in over 190 countries. But to reach these great heights, Netflix, which launched in 1998 as an online DVD rental service, has had to reinvent itself over and over again. This type of unprecedented flexibility would have been impossible without the counterintuitive and radical management principles that cofounder Reed Hastings established from the very beginning. Hastings rejected the conventional wisdom under which other compani

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