Description
Book SynopsisForeseeing and planning for all of the possibilities and pitfalls involved in bringing a biotechnology innovation from inception to widespread therapeutic use takes strong managerial skills and a solid grounding in biopharmaceutical research and development procedures. Unfortunately there has been a dearth of resources for this aspect of the field. Until now.
Focusing on the management of healthcare-related biotech, from conception through the product's regulatory approval and entire life cycle, Healthcare Biotechnology: A Practical Guide provides a practical, applicable resource to assist all health-care related biotech professionals in their day-to-day activities from the lab to the boardroom.
Divided into six sections, the book begins with current systems and recent progress and controversy, major players and products, and a comparison with the pharmaceutical industry. It covers intellectual property protection and management, the innovation cycle,
Trade Review
"... The section on marketing is also particularly strong and well thought through. ... provides insight into the biotechnology business sector." -British Journal of Biomedical Science
Table of Contents
The Healthcare Biotechnology Industry: Bioeconomy. Intellectual Property: Intellectual Property Management. Biolicensing. Funding: Biofinance. Biopartnering. New Product Development: Biodrug Research. Biomanufacturing. Marketing: Biomarketing planning. Biopromotion. Biopricing. Biosupply Chain. Product Life Cycle Management. Running the Business: Biobusiness models. Biosimilars Model. Biocompany Life Cycle.
