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Ready to take your floral design skills to the next level? This book can help you win competitions, earn professional credentials, and make progress on the path to becoming a true floral artist. It sets forth a practical method for mastering the principles and elements of design—such as line, depth, color, and focal emphasis—that will liberate your creativity and empower you as a professional floral designer.If you are a floral designer who wants to achieve a higher level of professional skill and professional recognition, this book is for you.Here is what different kinds of floral design professionals can expect to take away from this book.Beginners: Even though this book is intended mainly for experienced designers preparing to enter a competition or to take the PFDE (Professional Floral Design Evaluation) in order to qualify for professional credentials from AIFD (the American Institute of Floral Designers), it can also give beginners a practical understanding of how professional floral designers plan their designs.Teachers: This book provides a thorough curriculum to prepare students for competition and professional evaluations.Experienced designers: Sharpen your skills and unleash your creativity by reviewing the principles and elements of design and practicing their application, using our proven method.Designers preparing for testing or competition: This book is exactly what you need right now. Your page-by-page journey through the book will give you confidence that you are fully prepared for the task. The organization by category allows you to focus (hardest) on the categories where you think you need the most preparation.Evaluators and judges: This book will provide you with a useful reference regarding what to look for, both in technical terms and in terms of creative flair.

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The floral art form that is “botanicial couture” has captured the imaginations of both floral designers and consumers around the world in recent years, yet some floral retailers dismiss its importance, saying that it is not commercially viable.Today, however, botanicial/floral couture is much more encompassing than just the over-the-top garments often seen in runway shows and editorial photoshoots. The art form (and term) now comprise all floral wearables, including realistically “doable” and salable pieces that have massive appeal to Generations Y and Z—many of who are looking for out-of-the-ordinary floral pieces to express their individuality, for weddings, proms and other celebratory occasions.This awe-inspiring book has it all! From diminutive floral rings to extravagant floral gowns, the more than 100 “fantastical” designs on these pages (eight of which have how-to instructions) were created by 43 visionary floral artists from eight countries on four continents, providing a truly worldwide perspective of this floral phenomenon. The designs include:Headpieces, hairpieces, hair combs, headbands, turbans and “hats”Jewelry, including necklaces/chokers, bracelets, earrings and ringsGowns and dressesCapes, boas and scarvesShoesMasksGartersTattoosFloral/botanical couture is an international art form that is here to stay, and the diversity of designs in this book will inspire virtually all flower lovers—from professional floral designers to floral enthusiasts—to give this art form a go, at whatever level they choose to pursue it.

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If you have the desire to perfect your wedding floral sales, business and customer-service skills, and to become more professional and profitable in this segment of the industry, this is the book for you!Written in an enchanting, friendly and easy-to comprehend manner by Alison Ellis, a practicing wedding florist for nearly two decades, this book covers it all. Included are sound advice and proven tips for:becoming a wedding floristfinding and creating a niche for your businessselling weddings (including consultation tips)• pricing your wedding work profitably• planning and executing weddingsmanaging communications with clients—and much, much more.It is possible to make money on weddings, from either a studio or a retail flower shop—even if you believe weddings are too much work and not profitable. By following the steps outlined in this consummate wedding business guidebook, readers will gain the confidence, clarity and professional strategies to become successful and profitable beyond their imaginations. And don't hesitate to order this must-have business manual for your floral library: Once you start reading it, you'll have a hard time putting it down! It's that engaging!

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Prepare to be blown away by the incredulous creativity and imaginations of 34 acclaimed floral artists from around the globe—Asia, the Middle East, Europe, North America and South America—as they translate their artistic ideas and concepts into brilliant floral expressions. You'll linger over, study, and be forever inspired by every one of the 110 compositions, which range from deceptively simple and small to amazingly complex and grand.These specially selected artists—the forefront of a new generation of designers—take you on a creative journey where you will experience, through their ingenuity, how they are influenced by their native lands and, for many, the countries they now call home. In addition, you'll discover how each designer draws upon the inspiration within him/herself, from nature, architecture, fine arts, a previous occupation or even a common object like an ice-cream cone. Whatever the source of their genius, they all have one thing in common: They are fearless in answering to a higher calling of discovery and raising the awareness of what floral art can be.This remarkable volume is a must-have addition to your floral library and is one that you will refer to over and over again; it's definitely not a “one [look] and done” book! It's sure to be cherished by lovers of flowers and art everywhere—so order extras as gifts.

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This treasury of 60 breathtaking floral artworks, created by 14 accomplished Asian designers, is organized by the tactile inspirations of wood, fabric, paper and metal. Prominently featured are compositions by the three lead designers – Greg Lum, AIFD, EMC; Jeanne Ha, AIFD; and Lily Chan, AIFD, EMC – which range from simple linear designs to large, dramatic and complex contemporary displays. Intricate wearable floral designs are also featured.

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Morgan Anderson, Ph.D., has edited Florists' Review Design School to showcase the latest information on floral design, including principles and elements, techniques, styles, and historical periods of floral design in one affordable handbook. The images are of trending floral artists' work and are captioned with quotes describing their designs. Each technique is illustrated with two images: a how-to step and finished design. Each section of the book builds upon the previous section, to assist in learning the art of floral design.

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The result of a first-of-its-kind collaboration between the American Institute of Floral Designers (AIFD) and WildFower Media, this spectacular volume showcases the awe-inspiring floral design virtuosity of 24 gifted, AIFD-accredited botanical artists. Sixty-five original, never-before-published floral creations, profiled in more than 150 glorious photos, compose this inaugural collector's edition, which heralds the innovative creativity, boundless talent and specific disciplines of the chosen designers.This treasury of diverse floral art, compiled via an anonymous peer jury process overseen by AIFD, shares each designer's artistic vision with the world and recognizes the achievement of each in excellence in floral design.The first of consecutive annual editions, this premiere book has created a lot of excitement and buzz in the floral industry, and you will refer to it over and over for design inspiration—as well as just pure satisfaction and bliss. So be among the first to get a copy, and be “in the know” about what everyone is talking about. Start collecting your series now; order today!

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From her earliest days, renowned floral designer Julia Rose has been inspired by beauty, creativity and, yes, flowers. In Colour My World, Rose shares those passions through her warm, often whimsical personal stories and glimpses behind the floral design curtain. Born in Australia, Rose fell in love with creativity and art early in her life and throughout formative years of exploration, traipsing through rainforests, snorkeling the Great Barrier Reef and strolling along golden beaches. She’s always loved to paint, weave, carve and sculpt, but flowers became her medium of choice. Her lavish floral couture designs have taken over the world’s fashion runways, and her creative public floral installations have inspired joy in others, giving Rose the inspiration she thrives on to continually create. Colour My World captures Julia Rose’s singular approach to floral design – both in stunning images and sweetly told tales – and mixes it with a dash here and there of the colorful, creative life she’s lived thus far. Its pages take you along Rose’s vibrant journey, from her early stomping grounds in Newcastle to worldwide fashion runways, red carpets and festivals and back to her bucolic farm in Australia, where she finds the inspiration to fuel her floral magic.

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Most brides-to-be choose flowers for their weddings by color and/or type. Some desire specific colors while others just have to have certain flowers – and some have requirements in both categories!To help you with selling to those bridal clients, the team at Florists' Review has compiled 345 bouquets, boutonnieres and other designs for bridal party and family members and has organized them into seven color groupings. In addition, hundreds of flower types and varieties, as well as dozens of bouquet styles, are featured within each palette, giving bridal customers a comprehensive vision of what types of flowers are available in each color family.Each modern and professionally crafted design was created to inspire both you and your customers, and this beautiful presentation of those designs was envisioned to make the planning and sales process easier for all.

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This inspirational and educational new book includes photos and how-to information for the styles of flower arrangements that are popular today.

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Seattle-based author Debra Prinzing founded the Slow Flowers Movement after the publication of her 2013 book, Slow Flowers: Four Seasons of Locally Grown Bouquets from the Garden, Meadow and Farm, inspiring thousands of gardeners and floral enthusiasts to adopt a seasonal approach to growing and arranging flowers. Now, with her new book, Slow Flowers Journal - Volume One, Prinzing shines a light on the leaders, best practices, inventive floral artistry and creative experiences that are changing the floral marketplace while connecting people with the origin of local and sustainably-grown flowers. Slow Flowers Journal is produced in partnership with Florists' Review magazine, which launched its Slow Flowers Journal section in August 2017, with Prinzing as contributing editor. Since its inception, Slow Flowers Journal has been the voice of the Slow Flowers Movement, delivering news, features, profiles, interviews and an abundance of gorgeous photography tailored to its audience – professional florists and floral enthusiasts alike. This "best of" book draws from the past two years of the magazine's Slow Flowers Journal content, completely redesigned with fresh graphics, new photography selections and streamlined text, including 25 percent new content. The 128-page, full-color book features the following sections: Slow Flowers Heroes, Florist-Farmer, The Business of Flowers, Botanical Couture, Field to Tabletop, Slow Weddings, Resources, Grower's Spotlight and Made in USA Suppliers. Eighty Slow Flowers members from across the U.S. and Canada are featured in the book's pages, illustrated with more than 150 photographs that tell a visually-compelling story of a lifestyle immersed in flowers. "The highlights in this publication show how many in our industry have embraced 'slow' and by doing so helped to foster a new and creative approach to the profession we all love," says Travis Rigby, Wildflower.Media Inc.'s publisher.Prinzing says her goal with the book is to engage readers and stimulate conversations about the relevance of progressive, sustainably-minded floristry, at the heart of which are domestic and seasonal botanicals. "I want Slow Flowers Journal to serve as a handbook for both professionals and floral enthusiasts as they experience every unique bloom, season after season. In these pages, I hope readers will discover and embrace the mission of the Slow Flowers Movement," she says. "It's not just about experiencing the sensory pleasures that an heirloom, artisan-grown and arranged flower provides. It's about individuals motivated by passion, creativity, ethical values and their own aspirations to change the status quo."

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In Korea, traditional flower arranging—Cocoji—is reflective of the Korean people's nature and artistic aesthetic. It's an important element of the country's unique culture. Flower arranging was once a common hobby of Korean women; however, during the 50 years of invasion, occupation and war that occurred in that country in the first half of the 20th century, Cocoji was buried and almost forgotten. Today, regrettably, it is often practiced only by professional groups.Through the 32 intricate yet sometimes seemingly simple floral designs that are gracefully presented on these pages of this quietly beautiful book, you will learn the art of traditional Korean flower arranging, which has been kept alive by authors Deokwon Lee and Heungkyoung Oh—and their master mentor, the late Im Wha Kong. You also will discover the roots and history of this more-than-2,000-year-old art form, which commonly incorporates the use of three branches to represent the Chun-Ji-In philosophy that the heavens, the Earth and the people are all governed by a great singular power.Cocoji is uniquely different from Japanese Ikebana and other Asian flower-arranging disciplines, and practicing its tenets will broaden your floral design perspectives and influence the evolution of your own distinctive style. This is more than just a pretty-picture book; it is a surprisingly affordable study guide to the art of Cocoji.

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Flavia Bruni is the only Italian floral designer recognized by the American Institute ofFloral Design (AIFD). Flavia acquired her knowledge attending professionalcourses in Italy and abroad. She has worked for years as a teacher at DFS, theDaisy Flowers School, which she founded in 1999. In addition to teaching andcreating floral arrangements, she is a frequent guest on Floral Design and theMeaning of Flowers television programs

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Freshly redesigned for 2019, Floral Tributes for Modern Memorial Services showcases 90 classic but modern floral designs for today's funeral, memorial and celebration-of-life services. These salable design ideas are presented in six color palettes and comprise a variety of tributes, including casket sprays and cinerary urn arrangements; baskets and vase arrangements; and set pieces including standing sprays, wreaths, hearts and more.

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