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Book Synopsis


Trade Review
This is an eye-opening book that will reveal the action-based approach to design thinking, the series of inaccurate assumptions made in most business thinking, and how to become better at recognizing and strategizing around opportunities that exist within not only our core business, but other avenues as well. 800-CEO-Read [This] book is rich with information on each tool, taking you through the elements clearly and crisply. If design thinking intrigues you, this would be a good place to start. -- Harvey Schachter Globe & Mail Anyone wishing to get up to speed on design thinking by actually test-driving the methodology on their own will find great value in this tutorial-in-a-book -- Matthew May AMEX OPEN Forum A fine survey of a hot business trend... Highly recommended. The Midwest Book Review

Designing for Growth

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    £22.50

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    RRP £25.00 – you save £2.50 (10%)

    Order before 4pm tomorrow for delivery by Thu 2 Jul 2026.

    A Hardback by Jeanne Liedtka, Tim Ogilvie

    20 in stock

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      Publisher: Columbia University Press
      Publication Date: 28/06/2011
      ISBN13: 9780231158381, 978-0231158381
      ISBN10: 0231158386
      Also in:
      Art & Photography Design and llustration Business, Finance & Law Business and Management Business communication, etiquette and presentation

      Description

      Book Synopsis


      Trade Review
      This is an eye-opening book that will reveal the action-based approach to design thinking, the series of inaccurate assumptions made in most business thinking, and how to become better at recognizing and strategizing around opportunities that exist within not only our core business, but other avenues as well. 800-CEO-Read [This] book is rich with information on each tool, taking you through the elements clearly and crisply. If design thinking intrigues you, this would be a good place to start. -- Harvey Schachter Globe & Mail Anyone wishing to get up to speed on design thinking by actually test-driving the methodology on their own will find great value in this tutorial-in-a-book -- Matthew May AMEX OPEN Forum A fine survey of a hot business trend... Highly recommended. The Midwest Book Review

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