Search results for ""author w. r. wilkerson""

Billy Wilkerson was the most powerful man in Hollywood during the 1930s, ’40s, and ’50s. He was owner and publisher of the Hollywood Reporter, the film industry newspaper that became known as “Hollywood’s bible,” and he built the CafÉ Trocadero and other legendary nightspots of the Sunset Strip. In thirty years as Tinseltown’s premier behind-the-scenes power broker, Wilkerson introduced Clark Gable and Lana Turner to the world, brought the Mafia to Hollywood, engineered the shakedown of the Hollywood studios by Willie Bioff and his mob-run unions, helped invent Las Vegas, tangled with Bugsy Siegel (and possibly was involved with his murder), touched off the Hollywood blacklist, and conspired to cripple the studio system. Perhaps nobody in Hollywood history has ever ruined so many careers or done so much to reshape the movie industry as Billy Wilkerson, yet there has never been a solid biography of the man. Billy’s son, William R. Wilkerson III, has done tremendous research on his father, interviewing over decades everyone who knew him best, and portrays him beautifully—and damningly—in this book.

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At the beginning of the decade, America was at war. Patriotism was an integral part of everyday life, with the sentiment mirrored in advertising. As America emerged victorious out of the darkness of World War II in 1945, the economic boom of the era helped usher in the most dramatic rise in quality of life, excess, and consumerism. The war’s end also brought unprecedented pride and prosperity to the American people, and nothing reflects the new wave of consumerism and progress more than the ads of the time. Spending power dramatically increased in the decade’s second half, with plentiful jobs and higher wages. Because of the new GI Bill, affordable housing was made available to returning war veterans for the first time. People were ready to embrace the idea of the American Dream.The postwar era represented a flood of products and services for every need and occasion, reaching every corner of society. Everything from entertainment to travel and automobiles, alcohol and tobacco, fashion and beauty, and food and beverage was in high demand and within reach. This period opened the floodgates of buying as advertisers sought to meet the needs of a population recovering from years of rationing. This engaging collection edited by Jim Heimann dives into the frenetic, lively, and brilliant era of American life and advertising in the 1940s.

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