Description
Book SynopsisA generations expert and author of When Generations Collide and The M-Factor teams up with his seventeen-year-old son to introduce the next influential demographic group to join the workforce—Generation Z—in this essential study, the first on the subject.
They were born between between 1995 and 2012.
Trade ReviewFascinating insight into the collective conscious of Gen Z. This generation will rewrite the rules of the workplace and transform the future of business. -- Blake Mycoskie, Chief Shoe Giver at TOMS and bestselling author of Start Something That Matters Move over Millennials, Gen Z is here. David and Jonah give a fun and informative introduction. This is a must-read for anyone looking to recruit, manage, and retain the best and brightest new workers. -- Andrew Yang, CEO and founder of Venture for America, author of Smart People Should Build Things David and Jonah understand the strength of the future. CEOs would be wise to pay attention to the opportunities presented by harnessing Gen Z's power. Gen Z is agile, engaged, and empowered. Gen Z @ Work is a timely, fascinating read. -- Richard Davis, chairman and former CEO of U.S. Bancorp
