Description

Book Synopsis
The first book to present practical methods for using the technique of scenario planning to chart a company's course. The program offered here is based on methods developed at Royal Dutch Shell and popularized by Peter Schwartz in the bestselling The Art of the Long View.

Table of Contents
Partial table of contents:

INTRODUCTION TO SCENARIO LEARNING.

Integrating Strategy and Scenarios (L. Fahey & R. Randall).

Using Scenarios to Identify, Analyze, and Manage Uncertainty (B. Marsh).

BASIC APPROACHES TO CONSTRUCTING SCENARIOS.

Scenario Planning: Mapping the Paths to the Desired Future (D. Mason).

Testing Your Strategies in Scenarios (C. Perrottet).

Scenarios for Global Investment Strategy for the New Century (P. Schwartz & J. Ogilvy).

SCENARIO APPLICATION IN DIVERSE CONTEXTS.

Competitor Scenarios: Projecting a Rival's Marketplace Strategy (L. Fahey).

MANAGING THE ORGANIZATIONAL CONTEXT FOR SCENARIO LEARNING.

Articulating the Business Idea: The Key to Relevant Scenarios (K. van der Heijden).

The Cross-Scenario Planning Process (D. Randall & R. Wilson).

Notes.

About the Author.

Index.

Learning from the Future

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    A Hardback by Liam Fahey, Robert M. Randall

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      Book details

      Publisher John Wiley & Sons Inc
      Published 18 November 1997
      ISBN-13 9780471303527
      978-0471303527
      ISBN-10 0471303526
      Also in:
      Business, Finance & Law Business and Management Business strategy Economic forecasting

      Description

      Book Synopsis
      The first book to present practical methods for using the technique of scenario planning to chart a company's course. The program offered here is based on methods developed at Royal Dutch Shell and popularized by Peter Schwartz in the bestselling The Art of the Long View.

      Table of Contents
      Partial table of contents:

      INTRODUCTION TO SCENARIO LEARNING.

      Integrating Strategy and Scenarios (L. Fahey & R. Randall).

      Using Scenarios to Identify, Analyze, and Manage Uncertainty (B. Marsh).

      BASIC APPROACHES TO CONSTRUCTING SCENARIOS.

      Scenario Planning: Mapping the Paths to the Desired Future (D. Mason).

      Testing Your Strategies in Scenarios (C. Perrottet).

      Scenarios for Global Investment Strategy for the New Century (P. Schwartz & J. Ogilvy).

      SCENARIO APPLICATION IN DIVERSE CONTEXTS.

      Competitor Scenarios: Projecting a Rival's Marketplace Strategy (L. Fahey).

      MANAGING THE ORGANIZATIONAL CONTEXT FOR SCENARIO LEARNING.

      Articulating the Business Idea: The Key to Relevant Scenarios (K. van der Heijden).

      The Cross-Scenario Planning Process (D. Randall & R. Wilson).

      Notes.

      About the Author.

      Index.

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