Description
Book SynopsisJulian Birkinshaw is Professor and Chair of Strategy & Entrepreneurship at LBS. He's a Fellow of the British Academy & holds PhD & MBA degrees. He was recently placed 39th on the global Thinkers 50 list of thought leaders in the field of management. Ken Mark is a businessman, entrepreneur, research & writer. He's written more than 100 case studies for use in MBA classrooms.
Table of Contents
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PART ONE ORGANISATIONAL BEHAVIOUR
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1 Change management: Kotter’s eight-step model
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2 Cognitive biases in decision making
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3 Emotional intelligence
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4 Managing work groups: Belbin team roles
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5 Matrix management
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6 Mintzberg’s managerial roles
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7 Motivation: Theory X and Theory Y
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8 Negotiating techniques: BATNA
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9 Schein’s model of organisational culture
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10 360-degree assessment
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- PART TWO MARKETING
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11 Customer lifetime value
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12 Ethnographic market research
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13 Market orientation
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14 Multichannel marketing
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15 Met promoter score
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16 The 4Ps of marketing
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17 Pricing strategies: dynamic pricing
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18 Product life cycle
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19 Segmentation and personalised marketing
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- PART THREE STRATEGY AND ORGANISATION
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20 The ambidextrous organization
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21 The BCG growth-share matrix
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22 Blue ocean strategy
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23 Core competence and the resource-based view
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24 Corporate social responsibility: the triple bottom line
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25 Corporate strategy: parenting advantage
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26 Five forces analysis
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27 Game theory: the prisoner’s dilemma
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28 Generic strategies
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29 The McKinsey 7S framework
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- PART FOUR INNOVATION AND ENTREPRENEURSHIP
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30 Brainstorming
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31 Design thinking
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32 Disruptive innovation
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33 Greiner’s growth model
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34 Open innovation
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35 The seven domains assessment model for entrepreneurs
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36 Stage/gate model for new product development
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37 Scenario planning
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- PART FIVE ACCOUNTING
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38 The accrual method in accounting
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39 Activity-based costing
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40 The balanced scorecard
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41 The DuPont identity
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42 Economic value added
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43 Ratio analysis
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- PART SIX FINANCE
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44 Black-Scholes options pricing model
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45 Bond valuation
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46 Capital asset pricing model
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47 Capital budgeting
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48 Modern portfolio theory
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49 Modigliani-Miller theorem
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50 Time value of money
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51 Valuing the firm
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52 Weighted average cost of capital
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- PART SEVEN OPERATIONS
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53 Agile development
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