Description

Book Synopsis
This book advances diagnosis-prognosis models that mark antecedent frames in various commercial forms of communication—annual reports, investigative fiction–Poirot series, Sci-Fi, and advertisements.

The authors thereby develop a study of narrative markets by proposing the narrative of things as the next innovative mega trend in business analytics. A unique feature of the book is the special section dedicated to industry-academic practitioners, who have offered a bird’s-eye view in the Review Speak section of every chapter of this book.

New Insights into Prognostic Data Analytics in Corporate Communication

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    A Paperback by Pragyan Rath, Kumari Shalini


      View other formats and editions of New Insights into Prognostic Data Analytics in Corporate Communication by Pragyan Rath

      Publisher: Business Expert Press
      Publication Date: 30/08/2019
      ISBN13: 9781947441101, 978-1947441101
      ISBN10:
      Also in:
      Business communication, etiquette and presentation Corporate governance Globalization

      Description

      Book Synopsis
      This book advances diagnosis-prognosis models that mark antecedent frames in various commercial forms of communication—annual reports, investigative fiction–Poirot series, Sci-Fi, and advertisements.

      The authors thereby develop a study of narrative markets by proposing the narrative of things as the next innovative mega trend in business analytics. A unique feature of the book is the special section dedicated to industry-academic practitioners, who have offered a bird’s-eye view in the Review Speak section of every chapter of this book.

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