Description
Book SynopsisStrategies are integral to growth, expansion and sustainability of modern corporations. The agile strategies are central to overcome challenges of the turbulent times accelerated by risks, pandemics, wars, political instabilities and environmental disasters. This book on ‘Modern Corporations and Strategies at Work’ focuses on different strategies followed by corporations. This book makes critical reading of corporate strategies and evaluates them. This book offers insights into the way corporations develop and implement strategies to face different challenges. This book explores wider world of corporate strategies and their limitations.
The future of world economy and international business is shaped by large modern corporations and their rapidly changing business, management and marketing strategies. This book explores the way modern nation states are standing behind the corporations to ensure that their strategies are successful in a world of complex challenges. This book further examines how collaborations between the state and modern corporations are part of the corporate strategy at work today. Further how modern strategies are integral to the start, growth, expansion and sustainability of modern corporations. This book explores operational agilities and organisational abilities of modern corporations to engage with diverse challenges and overcome the crisis. The volatile business environment is creating conditions of instabilities for the market to function effectively and efficiently. Such conditions are weakening all agents and structures operating within international business and world economy.
This book argues that there is an urgent need for a profound reshaping of the corporate strategies to deal with a post pandemic society. It is perhaps as far reaching as that the remaking of corporate strategies are in the crossroads today due to its intrinsic profit motives. The remaking of modern corporate strategy comes in the wake of pestilence of a global health crisis; its full impacts are yet to be felt, evaluated and understood. A comprehensive shift in corporate strategy from formulation, implementation and evaluation to remaking is at the heart of this transformations in the working of the corporations and their fundamental ideological apparatus.
Table of ContentsTable of Contents
About the Book. 2
Contributors. 2
Introduction to the volume. 2
Chapter-1. 5
Organisational culture and gender stereotypes in technology industry; a comparative study of the AMD and Nvidia. 5
Introduction. 5
Understandings of organisational culture. 6
Approaches and models to study organisational culture. 7
Exploring organisational culture. 8
Significance of gender-diverse organisational culture. 10
The Cultural Web model 12
Cultural Web model as a tested model 13
Organisational culture in the AMD.. 14
Organisational culture in the Nvidia. 14
The Cultural Web model and organisational culture in AMD and Nvidia. 16
Analysing the organisational culture in AMD using the Cultural Web model 16
Analysing the organisational culture in Nvidia using the Cultural Web model 21
Comparing the organisational culture in AMD and Nvidia. 27
Conclusion. 28
References. 30
Chapter-2. 47
The internal organisational environment in Amazon. 47
Introduction. 47
Various perspectives on internal environment of organisations. 49
VRIO Model 50
Knowledge-Based View.. 50
The Amazon. 55
Critical Evaluation of Amazon’s Primary Activities. 56
Conclusion. 71
References. 73
Chapter-3. 104
AIDA model and the impact of Tiktok video streaming on online shopping : A case study of TikTok. 104
Introduction. 104
Models of Marketing. 106
The impacts of TikTok on online shopping. 111
Conclusion. 120
Reference. 121
Chapter-4. 132
Marketing practices of the Walt Disney and the Warner Media: A comparative analysis. 132
Introduction. 132
The 7Ps of Marketing. 137
Marketing Practices of the Walt Disney. 139
Marketing Practices of the Warner Media. 143
Marketing Practices of Walt Disney and Warner Media: A Comparative Analysis. 146
Conclusion. 150
References. 151
Chapter-5. 159
The Google Walkout for Real Change and Corporate Social Responsibility. 159
Introduction. 159
Corporate Social Responsibility. 161
Strategic Corporate Social Responsibility. 164
The Google. 168
References. 182
