Search results for ""author susan a. macmanus""
Rowman & Littlefield Targeting Senior Voters: Campaign Outreach to Elders and Others with Special Needs
Seniors are America's most dependable voters. They have more time, money, and interest on average than any other voter group and they turn out to vote at a greater rate in elections at every level—thus they are most coveted by all kinds of candidates seeking office. But definitions of seniors are changing and so, too, must the campaign outreach techniques and strategies used by candidates, consultants, political parties, and advocacy groups, especially to reach seniors with special needs such as limited sight, hearing, and mobility. This book describes the growing size and power of the senior electorate, reports national survey results on what seniors think about a variety of policy questions, and identifies the best ways to reach senior voters during election campaigns from the local to the national. An invaluable resource for a variety of readers, Targeting Senior Voters offers practical advice as well as trenchant analysis of trends that will affect all voters, officeholders, media, and senior service providers in election year 2000 and beyond.
£42.66
Rowman & Littlefield Targeting Senior Voters: Campaign Outreach to Elders and Others with Special Needs
Seniors are America's most dependable voters. They have more time, money, and interest on average than any other voter group and they turn out to vote at a greater rate in elections at every level—thus they are most coveted by all kinds of candidates seeking office. But definitions of seniors are changing and so, too, must the campaign outreach techniques and strategies used by candidates, consultants, political parties, and advocacy groups, especially to reach seniors with special needs such as limited sight, hearing, and mobility. This book describes the growing size and power of the senior electorate, reports national survey results on what seniors think about a variety of policy questions, and identifies the best ways to reach senior voters during election campaigns from the local to the national. An invaluable resource for a variety of readers, Targeting Senior Voters offers practical advice as well as trenchant analysis of trends that will affect all voters, officeholders, media, and senior service providers in election year 2000 and beyond.
£122.40
Oxford University Press Inc African American Statewide Candidates in the New South
African American candidates for state and federal office in the United States face unique challenges, given the nation's complicated racial dynamics. To date, there have been only two elected African American governors in the country, the first elected in Virginia in 1989 and the second in Massachusetts in 2006. While Black candidates running statewide have been elected in increasing numbers in many areas of the country, there have been fewer successes in the US South. The relative lack of success in the South for Black candidates is puzzling given that, as a percentage of the population, the South has the highest concentration of African American citizens. This book examines the campaigns of Black statewide candidates in the South to untangle the factors that led to their electoral successes as well as the factors that continue to stymie positive electoral results. Looking at broader regional demographic and political trends, the authors project that the South is on the threshold of a major breakthrough for African American statewide candidates, who will have a substantial role in not only fundamentally changing the political dynamics of the region, but the nation as well. This change will be driven not only by Black candidates and voters, but a rising regional coalition of racial minority and white voters who are increasingly willing to vote for Black candidates.
£33.72
