Description

Book Synopsis
In today’s information-saturated world, food and drink establishments need not only to offer high-quality products, but also good communication ideas, a unique visual identity and graphic design that stands out from the rest. For these companies, unique branding starts with basic elements such as a logo, slogan, font, and colour scheme, and is finally reflected in the product, packaging and related design. This book focuses on graphic design, showing how the unique visual identity of the food industry can help companies attract consumers and achieve success, providing inspiration for graphic and shop designers and entrepreneurs in this area of business. It includes case studies comprising cafés, restaurants, bars, dessert shops and bakeries.

Eat & Go 2: Branding and Design for Cafés,

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    A Hardback by Shaoqiang Wang

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      Publisher: Hoaki
      Publication Date: 28/06/2022
      ISBN13: 9788417656614, 978-8417656614
      ISBN10: 8417656618
      Also in:
      Art & Photography Graphic design Business, Finance & Law Hospitality, sports and leisure industries Media, entertainment, information

      Description

      Book Synopsis
      In today’s information-saturated world, food and drink establishments need not only to offer high-quality products, but also good communication ideas, a unique visual identity and graphic design that stands out from the rest. For these companies, unique branding starts with basic elements such as a logo, slogan, font, and colour scheme, and is finally reflected in the product, packaging and related design. This book focuses on graphic design, showing how the unique visual identity of the food industry can help companies attract consumers and achieve success, providing inspiration for graphic and shop designers and entrepreneurs in this area of business. It includes case studies comprising cafés, restaurants, bars, dessert shops and bakeries.

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