Search results for ""author tom williams""

'At last, the definitive guide to football phraseology across the world... Sparky and very funny' – Paul Hayward 'Amusing and informative in equal measure' – Oliver Kay, The Athletic ‘A wonderful, endlessly delightful book’ – When Saturday Comes A new edition of an expertly compiled and utterly fascinating compendium of the weird and wonderful words and phrases used to describe football around the world. In this revised glossary of football words and phrases, discover the rich, quirky and joyously creative global language used by fans, commentators and players. From placing a shot 'where the owl sleeps' in Brazil, to what it means to use your 'chocolate leg' in the Netherlands, via 'Anglican' – a phrase adopted by Czechs to describe a disputed goal – and the now ubiquitous 'it's coming home', this comprehensively researched book entertains and informs in equal measure. Discover why a 'café crème' is more than a classic bistro order, what it means when an Indian coach uses his 'brain weapon' and why Dundee United supporters should keep their heads down in Nigeria. With over 750 terms from 89 countries (including 29 ways to describe a nutmeg), this is the definitive guide to the global language of football. ‘Funny, erudite, rich in detail and endlessly readable. Perfect for anyone who thinks they already know about the language of football’? Barney Ronay, The Guardian ‘A reminder that there are few better means of celebrating both our differences and similarities than the game of football’ ? The Guardian ‘Quirky, addictive, stuffed with anecdote, it's far more than a glossary … The writing is precise, light and often lovely. A treat’ ? Jonathan Northcroft, Sunday Times ‘A fascinating and necessary work’ ? Jonathan Wilson, founder of The Blizzard ‘Ein super Buch!’ ? Raphael Honigstein, The Athletic ‘Funny, informative and truly global’ ? 11Freunde

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''Excellent'' Simon Kuper, author of the bestselling FOOTBALL AGAINST THE ENEMY''The definitive story of how French football came of age'' Christian Karembeu''Erudite and engrossing'' Vincent Duluc, lead football writer, L''ÉQUIPETHE PLAYERS, THE TEAMS, THE GOALS, THE GAMES, THE SCANDALS, THE GLOOM AND THE GLORY: THE STORY OF FRENCH FOOTBALL''S TURBULENT EVOLUTION OVER THE LAST 40 YEARS.French football is an enigma: a mixture of brilliance and farce, flair and frailty, stunning success and abject failure. Its domestic league is mocked on social media as an uncompetitive ''Farmers League'' and its clubs ridiculed for underachieving in European competitions. But France have reached four of the past seven men''s World Cup finals, French players star for the world''s best clubs and at its best the roar of the Vélodrome, the glamour of the Parc des Princes, the shimmering brilliance of Zinédine Zidane, Éric Can

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Finalist in the Business: Marketing & Advertising category of the Best Book Awards 2023 awarded by American Book Fest and also in the Marketing - Branding category of the Goody Business Book Awards 2023 Brand Fusion: Purpose-driven brand strategy presents a compelling case for what consumers, customers, employees, and wider society are now demanding from companies – the development of brands that deliver profit with purpose, are sustainable, and create mutually beneficial meaning. It fuses theory-practice-application to purpose-driven brand strategies in order to develop a unique approach that has comprehensive theoretical underpinning as well as practical and thought-provoking lessons from industry. Data-driven case studies from a broad range of brands and contexts show the application of this learning–from micro-brands to corporates; charities to technology companies; retirement villages to aspiring high-growth start-ups. Brand Fusion: Purpose-driven brand strategy is an in-depth analysis of the philosophy and practice behind creating a purposeful brand.

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