Description

Book Synopsis
Garden Centre management has professionalised in recent years as garden centres have become more highly developed retail operations. Many students of horticulture are expected to go into retail management and so the topic has increasingly appeared on the further education curriculum. This book is equally targeted at students, garden centre managers and professional courses in garden centre management. It provides a practical approach backed up by management theory. The text covers consumer behaviour, staff management, stock management, marketing and productivity.

Table of Contents
1: Position 2: Consumer behaviour 3: Customer care 4: Marketing 5: Managing the team 6: Developing staff 7: Managing safety and security 8: Stock management 9: Productivity 10: Future responsibilities

Garden Centre Management

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    A Paperback / softback by Ken Crafer

    £42.94

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      Book details

      Publisher CABI Publishing
      Published 24 September 2015
      ISBN-13 9781780643090
      978-1780643090
      ISBN-10 1780643098
      Also in:
      Management and management techniques Retail and wholesale industries Commercial horticulture

      Description

      Book Synopsis
      Garden Centre management has professionalised in recent years as garden centres have become more highly developed retail operations. Many students of horticulture are expected to go into retail management and so the topic has increasingly appeared on the further education curriculum. This book is equally targeted at students, garden centre managers and professional courses in garden centre management. It provides a practical approach backed up by management theory. The text covers consumer behaviour, staff management, stock management, marketing and productivity.

      Table of Contents
      1: Position 2: Consumer behaviour 3: Customer care 4: Marketing 5: Managing the team 6: Developing staff 7: Managing safety and security 8: Stock management 9: Productivity 10: Future responsibilities

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