Description
Book SynopsisThe New York Times bestseller
Shortlisted for the 2020 Financial Times & McKinsey Business Book of the Year
Netflix cofounder Reed Hastings reveals for the first time the unorthodox culture behind one of the world''s most innovative, imaginative, and successful companiesThere has never before been a company like Netflix. It has led nothing short of a revolution in the entertainment industries, generating billions of dollars in annual revenue while capturing the imaginations of hundreds of millions of people in over 190 countries. But to reach these great heights, Netflix, which launched in 1998 as an online DVD rental service, has had to reinvent itself over and over again. This type of unprecedented flexibility would have been impossible without the counterintuitive and radical management principles that cofounder Reed Hastings established from the very beginning. Hastings rejected the conventional wisdom under which other compani
