Description
Book SynopsisSilvia Cambié is a cross-cultural communicator whose experience includes business journalism from Eastern Europe and professional communication for international trade associations.
Yang-May Ooi is a writer specialising in cross-cultural issues and social media. Her cross-cultural blog, Fusion View, has been featured on BBC Radio.
Trade Review"...an execellent and essential guide." Engineering & Technology "Happily, the book easily contains enough examples to merit having the word international in its title. If you've worked somewhere round the world, chances are it's mentioned here. And, crucially, the text is written in a clear and lucid style throughout, with key points broken down into practical lists of bullet points. With its focus on social media and intercultural communications, ICS is an extremely useful resource for communicators who deal with the intercultural world and Web 2.0 on a regular basis. Chances are that's most people." Communication Director March 2010 "This book is highly recommended to public relations professionals looking to optimize their communications in today's competitive business environment." Library Journal Oct 2009
Table of Contents
- Section - ONE: International communications;
- Chapter - 01: The world we live in;
- Chapter - 02: Rethinking public relations;
- Chapter - 03: The global language of corporate social responsibility;
- Chapter - 04: The dawn of leadership communication;
- Chapter - 05: The day after;
- Section - TWO: The role of social media in international communications;
- Chapter - 06: The cultural landscape of social media;
- Chapter - 07: Social media as a part of life;
- Chapter - 08: Authenticity and trust;
- Chapter - 09: Connecting communities;
- Chapter - 10: Encouraging new forms of expression;
- Chapter - 11: The next frontier: Multimedia and beyond
