Search results for ""goodfellow publishers limited""

* Thoroughly explains generic knowledge management frameworks and their application and relevance to planned events and event tourism * International case studies contributed by practitioners and other experts in the field at the end of chapters used to illustrate methods and applications. * Online lecturer resources to accompany in the form of teaching ppt slides, end of chapter multiple choice questions and sample questions. Provides an in-depth understanding of the challenging nature of events, where knowledge needs to be created and shared quickly and efficiently (pre- and during the event), as well as stored effectively post-event before the event organising team disperses. Generic Knowledge Management frameworks and models are introduced, applied and adapted to fit this challenging environment in order for event organisers to avoid ‘reinventing the wheel’ each year. Knowledge Management in Event Organisations is the first book to: * Encourage the adoption of standard knowledge management frameworks and methods in the field of event management; * Provide concepts and frameworks that can be adapted to a range of different events and different stakeholders; * Introduce the reader to alternative approaches to knowledge management, such as communities-of-practice, power/knowledge and Appreciative Sharing of Knowledge; * Recommend best practices for event organisers to develop a collaborative ‘knowledge culture’ through, e.g. trust and mutual understanding, and hence develop professionalisation of the field; * Develop a better understanding of how effective Knowledge Management can provide a competitive advantage for event organisations through, e.g. Efficiency, Innovation and Organisational Learning. Part of the Event Management Theory and Methods Series. This series examines the extent to which mainstream theory is being employed to develop event-specific theory, and to influence the very core practices of event management and event tourism. They introduce the theory, show how it is being used in the events sector through a literature review, incorporate examples and case studies written by researchers and/or practitioners, and contain methods that can be used effectively in the real world. With online resource material, this mix-and-match collection is ideal for lecturers who need theoretical foundations and case studies for their classes, by students in need of reference works, by professionals wanting increased understanding alongside practical methods, and by agencies or associations that want their members and stakeholders to have access to a library of valuable resources. Series editor: Donald Getz PhD., Professor Emeritus, University of Calgary, Canada.

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The sharing economy is at the centre of number of current debates involving new technologies and innovative services, sustainability, big data and stakeholder engagement. These trends have serious implications for hoteliers, restaurant owners, airlines and car rental companies and service industries as they change the rules of the game across the services industries. This edited volume encourages new theoretical and empirical development on sharing economy studies in the service industries field. This is one of the first academic volumes on this topic to focus on marketing and managerial implications specifically in tourism, services marketing and urban studies. Written by an international team of contributors and using real life case studies, it looks at issues such as: • An introduction to and conceptualization of the sharing economy; • National culture and the sharing economy; • Big data and digital marketing in the sharing economy; • The future of mobility according to Uber; • Rethinking tourism models in the era of the sharing economy; It is a must-have volume for all those researching in the area of the sharing economy who wish to learn more and delve deeper into the implications it has had and will have on the tourism industry and wider tourism economy.

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Tourism Dynamics: New perspectives and changing directions provides theoretical and practical insights with a multi-disciplinary and inter-disciplinary approach to the study of tourism and emerging topics that will change the future of the industry, either positively or negatively. It offers a platform for critical discussion and examines emergent controversies within the tourism industry including the growth of alternative business models (e.g. sharing economy business models), travel in light of climate change and human resource ethics given the increasing adoption of artificial intelligence (AI), data and algorithms. With contributions from an international body of academic experts, each chapter highlights and critiques emerging insights and is underpinned with a thorough theoretical and practical knowledge. Issues discussed include risk management awareness; well-being in tourism; the online purchasing process; volunteer tourism; destination resilience and competitiveness and much more. Tourism Dynamics: New perspectives and changing directions is a must have volume for all tourism and hospitality students and educators, enabling students to enhance their critical thinking skills and educators to reflect on the influences of new directions on the industry.

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Writing a dissertation can be a daunting topic - Researching Tourism, Leisure and Hospitality for Dissertations and Theses 2nd edn is a unique text that takes away the stress, worry and confusion by providing a step-by-step, user friendly guide to all you need to know to successfully research and compile your dissertation or thesis. Now in its second edition, this bestselling text has been fully revised and updated, and now includes two new chapters looking at conducting mixed methods research, as well as analysing mixed methods research. • Clearly links research processes with the presentation of these in the writing of dissertations and theses. • Draws on the work of undergraduate, postgraduate and PhD students the author has supervised, over 30 years to provide examples of dissertation/theses material. • Uses case studies/examples based on the author’s own peer reviewed research. • Written in an accessible style. • Presents tried and tested student activities. It provides a discussion of research approaches, looking at key differences and similarities. A critical evaluation of these different approaches is provided and, importantly, a discussion on selecting the appropriate approach(es) for your dissertation. It takes the reader from the initial idea and topics, through the literature review, methodology, presenting and analysing results and successfully making conclusions. Unlike other texts available, this book includes case studies based on the author’s own research, as well as students’ work, to demonstrate different research approaches and techniques, providing an opportunity for criticism and a discussion on ‘learning from mistakes.’ A must-have text for all students on how best to conduct research, compile your findings and to present them in the resulting dissertation.

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Impact assessment can be highly technical and complex, requiring a broad knowledge base and diverse skills, but like evaluation, it is a process fraught with philosophical, technical and political perils. Why is it done, by whom, and how, must be carefully planned. Impacts cannot always be ’proven’, so the nature of evidence becomes critical. Accordingly, a strong theoretical base is needed by all IA practitioners. Whilst economic impacts have received a great deal of attention, with sufficient material available to guide all applications, for social, cultural and environmental IA the theory and practice has lagged. In the context of Triple Bottom Line, social responsibility and sustainability approaches most of the available literature is on normative goals (such as going green, meeting sustainability standards), the nature of positive and negative impacts (a descriptive approach or based on public input), or theory about how impacts occur; very little theory development or praxis has been directed at impact assessment for these applied fields. In response to this lack of information, Event Impact Assessment is the first text to: • Develop professionalism for IA and evaluation in these applied management fields. • Position impact assessment within sustainability and responsibility paradigms. • Recommend goals, methods and measures for planning, evaluation and impact assessment pertaining to events and tourism. • Encourage the adoption of standard methods and key performance indicators in evaluation and impact assessment in order to facilitate valid comparisons, benchmarking, reliable forecasts, transparency and accountability. • Provide concepts and models that can be adapted to diverse situations. • Connect readers to the research literature through use of Research Notes and provision of additional readings. This text also works well as a companion text to Event Evaluation: Theory and methods for event management and tourism. The Events Management Theory and Methods Series examines the extent to which mainstream theory is being employed to develop event-specific theory, and to influence the very core practices of event management and event tourism. Each compact volume contains overviews of mainstream management theories and methods, examples from the events literature, case studies, and guidance on all aspects of planned-event management. They introduce the theory, show how it is being used in the events sector through a literature review, incorporate examples and case studies written by researchers and/or practitioners, and contain methods that can be used effectively in the real world. Series editor: Donald Getz. With online resource material, this mix-and-match collection is ideal for lecturers who need theoretical foundations and case studies for their classes, by students in need of reference works, by professionals wanting increased understanding alongside practical methods, and by agencies or associations that want their members and stakeholders to have access to a library of valuable resources.

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The study of tourism and indeed the tourism industry is changing constantly. Now in its fourth edition, Contemporary Tourism: an international approach presents a new and refreshing approach to the study of tourism, considering issues such as overtourism, advances in AI and its impacts, waste management and environmental crisis, the sharing economy and Airbnb, the tourist experience and product development. In particular, it highlights the ongoing threats and opportunities faced by the tourism industry today, and discusses the related management strategies, illustrating the potential implications for the patterns and flow of tourism in the future. Divided into five sections, each chapter has a thorough learning structure including chapter objectives, examples, discussion points, self-review questions, checklists and case studies. URL links in the form of QR codes are heavily present throughout the text so that users of both hard and electronic formats can have direct links to up to date, authoritative and annotated sources of information. Cases are both thematic and destination-based and always international. They are used to emphasise the relationship between general principles and the practice of tourism looking at areas such as business and special interest tourism and the role of technology. The five sections cover: Contemporary Tourism Systems; The Contemporary Tourist; The Contemporary Tourist Destination; The Contemporary Tourism Industry; and Tourism Futures. New to this edition: * New material on latest issues such as the international response to overtourism; waste management and environmental change; and the impact of AI/robotics on tourism human resources; * Brand new and updated case studies and readings throughout; * Substantial support for both students and teachers, both within the text itself and via web-based student and instructor resources. ABOUT THE AUTHORS Chris Cooper is Professor in the School of Events, Tourism and Hospitality at Leeds Beckett University in the UK. Professor C Michael Hall is Professor of Marketing at the University of Canterbury in New Zealand; Docent, University of Oulu, Finland and Visiting Professor at Linnaeus University, Kalmar, Sweden.

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• An accessible and concise resource that introduces non-specialist students to the key concepts and principles of business law, providing a non-technical alternative to the currently available heavyweight texts • To increase engagement and understanding, the examples used throughout the book are drawn from scenarios that are familiar to students in their everyday life • The author has extensive experience of teaching large cohorts of non-specialist students, many of whom are from overseas. Intended as an accessible, concise and inexpensive alternative to currently available textbooks, Getting Started in Business Law by Paul Bates covers the core topics taught at first year undergraduate level to non-specialists taking a business law module as part of their undergraduate studies. While still providing the student with a rigorous and academic treatment of the topic, this book will weave a path through key concepts of business law exposing the main principles step by step, while keeping the use of case law to a minimum as single cases will be used to explain a number of key points. The examples used throughout the text will be familiar to the student in their everyday lives, helping to keep the student engaged and aid their understanding of the principles and concepts being presented. Particular attention will be paid to using language which is accessible, and presenting concepts in a style which is undaunting, while still rigorous, and at times light-hearted. The author has extensive experience of teaching large cohorts of business, accountancy and finance undergraduate students, many of whom are from overseas. This experience is brought to bear to deliver an engaging and accessible resource, offering an alternative to the heavyweight texts which are currently available.

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Smart cities are cities which use different types of electronic methods and sensors to collect data. The gathered information and data is then used to manage assets, resources and services efficiently to improve the operations across the city. This book provides a new insight for the current issues and opportunities in smart cities and related concepts in the next generation of urban evolution. The smart cities of tomorrow engage locals, visitors, governments and businesses in the intelligent, collaborative and connected ecosystem. To this end, the goal of this book is to provide better understanding of city services but also enhancing and evaluating the local and visitor experience and city decision-making processes by creating livable environments and business solutions. With international contributions from well-respected and international academics, it brings state-of-art knowledge on marketing management (and related areas e.g., urban studies) from a new modern perspective within the smart cities. Via academic research and international case studies, it discusses issues such as: • Smart tourists in smart cities • The evolution of the smart city • Smart trends in the tourism and hospitality industry • Smart sports in smart cities • Creating a smart tourist destinations • What does it mean for the locals – the smart city as a proposal to improve the quality of life of residents

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* Links the contemporary tools and methodologies in project management (such as Agile, Scrum, Lean) to the context of event management; * Explains and discusses the theory in an applied context, linking to sustainable project management and the latest development in the technology; * Uses a range of international case studies to show the theory in practice; * Includes contributions from a diverse range of international experts; * Online lecturer resources to accompany in the form of teaching ppt slides, end of chapter multiple choice questions and sample questions; This text provides a unique lens for studying event project management in the era of sustainability, digital transformation, smart cities and rapid development in technology. It discusses and explains how to manage events utilising the sustainable project management model adapted to the specific context of event management. Part of the Event Management Theory and Methods Series. This series examines the extent to which mainstream theory is being employed to develop event-specific theory, and to influence the very core practices of event management and event tourism. They introduce the theory, show how it is being used in the events sector through a literature review, incorporate examples and case studies written by researchers and/or practitioners, and contain methods that can be used effectively in the real world. With online resource material, this mix-and-match collection is ideal for lecturers who need theoretical foundations and case studies for their classes, by students in need of reference works, by professionals wanting increased understanding alongside practical methods, and by agencies or associations that want their members and stakeholders to have access to a library of valuable resources. Series editor: Donald Getz PhD., Professor Emeritus, University of Calgary, Canada.

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* An engaging introduction to the essentials of digital marketing; * Examines of the challenges and issues of integrating digital content, measuring performance outcomes and understanding digital analytics; * Contains international case studies to illustrate how digital marketing is being used in various industry settings. Do you know where to start with digital marketing? This user-friendly text book provides an engaging introduction to digital marketing to help you understand of the impact of digital channels on marketing operations. It introduces the essential terms, and practices of digital marketing and applies theory to explain the rationale for choosing to use a specific approach in a given context. It provides an overview of digital marketing challenges and opportunities by defining the field, explaining the structure of digital marketing management and introducing the digital marketing mix. It explains how to use digital marketing to enhance the customer experience and how to integrate digital marketing into existing channels. It also examines new digital business models including crowd sourcing and crowd funding. Finally it examines the key performance indicators of technology acceptance, customer satisfaction and customer engagement and the choice of analytics that can be used for measuring these outcomes.

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Examines the concept of luxury and its meaning across tourism, events and hospitality globally. Packed with case studies, it’s a challenging and innovative text that investigates how the idea of luxury is changing in response to a variety factors, such as social change, technological innovation and the challenge of sustainability. It covers the following areas, issues and case studies: * Traditional luxury products: the ‘golden age’ of luxury cruising; the grand old five star hotels and the ‘Ritzification’ of the European hotel industry, the early days of civil aviation, and the ‘Grand Tour. * Travel and Transport: the luxury tourist trains of today around the world; the First Class service of Gulf States airlines; taxi travel from limousines to Uber! * Tourism operators: small-scale tailor-made holidays – ‘Nomadic Thoughts’ in the UK; ethical community based tourism, the case of ‘Village Ways’; specialist music festival operators * Tourist destinations: luxury shopping destinations – designer brands, gold and markets; exclusive private islands; gastronomy destinations – Copenhagen, San Sebastian and Cornwall! * Hotels: the impact of Airbnb, pop - up hotels, fashion hotels and the luxury hotel brands such as Banyan. * Food: the three star Michelin restaurants; the kudos of eating street food; farmers markets; ‘eating with the locals’. * Events: Upselling at festivals including meet-and-greet opportunities; luxury weddings; corporate hospitality at major sporting events * The cruise sector: the ‘democratisation’ of the cruise market- selling luxury at affordable prices. * Tourist behaviour: ’co-creation’/personal development travel eg foraging and cooking holidays in the UK; the ‘slow travel’ movement; experience sharing via social media; upscale hedonism. * Tourism media: Condé Nast Traveller magazine; ‘designer’ travel guides. An innovative text, and must have reading for all those studying in hospitality, events and tourism, as well as researchers and pracitioners wishing to keep abreast of the latest developments in this influential and growing market segment.

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