Description
Book SynopsisProfessor Robert E. Grosse is Dean of the School of Business Administration at American University of Sharjah, and was 2012-2014 President of the Academy of International Business. He has taught international finance in the MBA programmes at Thunderbird, the University of Miami, the University of Michigan, the Instituto de Empresa (Madrid, Spain), and in many universities in Latin America, and he lectures on executive education programmes around the world. He was founding Director of Standard Bank Group's (South Africa) executive education programme, the Global Leadership Centre, offering leadership development training to 11,000 managers and executives. He is a leading author on international business topics, and his latest book,
Can Latin American Firms Compete? was published by Oxford University Press in 2007.
Table of Contents
- Chapter - 01: Introduction;
- Chapter - 02: Why emerging markets are the place to be;
- Chapter - 03: The time horizon;
- Chapter - 04: What is the challenge from emerging markets?;
- Chapter - 05: Competing in emerging markets;
- Chapter - 06: Competitive strategies of firms in China: MNEs, SOEs and private firms;
- Chapter - 07: Emerging market MNEs competing in industrial countries and globally;
- Chapter - 08: Innovation is key;
- Chapter - 09: Large, small, family-owned and state-owned companies from emerging markets;
- Chapter - 10: Conclusions
