Description
Book SynopsisFind out how to entertain all types of Japanese tourists from student groups to retirees!Would a Japanese traveler rather see pictures of beautiful landscapes or smiling Japanese couples in a tourist brochure? Will you attract more Japanese tour groups by promising them independence and adventure or excellent food? Given the importance of Japanese tourists to the global travel industry, understanding their travel-related behavior has become an essential item in the tourism research agenda. Japanese Tourists: Socio-Economic, Marketing, and Psychological Analysis investigates the specific needs, behaviors, and desires of this growing segment of the international tourism market.Japanese tourists spend billions of dollars abroad every year, and travel destinations as far apart as Australia and Manhattan compete fiercely for their custom. By taking cultural traits into account, travel industry professionals can better understand exactly what kinds of amenities, accommodations, service, a
Table of Contents
Contents
- Preface
- Buyer Behavior in the Japanese Travel Trade: Advancements in Theoretical Frameworks
- Age and Cohort Effects: An Examination of Older Japanese Travelers
- The Japanese Vacation Visitor to Alaska: A Preliminary Examination of Peak and Off Season Traveler Demographics, Information Source Utilization, Trip Planning, and Customer Satisfaction
- Hong Kong as a Travel Destination: An Analysis of Japanese Tourists' Satisfaction Levels, and the Likelihood of Them Recommending Hong Kong to Others
- Social and Cultural Factors Influencing Tourists' Souvenir-Purchasing Behavior: A Comparative Study on Japanese “Omiyage” and Korean “Sunmul”
- Japanese Tourists' Experience of the Natural Environments in North QLD Region--Great Barrier Reef Experience
- Packaging a Resort: An Analysis of Japanese Ski Holiday Package Tour Brochures
- Journeys for Experiences: Japanese Independent Travelers in Scotland
- Travel-Related Behavior of Japanese Leisure Tourists: A Review and Discussion
- The Japanese Travel Life Cycle
- Meeting the Needs of Japanese Consumers: Hotels in Japan and the United States
- Index
- Reference Notes Included
