Search results for ""author michael johnson""

A primer in design and communication that offers solutions to the recurring problems faced by by students and professionals. It explores the ways creatives interpret their clients' brief, propose new ideas and reinvent existing products and brands, referring to a huge cross-section of different projects by acclaimed designers and agencies, including Saatchi and Saatchi, Paul Rand, George Lois, Bob Gill and Pentagram.

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Michael Johnson is one of the world's leading graphic designers and brand consultants. His studio, johnson banks, is responsible for the rebranding of many notable clients, including Virgin Atlantic, Think London, BFI, Christian Aid, and MORE TH>N, and he has garnered a plethora of awards in the process. In Branding, Johnson strips everyday brands down to their basic components, with case studies that enable us to understand why we select one product or service over another and allow us to comprehend how seemingly subtle influences can affect key life decisions. The first part of the book shows how the birth of a brand begins not with finding a solution but rather with identifying the correct question the missing gap in the market to which an answer is needed. Johnson proceeds to unveil hidden elements involved in creating a successful brand from the strapline that gives the brand a narrative and a purpose to clever uses of typography that unite design and language. With more than 1,000 illustrations showcasing the world's most successful corporate identities, as well as generic templates enabling you to create your own brand or ad with ease, Branding explores every step of the development process required to create the simplest and most immediately compelling brands.

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'Elite athletes aren't born. They're made.'Michael Johnson From a living icon of the Olympic Games – as both an athlete and now as a BBC broadcaster – Gold Rush is a compelling analysis of the fascinating combination of psychological and personal qualities, as well as internal and external factors, that go to create an Olympic champion. This exciting new book is based on Michael Johnson's own experiences as an iconic four-time Olympic champion, and on the knowledge he has gleaned as a top-class coach and motivational speaker. It also features, uniquely, more than a dozen exclusive and insightful interviews with Olympic legends from across several different sports who between them have claimed more than 50 gold medals over the past 30 years. In essence, Johnson has assembled his very own Olympic Hall of Fame in assessing the DNA of true champions.Gold Rush is themed around chapters in which Johnson will discuss each of the key qualities/factors. He expertly feeds in fascinating first-person testimonies from the Olympic legends. In the process he builds up a definitive knowledge bank of expertise and experience from athletes who have been on this fascinating journey, encountered the highs and the lows, but ultimately reached the summit – an Olympic gold medal. Johnson's interviewees include:Usain BoltCarl LewisSally GunnellSeb CoeDaley ThompsonCathy FreemanIan ThorpeMichael PhelpsRebecca AdlingtonChris HoySteve RedgraveMatthew PinsentLennox LewisMichael Jordan

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In less than a century, Middlesbrough developed from a small farmstead into an industrial metropolis of 90,000 inhabitants. The genesis of this extraordinary transformation was the establishment of a new coal port on the south bank of the River Tees. Conceived and built by its industrial pioneers, Middlesbrough was a Victorian new town, planned on a strict grid system. Following the discovery of ironstone in the Cleveland Hills, this embryonic town developed into a world-leading centre of iron and steel production, earning itself the epithet ‘Ironopolis’. A product of capitalist enterprise, Middlesbrough has a surprisingly rich architectural heritage. From the commercial palaces of the ironmasters’ district to the superb Gothic town hall, Middlesbrough’s buildings express the civic pride and entrepreneurial spirit of its industrial titans. The town boasts an incredible variety of churches, some designed by the brilliantly original architect Temple Moore, as well as the only surviving commercial building by Arts and Crafts pioneer Philip Webb. Striding over the Tees, Middlesbrough’s Herculean bridges are monuments to the ingenuity and skill of its workers. This book is a celebration of Middlesbrough’s architectural legacy. Exploring a selection of its finest buildings, it argues that despite the damage wrought by economic change, wartime bombing and destructive planning decisions, Middlesbrough retains a spectacular Victorian townscape that expresses a history of exceptional innovation and artistry. The text is illustrated with archival images and colour photographs taken especially for this volume. Michael Johnson is Senior Lecturer in Design History at Northumbria University. He is the author of The Sunderland Cottage: a history of Wearside’s ‘Little Palaces’ and co-author of The Architecture of Sunderland, 1700-1914.

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This study examines France's determination to remain aloof and unaffected as the world economy threatens the French way of doing business. Describing the difficulty in initiating change in French organizations, the author tells of the obstacles he encountered in attempting to modernize the working practices of a Paris firm. His observations are based upon customs and habits peculiar to the French, yet they apply equally to all foreign cultures. Management methods, attitudes to the outside world, and the historic roots of the French mentality are viewed and explained anecdotally, based on the author's experience of living and working in France, and are accompanied by humorous illustrations.

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The illustrated local history of the North East of England through its great town halls and civic centres.

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Impressionism took its name from the title of a painting that Claude Monet (1840-1926) exhibited in 1874. More than any other artist, Monet was the creator of the Impressionist vision, which has so forcefully shaped the way in which he habitually see nature today. For sixty years he continuously explored ways of translating his experiences into paint, in pictures that take us from the bustling life of Paris in the 1860s to the seclusion of his own water-garden, which he painted in his last years.John House’s introduction to Monet’s life and work presents a sequence of dazzling illustrations that chart the artist’s progress as he became increasingly preoccupied with colour and atmospheric effect, and the direct studies of nature gave way to paintings of greater richness and harmony, in which the play of varied colours replaced the conventional drawing and modelling of forms.

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