Search results for ""author tad tuleja""
Little, Brown & Company Hammerhead Six: The Story of the First Special Forces "A" Camp in Afghanistan's Violent Pech Valley
Two years before the action in Lone Survivor, a Green Berets A Team conducted a very different, successful mission in Afghanistan's notorious Pech Valley. Led by Captain Ronald Fry, the Hammerhead Six mission applied the principles of unconventional warfare to "win hearts and minds" and fight against the terrorist insurgency. In 2003, the Special Forces soldiers entered an area later called "the most dangerous place in Afghanistan." Here, where the line between civilians and armed zealots was indistinct, they illustrated the Afghan proverb: "I destroy my enemy by making him my friend." Fry recounts how they were seen as welcome guests rather than invaders. Soon after their deployment ended, the Pech Valley reverted to turmoil. Their success was never replicated. Hammerhead Six finally reveals how cultural respect, hard work (and the occasional machine-gun burst) were more than a match for the Taliban and Al Qaeda.
£21.99
Little, Brown & Company Hammerhead Six: How Green Berets Waged an Unconventional War Against the Taliban to Win in Afghanistan's Deadly Pech Valley
Two years before the action in Lone Survivor, a Green Berets A Team conducted a very different, successful mission in Afghanistan's notorious Pech Valley. Led by Captain Ronald Fry, the Hammerhead Six mission applied the principles of unconventional warfare to "win hearts and minds" and fight against the terrorist insurgency. In 2003, the Special Forces soldiers entered an area later called "the most dangerous place in Afghanistan." Here, where the line between civilians and armed zealots was indistinct, they illustrated the Afghan proverb: "I destroy my enemy by making him my friend." Fry recounts how they were seen as welcome guests rather than invaders. Soon after their deployment ended, the Pech Valley reverted to turmoil. Their success was never replicated. Hammerhead Six finally reveals how cultural respect, hard work (and the occasional machine-gun burst) were more than a match for the Taliban and Al Qaeda.
£12.99
Kogan Page Ltd The New Successful Large Account Management: How to Hold onto Your Most Important Customers and Turn Them into Long Term Assets
Whatever a company's sales revenue, chances are that a majority comes from a few crucial accounts. The New Successful Large Account Management, ideal for sales directors, managers and executives, shows businesses how to protect and develop those critical accounts they can't afford to lose. Based on the proven Miller Heiman Large Account Management Process, which is used successfully by some of the world's largest companies, it is crammed with examples of real success stories and proven strategies to keep customers coming back. By following the clearly defined and dynamic approach to the account planning process, readers will close more business and introduce winning sales systems into their organization.
£29.99
Kogan Page Ltd The New Strategic Selling: The Unique Sales System Proven Successful by the World's Best Companies
Learn from one of the bestselling books on sales ever published, which has cemented itself as the must-read for any sales or marketing professional, written by leaders at Miller Heiman - the global lead in sales and development. Strategic Selling presented the idea of selling as a joint venture, introducing the influential concept of 'win-win' and making it one of the bestselling books on sales ever published. The response to 'win-win' was immediate and fundamentally changed sales and marketing with its rejection of manipulative tactics, in turn positioning Miller Heiman as a global leader with the most prestigious client list in the industry. Now, learn from the latest, third edition of this genuine business classic with The New Strategic Selling which confronts the rapidly changing world of B2B sales including: - Real-world examples - Strategies for confronting the competition - New content on the most common challenges and questions from the Miller Heiman workshop The New Strategic Selling remains essential reading for any sales directors, managers or executives in any type of company and industry.
£29.99
Little, Brown & Company The New Successful Large Account Management: Maintaining and Growing Your Most Important Assets--Your Customers
For the accounts that you cannot afford to lose, here are the strategies that will keep them coming back. An invaluable book of techniquesto improve your most important business relationships.
£17.99