Description
Book SynopsisThe first book to present practical methods for using the technique of scenario planning to chart a company's course. The program offered here is based on methods developed at Royal Dutch Shell and popularized by Peter Schwartz in the bestselling The Art of the Long View.
Table of ContentsPartial table of contents:
INTRODUCTION TO SCENARIO LEARNING.
Integrating Strategy and Scenarios (L. Fahey & R. Randall).
Using Scenarios to Identify, Analyze, and Manage Uncertainty (B. Marsh).
BASIC APPROACHES TO CONSTRUCTING SCENARIOS.
Scenario Planning: Mapping the Paths to the Desired Future (D. Mason).
Testing Your Strategies in Scenarios (C. Perrottet).
Scenarios for Global Investment Strategy for the New Century (P. Schwartz & J. Ogilvy).
SCENARIO APPLICATION IN DIVERSE CONTEXTS.
Competitor Scenarios: Projecting a Rival's Marketplace Strategy (L. Fahey).
MANAGING THE ORGANIZATIONAL CONTEXT FOR SCENARIO LEARNING.
Articulating the Business Idea: The Key to Relevant Scenarios (K. van der Heijden).
The Cross-Scenario Planning Process (D. Randall & R. Wilson).
Notes.
About the Author.
Index.
