Description
Book SynopsisSocial franchising represents a third generation form of franchising development, after trade-name and business-format franchising. At the intersection of social enterprise and micro finance literatures, this book reviews a variety of social franchising formats across a number of developing countries.
Table of ContentsIntroduction (Ilan Alon) 1. Social Franchising as an Organizational Format – An Overview; Anita du Toit 2. Overcoming Institutional Challenges in Microfranchising; Lisa Jones Christensen and David Lehr 3. The Scope for Scaling Up Social Enterprises in China; Michael Norton 4. Access Afya: Micro-Clinic Health Franchise Designed for Scale; Kevin McKague, Melissa Menke, Ajanthy Arasaratnam 5. World Vision: Catalyzing the growth of Microfranchising in Tanzania; Andy Hunter and Ashley Wheaton
